HBME The 5 Elite Outdoor Furniture Companies and Projects, 2013 09

2013 Edition Licensed by IMPZ

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Contents

Intro 02-03

Buro45

Fiore Roso

Voglia

08 - 11

12-15

04 - 07

Casualife

Nakkash Gallery

Index 24

20-23

16 -19 In association with:

www.hospitalitybusinessme.com

1

Introduction

2

Introduction

The great outdoors In the midst of a revolution of sorts, the hospitality industry is investing increasing amounts in the development of its outdoor areas. As the haze of another Middle East summer clears and the crowds return, demand for outdoor dining, meeting and relaxation spaces is growing; as is the awareness of the importance of high quality, durable

by style, individuality and character. It is integral to the

many a holiday memory, shared time and again, the world over.

No longer an afterthought of existing dining or design concepts, outdoor furniture today is just as important as indoor; including its feel, comfort and durability. Just as it would be with any piece of furniture, throughout the hotel.

The Top 5 Elite Outdoor Furniture Companies and Projects is a guide to the highest quality suppliers,

the companies that have furnished One and Only, The Fairmont and Madinat Jumeirah, this is the guide to procuring the furniture that brings timeless style to an otherwise forgotten area in hotel design.

Knowing that 80% of expenses are incurred when things aren’t done right, can you afford not to read?

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All products are from the PINK CLOUD Range.

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Buro 45 ounded in Dubai in 2003, Buro45 is an established, progressive company, offering a broad range of modern commercial furniture complemented by related services to clients and designers across the Gulf Region.

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With a goal to assist clients in maximising their spaces with tailor-made solutions, the emphasis is on quality in design.

Buro45 clients place high value on quality design and in response, are offered a large variety of carefully selected, innovative furniture systems, allowing the professional team

environments.

“Our passion is to make sure we conduct our business in a direct and transparent manner. This runs through the heart of

the project is delivered,� says managing director Nasser Osseiran.

Recent innovations in the development of outdoor space, have included the introduction of LED lighting for outdoor furniture installations and the launch of Pink Cloud, a new generation range of outdoor furniture pieces.

Buro45 counts leading hotel chains on its client base, providing each with cutting edge, upbeat furnishing solutions.

Reaching out to its key markets across the GCC, including

increasing demand was observed from the hospitality industry in the Middle East, resulting in stepped up sales, production and installation services to meet even the tightest of deadlines.

Along with these innovations, outdoor furniture collections are built using high-tech fabrics like SunbrellaÂŽ and BatylineÂŽ, which can endure extended exposure to ultraviolet rays, resisting the fading and wear and tear that comes with the harsh climates across the GCC. Apart from being robust and long-wearing, these fabrics also

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PINK CLOUD 100% Outdoor is versatile and durable.

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designs that complement a hotel’s interior and exterior palettes.

A specialist procurement company with the ability and skill to source products at the cutting edge of design and quality, Buro 45 is not just restricted to the outdoors, also supplying ergonomic and stylish workspace and business furnishings for meeting rooms and BoH operations, soft seating for guest areas and corporate fit outs for MICE facilities.

Regionally, the diversity of Buro45’s client portfolio

project, with recognised prestige across a number of geographical markets and client types.

Flagship work has included the Estee Lauder HQ, First Gulf Bank, Oman Insurance, DP World, Meman Ogilvy and Fairmont Palm Jumeirah.

Arabia (opening in Jeddah in 2009) and Qatar.

Travelling the world to source new business leads and extend the existing network of suppliers, designers and manufacturers, the hunt for new products to introduce to the market, never ends. “We always look for new products by travelling and visiting

says Osseiran.

“Every industry has become more and more competitive, so we have to ensure that we offer the best in terms of product and service,� he adds.

Noting that neutral colours and cutting edge materials are highly sought after in the procurement of outdoor furniture currently, Osseiran also says awareness of climate conditions, as well as climate change,

decisions more and more.

Contacts details Emirates Crew Building Garhoud, behind The Bank of Sharjah PO Box 36491 T: +971 4 283 1928 F: +971 4 283 1929 E: uae@buro45.com www.buro45.com www.facebook.com/ buro45llc www.linkedin.com/ company/buro45-llc

Responding to this demand, Buro45 combines a demand for high quality and low impact products, by actively

! " # $ %&&' * This means that each preferred supplier is internationally recognised for creating and controlling high quality products that meet with the needs and expectations of clients.

With over a decade of experience in selecting furniture, Buro 45 has worked on every scale of project, from furnishing government departments through to the detail of specifying individual chairs. The team has an in-depth knowledge of the furniture industry and product lines and will guide clients through the selection process.

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Unique designs and high

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Fiore Rosso iore Rosso Italian design has always been synonymous with superb quality and unprecedented style but such attention to fine detail, the finest materials and the very latest Mediterranean styles does not stop at the door.

Italian garden and terrace furnishing designers are now accommodating for the Italian’s passion for eating “al fresco� like never before.

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Fiore Rosso aheres strictly to quality in its production processes, thus assuring a specific character and style of goods. Supplying for a garden, villa or entertainment area; taste, creative living, fashion, freedom and leisure combine to create an effortless chic.

Fiore Rosso is a manufacturing leader of custom high end contemporary outdoor furniture and accessories; emphasising the utmost importance on functionality, ergonomics, and pure design.

Enhanced by the variety of elegant, imaginative and unique finishes available, it is no surprise that many of the most prestigious furniture companies in the world are successfully selling the collections of Fiore Rosso.

Fiore Rosso is proud to be the leading company defining custom made outdoor living furniture by designing to the demands of international high quality. Distributors are active in Dubai(UAE), Abu Dhabi(UAE)and Doha(Qatar) as well as in Saudi Arabia, Oman and Kuwait.

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Pool side furniture requires style, durability, strength

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Building brand awareness through participation in a number of industry events, this year Fiore Rosso has already sponsored Qatar Pool and Spa and participated in INFDEX Qatar, has won a Middle East Hotel Award for Best Outdoor Area and will this month participate in The Hotel Show.

The company’s GCC agents are pleased to cooperate with famous hotels and restaurants in this region.

The entire product portfolio ranges everything to beautify your relaxing moments with graceful Italian design. Products are varying from Gazebo and Tent, Garden Umbrella and Parasol, Beach chair and Lounge, Coffee Set, Dining Tables, Rattan and Wicker Sofa Sets, Synthetic Rattan Furniture, Garden Swing to Garden Decoration, Garden Lights, Water Fountain, Garden Cape, Garden Paving, Garden Walling, Edging and much more related to outdoor living.

Contacts details

#1004, MM Tower,

Al Maktoum Road, Deira Dubai,

! "!!$% Abu Dhabi, UAE

Opening at the end of August, Fiore Rosso &&& '' ( now also has a physical presence in a new showroom on Sheik Zayed Road, Dubai.

Products there, include dining tables, garden decorations and lighting, outdoor suitable sofas and reclining chairs, loungers, parasols gazebos and hammocks. Other outdoor solutions include storage and shading.

New designs for 2013 comprise circular sofa seating ideal for outdoor pool lounges and dining areas, new colour pallets and more inside/outside ready concepts for lobby and mall cafes wishing to synergise their brand presence between indoor and outdoor areas.

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Voglia ranslated from Italian, Voglia expresses “a certain wish, desire, craving for something� and this is exactly what these outdoor pieces communicate; sharing, inspiring and impressing.

The desire to make clients come back for more.

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As a whole entity, Voglia sells predominantly European designed, high end furniture for the indoors and outdoors, as well as contemporary art, exclusive handmade ceramics, organic home ambiance products, delicious milk bath and lotions and edgy and beautiful Danish designed chandeliers, carpets and rugs.

All outdoor furnishing items are hand-selected by a team of designers, architects and advisors, who don’t fill space, but create experiences within a given area, combining environment and functional furnishings, according to their individual perception of the space and influences.

This three strong team includes Javier Herrero, Marcos Martinez, and Lluisa Morato. Collaborating to create solutions across eclectic fields, from graphics to multimedia and art direction, from their different points of view they seek to offer global solutions to every project, always accounting for function and form, as well as social, economic and marketing aspects.

Imagine walking into a beautiful outdoor patio, where the best of all worlds has been brought together;

The Nido and Tunis ranges for hospitality.

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minimalistic Scandinavian style, with elements of Spanish warmth and a dash of Italian romance.

Adding to the Voglia definition is the design process, conducted in the style lab by a team of talented architects and interior designers.

Often visited by VIP customers, such clients are invited to sit and meet the artists in order to fully understand the artistic visions they create. Clients are invited in this space to browse the entire spectrum of brands on offer, providing inspiration for projects of

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many types and discussing opportunities for customisation; the ultimate mark of exclusivity.

“Exporium in outdoor life” Voglia’s outdoor furnishing collections cover air chairs, and loungers The collections sold to Middle East hospitality clients, in addition to private buyers, are: Ulah, a blend of hand-crafted and industrial design elements, for a contemporary edge; Nido, a modular upholstered colletion; Outline, fabricated from steel tubing finished with Zinc paint and polyester powder; Tunis, a collection based on Mediterranean essence; and Slim, traditionally indoor furniture, upholstered to withstand any weather condition, thus making the range an ultimate outdoorready relaxation setting.

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Above and below: Air Chair products.

Ergonomically designed lounger from the Chicago collection.

In addition to these statement pieces, more functional pieces include the Easy Chair a basic, light, simple to stack and store, yet durable, piece that is ideal for outdoor dining and banquets.

Contacts details Voglia House & Garden Villa 4 465 Jumeirah Beach Road Jumeirah 3 PO BOX 450496 Dubai, United Arab Emirates

For poolside chic, the Chicago range is adapted T: +971 4 379 0400 to suit multiple uses, by F: +971 4 379 0401 creating a bed of plaited mesh, pulled over a chrome steel frame that follows the nuances of the human form to cradle guests in the sunlight. The same range includes dining, lounging and entertainment area options. Built to endure not only heat, but sand, cobble and cladded flooring, wheels and chair legs can sustain years of use.

Aside from the piece designed in-house Voglia can also procure according to each client’s individual vision. Vendor of no fewer than eight brands, spanning the classic to the contemporary, new names are always being added to the collection to service discerning clients and luxury hospitality names across their entire portfolio, as well as boutique hotels.

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Casualife asualife is one of the world’s leading outdoor furniture specialists, enjoying a history full of innovation since its establishment in Australia 1979. Growing from an aluminium furniture manufacturer then, for both domestic and commercial clients

furniture to many of the world’s best known hotels and resorts, while also catering for individual users and smaller

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retained its leading position for outdoor furniture in aluminium, stainless steel wicker and teak as well as umbrellas both for domestic and commercial purposes and a wide range of banquet

factories worldwide in order to ensure they only supply furniture of the highest quality to the standards they lay down.

With indoor and outdoor ranges manufactured from all weather aluminium, stainless steel, teak, all weather wicker and sling fabric, the products feature timeless and durable designs and materials.

% & they now ‘Gulf-Spec’ the quality of their furniture to achieve the

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grade products, for hotels, resorts, clubs and restaurants.

Synthetic wicker woven furniture and exclusive

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textures, fabrics, umbrellas and furniture materials including aluminium, teak, stainless steel and synthetic wicker.

Offering the option to fully customise designs, with the

* ' '

+/0 2 worldwide, dealing with climates as extreme as those of Asia

3 & &

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in a choice of fashion colours that could be adapted and

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$

6 and 17 years later much of the original furniture supplied is still in use. “Being the pioneers of aluminium outdoor furniture in this part

$ were only familiar with local ‘redwoods’ and cast concrete ) ' $ introducing aluminium rather than manufacturing with local redwoods and cast concrete, has reshaped and vastly expanded the amount of different producers and created a

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whole new awareness of how important the right outdoor furniture is to a home that has been as carefully planned and decorated in the interior,� says international vice president, Antony Guss.

C Contacts

details

U.A.E.

www.casualife.ae

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Australian company to use Javanese teak exclusively in the manufacture of furniture. All the teak is harvested from carefully controlled plantations, established in the mid 19th century, and safeguarded to this day by the Indonesian Government.

" # $ " ! $ %" $ ! " & "% ' () ! "* + - - " #! / ! "% " "% "$ + 0 - ! #! / !! " -2 weave design experts carefully craft the furniture, which is protected from wear and tear with stainless leg caps and long wearing glides.

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Sunbrella (USA) fabrics and quick-dry foam for cushions makes the quality complete. Recyclable materials such #! "$ " ! ! + ! sustainable approach.

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Jumeirah Creekside Hotel, Cuba Rooftop Lounge at night.

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Nakkash Gallery nown for providing effortless style and elegance NAKKASH GALLERY is a retail furniture store that offers more than just furniture. Its design services allow clients to access an array of collectible yet affordable limited edition art pieces; a range of fabrics, furniture and accessories suitable for all spaces; combined with a variety of styles that adhere to individual taste while catering to those who appreciate impeccable quality.

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Founded by Wajih Nakkash in 1983, NAKKASH GALLERY is headquartered in Dubai and services clients throughout the UAE as well as the GCC. In 2013, NAKKASH GALLERY celebrates its position at the forefront of interior design – where it has been for three decades – via exclusive international collaboration with various furniture suppliers and designers. Recognised as leaders in interior and outdoor furniture, NAKKASH GALLERY offers a high quality premium range of indoor as well as outdoor furniture.

Above: Jumeirah Creekside Triple Penthouse rooftop.

Below: Jumeirah Creekside

NAKKASH GALLERY strives to design and build functional pieces with each design detail carefully chosen to represent a fundamental element in the process, continuously fuelled by research, innovation and technology. NAKKASH GALLERY

adaptable to individual demands and requirements, the team’s main focus is to build versatile installations that unite contemporary and classic in a modern presentation.

Aviation Club.

Flagship projects include Jumeirah’s Emirates Towers, Creekside Hotel and World Trade Centre Residence, as well as The Meydan Hotel, among others.

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Madinat Jumeirah.

“We are recognised as the company that offers high quality brands with competitive prices and professional services,� explains Wajih Nakkash. “Our retail market is extensive and we offer entire exterior furnishing and design for a space that is used almost year-round in this region. We represent the exclusivity of distinguished outdoor brands, such as Dedon, Manutti, Raush just to name a few, and our products cater to the whole range of the hospitality market,� he adds.

Earlier in 2013, Nakkash launched three new collections

polyurethane. It is suitable for climates from Africa to Scandinavia and is zero maintenance. The fabric can be easily cleaned and the frames washed down, making it perfect for the outdoor hospitality desert environment.

The second collection is inspired by Latin American birds and the movement can be controlled to rock the chair. It is easily stacked and can be used on sand and hard surfaces. Collection number three is a NAKKASH branded outdoor furniture line, developed in collaboration with the French studio, Maiori Studio.

The line is high quality and comfortable, sleek and affordable; tailored to contract projects.

These and the rest of the NAKKASH collection will be housed across an additional showroom, specifically for outdoor furniture, that is due to open 2013 end.

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“Our design approach is that whole is greater than the sum of its parts. We engage our client and create a personal relationship in order to offer more than just furniture, we offer an innovative and refined lifestyle,�

Nakkash continues.

Keeping an eye on the emerging and major trend for personalisation in service, Nakkash says it is a factor that will greatly influence the future of the luxury hotel industry. On the deign side of the industry, he continues to say that innovations in sustainability and the use and application of new and non-traditional materials will also bear influence.

Jumeirah Emirates Towers.

Yet this could continue to cause problems in the industry, should procurement managers continue to make price

has been the case since budgets tightened.

Contacts details Al Garhoud, Dubai T: +971 4 2826767 F: +971 4 2827567 E: nakkashg@eim.ae

www.nakkashgallery.com Far from saying everything from China is of substandard quality , he explains: “There is an excess of imitations of our high end products coming mostly from China that is seriously reducing the standard of quality and design for outdoor furniture. To overcome this challenge we higher the standard and stick to what we believe in, which is to provide unparalleled design and quality.

And of the secret to that quality, he continues: “Our key trademark touches is that we are able to blend traditional classic design with the contemporary chic in a very elegant way. Moreover, as mentioned previously, we sell more than just furniture, we are a lifestyle brand.

Sometimes it can be very hard to challenge the priceled logic from hoteliers and we have lost work in the past because hotels aren’t willing to invest. But they buy the imitation products, have difficulties keeping them looking new and well maintained, and then have to reinvest and come back to us.”

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Index

Publisher: Dominic De Sousa GROUP COO: Nadeem Hood ASSOCIATE PUBLISHER Dave Reeder EDITORIAL Senior Editor: Melanie Mingas melanie.mingas@cpimediagroup.com

Buro45

ADVERTISING

+971 55 8870720

06 - 09

Account Manager: Stuart Norbury stuart.norbury@cpimediagroup.com

Casualife 10 -13

DESIGN AND PRODUCTION Art Editor: Christopher Howlett chris.howlett@cpimediagroup.com Graphic Designer: Gillian Smith gilliansmith.design@gmail.com Production Manager: Devaprakash devaprakash@cpimediagroup.com MARKETING & DISTRIBUTION Rochelle Almeida rochelle.almeida@cpimediagroup.com

Fiore Roso 14 - 17

SUBSCRIPTIONS www.cpievents.net/mag/magazine.php PRINTED BY Printwell Printing Press LLC, Dubai, UAE

Nakkash Gallery

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Voglia 22-25

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2013 Edition Licensed by IMPZ

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