Hospitality Business Summit Media Pack

17th & 18th June Dusit Thani, Dubai

In association with:

Organised by:

RESTAURANTS, HOTELS AND BUSINESS COMING TOGETHER

The Hospitality Business Summit 2014 is a unique opportunity to debate a wide range of key industry issues over two days of succinct and focused panel sessions.

Taking place only months after the UAE’s Expo2020 award, it is the first opportunity for such a broad cross section of the hospitality industry – from food to IT – to identify, debate and act on, the trends they see shaping the next six years.

Drawing on a network of industry contacts from the editors of Pro Chef Middle East and Hospitality Business Middle East magazines, the key topics are scheduled in a way that is accessible and relevant to the industry’s top hoteliers and chefs, while providing unrivalled access to decision makers for exhibiting service and product suppliers.

Designed around the busy schedules of the hospitality and F&B industry’s leaders, the programme covers the business of F&B, hygiene, food trends, hotel IT and sustainability and will also feature debate on the development of the region’s mid-market hotels.

With discussion led by hand-selected panels of the local market’s most prominent and insightful speakers, the Hospitality Business Summit is an agenda-leading opportunity for all involved and is organised at a time when debate on the future of the industry has never been more important.

In addition to the panel discussions forming the backbone of this event, attendees and delegates will have opportunity to network with key new business contacts and the developers and suppliers of the latest and most innovative hospitality suppliers.

AGENDA DAY 1 - PART 1 17th June, 2014 Speaker list is provisional and subject to change.

8.30 – 9:00 Coffee Break and Registration 9.00 – 9:10 Welcome Note 9:10 – 9:40 S peaker Slot: Changing the game plan Senior members of the Jumeirah R&B team explain how Jumeirah worldwide is reinventing hotel-based F&B to a new world of Chef/ Patrons, standalone restaurants and concepts that can be rolled out into the non-hotel environment.

9.40 – 10:25 Panel Discussion: Finding and keeping the right people • Recruiting in an era of intense competition • Motivating staff and creating passion in the kitchen • Career loyalty versus staff churn 10.25 – 11:10 Panel Discussion: Your USP in a crowded market • Differentiation and innovation in the F&B space • Finding your niche through design, concept and sourcing • Marketing the difference • Brand identity means success Panelists to include: Daniel During, Head, Thomas Klein Group; David O’Brien, Managing Director, Ghaf Kitchen; Chris Lester, Executive Chef, Caprice Holdings; Emily Herbert, Executive Chef, Ultra Brasserie; Carlos Hannon, Chef/ Patron, Tortuga.

11.10 – 11:40 Networking Coffee Break 11.40 – 12:25 Panel Discussion: Hygiene is more than washing hands • Hygiene as a state of mind • Changing regulations • Common mistakes and solutions • Hygiene in the food chain Panelists to include: Bobby Thulasi, Senior Food Inspector, Dubai Municipality; plus other Emirates’ hygiene officers.

12.25 – 12:40 Sponsor Keynote 12.40 – 13:10 SESSION ENDS 13:00 – 13:30 Coffee Break and Registration

AGENDA DAY 1 - PART 2 17th June, 2014 Speaker list is provisional and subject to change.

13:30 – 13:40 Welcome Note 13:40 – 14:10 Speaker Slot – Christopher Hartley, GHA Global Hotel Alliance provides sales & marketing services, reservations & distribution technology and a unique loyalty programme, GHA Discovery, to eighteen luxury hotel brands and 330 hotels. Its GHA Discovery reward programme was founded on a simple principle: rewarding members with authentic, memorable experiences is much more valuable than collecting points.Designed by local experts, these innovative vacation rewards offer members access to a large selection of adventures not easily available to the general public.

14:10 – 15:10 Panel Discussion: The tourism Dirham • What impact will this bedroom tax have on visitor numbers?

• Should the hospitality sector be encouraged instead?

• What are the longterm implications of funding infrastructure like this?

• Will it spread to other Emirates?

• What will happen to the Tourism Dirham after Expo 2020?

Panelists representing: Wyndham/ Radisson Blu/ Movenpick/ Marriott / Conrad 15:10 – 15:40 Panel Discussion: Growing the 3 star market • After the explosion of 4- and 5-star hotels, what are the drivers of the mid-market?

• What are the challenges of competing in a more cost-conscious market?

• Should 3-star hotels try and match facilities of the high-end?

• How should 3-star propertoies compete with hotel apartments?

• What is the revenue model for this sector?

Panelists representing: Golden Tulip/ Ibis/ Rezidor (new brands) / Centro/ Premier Inn 15:40 - 16:10 Networking Coffee Break 16:10 - 17:10 Panel Discussion: Sustainable hospitality. An incompatible • How much of the sustainable market is greenwashing?

• How much demand is there from visitors for these initiatives?

• How realistic is retrofitting to match sustainable standards?

• What is ‘sustainability’ anyway?

• Is it achievable in the sector? Who is doing it right?

Panelists representing: Emirates Green Building Council, Farnek, Jebel Ali, Taka, Radisson 17:10 - 17:25 SPONSOR KEYNOTE 17:25 - 1730 Closing Remarks and End of Session 2

AGENDA DAY 2 - PART 1 18th June, 2014 Speaker list is provisional and subject to change.

8.30 – 9:00 Arrival Coffee Break and Registration 9.00 – 9:10 Welcome Note 9:10 – 9:40 Speaker Slot – Chef Gary Rhodes - Food Passions, Success and Failure Chef Gary Rhodes details the lessons he has learned during his career and how he has approached building a second gastro empire in the UAE after the first in the UK. 9.40 – 10:25 Panel Discussion: The Perfect Menu – Trends in Dining • Organic and local – does it work?

• Choosing suppliers you can trust.

• Ingredient driven differentiation.

• What do diners really want?

Panelists to include: Chef Gabriele Kurtz, Talise Wellbeing Chef, Jumeirah Group; Yagmur Gursoy, Director of F&B, InterContinental Dubai Festival City; Claudio Melis, Chef/Patron, Alta Badia; Jenny Lorenzo, Chef de Cuisine, Marco Pierre White Grill, Conrad Dubai; Eric Meloche, Executive Chef, The Ritz-Carlton JBR; Chef Andy Campbell, Chef for Hire; Samantha Wood, FooDiva.

10.25 –11:10 P anel Discussion: The Perfect Pairing – Driving Revenue from Drink Sales • Speciality drinks – new trends • Being imaginative with the wine list • Sommeliers – the ignored experts?

• Investing in education Panelists to include: Danijel Jovanovic, Beverage Manager, Fairmont The Palm; Olivier Gasselin, Head Sommelier, Hakkasan Dubai; Yohan Morel, Sommelier, Jumeirah Emirates Towers; Sydney Rathnayake, Sommelier, Fire & Ice, Raffles Dubai; plus wine product manager from either A&E or MMI. 11.10 – 11:40 Networking Coffee Break 11.40 – 12:25 Panel Discussion: Designing for Success – Restaurant and Kitchen Options • Ambience sells • Chefs should design kitchens • Planning for flexibility • When is a refresh required?

Panelists to include:Karen Hay, Co-founder, Stickman; Hildegard Anzenberger, Director of F&B, Emirates Palace; Bradley Lacey, Director of F&B, Fairmont Dubai; Domenico Iannone, Director of F&B, Jumeirah Creekside Hotel; Chef Tom Reger, private chef.

AGENDA DAY 2 - PART 2 18th June, 2014 Speaker list is provisional and subject to change.

12.25 – 12:40 SPONSOR KEYNOTE 12.40 – 13:10 SESSION ENDS 13:00 – 13:30 Arrival Coffee Break and Registration 13:30 – 13:40 Welcome Note 13:40 – 14:10 S peaker Slot – Sabre: The Arabic Internet and what it means for Hotels.

The Arabic Internet provides a direct channel into a much wider GCC market for hotels. As Gulf-wide visitor numbers rise, how will these extra visitors impact hotels’ provisioning? How should hotels react to new marketing opportunities?

14:10 – 15:10 Panel Discussion: Technology and Human Interaction Technology and human interaction • Does technology remove the human touch that guests expect?

• What are the opportunities for extra guest faciulities and convenience?

• Is a fully automated hotel the future?

• What should be the technology priorities?

• How to deal with technophobic guests.

Speakers representing: Armani/ Waldorf Astoria and Conrad/ The Address/ Atlantis/ HMH 15:10 – 15:40 Panel Discussion: Secure your IT Networks • Data is valuable - how to secure yourt internal and outward facing systems.• Guarding guest information.

• What are the security implications of the shift to IP-based networks and the Cloud?

• Should you outsource your IT security?

• Hacking and your Web site Speakers representing: Movenpick/ Kempinski/ Radisson/ Rotana 15:10 – 15:40 Networking Coffee Break 16.10 – 17:10 Panel Discussion: Enhancing guest services • What do guests want from a hotel?

• What tools are available on the market to deliver these demands • Is self-service the way forward?

Speakers representing: Fairmont/ Waldorf Astoria/ Rotana/ HMH 17:10 – 17:25 SPONSOR KEYNOTE 17:25 – 17:30 Closing Remarks and End of Session 2

SPONSORSHIP PACKAGES

Platinum Partner

Exclusive Sponsor Package Be Partners to the Event by Platinum Headline Sponsorship...

This will mean exposure at every opportunity throughout the complete event marketing cycle with the prime sponsorship positioning stating HBME and PCME in association with.....”

The benefits associated with the Platinum Sponsorship package are as follows: Pre-Event: • Sponsor to receive brand coverage in any printed event literature alongside HBME and PCME • Event will be referred to as being ‘in association with’ the Platinum Sponsor • Company branding to be featured on event website as a Platinum Sponsor • Company branding to be featured on all email marketing collateral pre and post event.

• Corporate profile on event website • 1 X Direct e mail shot to over 25,000 members, including all registered attendees • 2 X Button on electronic newsletter 1 x HBME and 1 x PCME • Button on Hospitality Business ME website and Pro Chef website • Logo on event microsite • 2 X Full page advert in June issue (1 x HBME and 1 x PCME) • Logo on Newsletters Sponsorship Packages at the event: • Key Note Speaker address on both days

Total Cost: US$60,000

• Prime positioning on all branding including Stage branding, roll up banners, name badges, agendas.

• Prime Exhibiting space • Corporate literature distribution, where appropriate • Opportunity to display 2 roll up banners a the venue • Opportunity to provide giveaways e.g pens, USBs ect (provided by client) • 10 customer invites with VIP seating • Participate or moderate panel discussion • Facilitate 1-2-1 meetings • Option to play promotional video.

Post –Event: • Logo with hyperlink will remain active on site with event pictures for 4 months post event • Inclusion in all post event coverage in magazine/website/ newsletter in HBME and PCME • 1 X page advert post event in HBME and PCME • 1 X Direct e mail shot to over 25,000 members, including all registered attendees • Full attendee list with contact details • Thank you e mail sent to all attendees branded with a link to the coverage and presentations from the event • PR coverage on Hospitality Buzz • Exclusive Interview within HBME and PCME • Button on Website • Button on Newsletter

SPONSORSHIP PACKAGES

Gold Sponsor Package

As a Gold Sponsor your company will receive exposure at every opportunity throughout the complete Conferences marketing cycle. The benefits associated with the Gold Sponsorship package are as follows: Pre-Event: • Sponsor to receive brand coverage in any printed event literature alongside HBME and PCME • Company branding to be featured on email marketing campaign and pre-event press releases as Gold Sponsor • Corporate profile on event website Sponsorship Packages at the event: • Speaking opportunity • Prime Exhibiting space • Branding to be featured on events presentation, in and around staging area • Corporate literature distribution, where appropriate • 8 customer invites with VIP seating • Facilitate 1-2-1 meetings Post –event: • Inclusion in all post event coverage in magazine/ website/ newsletter in HBME and PCME • Branding with hyperlink will remain active on site with event pictures for 4 months post event • Logo with hyperlink will remain active on site with event

Total Cost: US$40,000

pictures for 4 months post event • Inclusion in all post event coverage in magazine/ website/ newsletter in HBME and PCME • 1 X Double page spread advert post event in HBME and PCME • 1 X Direct e mail shot to over 25,000 members, including all registered attendees • Full attendee list with contact details

SPONSORSHIP PACKAGES

Silver Sponsor

Bronze Sponsor

Package

Package

As a Silver Sponsor your company will receive exposure at every opportunity throughout the complete conferences marketing cycle. The benefits associated with the Associate Sponsorship package are as follows:

As a Bronze Sponsor your company will receive exposure at every opportunity throughout the complete conferences marketing cycle. The benefits associated with the Associate Sponsorship package are as follows:

Pre-event • Sponsor to receive branding coverage in any printed event literature alongside HBME and PCME • Branding to be featured on conferences website as an associate Sponsor • Branding to be featured on email marketing campaign and pre-event press releases as an associate sponsor • Corporate profile on event website

Pre-event • Sponsor to receive branding coverage in any printed event literature alongside HBME and PCME • Branding to be featured on conferences website as an associate Sponsor • Branding to be featured on email marketing campaign and pre-event press releases as an associate sponsor • Corporate profile on event website

At The Event • Speaking opportunity area • Standard Exhibiting space • Branding to be featured on events presentation, in and around staging area • Corporate literature distribution, where appropriate • Five delegate tickets for customer invites Post -event • Logo with hyperlink will remain active on site with event pictures for 4 months post event • 1 X page advert post event in HBME and PCME • 1 X Direct e mail shot to over 25,000 members, including all registered attendees • Full attendee list with contact details

At The Event • Speaking opportunity area • Standard Exhibiting space • Branding to be featured on events presentation, in and around staging area • Corporate literature distribution, where appropriate • Five delegate tickets for customer invites Post -event • Logo with hyperlink will remain active on site with event pictures for 4 months post event

Total Cost: US$25,000

Total Cost: US$15,000

EXHIBITOR PACKAGES

Premium Exhibition Space US$10,000

Standard Exhibition Space US$8,000

ABOUT CPI MEDIA GROUP

For two decades, Dubai-based CPI has published magazines and guides, organised events and run successful marketing campaigns across the GCC. From an initial start with B2B IT titles, it has grown its range to include industry, oil & gas, construction and finance. For the last five years, it has also published in the consumer space, bringing globally important brands to the regional market.

Privately owned by its founder, Dominic De Sousa, CPI has grown organically from a single title to its current stable of over 25 titles, over 20 web portals, over a dozen awards ceremonies and numerous b2b events and conferences. Aggressive expansion plans mean more will follow in the next two years.

Proud of its multinational staff mix, CPI is a flexible and ideas-driven company, reacting quickly to opportunities in the market. Over the past year, for example, most titles have launched their own annual awards and many now run regular events, road shows and conferences.

CPI is committed to a digital future and is already exploiting social media to enhance its brands, as well as investing heavily into upgrades of its multiple Web sites. Marketing solutions for clients typically include a mix or print, digital and event-based solutions.

CPI has enjoyed several long term partnerships with leading global brands – IDG and BBC Worldwide. All of these major players chose CPI over competing publishers because of our innovation and understanding of the regional market.

Importantly, CPI never stands still or takes its past successes for granted.

Contact EDITORIAL

Advertising Sales Director Sarah Motwali sarah.motwali@cpimediagroup.com D:+971 4 440 9113 M:+971 50 678 6182

Sales Manager Julie Caulton julie.caulton@ cpimediagroup.com D: +971 4 440 9112 M: +971 56 778 9793

Sales Director Ankit Shukla ankit.shukla@cpimediagroup.com D: +971 4 440 9111 M: +971 55 257 2807

Sales Manager Ravi Shankar ravi.shankar@cpimediagroup.com D: +971 4 440 9146 M: +971 56 791 1328

Editorial Director Dave Reeder dave.reeder@cpimediagroup.com +971 4 440 9163 Group Managing Editor Melanie Mingas melanie.mingas@cpimediagroup.com +971 4 440 9152

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