Discover
About Liberate What is Liberate? The first and only pure b2b providing the direct payment model. - Our model: Pay direct to the hotel has become the fastest growing segment in the market. It has been the most popular model in accommodation over the last few years and has been proven to be a source for incremental profitability. - Our objective: As a B2B player our objective is to grow with our partners and help them compete, not take away their business. This makes us different and puts us in a unique position to grow together!
50%
of customers prefer to pay direct to the hotel*.
How does it work? It is very simple‌ With Liberate, the endcustomer pays directly to the hotel instead of to intermediaries. Pays
Hotel
Factura
EndInvoice customer
Pays
Pay
merchant Books & Pays
to the
hotel
Invoice Invoice b2b/b2c ota/to/ Agency
Wholesaler
Pays
Hotel
Factura
Endcustomer
Reserva
b2b/b2c ota/to/ Agency
Self Invoice Pays
Pays Liberate
Why joining? To benefit from incremental booking volumes‌ there is no sales cannibalization. To benefit from market leading commissions always higher than those offered by B2C providers. To lower operational costs: - No credit card fees - No bank transfer fees - No fraud costs - No credit limitations To access to a large product portfolio worldwide Getting started is easy... Liberate activation is fast. XML integration in 2 weeks. We are a specialized team with experience in this model ready to help. We are attractive for corporate and business travelers. We guarantee commissions payment. Our partners do not lead with hoteliers. We do that for them‌
What is the Only Liberate product? Currently, we have achieved a Liberate portfolio of +24.000 hotels from which 6.730 are unique with differentiated characteristics called Only Liberate. It is a complementary portfolio that normally prefers to work with B2C players. As B2B, it is an added value for all our partners. Around 60% of Only Liberate properties are less than 20 rooms and 43% are small properties (B&B, Riads, Guesthouses‌) often with a family management.
LIBERATE PORTFOLIO BY REGION** EUROPEAN CITIES
MEDAF
MEAPAC
LATAM
NORTH AMERICA
10.550 hotels
7.100 hotels
5.450 hotels
800 hotels
250 hotels
2.550
50
30
Only Liberate hotels
2.850
1.250
Total
24.150 hotels
6.730
In some top destinations the Only Liberate portfolio is even bigger than the combined product: Destination Rome Bali Bangkok Istanbul Venice
Country
ITALY INDONESIA THAILAND TURKEY ITALY CZECH Prague REPUBLIC Florence ITALY Barcelona SPAIN Paris FRANCE Kuala Lumpur MALAYSIA
Merchant+Liberate Only Liberate Total Hotels 260 341 601 389 362 751 259 211 470 227 110 337 107 70 177 95
103
198
90 451 316 105
93 83 88 100
183 534 404 205
Our target 32.000 total hotels of which 8.000 Only Liberate in 2014 by consolidating in Europe and expanding in Asia. 60.000 total hotels of which 15.000 Only Liberate in 2015by consolidation in Asia, expanding in the Americas, Asia and Pacific and connecting some of the most important hotel chains.***
did you know... 1 Liberate is a strategic initiative within our company with the maximum internal backing to help us grow and expand quickly. We are a team of around 100 people in Europe and Asia focused on making sure Liberate is a success.
2 Some of the biggest players are already working with us and new partners are joining Liberate by the week.
3 Liberate has already in place an
5 Liberate is well adapted to last minute. 25% of Liberate bookings are last minute bookings. In Merchant, this percentage is around 15%.
6 Agencies like Liberate. We have duplicated our volume in retail agencies in the last year. On average, 50 new agencies in Europe make their first Liberate booking every week.
7 Liberate is very attractive for short
breaks and domestic travel. 25% to 60% of automatic pricing system to ensure excellence product competitiveness and the total Liberate bookings in city destinations. best last-minute availability. 8 One of our clients has increased its sales +40% in 9 months. 4 Liberate also offer Non-refundable rates. Around 35% of total Liberate bookings are NRF rates. In some destinations this percentage can be as high as 60%.
Liberate is about CHOICE, FLEXIBILY and GROWTH *Lee, O. UK Hotels Experience increase in net room nights with Expedia Traveller Preference Programme. 19 Sep 2013. ** Data as of 21 Sep 2014. *** Hotel chains: Starwood, Hyatt, Wyndham, Hilton, Best Western, Carlson.
www.hotelbeds.com