Orlando - our core destination Turbocharging our relationship
Average stay
2012 2013
6.59 7.10
Booking window Roomnights 12/13
0 to 3 days
Year on year growth
40,527
+3%
4 days to 3 weeks
104,668
+10%
4 weeks to 3 months
439,727
+41%
4 months to 1 year
498,632
+46%
Promising 13/14 in Orlando 12/13 Current Pace 13/14
1,083,554 +23% 1,333,000
Orlando - our core destination Turbocharging our relationship
Keys to grow together Rate mix maximization Special promotions
Marketing enhancements
Rate mix maximization
Rate mix maximization Hoteliers using our rate mix agreements historically experience over
% +15 ADR
% +25 revenue
Special promotions
Marketing enhancements Online sponsorship Red, White & Gold brochure Specific override agreements
Marketing enhancements Tailor-made programmes that bring results
% +20 ADR
Average 2012/13
% +40 sales
Exposure in industry events: The Market Hub
Thank you!