2022 MARKETING & SPONSORSHIP GUIDE HOME BUILDERS & REMODELERS OF CENTRAL CONNECTICUT
2022
2022 Marketing & Sponsorship Guide The HBRA Marketing Guide is your official guide for sponsorship and involvement opportunities. This guide includes a comprehensive and detailed list of all the association events and sponsorship opportunities throughout the year. Members can use this handy tool to set their marketing budgets, and as a reference throughout the year. Event participation, sponsorships and advertising are a great way to stand out from the crowd. Take advantage of the many targeted marketing opportunities afforded to HBRA of Central Connecticut members all year long. Maximize the HBRA exclusive events to promote and advertise your company throughout the year. Please review the options and make your commitment right away. Some sponsorships are limited in number and are available on a first-come, first-served basis.
2022
2022 At a Glance February ➧ Annual Awards Night & Installation of Officers & Directors — Thursday, February 17th
March ➧ Connecticut Home & Remodeling Show — Friday, Saturday and Sunday, March 4-6 ➧ Student Design Competition— Thursday and Friday, March 3-4 ➧ Economic Forecast with Dr. Elliot Eisenberg — Thursday, March 24th
April ➧ 2022 Parade of Homes — Saturday, April 30th and Sunday, May 1st
May ➧ Annual Golf Classic — Tuesday, May 24th
June ➧ Scholarship Presentation & Past President’s Night — Thursday, June 9th
August ➧ HBRA Lobster Fest — Thursday, August 25
September ➧ September Fall Fest — Thursday, September 29th
October ➧ 2022 Parade of Homes — Saturday, October 15th and Sunday, October 16th
November ➧ Joint Meeting with HBRA of Fairfield County
December ➧ Holiday Party — Thursday, December 15th
FEBRUARY 17
Annual Awards Night & Installation of Officers & Directors It may be February, but we will be Rockin’ the Caribbean as we celebrate the 2021 Annual Award Winners and induct the next President of the HBRA of Central Connecticut, Ted Brown. Highlight your company at this event with nationally acclaimed Jimmy Buffett tribute band, “Changes in Latitudes”.
FEBRUARY 17
Parrot Head Presenting Sponsor — $3,000
Song Sponsors — $1,500 Receive the Following:
➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the awards presentation ➧ Full page ad in the event program ➧ Opportunity to speak at the event, or present a 60 second video ➧ 6' table for company promotion at the event ➧ 8 complimentary tickets ➧ List of all attendees to the event ➧ Advertisement on HBRA website Home Page for one month
➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the awards presentation ➧ 2 complimentary tickets ➧ Quarter page advertisement in event program ➧ List of all attendees to the event
Margaritaville Sponsor — $2,500 ➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the awards presentation ➧ Half page ad in the event program ➧ Opportunity to speak at the event, or present a 60 second video ➧ 6' table for company promotion at the event ➧ 6 complimentary tickets ➧ List of all attendees to the event
After Party Sponsor — $2,000 ➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the Concert following the awards presentation ➧ Opportunity to welcome everyone to the concert following the awards presentation ➧ 4 complimentary tickets ➧ Thank you from the Band during the concert ➧ Half page ad in the event program ➧ List of all attendees to the event
Sponsor a song for $1,500 ➧ Volcano Sponsor ➧ Fins Sponsor ➧ Come Monday Sponsor ➧ A Pirate Looks at Forty Sponsor ➧ Cheeseburger in Paradise Sponsor ➧ Why Don’t We Get Drunk Sponsor ➧ Changes in Latitudes, Changes in Attitudes Sponsor ➧ Boat Drinks Sponsor ➧ Pencil Thin Mustache Sponsor ➧ Son of a Son of a Sailor Sponsor ➧ The Weather is Here, Wish You Were Beautiful Sponsor ➧ One Particular Harbour Sponsor
Supporting Sponsor — $500 ➧ Listing on all marketing collateral and advertising ➧ Listing in program ➧ 2 complimentary tickets
MARCH 4 – 6
Connecticut Home & Remodeling Show The longest and most popular Home Show in southern New England.
MARCH 4 – 6 The Home Builders & Remodelers Association of Central Connecticut has been producing this show since its inception in 1947 and has proven to be the event that attracts the most innovative products and services for the home by national, regional and local exhibitors. This show attracts qualified attendees who want to make home improvements and purchases. The Connecticut Home & Remodeling Show Attracts the Right Audience: 94.1% 18.2% 80.3% 56.8% 40.0% $317,647 $115,882
Own their own home Own a second home Plan a home improvement project during the next year Plan to make a purchase at the Home Show Attend other Home Shows Average value of the attendee’s home Average household income of attendees
The Connecticut Home & Remodeling Show offers a unique marketing opportunity to promote the products, services and resources of businesses to homeowners and the building PRO’s in Connecticut.
Sponsors receive the following: ➧ $200,000+ targeted marketing campaign to promote the Show while highlighting your company as a presenting sponsor. The campaign reaches more than 83% of the Metro Survey Area (1.3 million people) with a frequency of 7 utilizing the markets most powerful media resources. ➧ Logo and/or company name included in all Show marketing and Public Relations (Comprehensive TV, radio, print, internet, social media and billboard campaign). A complete marketing outline will be provided with stations, number of commercials GRP’s and reach using the Hartford/New Haven DMA. ➧ Prominent billing and signage at the entrance to the Show identifying company as a Presenting Sponsor. ➧ High visibility exhibitor booth display area near the entrance to the Home Show. ➧ Large 7' x 14' LED Board with company logo hung from the ceiling of the Convention Center ➧ Speaking time on the presentation stage at the HBRA Feature Booth to conduct informational and educational presentations to consumers and home building professionals. ➧ Opportunity to present a special offer to online ticket purchasers. ➧ Opportunity to participate in Ticket Promotion programs. ➧ Prominent ¼ page advertisement and logo in the official Home Show program (10,000 pieces). ➧ 2 company commercials to be included in the rotating commercials on the Design Café screen throughout the weekend when speakers are not presenting on the stage. ➧ Complimentary blocks of Show tickets. ➧ Upwards of 15,000 attendees who are building professionals, homeowners, or potential homeowners, ready to make purchases.
Contact the HBRA at 860.563.4212 to customize your sponsorship package.
MARCH 3 – 4
Student Design Competition The Student Home Design Competition will be held at the Connecticut Convention Center during the Connecticut Home & Remodeling Show, March 3 – 4, 2022. For 74 years the Home Builders & Remodelers Association of Central Connecticut has held a Student Home Design contest as part of the Connecticut Home & Remodeling Show. Starting in 1948, the Student Home Design Competition allows students from all Connecticut high schools the opportunity to demonstrate their creative and technical skills and to be recognized for their talents. Additionally, they are provided with the opportunity to win scholarships and awards. The Home Builders & Remodelers Association of Central Connecticut sponsors the Student Home Design Competition for students in grades 10 – 12 that are enrolled in design or drafting courses in public and technical high schools across the state. Each year, more than 100 students from across the state compete in this competition. Each student must include a scale model home with presentation drawings that meet specific criteria.
This year’s criteria are to design a three bedroom home not to exceed 2,000 square feet of floor space and the students must include three National Association of Home Builders Model Green Building Guidelines.
Presenting Sponsor $5,000 ➧ Logo included in all promotions of the Student Design Competition ➧ Logo included in all Home Show Marketing and promotions ➧ Logo on CT Home Show web site as a sponsor ➧ Ability to present awards to students, parents and teachers at the Awards Ceremony, Friday, March 4, at the Connecticut Convention Center
Luncheon Sponsor $2,500 ➧ Logo included in all promotions of the Student Design Competition ➧ Logo included in all Home Show Marketing and promotions ➧ Logo on CT Home Show web site as a sponsor ➧ Ability to present to students and teachers at the Student Design Luncheon, Thursday, March 3, at the Connecticut Convention Center
Architecture Sponsor $1,500 ➧ Logo included in all promotions of the Student Design Competition ➧ Logo included in all Home Show Marketing and promotions ➧ Logo on CT Home Show web site as a sponsor
Education Supporter $500 ➧ Logo included in all promotions of the Student Design Competition ➧ Logo included in all Home Show Marketing and promotions
MARCH 24
Economic Forecast with Dr. Elliot Eisenberg Dr. Elliot Eisenberg is the Chief Economist for Graphs and Laughs, LLC, a Miami-based economic consulting firm that serves a variety of clients across the United States. Eisenberg, is a former Senior Economist with the National Association of Home Builders in Washington, D.C. He writes a syndicated column and authors a daily 70-word commentary on the economy. He is a frequent speaker on topics including economic forecasts, economic impact of industries such as home building and tourism, consequences of government regulation, strategic business development and other current economic issues.
Presenting Sponsor $2,000 (Limited to 3)
Bow Tie Sponsor $2,500 (Exclusive)
Supporting Sponsor $500
➧ 6 Attendees to the Economic Forecast ➧ Ability to address the audience at the beginning of the meeting ➧ Dr. Eisenberg will wear a customized Bow Tie with company logo – 1 Bow tie to the Sponsor ➧ Dr. Eisenberg will mention company during presentation ➧ Company logo on all promotional materials ➧ 6' table for company promotion at the event ➧ List of Attendees with contact information
➧ 2 Attendees to the Economic Forecast ➧ Company logo on all promotional materials ➧ List of Attendees with contact information
➧ 6 Attendees to the Economic Forecast ➧ Ability to address the audience at the beginning of the meeting ➧ Dr. Eisenberg will mention company during presentation ➧ Company logo on all promotional materials ➧ 6' table for company promotion at the event ➧ List of Attendees with contact information
Housing Starts Sponsor $1,000 ➧ ➧ ➧ ➧
4 Attendees to the Economic Forecast Company logo on all promotional materials 6' table for company promotion at the event List of Attendees with contact information
APRIL 30 & MAY 1 | OCTOBER 15 & 16
2022 Parade of Homes
The Parade of Homes is a scattered site tour of new and remodeled homes throughout Central Connecticut. The Parade is the Connecticut’s premier home tour that showcases homes of all styles and price points. There will be more than 30 homes open to potential homebuyers and the general public on April 30 & May 1, and October 15 & 16, 2022. The Parade highlights the Home Builders & Remodelers Association builder and remodeler members and is a great way for suppliers, manufacturers, and subcontractors to showcase their craftsmanship and innovative products. The event is promoted in the Hartford, New Haven and New London media markets utilizing a dedicated mobile app and ticketing app, extensive PR & earned media, social media, a dedicated website (pohct.com), traditional media (television, radio, print), printed and digital program and special incentives and raffle prizes for attendees.
$5,000 Presenting Sponsor (Limited to 3) ➧ Company logo incorporated into Parade of Homes logo ➧ Company logo on cover of Parade program ➧ Logo included on all advertising (print, electronic, television, etc.) ➧ Name mentioned in radio advertising ➧ 2 minute promotional video for your company ➧ Promotional video used in Social Media campaign. ➧ Logo on POH website with link ➧ Ad in Parade Mobile App ➧ Banner ad on HBRACentralCT.com ➧ Full page ad in Parade program ➧ Up to 25 tickets
$4,000 Auto Sponsor ➧ Exclusive auto dealer. Can locate a vehicle at each home on the Parade of Homes ➧ Full page ad in Parade program ➧ Logo on POH website with link ➧ Logo included on all advertising (print, electronic, television, etc.)
$2,500 Platinum Partner ➧ ➧ ➧ ➧ ➧ ➧ ➧
Company logo represented in all advertising Logo on POH website Ad placed in Social Media campaign One dedicated email blast to promote company Full page ad in Parade program Ad in Parade Mobile App 12 tickets
$2,000 House Sponsor (1 per house) ➧ Company Logo on signage at specified home ➧ ½ page ad in Parade program and logo associated with home ➧ Ad in Parade Mobile App ➧ Logo included on all advertising (print, electronic, television, etc.) ➧ Logo on POH website ➧ Ability to staff a table in the garage of the specified home ➧ 10 tickets
APRIL 30 & MAY 1 | OCTOBER 15 & 16
$1,500 Mobile App Sponsor
$1,000 Silver Partner
(Limited to 1) ➧ Company logo on the main Parade page of the Parade Mobile App. ➧ Company ad on the first page of the listing of homes on Parade Mobile App ➧ Logo included on all advertising (print, electronic, television, etc.) ➧ Logo on POH website ➧ ¼ page ad in Parade program ➧ 8 tickets
➧ Logo included on all advertising (print, electronic, television, etc.) ➧ Logo on POH website ➧ ¼ page ad in Parade program ➧ Ad in Parade Mobile App ➧ 4 tickets
$1,500 Gold Partner ➧ Logo included on all advertising (print, electronic, television, etc.) ➧ ½ page ad in Parade program ➧ Logo on POH website ➧ Ad placed in Social Media campaign ➧ Ad in Parade Mobile App ➧ 10 tickets
$1,500 Ticket Sponsor ➧ Logo printed on all attendee tickets ➧ Ability to offer a special incentive on the ticket ➧ Logo included on all advertising (print, electronic, television, etc.) ➧ ¼ page ad in the Parade Program ➧ Logo on POH website ➧ 20 tickets
$800 Room Sponsor (Limited to 1 per room) ➧ Company Logo on signage in the specified room ➧ ¼ page ad in Parade program ➧ Ad in Parade Mobile App ➧ 4 tickets
$750 Map Sponsor ➧ Company logo on printed maps ➧ Ad in Parade Mobile App
$500 Bag Sponsor (Limited to 1. Bags to be supplied by Sponsor) ➧ Logo printed on bags handed to attendees
$250 Bag Insert ➧ Ability to place an item/insert in the attendee bags (minimum quantity of 500)
PARADE OF HOMES PROGRAM ADVERTISING RATES
Member Non Member Ad Sizes Rate Rate ➧ Inside Front Cover (7.5" Wide x 10" High)......................................................... $1,250............... NA ➧ Inside Back Cover (7.5" Wide x 10" High).......................................................... $1,250............... NA ➧ Back Cover (7.5" Wide x 10" High)..................................................................... $1,500............... NA ➧ Full Page (7.5" Wide x 10" High)........................................................................ $1,000............... $1,750 ➧ ½ Page (7.5" Wide x 4.875" High)....................................................................... $700............... $1,200 ➧ ¼ Page (3.625" Wide x 4.875" High)................................................................... $450............... $750 ➧ Business Card (3.625" Wide x 2.318" High)....................................................... $300............... $500
MAY 24
69th Annual Golf Classic One of the most popular events of the year is the HBRA Annual Golf Classic. Over 220 participants enjoy a day of golf, food, drinks, dinner, raffles, and more. As a sponsor you and your company will receive:
Titanium Sponsor $5,000 ➧ ➧ ➧ ➧ ➧
(2) Foursomes ($1,400 Value) Name/Logo on give-a-way Banner, Table in clubhouse Time at podium Recognition on all promotional materials
Dinner Sponsor $2,000 ➧ ➧ ➧ ➧
Name on table tents & banner placement (1) Foursome ($700 Value) Time at podium Recognition on all promotional materials
Course Beverage Sponsor $2,000 ➧ ➧ ➧ ➧
Company signage at beverage stations (1) Foursome ($700 value) Recognition on all promotional materials Mention during speaking program
Lunch Sponsor $1,650 ➧ Company name on banner and signage at lunch area ➧ (1) Foursome ($700 value) ➧ Recognition on all promotional materials ➧ Mention during speaking program
Cocktail Hour Sponsor $1,500 ➧ ➧ ➧ ➧
Name on bar table tents (1) Foursome ($700 value) Recognition on all promotional materials Mention during speaking program
Golf Carts Sponsor $1,000 ➧ Company name/logo on carts ➧ Recognition on all promotional materials
Hole-in-One Sponsor $1,000 ➧ Hole-in-one prize $10,000 ➧ Signs displayed at par three holes (five holes total) ➧ Recognition on all promotional materials
Poker Run Sponsor $700 ➧ Logo on all player poker scorecards
Longest Drive Sponsor $500 ➧ Prize for Men and Women ➧ Signs displayed at the hole
Closest to The Pin Sponsor $500 ➧ Prize for Men and Women ➧ Signs displayed at the hole
Tee Sponsor $125
JUNE 9
Scholarship Presentation & Past President’s Night A night to honor and recognize the past presidents of the HBRA who have devoted their time and energy to help make the Home Builders & Remodelers Association of Central Connecticut the strong association it is today. This event attracts a large number of Builders and the leaders of the residential construction industry in Connecticut. As a sponsor you and your company will receive: Gold Level Sponsor: $1,000
Silver Level Sponsor: $500
➧ Your company name or logo on promotional material for the meeting ➧ Designated space at the meeting to showcase your products and/or services ➧ Time at the podium to introduce yourself and the products, services and resources your business has to offer ➧ Signage at the meeting ➧ Program Listing ➧ 4 Attendees ➧ List of meeting attendees with contact information following the event
➧ Your company name or logo on promotional material for the meeting ➧ Time at the podium to introduce yourself and the products, services and resources your business has to offer ➧ Signage at the meeting ➧ Program Listing ➧ 2 Attendees ➧ List of meeting attendees with contact information following the event
AUGUST 25
HBRA Lobster Fest Celebrate the Summer, enjoy a New England Lobster/Clambake and rock the evening away. The first annual Summer Fest featuring live music, great food and comradery. Music Sponsor $2,500
Beverage Sponsor $1,000
➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the event ➧ Opportunity to introduce band and present company information ➧ Designated space at the meeting to showcase your products and/or services ➧ 8 complimentary tickets ➧ Advertisement on HBRA website Home Page for one month ➧ List of all attendees to the event
➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the event ➧ Opportunity to address the event attendees ➧ 4 complimentary tickets ➧ List of all attendees to the event
Lobster Sponsor $1,500 ➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the event ➧ Opportunity to address the event attendees ➧ Designated space at the meeting to showcase your products and/or services ➧ 6 complimentary tickets ➧ List of all attendees to the event
Clam Sponsor $1,000 ➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the event ➧ 4 complimentary tickets ➧ List of all attendees to the event
Beach Sponsor $500 ➧ Company Listing on all marketing collateral, advertising and social media ➧ Company Listing displayed during the event ➧ 2 complimentary tickets
SEPTEMBER 29
September Fall Fest Join the HBRA for a fun evening of networking with Pizza Truck and Mobile Bar. Pizza Truck Sponsor $1,500
Supporter $500
➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the event at the Pizza Truck ➧ Opportunity to address the event attendees ➧ Designated space at the meeting to showcase your products and/or services ➧ 6 complimentary tickets ➧ List of all attendees to the event
➧ Logo representation on all marketing collateral, advertising and social media ➧ Opportunity to address the attendees at the event ➧ 2 complimentary tickets ➧ List of all attendees to the event
Mobile Bar Sponsor $1,500 ➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the event at the Mobile Bar ➧ Opportunity to address the event attendees ➧ Designated space at the meeting to showcase your products and/or services ➧ 6 complimentary tickets ➧ List of all attendees to the event
NOVEMBER
General Membership Meetings General Membership Meetings are typically held the last Thursday of the month. These meetings offer a great way to build business relationships during social hours, networking and short informative programs. Meetings will be held at various locations around the HBRA service area in Hartford, Tolland, New Haven and Middlesex Counties. November Joint Meeting with HBRA of Fairfield County
Maximize this opportunity and highlight your business or services in front of more than hundred HBA members. As a sponsor you and your company will receive: ➧ Your company name or logo on promotional material for the meeting ➧ Designated space at the meeting to showcase your products and/or services ➧ Time at the podium to introduce yourself and the products, services and resources your business has to offer ➧ Signage at the meeting ➧ 2 Attendees ➧ List of meeting attendees with contact information following the event Members may also host a member-to-member networking event. Please speak with an HBRA staff member to learn more.
DECEMBER 15
2022 Holiday Party Share the Joy and Friendship of the Holiday Season at the last HBRA event of the year. This is always a fun evening of networking and cheer. Holiday Cheer Sponsorship $1,000
Holly Sponsor $500
➧ Your company name or logo on promotional material for the event ➧ Designated space at the event to showcase your products and/or services ➧ Time at the podium to introduce yourself and the products, services and resources your business has to offer ➧ Logo displayed at the event ➧ 6 complimentary tickets for the event ➧ List of meeting attendees with contact information following the event
➧ Your company name or logo on promotional material for the event ➧ Time at the podium to introduce yourself and the products, services and resources your business has to offer ➧ Logo displayed at the event ➧ 2 complimentary tickets for the event ➧ List of meeting attendees with contact information following the event
HOME BUILDERS & REMODELERS OF CENTRAL CONNECTICUT
2022
Sponsorships Please check sponsorship(s) Annual Awards Night & Installation of Officers and Directors ● ● ● ● ●
Parrot Head Presenting Sponsor - $3,000 Margaritaville Sponsor - $2,500 After Party Sponsor - $2,000 Song Sponsor - $1,500 Song Name Supporting Sponsor - $500
Connecticut Home & Remodeling Show Sponsor ● Contact the HBRA to Customize Your Sponsorship
Student Design Competition ● ● ● ●
Presenting Sponsor - $5,000 Luncheon Sponsor - $2,500 Architecture Sponsor - $1,500 Education Supporter - $500
Economic Outlook with Dr. Elliot Eisenberg ● ● ● ●
Bow Tie Sponsor - $2,500 Presenting Sponsor - $2,000 Housing Starts Sponsor - $1,000 Supporting Sponsor - $500
Parade of Homes ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Presenting Sponsor - $5,000 Auto Sponsor - $4,000 Platinum Sponsor - $2,500 House Sponsor - $2,000 Mobile App Sponsor - $1,500 Gold Partner - $1,500 Ticket Sponsor - $1,500 Silver Partner - $1,000 Room Sponsor - $800 Map Sponsor - $750 Bag Sponsor - $500 Bag Insert - $250 Inside Front Cover - $1,250 Inside Back Cover - $1,250
● ● ● ● ●
Back Cover - $1,500 Full Page - $1,000 ½ Page - $700 ¼ Page - $450 Business Card - $300
Golf Classic ● ● ● ● ● ● ● ● ● ● ●
Titanium Sponsor - $5,000 Dinner Sponsor - $2,000 Course Beverage Sponsor - $2,000 Lunch Sponsor - $1,650 Cocktail Hour Sponsor - $1,500 Golf Cart Sponsor - $1,000 Hole-in-One Sponsor - $1,000 Poker Run Sponsor - $700 Longest Drive Sponsor - $500 Closest to the Pin Sponsor - $500 Tee Sponsor - $125
Scholarship Presentation & Past President’s Night ● Gold Level Sponsorship - $1,000 ● Silver Level Sponsorship - $500
HBRA Lobster Fest ● ● ● ● ●
Music Sponsor - $2,500 Lobster Sponsor - $1,500 Beverage Sponsor - $1,000 Clam Sponsor - $1,000 Beach Sponsor - $500
September Fall Fest ● Pizza Truck Sponsor - $1,500 ● Mobile Bar Sponsor - $1,500 ● Supporter - $500
General Membership Meeting ● Sponsor - $500
Holiday Party ● Holiday Cheer Sponsor - $1,000 ● Holly Sponsor - $500
2022
Sponsorships Please complete form Please select the sponsorship(s) to the left and submit registration form by fax (860)563-3709, email to Sheila@hbracentralct.com or mail to HBRA Central Connecticut, 2189 Silas Deane Highway, Suite 8, Rocky Hill, CT 06067 or visit hbracentralct.com/events. For questions please call 860.563.4212.
● Yes
I would like to take part in the HBRA Central Connecticut Marketing and Sponsorship program. Company Contact name Address City State/zip Phone Email
Payment enclosed: ● Check amount of $ Charge my: ● Master Card ● VISA ● AMEX
(payable to HBRA Central CT) In the amount of $
Name on card Card # Billing address City State/zip Signature
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Thank you for your event participation and sponsorship.
Address: The Home Builders & Remodelers Association of Central Connecticut 2189 Silas Deane Highway, Suite 8 Rocky Hill, CT 06067 Phone: 860.563.4212 Email: sheila@hbracentralct.com Fax: 860.563.370 Web: www.hbracentralct.com/events