2023 HBRA of Central CT Marketing & Sponsorship Guide

2023 Marketing & Sponsorship Guide

Event participation, sponsorships and advertising are a great way to stand out from the crowd. Take advantage of the many targeted marketing opportunities afforded to HBRA of Central Connecticut members all year long.

The HBRA Marketing Guide is your official guide for sponsorship and involvement opportunities. This guide includes a comprehensive and detailed list of all the association events and sponsorship opportunities throughout the year. Members can use this handy tool to set their marketing budgets, and as a reference throughout the year.

Please review the options and make your commitment right away. Some sponsorships are limited in number and are available on a first-come, first-served basis.

2023 At a Glance

January

➧ Annual Awards Night & Installation of Officers & Directors — Thursday, January 26th

March

➧ Connecticut Home & Remodeling Show — Friday, Saturday and Sunday, March 3-5

Student Design Competition— Thursday and Friday, March 2-3

Economic & Political Update with Dr. Robert Dietz and Jim Tobin — Wednesday, March 15th

April

➧ April Membership Meeting — Thursday, April 27th

May ➧ Annual Golf Classic — Tuesday, May 23rd

June ➧ Scholarship Presentation & Past President’s Night — Thursday, June 15th

August

HBRA Lobster Fest — Thursday, August 24th

September

September Membership Meeting — Thursday, September 28th

October

2022 Parade of Homes — Saturday, October 14th and Sunday, October 15th

December

Holiday Party — Thursday, December 15th

Annual Awards Night & Installation of Officers & Directors

Join us as we celebrate the 2022 Annual Award Winners and elect new Directors to the Board. Highlight your company at this large annual event followed by an After Party Concert.

JANUARY 26

Presenting Sponsor — $3,000

➧ Logo representation on all marketing collateral, advertising and social media

➧ Logo displayed during the awards presentation

➧ 8 complimentary tickets

➧ List of all attendees to the event

➧ Advertisement on HBRA website Home Page for one month

➧ Full page ad in the event program

➧ Opportunity to speak at the event, or present a 60 second video

Band Sponsor — $2,500

➧ Logo representation on all marketing collateral, advertising and social media

➧ Logo displayed during the awards presentation

➧ 6 complimentary tickets

➧ List of all attendees to the event

➧ Advertisement on HBRA website Home Page for one month

➧ Half page ad in the event program

➧ Opportunity to speak at the event, or present a 60 second video

After Party Sponsor — $2,000

➧ Logo representation on all marketing collateral, advertising and social media

➧ Logo displayed during the Concert following the awards presentation

➧ Thank you from the Band during the concert

➧ 4 complimentary tickets

➧ List of all attendees to the event

➧ Half page ad in the event program

➧ Opportunity to welcome everyone to the concert following the awards presentation

Supporting Sponsor — $500

➧ Listing on all marketing collateral and advertising

➧ Listing in program

➧ 2 complimentary tickets

Connecticut Home & Remodeling Show Diamond Anniversary

The longest and most popular Home Show in southern New England.

The Home Builders & Remodelers Association of The Home Builders & Remodelers Association of Central Connecticut has been producing this show since its inception in 1947 and has proven to be THE event that attracts the most innovative products and services for the home by national, regional and local exhibitors. This show attracts qualified attendees who want to make home improvements and purchases.

The

Connecticut Home &

Remodeling Show

Attracts the Right Audience:

94.1%Own their own home 18.2%Own a second home 80.3% Plan a home improvement project during the next year 56.8%Plan to make a purchase at the Home Show

40.0%Attend other Home Shows $317,647Average value of the attendee’s home $115,882Average household income of attendees

The Connecticut Home & Remodeling Show offers a unique marketing opportunity to promote the products, services and resources of businesses to homeowners and the building PRO’s in Connecticut.

Sponsors receive the following:

➧ $200,000+ targeted marketing campaign to promote the Show while highlighting your company as a presenting sponsor. The campaign reaches more than 83% of the Metro Survey Area (1.3 million people) with a frequency of 7 utilizing the markets most powerful media resources.

➧ Logo and/or company name included in all Show marketing and Public Relations (Comprehensive TV, radio, print, internet, social media and billboard campaign). A complete marketing outline will be provided with stations, number of commercials GRP’s and reach using the Hartford/New Haven DMA.

➧ Prominent billing and signage at the entrance to the Show identifying company as a Presenting Sponsor.

➧ High visibility exhibitor booth display area near the entrance to the Home Show.

➧ Large 7' x 14' LED Board with company logo hung from the ceiling of the Convention Center

➧ Speaking time on the presentation stage at the HBRA Feature Booth to conduct informational and educational presentations to consumers and home building professionals.

➧ Opportunity to present a special offer to online ticket purchasers.

➧ Opportunity to participate in Ticket Promotion programs.

➧ Prominent ¼ page advertisement and logo in the official Home Show program (10,000 pieces).

➧ 2 company commercials to be included in the rotating commercials on the Design Café screen throughout the weekend when speakers are not presenting on the stage.

➧ Complimentary blocks of Show tickets.

➧ Upwards of 15,000 attendees who are building professionals, homeowners, or potential homeowners, ready to make purchases.

Contact the HBRA at 860.563.4212 to customize your sponsorship package.

Student Design Competition

The Student Home Design Competition will be held at the Connecticut Convention Center during the Connecticut Home & Remodeling Show, March 3 – 5, 2023.

For 75 years the Home Builders & Remodelers Association of Central Connecticut has held a Student Home Design contest as part of the Connecticut Home & Remodeling Show. Starting in 1948, the Student Home Design Competition allows students from all Connecticut high schools the opportunity to demonstrate their creative and technical skills and to be recognized for their talents. Additionally, they are provided with the opportunity to win scholarships and awards.

The Home Builders & Remodelers Association of Central Connecticut sponsors the Student Home Design Competition for students in grades 10 – 12 that are enrolled in design or drafting courses in public and technical high schools across the state. Each year, more than 100 students from across the state compete in this competition.

Each student must include a scale model home with presentation drawings that meet specific criteria.

This year’s criteria are to design a three bedroom home not to exceed 2,000 square feet of floor space and the students must include three National Association of Home Builders Model Green Building Guidelines.

Presenting Sponsor $5,000 ➧ Logo included in all promotions of the Student Design Competition ➧ Logo included in all Home Show Marketing and promotions ➧ Logo on CT Home Show web site as a sponsor ➧ Ability to present awards to students, parents and teachers at the Awards Ceremony, Friday, March 3, at the Connecticut Convention Center

Luncheon Sponsor $2,500 ➧ Logo included in all promotions of the Student Design Competition ➧ Logo included in all Home Show Marketing and promotions ➧ Logo on CT Home Show web site as a sponsor ➧ Ability to present to students and teachers at the Student Design Luncheon, Thursday, March 2, at the Connecticut Convention Center

Architecture Sponsor $1,500 ➧ Logo included in all promotions of the Student Design Competition ➧ Logo included in all Home Show Marketing and promotions ➧ Logo on CT Home Show web site as a sponsor

Education Supporter $500 ➧ Logo included in all promotions of the Student Design Competition ➧ Logo included in all Home Show Marketing and promotions

Dr. Robert Dietz, NAHB Chief Economist & Jim Tobin, NAHB Chief Lobbyist

Dr. Dietz will provide an economic update focusing on national economic issues and trends. He will also include specific key points for the Connecticut economy including housing starts, remodeling and multifamily trends and much more.

Jim Tobin will provide an analysis of the new Congress, the impacts of the mid-term elections and key issues facing the housing industry. This is an event you will not want to miss!

Rob Dietz:

Robert Dietz, Ph.D., is Chief Economist for NAHB, where his responsibilities include housing market analysis, forecasting and industry surveys, and housing policy research. He is a leading expert on home construction analysis and trends and has been cited and appeared on CNBC, the Wall Street Journal, and other news media. Robert is a native of Dayton, Ohio and earned a Ph.D. in Economics from the Ohio State University in 2003.

Jim Tobin:

Jim Tobin is NAHB’s Executive Vice President of Government Affairs and chief lobbyist. Tobin has over 20 years of policy and management experience. He leads NAHB’s government affairs and political efforts in Washington. While he has a fondness for D.C. sports, he is from Connecticut and he will always cheer on the UConn Huskies.

Presenting Sponsor $2,000 (Limited to 3)

➧ 6 Attendees to the Economic Forecast

➧ Ability to address the audience at the beginning of the meeting

Dr. Dietz will mention company during presentation Company logo on all promotional materials

6’ table for company promotion at the event

List of Attendees with contact information Company logo on all promotional materials

6’ table for company promotion at the event

List of Attendees with contact information

Company logo on all promotional materials

➧

List of Attendees with contact information

Robert Dietz, Ph.D.

Jim Tobin

Multifamily Council Event

Join the Multi Family Council

The Council meets the first Thursday of the month at 3:30 pm.

The Multifamily Council represents the specific interests of builders, developers, owners and managers of all sizes and types of multifamily housing.

The mission of the Council is to provide a forum for members to share ideas and address concerns, and to help members:

• Build expertise and connections,

• Advocate for productive building policies and regulations, and

• Prepare for new opportunities and unexpected problems.

Sponsor $500

➧ Company name or logo on promotional materials

➧ Time at the podium to introduce yourself fand the products, services and resources your business has to offer

➧ Logo displayed at event ➧ 2 complimentary tickets to the event

Remodelers Council Event

Join the Remodelers Council

The Council meets the first Tuesday of each month at 8 am.

Members enjoy a wide variety of benefits and resources, including exclusive professional development, industry-specific education, networking opportunities and recognition programs that help you strengthen and protect your business. Members also get access to the information they need to stay on top of the latest legislative and regulatory issues.

The Council serves members that specialize in, or are associated with, the remodeling aspects of residential construction. The Council members share the common goals of providing quality, service, and value to their customers, increasing professionalism and improving the performance of its members. Members of the committee represent the remodeling industry and receive the benefit of consumer marketing programs, essential education, professional designations, and the experience of their professional peers.

Sponsor $500

➧ Company name or logo on promotional materials

➧ Time at the podium to introduce yourself fand the products, services and resources your business has to offer

➧ Logo displayed at event

➧ 2 complimentary tickets to the event

April

Meeting

70th Annual Golf Classic

Shuttle Meadow Country Club

One of the most popular events of the year is the HBRA Annual Golf Classic. Over 220 participants enjoy a day of golf, food, drinks, dinner, raffles, and more. As a sponsor you and your company will receive:

Titanium Sponsor $5,000 ➧ Presenting Sponsor ➧ (2) Foursomes ($1,400 Value) ➧ Name/Logo on give-a-way ➧ Banner, Table in clubhouse ➧ Time at podium ➧ Recognition on all promotional materials

Dinner Sponsor $2,000 ➧ Name on table tents & banner placement ➧ (1) Foursome ($700 Value) ➧ Time at podium ➧ Recognition on all promotional materials

Course Beverage Sponsor $2,000 ➧ Beverage Station Sponsor ➧ Company signage at beverage stations ➧ (1) Foursome ($700 value) ➧ Recognition on all promotional materials ➧ Mention during speaking program

Lunch Sponsor $1,650 ➧ Company name on banner and signage at lunch area ➧ (1) Foursome ($700 value) ➧ Recognition on all promotional materials ➧ Mention during speaking program

Cocktail Hour Sponsor $1,500 ➧ Name on bar table tents ➧ (1) Foursome ($700 value) ➧ Recognition on all promotional materials ➧ Mention during speaking program

Golf Carts Sponsor $1,000 ➧ Company name/logo on carts ➧ Recognition on all promotional materials

Hole-in-One Sponsor $1,000 ➧ Hole-in-one prize $10,000 ➧ Signs displayed at par three holes (five holes total) ➧ Recognition on all promotional materials

Poker Run Sponsor $750 ➧ Logo on all player poker scorecards

Longest Drive Sponsor $600 ➧ Prize for Men and Women ➧ Signs displayed at the hole

Closest to The Pin Sponsor $600 ➧ Prize for Men and Women ➧ Signs displayed at the hole

Tee Sponsor $150

Scholarship Presentation & Past President’s Night

Gold Level Sponsor: $1,000 ➧ Your company name or logo on promotional material for the meeting ➧ Designated space at the meeting to showcase your products and/or services

➧ Time at the podium to introduce yourself and the products, services and resources your business has to offer ➧ Signage at the meeting ➧ Program Listing

List of meeting attendees with contact information

following the event

Silver Level Sponsor: $500 ➧ Your company name or logo on promotional material for the meeting ➧ Time at the podium to introduce yourself and the products, services and resources your business has to offer ➧ Signage at the meeting ➧ Program Listing ➧ Admission for two attendees ➧ List of meeting attendees with contact information

A night to honor and recognize the past presidents of the HBRA who have devoted their time and energy to help make the Home Builders & Remodelers Association of Central Connecticut the strong association it is today. This event attracts a large number of Builders and the leaders of the residential construction industry in Connecticut. As a sponsor you and your company will receive:

HBRA Lobster Fest

Celebrate the Summer, enjoy a New England Lobster/Clambake and rock the evening away. The annual Lobster Fest featuring live music, great food and comradery on Long Island Sound at the Westbrook Elks Club.

Music Sponsor $2,500

➧ Logo representation on all marketing collateral, advertising and social media

➧ Logo displayed during the event

➧ Designated space at the meeting to showcase your products and/or services

➧ Opportunity to introduce band and present company information

➧ 8 complimentary tickets

➧ List of all attendees to the event

➧ Advertisement on HBRA website Home Page for one month

Lobster Sponsor $1,500

➧ Logo representation on all marketing collateral, advertising and social media

➧ Logo displayed during the event

➧ Designated space at the meeting to showcase your products and/or services

➧ Opportunity to address the event attendees

➧ 6 complimentary tickets

➧ List of all attendees to the event

Beverage Sponsor $1,000

➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the event ➧ Opportunity to address the event attendees ➧ 4 complimentary tickets ➧ List of all attendees to the event

Clam Sponsor $1,000

➧ Logo representation on all marketing collateral, advertising and social media ➧ Logo displayed during the event ➧ 4 complimentary tickets

➧ List of all attendees to the event

Beach Sponsor $500

➧ Company Listing on all marketing collateral, advertising and social media

September Membership Meeting

Presenting Sponsor $1,000

Logo representation on all marketing collateral, advertising and social media

Logo displayed during the event

Opportunity to address the event attendees

Designated space at the meeting to showcase your products and/or services

Supporter $500

Logo representation on all marketing collateral, advertising and social media

2 complimentary tickets

List of all attendees to the event

2023 Parade of Homes

The Parade of Homes is a scattered site tour of new and remodeled homes throughout Central Connecticut. The Parade is the Connecticut’s premier home tour that showcases homes of all styles and price points. There will be more than 25 homes open to potential homebuyers and the general public on October 14 & 15, 2023.

The Parade highlights the Home Builders & Remodelers Association builder and remodeler members and is a great way for suppliers, manufacturers, and subcontractors to showcase their craftsmanship and innovative products.

The event is promoted in the Hartford, New Haven and New London media markets utilizing a dedicated mobile app and ticketing app, extensive PR & earned media, social media, a dedicated website (pohct.com), traditional media (television, radio, print), printed and digital program and special incentives and raffle prizes for attendees.

$5,000

Presenting Sponsor

(Limited to 3)

➧ Company logo incorporated into Parade of Homes logo

➧ Company logo on cover of Parade program

➧ Logo included on all advertising (print, electronic, television, etc.)

➧ Name mentioned in radio advertising ➧ 2 minute promotional video for your company

➧ Promotional video used in Social Media campaign.

➧ Logo on POH website with link

➧ Ad in Parade Mobile App ➧ Banner ad on HBRACentralCT.com

➧ Full page ad in Parade program ➧ Up to 25 tickets

$4,000

Auto Sponsor

➧ Exclusive auto dealer. Can locate a vehicle at each home on the Parade of Homes ➧ Full page ad in Parade program ➧ Logo on POH website with link ➧ Logo included on all advertising (print, electronic, television, etc.)

$2,500 Platinum

Partner

➧ Company logo represented in all advertising ➧ Logo on POH website ➧ Ad placed in Social Media campaign ➧ One dedicated email blast to promote company ➧ Full page ad in Parade program ➧ Ad in Parade Mobile App ➧ 12 tickets

$2,000 House Sponsor (1 per house)

➧ Company Logo on signage at specified home ➧ ½ page ad in Parade program and logo associated with home ➧ Ad in Parade Mobile App ➧ Logo included on all advertising (print, electronic, television, etc.) ➧ Logo on POH website ➧ Ability to staff a table in the garage of the specified home ➧ 10 tickets

$1,500 Mobile App Sponsor

(Limited to 1)

➧ Company logo on the main Parade page of the Parade Mobile App. ➧ Company ad on the first page of the listing of homes on Parade Mobile App ➧ Logo included on all advertising (print, electronic, television, etc.) ➧ Logo on POH website ➧ ¼ page ad in Parade program ➧ 8 tickets

$1,500 Gold Partner

➧ Logo included on all advertising (print, electronic, television, etc.) ➧ ½ page ad in Parade program ➧ Logo on POH website ➧ Ad placed in Social Media campaign ➧ Ad in Parade Mobile App ➧ 10 tickets

$1,500

Ticket Sponsor

➧ Logo printed on all attendee tickets ➧ Ability to offer a special incentive on the ticket ➧ Logo included on all advertising (print, electronic, television, etc.) ➧ ¼ page ad in the Parade Program ➧ Logo on POH website ➧ 20 tickets

$1,000

Silver Partner

➧ Logo included on all advertising (print, electronic, television, etc.) ➧ Logo on POH website ➧ ¼ page ad in Parade program ➧ Ad in Parade Mobile App ➧ 4 tickets

$800 Room Sponsor

(Limited to 1 per room) ➧ Company Logo on signage in the specified room ➧ ¼ page ad in Parade program ➧ Ad in Parade Mobile App ➧ 4 tickets

$750 Map

Sponsor

➧ Company logo on printed maps ➧ Ad in Parade Mobile App

$500 Bag

Sponsor

(Limited to 1. Bags to be supplied by Sponsor) ➧ Logo printed on bags handed to attendees

$250

Bag Insert

➧ Ability to place an item/insert in the attendee bags (minimum quantity of 500)

2023 Holiday Party

Holiday Cheer Sponsorship $1,000

➧ Your company name or logo on promotional material for the event

➧ Designated space at the event to showcase your products and/or services

➧ Time at the podium to introduce yourself and the products, services and resources your business has to offer

➧ Logo displayed at the event

➧ 6 complimentary tickets for the event

➧ List of meeting attendees with contact information following the event

Holly Sponsor $500

➧ Your company name or logo on promotional material for the event

➧ Time at the podium to introduce yourself and the products, services and resources your business has to offer ➧ Logo displayed at the event ➧ 2 complimentary tickets for the event ➧ List of meeting attendees with contact information following the event

Share the Joy and Friendship of the Holiday Season at the last HBRA event of the year. This is always a fun evening of networking and cheer.

Sponsorships

Please check sponsorship(s)

Annual Awards Night & Installation of Officers and Directors

● Presenting Sponsor - $3,000

● Band Sponsor - $2,500

● After Party Sponsor - $2,000

● Supporting Sponsor - $500

Connecticut Home & Remodeling Show Sponsor

● Contact the HBRA to Customize

Your Sponsorship Student Design Competition

● Presenting Sponsor - $5,000

● Luncheon Sponsor - $2,500

● Architecture Sponsor - $1,500

● Education Supporter - $500 Economic & Political Update

Dr. Robert Dietz and Jim Tobin

● Presenting Sponsor - $2,000

● Housing Starts Sponsor - $1,000

● Supporting Sponsor - $500 Multifamily Council

● Event Sponsor - $500 Remodelers Council

● Event Sponsor - $500 April Membership Meeting

● Presenting Sponsor - $1,000

● Supporter - $500 Golf Classic

● Titanium Sponsor - $5,000

● Dinner Sponsor - $2,000

● Course Beverage Sponsor - $2,000

● Lunch Sponsor - $1,650

● Cocktail Hour Sponsor - $1,500

● Golf Cart Sponsor - $1,000

● Hole-in-One Sponsor - $1,000

● Poker Run Sponsor - $700

● Longest Drive Sponsor - $600

● Closest to the Pin Sponsor - $600

● Tee Sponsor - $150

Scholarship Presentation & Past President’s Night

● Gold Level Sponsorship - $1,000

● Silver Level Sponsorship - $500

HBRA Lobster Fest

● Music Sponsor - $2,500

● Lobster Sponsor - $1,500

● Beverage Sponsor - $1,000

● Clam Sponsor - $1,000

● Beach Sponsor - $500

September Fall Fest

● Presenting Sponsor - $1,000

● Supporter - $500

Parade of Homes

● Presenting Sponsor - $5,000

● Auto Sponsor - $4,000

● Platinum Sponsor - $2,500

● House Sponsor - $2,000

● Mobile App Sponsor - $1,500

● Gold Partner - $1,500

● Ticket Sponsor - $1,500

● Silver Partner - $1,000

● Room Sponsor - $800

● Map Sponsor - $750

● Bag Sponsor - $500

● Bag Insert - $250

● Inside Front Cover - $1,250

● Inside Back Cover - $1,250

● Back Cover - $1,500

● Full Page - $1,000

● ½ Page - $700

● ¼ Page - $450

● Business Card - $300 Holiday Party

● Holiday Cheer Sponsor - $1,000

● Holly Sponsor - $500

Please select the sponsorship(s) above and submit registration form by fax (860)563-3709, email to Sheila@hbracentralct.com or mail to HBRA Central Connecticut, 2189 Silas Deane Highway, Suite 8, Rocky Hill, CT 06067 or visit hbracentralct.com/events. For questions please call 860.563.4212

Address: The Home Builders & Remodelers Association of Central Connecticut 2189 Silas Deane Highway, Suite 8 Rocky Hill, CT 06067

Phone: 860.563.4212

Email: sheila@hbracentralct.com Fax: 860.563.370

Web: www.hbracentralct.com/events