HCAF 2023 HomeCareCon 34th Annual Conference & Trade Show Official Brochure

THE TIME HAS COME TO HIGHLIGHT THE CRUCIAL ROLE OF HOME CARE AND EDUCATION FOR INDUSTRY PROFESSIONALS...

RE YOU READY FOR YOUR CLOSEUP? This summer, please join fellow home care professionals at HomeCareCon, the Home Care Association of Florida (HCAF) Annual Conference & Trade Show and Florida's largest and most prominent home care event of the year. Drawing in over 500 professionals, including agency leaders, clinicians, caregivers, and experts in health care, law, sales, marketing, technology, and finance, this gathering is a must-attend!

HomeCareCon provides attendees with the opportunity to learn from industry leaders, forge connections with peers, and stay informed about the latest trends and policy changes shaping the home care landscape. The conference also features a vibrant two-day trade show where attendees can explore cutting-edge products and services offered by sponsors and exhibitors. Embracing this year's theme, "LIGHTS, CAMERA, ACTION!", the conference aims to spotlight innovation and encourage adaptability in the face of a rapidly evolving industry.

Renowned speakers from diverse sectors will share their expertise, delivering valuable insights and practical tools to enhance attendees' practices. The agenda covers a wide range of topics, spanning Medicare and Medicaid, reimbursement, federal and state regulatory issues, quality improvement, clinical practice, managed care, recruitment and retention strategies, and more. In essence, HomeCareCon offers something for everyone!

Although competitors in the marketplace, the Florida home care provider community shares the same mission of providing high-quality, cost-effective care in the preferred setting of patients/clients: at home. In order to foster a brighter future for home care, we must turn on the lights, roll the cameras, and take action to create a collaborative environment where best practices, resources, and ideas are shared and care providers are educated, connected, and empowered.

Here's your guide to what's in store this summer. Register now and get the latest updates at HomeCareCon.com.

Network & Engage

HomeCareCon attracts more than 500 home care industry professionals each year, including agency leaders, clinicians, and caregivers, as well as experts in health care, law, sales, marketing, technology, and finance. Through the networking opportunities at HomeCareCon, you will be able to develop strong professional relationships and potentially form partnerships aimed at expanding your business.

Invest in Your Profession

HomeCareCon provides numerous continuing education and professional development programs designed to enhance your knowledge and skills. It's where discussions on change and strategy for the home care industry take place. Attendees will receive information about public policy updates, trends, and what lies ahead.

Earn Continuing Education Credit

More than a dozen continuing education credits will be available to attendees over the four-day conference. HCAF is an approved continuing education provider for the following Florida licensing boards:

• Board of Nursing

• Board of Occupational Therapy

• Board of Physical Therapy*

• Board of Speech-Language Pathology

• Board of Accountancy

*HCAF is pursuing physical therapy credits program-by-program.

Discover the Latest Products & Services

Over 100 vendors will participate in the two-day Trade Show Hall of Fame, showcasing innovative products, solutions, and services designed to help providers maintain compliance, provide quality care, create a better work/life balance, and grow their businesses.

Omni Orlando Resort at ChampionsGate

1500 Masters Boulevard

Orlando, FL 33896

he Omni Orlando Resort at ChampionsGate offers a fullservice spa, multiple restaurants, two world-class golf courses, water parks, water slides, a lazy river, and Orlando's only resort wave pool.

A Four Diamond resort for families, couples, and business travelers alike, the resort is just 8.3 miles from Walt Disney World and near other top attractions like Universal Studios and SeaWorld. Twoand three-bedroom villas are available and there's also a free shuttle to Walt Disney World theme parks.

Reservations

DEADLINE: JUNE 29, 2023

HCAF has reserved a block of room at a discounted rate starting at $175 per night plus tax. Booking in the HCAF block waives the resort service charge of $40 per night.

The deadline to book a room in the HCAF block is June 29, 2023.

To make a reservation online, please visit http://HCAF.tiny.us/23AC or call (800) THE-OMNI (800-843-6664).

Resort amenities include 36 holes of championship golf, complimentary valet service, GPS-equipped carts, beverage carts, towel service and clubhouse, and an indoor and outdoor dining area. Enjoy 15 acres of recreation and spend your days floating in the lazy river, splashing in the family pool with pool slide and water playground, or relaxing by the formal pool in your own private cabana. Fitness options include tennis, basketball, sand volleyball, a lit 9-hole, par 3 golf course, and a 24-hour fitness center. You can also choose to spend your time in nature and enjoy fishing, kayaking, or one of their eco-tours.

Still not convinced to stay at the host hotel? U.S. News & World Report analyzed more than 35,000 hotels to find the best in the United States, Europe, Canada, Mexico, Bermuda, and the Caribbean, based on reputation among travel experts, guest reviews, and hotel class ratings.1 Here's how the Omni measures up…

Get ready to connect and engage with over 100 exhibitors at the two-day trade show, exclusively designed for home care professionals! This exciting event promises to be a one-of-a-kind experience, providing attendees with the opportunity to discover innovative products and services, network with their peers, and potentially walk away with some fantastic prizes!

Whether you are looking to explore the latest technology solutions or connect with leading industry experts, the trade show has something for everyone. Discover and demo cutting-edge products and services, and gain valuable insights from industry leaders through informative discussions to take your business to the next level. And, with the chance to win prizes by interacting with exhibitors, you won't want to miss out on the excitement!

For more information or to reserve a booth, visit HomeCareCon.com or call (850) 222-8967.

Exposition Schedule

The Trade Show Hall of Fame (Osceola A-D) will remain open during HomeCareCon on Tuesday, August 1 and Wednesday, August 2. Below are the organized events taking place during those days.

Tuesday, August 1, 2023

12:00 PM – 1:30 PM | Trade Show Hall of Fame Grand Opening Lunch

2:50 PM – 3:10 PM | Afternoon Intermission in the Trade Show Hall

5:10 PM – 6:30 PM | Red Carpet Reception With Exhibitors

Wednesday, August 2

8:00 AM – 9:00 AM | Trade Show Hall of Fame Breakfast

10:20 AM – 10:40 AM | Morning Intermission in the Trade Show Hall

12:00 PM – 1:30 PM | Trade Show Hall of Fame Grand Finale

Thank you for your interest in attending the HomeCareCon 34th Annual Conference & Trade Show! Registration is now open at HomeCareCon.com or by phone at (850) 222-8967.

The registration fees listed below are applicable only to HCAF members, who receive a 50% discount as a benefit of membership (login is required to redeem the discount). Prospective members may attend for double the listed fee, or join to save and benefit from a full year's worth of benefits. Registration fees will increase by $50 for all member types after June 29, 2023.

FULL CONFERENCE

All-access package includes PreCon workshops, MainCon sessions, the trade show, meals, and special events (Monday, July 31 through Thursday, August 3)

$1,030

MAINCON ONLY

Access to all MainCon sessions, the trade show, meals, and special events on Tuesday, August 1, Wednesday, August 2, and Thursday, August 3

$840

PRECON ONLY

Access to one (1) full-day or two (2) half-day workshop(s) and meals on Monday, July 31 $300

MAINCON SINGLE DAY PASS

Access to all MainCon sessions, meals, and special events on Tuesday, August 1 ($400), Wednesday, August 2 ($400), or Thursday, August 3 ($300)

VARIES (SEE DESCRIPTION)

POLICY: Fees will be refunded, or invoices will be adjusted, only if written notice of cancellation is received by HCAF staff at least two (2) weeks prior to the program date. In the event of cancellation, HCAF will retain (or charge) a 20% handling fee per registrant to cover administrative overhead. There will be no refunds issued for cancellations received within 10 business days of the event. No refunds will be issued made for no-shows. If you are unable to attend an event for which you have registered, you may send a substitute at no additional charge.

TODAY'S SHOWTIMES

PreCon Workshops

MONDAY, JULY 31

Meals, Intermissions & Special Events Schedule

Value-Based Purchasing Strategies for Winning Over Your Toughest Critics

Melinda

An in-depth look at the Expanded Home Health Value-Based Purchasing (HHVBP) Model with an emphasis on statistics, Pre-Implementation Performance Reports (PIPR), and Home Health Consumer Assessment of Healthcare Providers and Systems (HHCAHPS). A detailed review of all the questions used in the calculation of HHVBP outcomes and best practices will ensure your toughest critics are impressed and reflect that in their HHCAHPS responses.

Lights, Camera, Action! Making the Most of Your Private Duty Agency

Renee Bush, Home Care Association of Florida

Florida's private duty home care market continues to expand. In part, this growth can be explained by the increasing number of Baby Boomers entering the home care market every day, who are in need of quality care in the comfort of their own homes. Growing pains are associated with this expansion, including increased competition, staffing shortages, salary demands, programmatic shifts, and regulatory requirements. Despite these growing pains, this workshop offers a unique opportunity to gain insights into the private duty home care industry, with the potential to make an informed decision on entering the market or expanding current services. So, cue the lights, roll the camera, and get an action plan in place with HCAF's Director of Private Duty Services Renee Bush.

J’non

Do you and your staff know the ins and outs of the OASIS (Outcome and Assessment Information Set)? Do you know how this information is used to determine your outcomes or how patient revenue will be calculated? This full-day workshop will explore all the details of OASIS-E. By using the current guidance manual, examples, and real-world patient scenarios, participants will learn how to formulate a plan for their agency to improve patient assessment, outcomes, and reimbursement.

ST. CLOUD Clinical Managers Learning Lab: Agency Production in Real-Time

Christina

Crumbley, Tidal Healthcare Consulting, LLC & Cara Tomlinson, Amedisys

Clinical management of a home health agency has become increasingly complex due to all of the regulatory requirements and payment systems to manage, along with operating in the face of a pandemic. Clinical supervisors must improve their knowledge and skills to ensure clinical, operational, and financial success. As part of this workshop, the speakers will outline all the requirements for running a successful agency as well as strategies for excelling at each of them.

Therapeutic Touch: The Basics

Kathleen Cody-Guastella & Kathy Barnett, Therapeutic Touch International Association Therapeutic Touch (TT) is a healing method that can promote comfort, relaxation, and a sense of wellbeing. This course will provide participants with the basic elements of TT, allowing them to practice with family members, coworkers, members of the community, and themselves.

1:00 PM – 4:00 PM • MEDICARE TRACK • OSCEOLA E

Palmetto GBA:

Revealing the Latest RCD Mysteries

Charles Canaan & Michael Bibbins, Palmetto GBA

Palmetto GBA's Charles Canaan and Michael Bibbins will reveal the mysteries of the Centers for Medicare & Medicaid Services (CMS) Review Choice Demonstration (RCD) during this workshop. They will shine light into dark corners you may not have looked at before. This includes recent RCD changes, trending topics, top denials, and selection statistics. Additionally, the speakers will share critical clues and tips about the recent changes in billing requirements that providers need to watch out for, such as new telehealth G codes and Notice of Admission (NOA) requirements. They will explore trending topics and dive deep into the scenarios that spur investigations and calls from providers, and generate education sessions. The top denials portion of the program will unveil the top Additional Documentation Request (ADR) denial reasons as well as the top non-affirmation reasons. Finally, the speakers will discuss Florida selection data and trends without too much foreshadowing. Establish your alibi by attending this workshop and don’t miss this opportunity to get in-person feedback about your RCD mysteries.

1:00 PM – 4:00 PM • PRIVATE DUTY TRACK • KISSIMMEE

Increasing Ticket Sales: Half-Day Sales & Marketing Workshop

John Dalton, Optimum RTS

This jam-packed workshop will dive deep into sales, marketing, and HR strategies. Topics to be explored include the importance of efficiently and adequately onboarding new employees, leadership styles, incentives, and other ways to empower your staff and create loyalty. Various staffing models will be delved into including utilizing a Fractional Sales Manager, where a company could get the benefit of having a sales leader without having to hire a full-time manager. This individual would temporarily be available to train, ride-alongs, run sales meetings, and help with other activities. In addition, this workshop will include proven sales training to give managers and employees the tools necessary to train and implement a sales team and focus on etiquette when interacting with employees and management. Lastly, if the rules change regarding non-compete agreements, between now and the conference, we will discuss this as well.

1:00 PM – 4:00 PM • MEDICARE TRACK • HARMONY

A Deep Dive Into the VBP Era: How to Succeed if You Fail to Qualify for the Bonus

Arnie Cisneros & Kimberly McCormick, Home Health Strategic Management

Ongoing reforms triggered by the federal IMPACT Act have effectively rewired how Medicare providers develop, deliver, and are rewarded for quality care programming. Providers have had difficulty integrating the operational changes required by the reforms, and their outcomes have suffered. Future IMPACT Act changes will further challenge traditional home health operational structures. Home health reform challenges are rooted in the volume-to-value (V2V) shift, which is the basis of the IMPACT Act. Many providers struggle to adapt to V2V reform's rewired processes because of legacy practices. Many volumebased operations will prevent success in the Expanded Home Health Value-Based Purchasing (HHVBP) Model, including the inefficient start of care (SOC), inaccurate Outcome and Assessment Information Set (OASIS), disconnected plan of care (POC), functional impairment level (FIL)-based rehab, case conferences, and clinicianled care. Several providers have already rewired their agencies for success in these areas. This workshop will teach participants how to do it in their agencies.

How does the future look for providers who don't succeed in the HHVBP? A provider interested in qualifying for the HHVBP bonus should already be tracking benchmark metrics and seeking input on where they should make changes. However, a cursory assessment of the HHVBP structure shows that more than half of providers will not qualify. What will it take for those agencies to succeed? During this workshop, the speakers will demonstrate operational processes, management models, and supervisory structures to achieve efficiencies that will enhance your bottom line and results.

TODAY'S SHOWTIMES

MainCon Day 1

TUESDAY, AUGUST 1

Meals, Intermissions & Special Events Schedule

Registration 8:00 AM – 4:30 PM

Breakfast 8:00 AM – 9:00 AM

Intermissions 10:30 AM – 10:45 AM • 2:50 PM – 3:10 PM

Lunch

Reception

Red Carpet Reception with Exhibitors

5:10 PM – 6:30 PM • OSCEOLA A-D

Following the conclusion of the day's sessions, join fellow attendees in the Trade Show Hall of Fame to mix and mingle over drinks, appetizers, and exhibits. In keeping with the theme, the reception promises to be glamorous and fun and with plenty of opportunities to discuss the latest industry trends and make valuable connections.

Keynote Speaker

U.S. Congresswoman Sheila Cherfilus-McCormick

Have

United States Representative Sheila Cherfilus-McCormick was elected to Congress in 2022 to represent Florida's 20th Congressional District in the House of Representatives. A home care industry veteran and past HCAF member, she assumed the position of Chief Executive Officer and Corporate Counsel of a South Florida-based agency in 2010. Prior to serving in Congress, she participated in advocacy events organized by HCAF in support of home care industry policy priorities. HCAF proudly counts the Congresswoman among its past members.

Congresswoman Cherfilus-McCormick serves on the Committee on Foreign Affairs and the Committee on Veterans' Affairs. She is a member of the Congressional Black Caucus, the Haiti Working Group, and the Congressional Equality Caucus, among others. She serves as Deputy Whip of the Congressional Progressive Caucus and as the Vice Chair for Diversity and Inclusion in the Democratic Women’s Caucus.

In her keynote address, Congresswoman Cherfilus-McCormick will share insights into federal health care policy as it relates to the home care industry, as well as an outlook for providers from a congressional perspective.

National Home Care Update: Moving at Fast & Furious Speed

Bill Dombi, National Association for Home Care & Hospice

This session will examine the fast and furious changes occurring in home care and National Association for Home Care & Hospice (NAHC) President Bill Dombi's outlook for 2023 and beyond. Find out what he is seeing in terms of national trends and the federal government’s impact on home care operations in Florida. Dombi will discuss current federal legislation, the growth of Medicare Advantage, cuts to Medicare, how delivery models continue to morph and adapt, and other issues affecting home care. Don’t find yourself in a multi-car pile-up by missing this expert briefing from HCAF’s favorite Washington insider as his presentation is always a topic of continued conversation throughout HomeCareCon.

10:45 AM – 12:00 PM • BUSINESS OPERATIONS TRACK • KISSIMMEE

Channeling Your Inner Yoda: Mentoring Your Padawans for Future Jedi Leadership

John Dalton, Optimum RTS

10,000 Baby Boomers are enrolling in Medicare every day with home care being the nation’s fastest-growing sector. Combine that with the ever-present staffing challenges and providers barely can keep up with the demands of those in need of home care services. Quite often this means your leadership pipeline is non-existent as if it had been wiped out by the empire’s death star. No Jedi mind tricks here! The force is strong in your organization and this session will help you focus on not only understanding and retaining your Millennial and Generation Z staff, but it will provide you with the tools you need to develop succession leadership within your agency.

1:30 PM – 2:50 PM • BUSINESS OPERATIONS TRACK • OSCEOLA E

Medicaid Managed Care Leadership Panel

Moderated by Peter Stanfield, Synergy Consulting Services

PANELISTS:

• Ada Gutierrez, Regional Vice President – Long-Term Services & Supports (LTSS), Humana

• Nathan Landsbaum, Plan President & Chief Executive Officer, Sunshine Health

• Michael S. Lawton, Chief Executive Officer, UnitedHealthcare Florida Health Plan

As part of this panel discussion, a distinguished panel of managed care industry leaders will discuss the challenges and opportunities facing home care providers in today's rapidly evolving health care landscape. The panelists represent managed care organizations that provide health coverage for Medicaid recipients, Medicare beneficiaries, and individual health insurance plan members. Over the course of the discussion, the panel will address key issues. These include the $15 minimum wage mandate for Medicaid workers, Medicare Advantage enrollment growth, the importance of patient-centered care, and the challenges associated with managing health care costs in a complex and dynamic environment. Further, the panel will examine the impact of recent legislative and regulatory changes on the home care industry, and discuss strategies for building partnerships between providers, payers, and policymakers to promote better outcomes for patients and their families. 1:30 PM

The Real Caregiver World: A Glimpse Into the Lives of Those on the Frontlines

KristenWheeler,NationalAssociationforHomeCare&Hospice&BrandiKurtyka,MissionCareCollective

It is no secret that the workforce shortage in home-based care has reached crisis-level proportions. Despite industry leadership's best efforts, the gap between the number of people needing assistance and the number of workers available to deliver that care is accelerating at an unsustainable pace. In an effort to identify the overarching issues complicating recruitment and retention efforts, the National Association for Home Care & Hospice partnered with Mission Care Collective to produce The State of the Direct Care Workforce, a national study that included data from over 67,000 caregivers, certified nursing assistants, and home health aides. In this groundbreaking study, the first of its kind, seven (7) distinct types of caregiver were identified. This session will teach participants about each of these personas, how to recruit them, and, most importantly, how to tweak your organization's culture to retain them. The final report will be available for download.

1:30 PM – 2:50 PM • MEDICARE TRACK

Medicare Advantage: Show Me the Money!

Melinda Gaboury, Healthcare Provider Solutions, Inc. & Regina Wild, Managed Care Consultants of America

With enrollment doubling in the past few years, Medicare Advantage is becoming the coverage of choice for Medicareeligible people. Because of this growth, Medicare Advantage has become an integral part of home health care. This session aims to provide participants with strategies for overcoming common problems agencies face when working with Medicare Advantage plans, such as missing authorization deadlines, clean claims denials, billing and payment requirements, and reading, negotiating, and enforcing contractual terms with payers. This session will teach participants how to measure their agency's success or failure in serving Medicare Advantage patients.

Cash in at the Box Office With ICD-10 Diagnosis and OASIS Assessment Coding Accuracy

Nanette Minton & Lisa McClammy, MAC Legacy

According to the Patient-Driven Groupings Model (PDGM) regulations, a home health agency generates 75% of its revenue from ICD-10 diagnoses and Outcome and Assessment Information Set (OASIS) coding. To maximize revenue, all coding elements must be accurate. In this session, participants will gain a better understanding of the significance of meticulous coding for primary and co-morbid diagnoses, as well as OASIS assessment coding. Don't leave money on the table because of inaccurate coding or assessments.

1:30 PM – 2:50 PM •

GENERAL TRACK • HARMONY Compliance: The Companion You Never Realized You Had

Patrick Cunningham, Aveanna Healthcare

In this post-pandemic world, we can assume that regulatory agencies will continue, and indeed increase, the execution of their broad and ambitious agendas. We can expect increases in the frequency, intensity, and scope of supervision, enforcement, and investigations under both old and new regulations. At the same time, as our organizations struggle to grow and thrive in this environment, the need to be creative and innovative grows more urgent every day. While creativity and innovation are admirable qualities in any organization, they can be risky. Managing that risk is much easier with guidance from and collaboration with a well-appointed and active compliance department.

Compliance is not just about regulatory and policy enforcement or stifling creativity and innovation. It is about connecting positively with our employees to stabilize their complex and changeable environment and help them move forward with positivity and optimism. It matches creativity and innovation with responsibility and accountability. Achieving this balance requires developing a strong ethics and compliance culture based on trust, transparency, and consistency. This presentation relates how one compliance team attempted to achieve this balance and offers ideas on how compliance is the companion you never realized you had.

3:10 PM – 4:30 PM •

MEDICARE TRACK • OSCEOLA E

Straight Talk About Value-Based Purchasing: How to Make a Comeback if Your Debut is a Flop

Arnie Cisneros & Kimberly McCormick, Home Health Strategic

Management

The Expanded Home Health Value-Based Purchasing (HHVBP) Model represents the most significant change to the home health sector since the introduction of the Prospective Payment System (PPS) over 20 years ago. By rewiring the home model in value-based terms, Medicare has linked payment to outcomes, rewarding providers who deliver efficient care programs. Further complicating the Expanded HHVBP Model is the introduction of the Outcome and Assessment Information Set

Version E (OASIS-E) as the data collection tool for this value-based reform. Through extensive education focused on both OASIS-E and the HHVBP structure, most providers know the changes they produce. But the challenge is rewiring operations to maximize your chances of success, and most of us don't know exactly where or how to start.

Considering that six out of 10 agencies will fail to qualify for the HHVBP bonus, it will be imperative for providers to address the payment loss they will experience in the coming years. This progressive, interactive presentation addresses these and other essential topics for success under the HHVBP.

Eternal Sunshine of the Spotless Contract

Grant Kindrick, Esq., Bleakley Bavol Denman & Grace

This session will provide an overview of the legal aspects of home care, presented by Grant Kindrick, Esq. Considering the recent Federal Trade Commission Notice of Proposed Rulemaking (NPRM) banning non-compete agreements, this session will examine ways to strengthen non-solicitation clauses in employment contracts. Additionally, the speaker will discuss other important legal considerations, such as remuneration statutes and regulations that every employer and employee should know.

3:10 PM – 4:30 PM • MEDICARE TRACK • CELEBRATION

Becoming As Good as it Gets in Patient Outcomes, Value-Based Purchasing Dividends, and Star Rating Scores

Sue Payne, Corridor & Christopher Attaya, Strategic Healthcare Programs, LLC

In light of the recent launch of the Expanded Home Health Value-Based Purchasing (HHVBP) Model and the Outcome and Assessment Information Set Version E (OASIS-E), providers have renewed their focus on improving their Total Performance Scores, Patient Outcomes, and Quality Star Ratings. During this session, the speakers will discuss how the programs intersect and where providers should focus their efforts. Please join Sue Payne and Chris Attaya for a discussion on operational approaches and strategies that will make your agency as good as it gets!

3:10 PM – 4:30 PM • GENERAL TRACK • ST. CLOUD

Act 1: The Secret to Your Success in the Home Care Industry

Petria McKelvey, Precision Medical Billing

If you're a new home care professional, stepping into a leadership role, or simply new to HCAF, this session is designed to support and guide you. It offers a friendly and supportive environment where you can freely ask questions, discuss challenges and opportunities in our industry, and connect with other home care professionals who are experiencing similar situations. This judgment-free zone aims to provide answers to your clinical, regulatory, and operational queries while fostering learning and networking among your peers in the home care field.

3:10 PM – 4:30 PM • MEDICARE TRACK • HARMONY

UPIC Audits Don't Have to Be a Scary Movie: How to Handle an Unwelcome Event

Joe Osentoski, Gateway Home Health Coding & Consulting

The Centers for Medicare & Medicaid Services (CMS) has fully resumed all medical review activities. Getting selected for an audit has significant ramifications, including the need to devote resources to responding to and dealing with the results. Post-payment reviews, such as Unified Program Integrity Contractor (UPIC) audits, can put $100,000 on the line, potentially reaching into the millions. Providers must be aware of risk factors and trends in agency documentation that may prompt review or denial. It is crucial to reduce risk continuously and respond assertively to reviews.

The Medicare Review Choice Demonstration (RCD) does not protect agencies from UPIC activity, and audits clearly show the provisional nature of pre-claim review affirmations. With numerous reviews of medical records and multiple contractor audits, prevention is the best course of action. In the face of financial disruptions resulting from a review, prompt positive actions and knowing your options are key to keeping your agency solvent. This presentation is based on 25 years of experience assisting agencies with medical reviews and current UPIC audit trends.

4:40 PM – 5:10 PM • GENERAL TRACK • OSCEOLA E

General Session Debriefing Panel

Moderated by Melinda Gaboury, Healthcare Provider Solutions, Inc.

Before heading to the Trade Show Hall of Fame for a drink and networking, please join fellow attendees and many of the speakers from today's sessions for a 30-minute recap of lessons learned, hot-button topics, and follow-up questions.

HCAF's sponsorship program is designed to enhance visibility for our HomeCareCon sponsors, promote their leadership in the industry, and ultimately help them grow their businesses. Through their generosity, these top-level, highly engaged supporters demonstrate their extraordinary commitment to the Florida home care provider community and HCAF. Visit HomeCareCon.com for more information about partnership opportunities.

Platinum Sponsor

Gold Sponsors Supporters

Silver Sponsor

TODAY'S SHOWTIMES

MainCon Day 2

WEDNESDAY, AUGUST 2

9:00 AM The Power of the PEPPER Data That is Driving Medicare Audits

10:40 AM

July 2023

ICD-10 Coding Release: The Latest Sequel

1:30 PM Vertigo to Verti-Gone: Streamlining the Intake Process for Success

2:40 PM The Right Stuff for Sourcing and Vetting Talent

3:40 PM Much Ado About Health Literacy, Social Determinants of Health and OASIS-E

PM

How to Produce Award-Winning Therapy Documentation

From Here to Eternity: Tips and Tools to Maximize Your Recruiting Results and Grow Your Business

Are You a Post-Acute Care Expert?

How Agencies Can Hit Their Mark in Mental Health Care

Meals, Intermissions & Special Events Schedule

Registration 8:00 AM – 4:30 PM

Breakfast 8:00 AM – 9:00 AM in the Trade Show Hall of Fame

Intermissions 10:20 AM – 10:40 AM • 2:20 PM – 2:40 PM

Lunch 12:00 PM – 1:30 PM in the Trade Show Hall of Fame

Reception 5:10 PM – 6:40 PM

The Latest Legal Developments Impacting the Home Care Industry

Control Contract Negotiations With Managed Care Like “Captain Phillips”

Get the Show on the Road to Simplify OASIS-E

Mission Possible: Best Practices for Avoiding Common Home Health Survey Deficiencies

Be a Box Office Smash: Strategies for Improving Patient & Agency Outcomes

Using IDEAL for Blockbuster Discharge Planning and Patient

An Overview of TraumaInformed Care When Working With Older Adults

The Turning Point: Finding Success in a PDGM, HHVBP, Post-COVID World

Cybersecurity Concerns in 2023

Exceed Your Home Health Value-Based Purchasing Goals Through Collaboration

Electronic Visit Verification: The Good, The Bad, and The Ugly

Navigating the Forces of Nature and Keeping Up With Your Patients

5 Decisions to Consider in Digital Marketing… It's

Infection Prevention and Control to Avoid "The Big Sick"

Come celebrate happy hour with the HomeCareCon cast! Don't miss the opportunity to engage in a laid-back setting over drinks, appetizers, music, and raffle drawings. It's sure to be an affair to remember!

The Power of the PEPPER Data That is Driving Medicare Audits

Melinda Gaboury, Healthcare Provider Solutions, Inc.

Is your agency a box office hit or a flop? The Program for Evaluating Payment Patterns Electronic Report (PEPPER) summarizes provider-specific Medicare data statistics for target areas often associated with Medicare improper payments due to billing, coding, and admission necessity issues. To improve PEPPER scores, providers must understand how the data is analyzed and consider best practices to avoid medical review audits. This session examines each PEPPER target and discusses how to evaluate your agency's success using data.

9:00 AM – 10:20 PM • MEDICARE TRACK • KISSIMMEE

Avoiding the Blooper Reel: How to Produce Award-Winning Therapy Documentation

Beulah Scott, Healthcare Provider Solutions, Inc.

Medical necessity audits can be time-consuming, expensive, and frustrating for providers. This session will examine the expectations of the Centers for Medicare & Medicaid Services (CMS) regarding effective documentation as well as the most common reasons for claim denials. Skilled services are frequently denied due to insufficient documentation supporting medical necessity. This session teaches participants how to document effectively and accurately. It also teaches them to identify reasonable criteria for skilled therapy services and develop and write functional-based goals. Additionally, the speaker will review the regulatory requirements for medical necessity, common mistakes, and how to skillfully paint a picture of their current functional abilities. This session is intended for occupational, physical, and speech therapists, quality improvement personnel, and administrators/managers responsible for agency success.

The Latest Legal Developments Impacting the Home Care Industry

Angelo Spinola, Esq., Polsinelli

Join Angelo Spinola, Esq., for an overview of the latest legal trends impacting home care agencies and strategies for complying with the same while still running a successful business. Angelo will also discuss how the Biden administration has affected the industry, how recent industry-specific employment practices are being targeted in new lawsuits, and what owners can do to better protect their agencies from litigation and Department of Labor investigations. The session will also include time for questions.

9:00 AM – 10:20 PM • MEDICARE TRACK • ST. CLOUD

Be a Box Office Smash: Strategies for Improving Patient & Agency Outcomes

Sharon Litwin, Litwin Home Health Consulting, LLC

The question home care providers often ask themselves is what they should focus on to improve patient — and therefore agency — outcomes. This session will focus on key outcomes as well as assessments, the Outcome and Assessment Information Set (OASIS), and care coordination. Several action items will be provided along with strategies, such as education for staff and performance improvement initiatives based on Quality Assurance and Performance Improvement (QAPI) indicators.

9:00 AM – 10:20 PM • GENERAL TRACK • HARMONY

Cybersecurity Concerns in 2023

Keith Coker, OrLANtech

Attendees will learn about the latest cybersecurity vulnerabilities, including mobile device threats, public WiFi dangers, identity theft, hacker tools, and others. This is not your typical bullet-point presentation. It is entertaining with jaw-dropping stories that will leave you with a broad knowledge of how hackers compromise businesses and individuals.

10:40 AM – 12:00 PM • MEDICARE TRACK • OSCEOLA E

July 2023 ICD-10 Coding Release: The Latest Sequel

J'non Griffin, SimiTree

With 29 sequels, Godzilla is the movie with the most sequels. ICD-10 codes were introduced in the U.S. in 1999. It is currently tied with the epic fictional monster in the number of versions with the release of updated codes every year. Providers should know the changes expected to be released by July 2023, effective October 1, 2023, regardless of whether they bill Medicare, Medicaid, TRICARE, or a commercial payer. Attend this session to learn about revisions, deletions, and additions that will be implemented in the coming months.

10:40 AM – 12:00 PM • BUSINESS OPERATIONS TRACK • KISSIMMEE

From Here to Eternity: Tips and Tools to Maximize Your Recruiting Results and Grow Your Business

Rachel Gartner, Carework

This session will provide an in-depth look at the backstage hiring process, showcasing how agencies can convert unknown talent into A-list working caregivers through an effective and standardized recruiting process. As a result, participants will walk away with practical advice on the entire recruiting process as well as the performance indicators they should use to measure their success along the way.

10:40 AM – 12:00 PM • GENERAL TRACK • CELEBRATION

Control Contract Negotiations With Managed Care Like Captain Phillips

Lindsay Doak & Dimitrios Panacopoulos, BerryDunn

As Medicare and Medicaid managed care enrollment increases, providers who are unfamiliar with contract negotiation face uncharted, rough waters and challenges, like Tom Hanks in his 2009 film about his hijacked ship. If you do not cover the costs associated with providing quality care to patients and clients, your ship is sunk. Therefore, contract reimbursement rates must reflect actual provider costs. This session introduces participants to steps for evaluating your business' bandwidth and tolerance for risk when negotiating contracts. The speakers will also discuss negotiation strategies, such as how to defend your position and obtain better reimbursement terms and agreements.

Using IDEAL for Blockbuster Discharge Planning and Patient Outcomes

Arlene Maxim, Axxess

The purpose of this session is to "show you the money" under the Expanded Home Health Value-Based Purchasing (HHVBP) Model. Attendees will learn how to improve patient outcomes by re-engineering the discharge process in a progressive and innovative manner.

Exceed Your Home Health Value-Based Purchasing Goals Through Collaboration

Maureen P. Albertson, Millennium Home Care & Jonathan Hollander, Lee Health Home Health

Looking to exceed your Expanded Home Health Value-Based Purchasing (HHVBP) Model goals? Will you need to move beyond standard concepts and practices? Collaboration could be the key. Learn collaboration methods, harness transparency, and boost problem-solving. The presenters will discuss an active collaboration team in the post-acute setting in Southwest Florida and how this impacts the Expanded HHVBP Model.

Vertigo to Verti-Gone: Streamlining the Intake Process for Success

Kim Wilkerson, SimiTree

This session focuses on the need for a streamlined referral process, which ensures that patients are admitted promptly and that providers receive adequate reimbursement for the services provided. We will focus on securing all the necessary documentation to be compliant, including the pre-claim review documents required for the Medicare Review Choice Demonstration (RCD).

Are You a Post-Acute Care Expert?

Melanie Stover, Home Care Sales, LLC

Discover how the Total Patient Care Delivery Model spans the continuum and elevates your professional identity to a postacute care expert and resource! It's time to "level up" and get a seat at the table as a trusted advisor for your referral sources and partners. Your ability to help every patient who deserves a referral gets one will unlock care and impact thousands of lives! Post-acute care saves the world and it is spearheaded through your leadership and sales team. 1:30

Get the Show on the Road to Simplify OASIS-E

Mike Carr, Axxess

Over the last two decades, clinicians have had difficulty completing the Outcome and Assessment Information Set (OASIS) accurately and on time. A majority of OASIS-E items can be collected in 15 minutes or less by teaching clinicians clues to observe during the "show me" walk. When clinicians focus on their star — the patient — their key performance indicators will improve significantly. This session will provide attendees with a roadmap to success.

1:30 PM – 2:20 PM • CLINICAL/QUALITY TRACK • ST. CLOUD

Setting the Stage: An Overview of Trauma-Informed Care When Working With Older Adults

Elena M. De Cardenas, Sunshine Health

This session provides an overview of trauma and its impact on older adults, including those receiving home health care. The presentation will provide attendees with a better understanding of trauma, the impact trauma has on older adults, the importance of using a person-centered, trauma-informed approach to treatment and care planning, as well as strategies for supporting home health providers in using a trauma-informed lens.

CLINICAL/QUALITY TRACK • HARMONY

Electronic Visit Verification: The Good, The Bad, and The Ugly

Hector Garcia & Ernesto Ferriol, InMyTeam

This session provides an overview of the Medicaid Electronic Visit Verification (EVV) program in Florida. Participants will gain a better understanding of clearinghouses, billing issues, and how to resolve them.

2:40 PM – 3:30 PM • BUSINESS OPERATIONS TRACK • OSCEOLA E

The Right Stuff for Sourcing and Vetting Talent

Eric Scharber & Ryan Mattson, SimiTree

The health care workforce shortage remains among the top challenges facing home care and hospice sectors. Identifying and recruiting top candidates for your organization at all levels is a fiercely competitive process. During this session, participants will learn how the leading health care recruitment firm outpaces its competition and identifies top talent. Additionally, discover how professional recruiters properly vet and screen candidates for their clients. Remember, retaining staff starts with hiring, right? This session will give you the tools you need and a competitive advantage over the competition.

2:40 PM – 3:30 PM • CLINICAL/QUALITY TRACK • KISSIMMEE

How Home Health Agencies Can Hit Their Mark in Mental Health Care

Leslie Taylor

People with mental illness have long faced difficulty accessing care. Obtaining care post-COVID-19 has become more challenging. We must be innovative and steadfast to find a solution. This session will provide an overview of the mental health crisis as well as the impact and risks of untreated mental illness. Participants will gain insight into how home health services can provide a true solution for those who are silently suffering.

2:40 PM – 3:30 PM • MEDICARE TRACK • CELEBRATION

Mission Possible: Best Practices for Avoiding Common Home Health Survey Deficiencies

Becky Tolson, Accreditation Commission for Health Care

This session will examine recent trends in home health agency survey deficiencies, including the types of evidence to be reviewed by surveyors and compliance tips that can help prevent these deficiencies during a Medicare accreditation or reaccreditation survey. By highlighting common pitfalls and how to avoid them, your inner superstar can shine in the spotlight. Additionally, this session will also discuss how the end of 1135 blanket waivers associated with the Public Health Emergency (PHE) will affect top survey findings in the coming months.

2:40 PM – 3:30 PM • MEDICARE TRACK • ST. CLOUD

The Turning Point: Finding Success in a PDGM, HHVBP, Post-COVID World

Brian W. Lebanion, Wipfli

Could the world of home health get any more dramatic? Due to the reimbursement system's dependence on data collection, the recent global pandemic will impact benchmarks and trends in care practices for years to come. The after-effects, coupled with the national rollout of the Expanded Home Health Value-Based Purchasing (HHVBP) Model and ongoing refinements to the Patient-Driven Groupings Model (PDGM), will make it necessary for home health to adjust operationally and financially. For agencies seeking to exceed expectations in this new health care landscape, what is the best course of action? We'll look at where it all starts — the referral. Find out how to evaluate a referral for the appropriate level of care and forecast the care path for each patient to achieve optimal outcomes and financial success.

2:40 PM – 3:30 PM

• GENERAL TRACK • HARMONY

Navigating the Forces of Nature and Keeping Up With Your Patients

Danielle Siebs & Ashley Bolton, PointClickCare

Participants in this session will gain an understanding of emergency preparedness requirements and procedures as well as how technology can be used to locate and stay in touch with patients/ clients during an emergency. This session prepares participants with a plan for implementation in the real world.

3:40 PM – 4:30 PM • MEDICARE TRACK • OSCEOLA E

Much Ado About Health Literacy, Social Determinants of Health and OASIS-E

Sue Kreis Hoffmann, UF Health Shands HomeCare

This session will discuss social determinants of health, health literacy, and the challenges associated with measuring them. As part of the presentation, these concepts will be linked to the Outcome and Assessment Information Set (OASIS) for home health agencies.

5 Decisions to Consider in Digital Marketing…It's Showtime!

Kevin Hansen, Home Care Ops

This session will review five crucial digital marketing decisions for home care agency owners. He will provide practical tips and strategies to improve your digital marketing efforts. These tips will include knowing when to outsource and finding the right partner to stand out in a crowded industry and targeting the right audience. When you take action on these points, your marketing can be more strategic and yield a better return on investment.

3:40 PM – 4:30 PM

• CLINICAL/QUALITY TRACK • CELEBRATION

Infection Prevention and Control to Avoid The Big Sick

Victoria Barron, Healthcare Provider Solutions Inc.

Infection prevention and control programs are essential to providing safe and high-quality patient care across all health care settings (even on The Walking Dead!). During this session, participants will learn about the essential components of an infection control program as well as tips for compliance.

3:40 PM – 4:30 PM

• MEDICARE TRACK • ST. CLOUD

Conquering Pain, Improving Outcomes

Nancy E. Allen & Paul Friedlin, Solutions for Care, Inc.

Chronic pain can be debilitating, reduce function, and culminate in poor health outcomes. Using narcotics and traditional methods for treating pain may not always be effective or result in unintended consequences. Find out how to alleviate pain and improve function, which can result in improved outcomes for patients. By implementing proven techniques in pain management and function, organizations will not only meet insurer and government payer expectations but also maximize patient outcomes and become a leader in the home care industry.

3:40 PM – 4:30 PM • MEDICARE TRACK • HARMONY

Living the LUPA Lifestyle

Michelle Rogers & Nikki Evans, Health

First Homecare

During this session, participants will learn how to manage their agency's Low Utilization Payment Adjustment (LUPA) percentage while still providing maximum patient care. The speakers will share the tools, techniques, and education they used to reduce their LUPA rate from 18.2% to 9% in one year. If you are above the national benchmark of 10%, come learn how to live the LUPA lifestyle.

4:40 PM – 5:10 PM • GENERAL TRACK • OSCEOLA E

General Session Debriefing Panel

Moderated by J'non Griffin, SimiTree

Before heading to the Trade Show Hall of Fame for a drink and networking, please join fellow attendees and many of the speakers from today's sessions for a 30-minute recap of lessons learned, hot-button topics, and follow-up questions.

TODAY'S SHOWTIMES

MainCon Day 3

THURSDAY, AUGUST 3

Meals, Intermissions & Special Events Schedule

Registration 8:00 AM – 10:00 AM

Breakfast 8:00 AM – 9:00 AM

Intermission 9:50 AM – 10:05 AM

Roll the Credits 11: 50 AM

Flip the Script to Improve Patient Outcomes

Margherita C. Labson, MCLabson Consultation and Education, LLC

As home care providers strive to improve patient outcomes, a number of "must-dos" remain unfulfilled. Most often, sustainably improving performance remains a challenge, leading us to wonder if it is the amount of information we gather or the way we approach care. In this session, we will examine how a growing number of health care systems are reshaping care by focusing on four key components that result in sustainable improvements to care through a simplified framework, and how your organization can reframe care to improve patient/client outcomes.

9:00 AM – 9:50 AM • BUSINESS OPERATIONS TRACK • KISSIMMEE

Your

Name

in Lights:

"I Added $1 Million to My Revenue!"

Melanie Stover, Home Care Sales, LLC

In this session, participants will learn how to increase patient revenue by $1 million without acquiring "new" referral sources. If you have a current census, you already have your million-dollar client! The speaker will review case studies of home health agencies that have successfully achieved this goal (and then some...) by utilizing existing referral sources.

9:00 AM – 9:50 AM • MEDICARE TRACK • CELEBRATION

From Starlet to Superstar: The Benefits, Implementation, and Scaling-Up of a Caregiver Mentorship Program

Allan Levine & James Cohen, Nevvon

During this session, the speakers will explore how mentorship improves caregiver retention and satisfaction. In 2021, a group of home care leaders in New York recognized the need for a mentorship program to support home caregivers. As a result of the outbreak of the pandemic and the subsequent shortage of health care workers, peer mentorship programs were expected to improve retention rates among new hires. The speakers have designed, implemented, and evaluated a pilot program of peer mentoring across six home care agencies. The presentation will feature an overview of the nowrefined Caregiver Peer-to-Peer Mentorship program and its rollout across 25 home care agencies. Program objectives, training content, implementation support, and benefits for agencies, workers, and patients/clients will be discussed.

Reach for the Stars: Becoming a Great Leader

Christina Crumbley, Tidal Healthcare Consulting, LLC

Leadership and management are two different things. Leadership is a lifestyle, and management is a title. Talented directors guide actors to award-winning performances. Similarly, a strong manager uses leadership to guide their staff towards a common goal. This session identifies desired leadership qualities that can be learned and perfected to achieve your goals.

9:00 AM – 9:50 AM • GENERAL TRACK • HARMONY

Prepare Your Agency for a Blockbuster Ending

Vasilis Georgiou & Maurice Boudreau, CrossRoads Business Brokers, Inc.

All good movies must eventually end. Once the credits roll, the lights come on, and the time comes to sell your home care business, will it triumph with an Oscar or bomb with a Razzie? For a grand finale, the theatre exit paths should be adequately lit. Join the duo from CrossRoads Business Brokers for an illuminating and interactive session to learn how much your business is worth and what you can do to drive up the value of your business. Participants will learn how to prepare their businesses for sale and identify potential buyers. Furthermore, this session will provide participants with an understanding of what to expect from the deal process, potential deal structures, what causes deals to fail, and common topics that should be discussed with an accountant in advance.

10:05 AM – 11:20 AM • GENERAL TRACK • OSCEOLA E

AHCA Policy & Regulatory Update: Transform & Rise Up!

Kimberly R. Smoak & Secretary Jason Weida*, Agency for Health Care Administration

During this general session, participants will hear directly from the Agency for Health Care Administration (AHCA) regarding home care trends and changes observed from Tallahassee's perspective, as well as the implications of new laws, regulations, and leadership within AHCA. Will these changes be like the good guys like Optimus Prime or the bad guys like Unicron from the Transformers series? The state government has a huge impact and can transform home care businesses. Don't miss the opportunity to meet and ask questions directly to AHCA leadership. Autobots, transform and roll out!

*INVITED

11:20 AM – 11:50 AM • GENERAL TRACK • OSCEOLA E

General Session Debriefing Panel

Moderated by Christina Crumbley, Tidal Healthcare Consulting, LLC

Before heading home or to lunch with new and old friends, please join fellow attendees and many of the speakers from today's sessions for a 30-minute recap of lessons learned, hot-button topics, and follow-up questions.