Outreach and Promotional Plan and Implementation

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Request for Proposals (RFP) Hawai‘i Counts Campaign Outreach and Promotion for the 2020 Census

Outreach and Promotional Plan and Implementation Summary: A contract with the Hawai‘i Community Foundation (HCF) to plan, develop and implement a statewide promotional plan for the 2020 Census relating to the State of Hawai‘i to ensure Hawai‘i residents are aware of the importance of the Census, receive accurate information about the process, and are encouraged to complete the Census survey. The work is slated to start in November 2019 and run through July 2020. Proposals Due: Monday, December 9, 2019, 4:00 pm HST Required Scope of Work: Applicant may propose all or a portion of the Scope of Work detailed below with accompanying explanation about the deleted section(s), if any. 1. Develop and implement a statewide outreach and promotional plan for the 2020 Census relating to the State of Hawai‘i. This will involve reaching the general population as well as the hard‐to‐count (HTC) populations and populations in low responding geographic areas as identified by the U.S. Bureau of the Census. 2. Develop visual brand, slogan and messaging for the 2020 Census that is relevant and appropriate for Hawai‘i. This work should consider cultural sensitivity and should include effective means to reach hard of hearing, visually impaired, and non‐English speaking communities. 3. Produce, distribute and manage promotional items and activities that help to increase awareness of and knowledge about the 2020 Census including, but not be limited to: a. Digital banners for use on landing pages, websites, social media and other digital communications channels. b. Promotional items which includes but are not limited to posters, banners, hand held signs, brochures and mail inserts. c. Audio and/or video promotional items to be used through the internet and other electronic means. 4. Develop and implement a media plan to promote the 2020 Census that includes paid and other types of distribution channels which include, but are not limited to, the use of television, radio, electronic text messaging, print, and mailings. a. The plan should also utilize social media and digital products including, but not be limited to, Facebook, Twitter, Instagram, YouTube, influencers, emails, video rolls, and podcasts.


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