FACE S OF PHILA NT HROPY
2016 ISSUE 1
C E L E B R AT I N G
A CENTURY OF
Happy 100th Birthday! Whether you get your information from newspapers, radio, television, online, or by word of mouth, you probably already know about the Hawai‘i Community Foundation’s celebration of a century of philanthropy in Hawai‘i. Beyond the extensive media coverage, a new website, and a proliferation of events, what has drawn many in our community into the conversation is the focus on each and every person, as summed up by our theme, Philanthropy. It’s All About You. HCF’s two-year, statewide campaign, funded through Centennial Campaign Donors (See Page 3), is built on the fact that we are all the beneficiaries of those who came before us, and it is now incumbent on each of us to create positive change for the generations that will follow. With the long view in mind, HCF’s centennial celebration includes several initiatives designed to increase legacy giving, a special form of planned giving that has enormous potential for the trajectory of our community (Read more on Pages 10-11). While the splash of publicity that’s being generated in 2016 is meant to celebrate HCF’s 100 years of community service, it is really a call to action throughout Hawai‘i to the instinct in all of us — dating back to the ali‘i — to make a difference.
Check out HCF’s new website at: HawaiiCommunityFoundation.org
HCF
welcomes
By the end of 2016: - News articles and public service messages on the power of philanthropy will be in over 7.7 million issues of newspapers (dailies and weeklies) and monthly magazines. - HCF’s Legacy Campaign inserts and ads will appear in 355,000 issues of Hawaii Business, HILuxury, and the Sunday New York Times (Hawai’i). - Commercials will run on KGMB and KHNL, potentially reaching 47,000 people each day. - 125,000 listeners each week will have the opportunity to hear on Hawaii Public Radio The Benevolent Mind series, featuring 100 stories on philanthropy (rebroadcast on HPR2 starting in August). - 1.3 million passengers on Hawaiian Airlines’ flights will view the Hawaiian Skies program containing a segment on philanthropy in Hawai‘i.
Media Partnerships: Hawaii Business Hawaii News Now Hawaii Public Radio Hawaii Tribune-Herald HILuxury Honolulu Magazine
Honolulu Star-Advertiser Maui News MidWeek Pacific Business News The Garden Island West Hawaii Today
Micah K¯ ane as President and COO, See Page 2 for story.