Overview & KEY MESSAGES for #GIVINGTUESDAYHI: Simple CTA: Create CHANGE for Hawai‘i this Giving Tuesday at CHANGEforHawaii.org Simple Message Hierarchy with CTA: WHAT: #GIVINGTUESDAYHI is how Hawai‘i participates in Giving Tuesday – a global day of giving that follows Black Friday and Cyber Monday. WHY: If we all give a little to support our local nonprofits, this Giving Tuesday, we can make Hawai‘i’s communities stronger. CTA: Let’s create CHANGE in Hawai‘i this Giving Tuesday, by sharing gifts of time, treasure, and talent at CHANGEforHawaii.org How does it work? Anyone who responds to the #GIVINGTUESDAYHI call to action by visiting the web page CHANGEforHawaii.org will be prompted to give Time, Treasure, and Talent to local nonprofits through the links on that page. Time – Individuals who volunteer for a Hawaii nonprofit in December and January can win a $1000 grant to a charity of their choice when they share a photo of themselves volunteering on social media using #CHANGEforHawaii Treasure – The link to “Give Treasure” will allow donors to give to Hawai‘i’s nonprofits on GiveBigHawaii.com. This platform includes Hawaii nonprofits that have signed up, to receive donations from December 3-8. GiveBigHawaii.com is provided free-of-charge to all Hawai‘i nonprofits by HONOLULU Magazine and the Hawai‘i Community Foundation (HCF). Talent – The link to “Give Talent” will direct the website visitor to a landing page on Catchafire.org. This website is a matching service for nonprofits seeking skilled volunteers for help with specific projects that range from marketing to financial services to website design. Users can filter through volunteer opportunities based on their location, skills, cause interests, and time they can give.
HCF, 2019