Nonprofit toolkit: How to leverage HCF’s statewide #GIVINGTUESDAYHI campaign into gifts for your nonprofit Nonprofits can create CHANGE for Hawai‘i this #GIVINGTUESDAYHI Giving Tuesday is a global movement established to encourage and engage millions of people to support the causes they believe in. Celebrated on the Tuesday following Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday, Giving Tuesday kicks off the charitable season, a time when many focus on their holiday and end-of-year giving. #GIVINGTUESDAYHI is how the Hawai‘i Community Foundation, Hawai‘i ‘s corporations, community leaders, media partners, and nonprofits work together to maximize the impact of Giving Tuesday and inspire charitable gifts that will strengthen our nonprofits and communities. This year, Giving Tuesday takes place on December 3, and is centered around the CHANGE movement that works to drive collective action around shared goals based on a common set of data. A critical part of the CHANGE movement—like #GivingTuesdayHI-- is encouraging every person to take actions to care for their community, island, and state through a gift of time, talent, or treasure. The main call to action this #GIVINGTUESDAYHI is for everyone to visit CHANGEforHawaii.org to give time, treasure or talent to their favorite nonprofits. Those who visit this page can click a link to: •
Give Treasure. This link will drive all traffic to the simple and free giving platform that is open for all Hawai‘i nonprofits to use, called GiveBigHawaii.com. The platform is provided by HCF and HONOLULU Magazine. The Give Big Hawai‘i platform allows nonprofits to create their own pages so that friends and fans can search and easily donate to their favorite charities. The platform has launched for nonprofits and registration will close on 11/15. Giving will start on Giving Tuesday and end on Dec. 8.
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Give Time. Encourage individuals to volunteer for your nonprofit. Individuals who share a photo of themselves volunteering on social media using #CHANGEforHawaii are eligible to give a $1,000 grant to charity of their choice in December and January.
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Give Talent. Through a partnership with Catchafire, community members can lend their professional skills to nonprofits who are in need of services. Nonprofits who wish to leverage #GIVINGTUESDAYHI might consider uploading projects on Catchafire now, so that volunteers can reach out on Giving Tuesday.
You are invited to participate in #GIVINGTUESDAYHI Register for online donations at the giving portal GiveBigHawaii.com Deadline for nonprofits to register is November 15. Your donors will thank you for the easy and streamlined giving process it allows through a single platform. Register your nonprofit by November 15 at www.GiveBigHawaii.com. Join us at the Giving Tuesday Generosity Event On December 3, Giving Tuesday will be celebrated in Downtown Honolulu on the four corners of King and Bishop Streets from 6:00 to 9:00 a.m. to thank community and inspire giving to Hawai‘i’s communities. Hawai‘i News Now will be broadcasting its Sunrise on the Road Morning Show on location and highlight Hawai‘i’s valuable nonprofit sector. Bring your signs, be on television, inspire community. Nonprofits are invited to join by registering at: www.greenvelope.com/event/GivingTuesdayEvent. Be Social – Inspire giving on social media Plan your social media posts leading up to December 3 to Inspire your donors, partners, friends, and neighbors to be a positive change for Hawai‘i and give this Giving Tuesday. Make use of the #GivingTuesdayHI Social Media Kit. It includes simple messages you can use and customize. Use #GivingTuesdayHI, #ChangeforHawaii, and don’t forget to tag us @HawaiiCommunityFoundation. Instagram, Facebook and Twitter users who post with the hashtag #GIVINGTUESDAYHI have a chance to win $1000 grant for a nonprofit of their choosing. Send an email to let your community know you’re participating in #GIVINGTUESDAYHI – Ask donors, board members, friends, and fans to consider making a gift through CHANGEforHawaii.org Rally your advocates and staff on December 3 Tune into a Facebook Live broadcast on the Honolulu Star-Advertiser Facebook page for an opportunity to “comment” about the great work of your organization. Winners will be chosen from the commenters to receive $1000 grants for a nonprofit of their choosing Where did the award grants for nonprofits, and support for this campaign, come from? Many generous #GIVINGTUESDAYHI partners have donated the funding, event elements like photography and AV, and media time that will provide #GIVINGTUESDAYHI value to our local nonprofits. Last year, over $15,000 in grants were given to Hawai‘i nonprofits from the drawings and social media contests alone. The list of partners is growing by the week. As of 10.28.2019, #GIVINGTUESDAYHI is made possible by • • • • •
Aio Foundation/Hawai‘i Gives Back Magazine American Savings Bank Bank of Hawaii Foundation Catchafire Central Pacific Bank
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First Hawaiian Bank Foundation Hawai‘i Community Foundation Honolulu Magazine Chef Russell Siu, 3660 on the Rise, Kaka‘ako Kitchen
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Hawai‘i News Now Honolulu Star-Advertiser HANO Iona Contemporary Dance Joseph Esser Photography Show and Tell AV