2D Fashion Design Project

CHRISTOPHER RAEBURN

Christopher Raeburn has established his eponymous brand with responsible and intelligent fashion design for global audience. Particular has pioneered the reworking of surplus fabrics and garments to create distinctive and functional pieces.

Alongside this, a highly collaborative spirit informs luxurious, handcrafted and award-winning products with intergrity and purpose. This innovative approach, with an unusual balance of high concept, assesibility and wearability, like Vans, Timberlands etc, is applied menwear and womenswear.

Their Ethos

Every decision we make as a business is underpinned by the 4 R's; RAEMADE, RAEDUCED, RAECYCLED

and RAEBURN

RAEMADE SS22 COLLECTION

COLLECTION

£174.5

£149

RAEMADE SS22 fuses original 1980s British Desert DPM Trousers with US Desert ECWCS GORE-TEX parka, to create a unique series that celebrates the distinct utilitarian value and purpose of military apparel.These artefacts have been intelligently deconstructed and reimagined in to a new season aesthetic - showcasing garments with an elevated aesthetic underpinned by a myriad of unilitarian features, classic RAEMADE detailing and realised in inherently robuest military - grade fabrics. SS22 sees the first fusing of two artefacts, a poignant yet subtle design touch that maximlses this season's creative.

COMPARATIVE PRODUCT RESEARCH

JUUN.J

Korean designer Juun.J began his career as the chief designer for Club Monaco, before debuting his own collections in 2007. Based out of Seoul, the designer's thought-provoking designs, intrepid construction and minimalist yet structural aesthetic have solidified his stand-out, highly thematic collections. Juun.J's recent collections have seen collaborations with the likes of alex & felix, Greg Simkins, Ambush, and Oleg Dou.

Juun.J's decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this 'Street Tailoring'.

His avant design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear.

NAME: VENUS WONG

AGE: 29

LIVE IN LONDON

OCCUPATION: FREELANCER MODEL

LIVE STYLE: SOCIABLE AND PAY ATTENTION TO ENVIRONMENTAL ISSUES.

LOVES ANIMENALS, ENJOY BE A VOLUNTEER WHEN SHE IS FREE.

SHE IS INTERESTING FASHION.

HOBBIES: DIVING, HIKING, CAMPING, PHOTOGRAPHY.

OMNICHANNEL PLATFORMS

Christopher Raeburn have many platforms online and on social media to promote their new produce and promotions. The main ominchannel platform is their main website where they are selling their products and collections, also collaboration with other brands, like Vans, Timberlands.

STYLING BOARD

SUSTAINABLE

Reduced

Raeburn’s “reduced” ethos ensures products are made and sold with minimal environment impact - sourced as close to home as possible, while ensuring the highest quality. Denim, for example, comes from Londonbased supplier Blackhorse Lane Ateliers, while knitwear comes from Portugal.

Remade

Under its “remade” initiative, existing materials are reworked Into one-off limited edition designs made in England. Examples include tote bags made from military parachute fabric, as well as a range of bags, T-shirts and sweatshirts created from 1960s Royal Air Force Cold War navigation maps.

Recycled Sustainable fabrics such as recycled polyester are used throughout the brand’s collections, and any offcuts are reused in other garments , or as insulation or in the brand’s animal mascots: cuddly toy sharks, pandas and monkeys made from east fabrics, from which sales proceeds go to World Wildlife Fund.

SEA PROBLEMS

RXHSS24BS01

RXHSS24BS02

RXHSS24BS03

RXHSS24BS04

RXHSS24W01

RXHSS24W02

RXHSS24W03

RXHSS24W04

RXHSS24NP01

RXHSS24NP02

RXHSS24NP03

RXHSS24NP04

RANGE PLAN

RXHSS2401

RXHSS2402

RXHSS2403

RXHSS2404

RXHSS2405

RXHSS2406

RXHSS2407

RXHSS2408

RXHSS2409

RXHSS2401

RXHSS2402

RXHSS2403

RXHSS2404

RXHSS2405

RXHSS2405

RXHSS2406

RXHSS2407

RXHSS2408

RXHSS2409

SPEC SHEET 1

Quality checks Comment

Correct fabric quality

Fabric weight

Fabric appearanc e

Correct trims used

Quality of print

Colour matching

Accuracy of seams

Seam

tolerance 2mm met

Finishing

Button spacing

Tolerances met

Final visual checks

Fabric 1

Quality, weight & source Composition

Swatch

Fabric 2

Swatch

Fabric 3

Swatch

Quality, weight & source Composition

Quality, weight & source Composition

Composition Pantone colour ref:

Composition Pantone colour ref:

Composition Pantone colour ref:

Quality checks

Correct fabric quality

Fabric weight

Fabric

appearanc e

Correct trims used

Quality of print

Colour matching

Accuracy of seams

Seam tolerance 2mm met

Finishing

Button spacing

Tolerances met

Final visual checks

source Composition

SWING TICKETS AND LABELS

PACKAGING

VISUALISATION

ADVERTISMENT

DIGITAL MARKETING

EVALUATION

The objective of the project was to design a collections in collaboration with a Brand in London , the aim was to create a collections that represents the brand as well as your own concept. I was started to my primary research the brand and deeply understanding the brand their aims which is i never hear the brand at all. When I was visit Christopher Raeburn reality store, that was very impress and admiring their philosophy, I consciously understand the development of various aspects of this brand. After that, I was start with secondary informations from internet to receive more special and details informations to start my project.

My main inspiration for my project was Christopher Raeburn and finding the ideas of the brand and bring those ideas into the trends like fishing net texture, waterproof fabric and some kind of like environment issues, and I tried to communicate those by using different imagery with my research pages and my concepts, look like more easier to understand that. Also my target market was young generation who are interesting in sea sport or who are pay close attention with ocean issues, which can provide some ways to promote some issues. After that, I was looking for the key sustainable systems from the brand, which is reduced, remade and recycled. When I started to designing and make sure I created the garments was fitted the idea and the collaboration, and using some can be recycle and remade materials.

I feel like confuse and dissatisfied myself, kind of like styling, illustrations and my lay out ability always feeling confuse and some communications problems lead to the hold project has need to improve, so I was looking different examples and skills, try to get it better. To be honest, there was a lot of fresh learning within this project, even I was learning those skill before, but I was learnt using displacement maps for visualisation to the garments and products from my print in photoshops, Also, for the knowledge and skills in this area, because of more and more practice, I can continue to strengthen, so as to increase the speed and reduce the waste of time to solve. However I have improve to manage and plan my time well and catch up.

Which worked well in this project I think is avenge, each has its advantages and needs to improved. I think what I do better is that the deign idea and prints want to mix different materials to form a contrast. Not just fabrics and fabrics and layering the imagery to create interesting prints. Moreover, I personally need to improve more, for example, the layout skills must be improved, some pages are a bit rigid. Secondly, technical flats can add some more details on the garments to change irregular messy feeling. Furthermore, I can refer to different designers style of painting or create your own illustrations and draw the garment more naturally. I will say I have keep develop my illustrations skill, ideas and improve my styling, technical technique, develop throughout my future project. Next time, I will planning everything, and that step by step, don’t miss out some important, and be strict with myself, I’m glad to doing this project, can find out my shortcomings, so as to improve and make more progress next time and move forwards to be a real designer in future industry.