Bauhaus is a project named after the early 20th century’s movement of architecture and design in Germany. In the movement, advocators tried to combine art and crafts together, emphasizing the rationality and functionality of forms, and thus creating a new industrial aesthetic suitable for mass production. The methods and ideas in the Bauhaus movement soon evolved into the modern design procedures that we apply to various aspects today.
The project The project starts by choosing a graphic art, poster, or print from the Bauhaus movement, then transforming it into a three-dimensional spatial model according to any design principle or method. The poster on the right is what I choose to do the transformation. It is a poster for the first exhibition of the Bauhaus school in 1923, Weimar, designed by Joost Schmidt, a teacher of the school. The poster is designed to draw the attention of the view’s eyes through a z-shaped movement: from the top left of the title of the school – STAATLICHES BAUHAUS and the school emblem, to the middle word – AUSSTELLUNG meaning an exhibition, and finally to the bottom right information of the month, location, and year of the exhibition. These directions of the sightline are accomplished by the composition of the poster, different eye-attractiveness of the colors, and the arrangement of the shapes and words.
Joost Schmidt / Bauhaus Exhibition Poster / 1923.
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