Jegs brand standards by marco fossati

BRAND STANDARDS

INTRODUCTION

FAMILY. BUSINESS. RACING. These are the three most important words in the JEGS vocabulary. There’s no question that every single one of us at JEGS Performance Auto Parts is crazy for cars, but we are also rooted in tradition through our family values and business expertise. These three ideals, when brought together, comprise the core of the JEGS philosophy. This book has been developed with the JEGS mentality in mind. It’s been an amazing ride so far, and we want to keep revving our engines long into the future. In order to do so, we’ve developed a powerful brand that has stood the test of time. And, just like our powerful cars, our brand must be kept up with the greatest attention to detail.

OUR BRAND STANDARDS

OUR BRAND STANDARDS The JEGS brand should convey our character, our personality. Our topnotch customer service for the past 50+ years has allowed us to build a team driven by high performance and family values. We are a big family, and a big family needs a strong identity. In order to maintain a strong brand, it is important to look past just a logo and a name. Who we are, what we believe in, and those we serve all play an integral role in creating a comprehensive understanding of the true JEGS identity. We realize that our brand is complex, and it is up to us to communicate it effectively.

BRAND EXECUTION

Optimum brand performance. pg 27

BRAND VISUALS

Detailed to perfection. pg 17

BRAND VOICE

Rev your engine. pg 13

BRAND STRATEGY

Driving you forward. pg 8

BRAND IDENTITY

Reinforce the framework. pg 4

BRAND IDENTITY

We are JEGS Performance Auto Parts, and this means a few things. It means strong family values and decades of business expertise. JEGS represents the merging of tradition and modernity through our passion for high performance.

BRAND VISUALS

BRAND VOICE

5 - History 6 - Who We Are

BRAND STRATEGY

7 - Our Audience

BRAND IDENTITY

Reinforce the framework.

BRAND EXECUTION

BRAND IDENTITY

HISTORY For more than 50 years, the name JEGS has been synonymous with high performance racing parts, dating back to 1960 when Jeg Coughlin Sr. opened the doors of JEGS High Performance at a small, non-descript shop in downtown Columbus, Ohio. This timeline highlights unforgettable moments in the JEGS history, and we plan to keep building memories long into the future.

BRAND IDENTITY

WHO WE ARE JEGS is family, business, and racing. These are our core values that have made us who we are today. Ever since Jeg Coughlin Sr. began his drag racing career in the â&#x20AC;&#x2DC;50s, the sport has always served to bring his ever-expanding family closer together, helping deliver millions worth of products to automobile enthusiasts all over the world each year.

MISSION: At JEGS, we foster family, encourage healthy competition, and promote a strong business through impeccable customer service.

VISION: We see ourselves fifty years from now still as the unquestionable mail order speed equipment leaders and the unsurpassed champions on the track, while upholding the Coughlin family tradition of caring and values.

VALUES: While family has always been, and will remain, the top priority for Team JEGS, our passion for racing sets us apart from the competition.

BRAND IDENTITY

OUR AUDIENCE We highly value our customers, those weekend warriors who treat their cars like they’re part of the family. We understand them and know that high performance, speed, control, and power are all qualities our audience values.

Gearheads

Mechanics

Car Enthusiasts

These are the passionate ones. They put every ounce of sweat into making their ride the perfect machine. Knowing their car better than themselves is a point of pride.

Industry professionals who trust JEGS as the ultimate source for automotive parts. They understand their own customers’ needs and are able to provide prompt service of quality.

While they overlap with Gearheads, Car Enthusiasts might not be as knowledgeable as the mechanics but are just as passionate about the performance and competitive nature of the industry.

• Utilize the JEGS.com online catalog to shop for parts. • Require fast delivery and excellent customer service. • Are knowledgeable and direct.

• Proud members of a performance-driven industry. • Appreciate value and quick part turnaround. • Respond to special offers and deals. • Shop mostly from printed catalog.

• Attend races regularly. • Keep up with competitions nationwide. • Respond to JEGS leadership in races. • Become brand loyalists.

BRAND STRATEGY

Good brands should be more than the sum of the services they provide. In our case, we realize that we serve our customers on diverse levels, and this diversity must be reflected in our brand.

BRAND VISUALS

BRAND VOICE

9 - Brand Touchpoints 10 - Brand Architecture 11 - Brand Promise

BRAND STRATEGY

Driving you forward.

12 - Brand Personality

BRAND IDENTITY

BRAND EXECUTION

BRAND STRATEGY

BRAND TOUCHPOINTS

Social Media

In order to be efficient and powerful in our brand, we need to communicate in a clear, consistent manner through all of our touchpoints.

Digital Media

BRAND STRATEGY

BRAND ARCHITECTURE We have grown to become an intricate organization, and our various endeavors and interests have led to a clear separation of our sub-brands. Itâ&#x20AC;&#x2122;s important to keep them all organized so as not to lose our brand essence.

MAIN BRAND

TEAM JEGS

JEGS FOUNDATION

JEGS SUB-BRANDS

Event Brands

BRAND STRATEGY

OUR BRAND PROMISE At JEGS, we offer our customers unparalleled service backed by generations of industry leadership. We deliver this through our commitment to performance and quality and an emphasis on strong family values. We promise “Quality through Leadership.” Brand Offering

Performance, Quality, and Optimal Service Brand Essence

Competition, Heritage, and Industry Leadership Brand Promise

Quality through Leadership

BRAND STRATEGY

BRAND PERSONALITY Our brand personality defines our voice and image. The brand is described in human terms because the personality needs to resonate with the people delivering the brand, as well as those experiencing it. JEGS is:

BRAND VOICE

Communication is a very important aspect of any brand. The way we communicate sets the tone for how our audience feels about us. Not only will customers have a clear idea of what JEGS stands for, but they will also be able to easily connect to our brand.

BRAND VISUALS

BRAND VOICE

Rev your engine.

14 - Expressing Our Message 15 - Communicating Our Benefits

BRAND STRATEGY

16 - Name/Tagline

BRAND IDENTITY

BRAND EXECUTION

BRAND VOICE

EXPRESSING OUR MESSAGE Our voice consists of both messaging and tone. These two communication aspects come together to create an effective strategy when speaking to our customers and fans. We have a goal to create clear and consistent messaging that reflects our brand personality.

DIRECT

STRONG

ENGAGING

PROFESSIONAL

CHARGED

ENTHUSIASTIC

POWERFUL

POSITIVE

CONSISTENT

CLEAR

UNDERSTANDING

FOCUSED

What is our voice? Our voice is what makes our personality stand out. The tone that we use to express our message should be:

BRAND VOICE

COMMUNICATING OUR BENEFITS JEGS is more than just great performance auto parts. We pride ourselves in being a multifaceted organization with various focuses. We identify with four main philosophies, and these must be communicated effectively and distinctly. FAMILY

BUSINESS

RACING

CARING

How to Communicate:

• “The business has always served as a great outlet to bring his ever-expanding family closer together.” • “A third generation of Coughlins is blossoming and the racetrack is still one of the places where the family routinely gets together.” • “Family patriarch Jeg Sr. is still very much a part of the mix, serving as a vital consultant to his sons and grand kids.” • “Family always takes precedence over on-track activities.” • “Each of the Coughlin brothers has taken sabbaticals from the sport through the years to devote more attention to their home lives.”

• “We understand our drivers’ needs and match them with impeccable customer service.” • “We are drivers ourselves, therefore we understand our customers need quick turnaround on their orders.” • “The company grew and quickly became a viable business entity.” • “When Jeg Sr.’s four boys were old enough, they bought the burgeoning company from their dad with his assistance and took it to new heights.” • “JEGS High Performance has become a giant in the industry with two retail stores, four call centers, and a massive distribution warehouse that delivers more than $250 million worth of products to automobile enthusiasts all over the world each year.”

• “There is no question the Coughlin family loves motorsports.” • “The family has successfully parlayed their love of drag racing into a worldwide marketing effort that has set them apart from the competition.” • “With a combined five NHRA World Championships, 12 Division Championships, and well over 100 victories at both the national, divisional, and local level, it could also be argued that Team JEGS is one of the most accomplished racing entities in the 60-year history of organized drag racing.” • “The third generation is led by Troy Jr., already a multi-time national event winner in Super Comp, and Cody, a circle track phenom who already has a championship to his credit.”

• “The JEGS Foundation Racing for Cancer Research program already has raised several million dollars.” • “Team JEGS also has set-up mobile cancer screening centers at NHRA events and keeps the topic front and center with millions of drag racing fans each weekend.”

BRAND VOICE

OUR NAME JEGS The word “JEGS” has swift name recognition and is easily advertised. Coined by Jeg Sr.’s mother when he was just a child, the nickname played a significant role in the initial marketing of his chosen business of providing parts and engine work to fellow drag racers in the early 60’s and continues to be an integral part of our brand.

OUR TAGLINE “HIGH PERFORMANCE AUTO PARTS” A clear tagline is important to complement an easily recognizable brand. By showcasing exactly what we sell, our customers have no doubt about our offerings. It is also easy to make the connection with our racing passion.

BRAND VISUALS

Detailed to perfection.

Now that we understand the essence of the JEGS brand, we must also understand the specifics that build the base for it. Without the specifications that follow, we would not be able to create a cohesive and powerful brand.

BRAND VOICE

18 - Logo 19 - Logo Placement

BRAND STRATEGY

20 - Logo Variables 21 - Logo Donâ&#x20AC;&#x2122;ts 22 - Font Selection 23 - Colors 24 - Photographic Styles 25 - Logo Library

BRAND IDENTITY

BRAND EXECUTION

BRAND VISUALS

LOGO The logo is the embodiment of decades of tradition and family, coupled with our undying passion for high performance, competition, and business. It should be used consistently to foster brand awareness. MAIN LOGO Use this version in these situations: • Small sizes. • Publication usage. • On busy backgrounds.

POWER LOGO Use this version in retail, competitive, and event situations: • On vehicles. • On packaging. • On solid backgrounds. Process Black C: 0 - M: 0 - Y: 0 - K: 100

Process Yellow C: 0 - M: 0 - Y: 100 - K: 0

BRAND VISUALS

LOGO POSITIONING It is important to not violate the space around the logo. Allowing the logo to stand out by itself will ensure that the JEGS brand is easily identifiable. As it will be used in varying sizes, weâ&#x20AC;&#x2122;ve devised a system that can be utilized in any measurement.

Use a square that is the width of the top of the J for spacing reference. If possible, make sure nothing violates the perimeter created by this box.

Logo Size Reduce or increase the size of the JEGS logo as needed.

BRAND VISUALS

LOGO VARIABLES Whether itâ&#x20AC;&#x2122;s on cars, merchandising, online, or on our catalogs, the JEGS logo is adaptable to any situation. These are the approved logo variables.

MAIN LOGO

POWER LOGO

JEGS.COM

BRAND VISUALS

LOGO DONâ&#x20AC;&#x2122;TS The JEGS logo should always be used in its approved format. It should never be modified. Altering the logo weakens the integrity and consistency of the brand. Here are examples of what not to do with the logo.

Do not use the older version of the JEGS logo with the apostrophe.

Do not squish or stretch the logo.

Do not change the color of the logo.

Do not angle logo.

Do not alter the thickness of the black outline.

History and Heritage

Do not use the logo as a pattern.

Do not use black solid logo on anything but white and yellow.

Do not overlap anything on logo.

Do not use white solid logo on anything but a dark background.

Do not crop the logo.

Do not place solid logo on image or textured background.

Do not use the logo in a sentence.

Do not alter the spacing of the logo in any way.

Do not change the color of the crown.

Do not use outlined version without yellow fill unless in a black and white or grayscale design.

BRAND VISUALS

FONT SELECTION JEGS uses FUTURA as its primary font family. It should be used in all materials to maintain consistency in our messaging and branding. Serpentine Bold is to be used as a secondary font to accent prices and phone numbers.

Font Family

Usage Examples

FUTURA BOLD FUTURA BOLD OBLIQUE FUTURA HEAVY FUTURA HEAVY OBLIQUE FUTURA MEDIUM FUTURA MEDIUM OBLIQUE FUTURA LIGHT FUTURA LIGHT OBLIQUE

HIGH PERFORMANCE

SERPENTINE BOLD This font is used for the numbers on the cars, and in some cases, the driverâ&#x20AC;&#x2122;s names.

SAVE UP TO

137

SEE PAGE 6 OR SHOP ONLINE

372x Jeg Coughlin Jr.

BRAND VISUALS

COLORS Consistent use of the JEGS brand colors will ensure consistency of the brand across all mediums. The brand colors should be utilized across all messaging mediums.

Primary Colors JEGS Process Yellow

Secondary Colors JEGS Process Black

PMS 109 C - Merchandise Yellow

Process Yellow to be used in all print and web situations. PMS 109 C to be used on anything that is not paper (cars, apparel, merchandise, etc.).

PMS 158 C

C-00 M-61 Y-97 K-00

PMS 485 C

C-00 M-95 Y-100 K-00

PMS 2945 C

C-100 M-45 Y-00 K-14

PMS 355 C

C-94 M-00 Y-100 K-00

PMS 405 C

C-00 M-10 Y-33 K-72

PMS 7544 C

C-10 M-01 Y-00 K-40

Secondary colors to be used on catalogues and material supplementary to main brand (ads, web banners, publication covers, etc.).

BRAND VISUALS

PHOTOGRAPHIC STYLES Our photography should convey the high-octane energy and enthusiasm for which JEGS has become well known. Our images should reflect our decades-long commitment to quality high performance auto parts and healthy competition.

DRIVERS Show drivers in heroic poses. Standing near the car or with the track in the background. Drivers must be smiling or have a look of determination.

CARS Cars must be in focus. Location should be on a track or in a showroom situation. Never depict JEGS vehicles on standard roads and driving situations.

PRODUCTS Photograph products on white background only. Clean, crisp photos with soft, directional lighting is suggested.

BRAND VISUALS

LOGO LIBRARY These are all the approved JEGS logos, to be used in their respective situations. Each logo has been carefully crafted to uphold the JEGS brand while providing enough flexibility to encompass all of our endeavors. MAIN LOGO

JEGS main logo

JEGS.com line

JEGS.com stacked

JEGS.com line

JEGS.com stacked

POWER LOGO

JEGS main logo

JEGS crown

50 years logo

JEGS historic

JEGS foundation

Track Tested

All files can be downloaded at www.teamjegs.com/Multimedia/logos.asp

5x World

5X World Champions JEGS Ohio

BRAND VISUALS

LOGO LIBRARY (continued) JEGS SERIES AND SPONSORED EVENTS

JEGS Cajun Sports Nationals

JEGS Pacific Sports Nationals

JEGS Northern Sports Nationals

JEGS Allstars

JEGS Super Quick 4C

JEGS Top Dragster Shootout

Web banner examples

800 number JEGS BQMRA Winner Plaque

JEGS Allstar Tour

All files can be downloaded at www.teamjegs.com/Multimedia/logos.asp

JEGS U.S. Open

BRAND EXECUTION

Optimum brand performance

Establishing a strong and consistent first impression is very important in reflecting a cohesive brand. In this section we will explore how our brand is executed throughout our cars, merchandising, collateral materials and website.

BRAND VISUALS

BRAND VOICE

28 - Stock Car/Circle Track Application 29 - Drag Racing Door Car Application

BRAND STRATEGY

30 - Dragster Application 31 - Apparel & Merchandising 32 - Environmental 33 - Collateral 34 - Packaging 35 - Catalog 36 - Web

BRAND EXECUTION

BRAND IDENTITY

BRAND EXECUTION

STOCK CAR/CIRCLE TRACK APPLICATION

Associate sponsor logos Contingency sponsor logos Track Tested logos PMS 109 C

BRAND EXECUTION

DRAG RACING DOOR CAR APPLICATION

Associate sponsor logos Major sponsor logos Track Tested logos PMS 109 C

OVERFLOW ONLY

PARACHUTE

BRAND EXECUTION

DRAGSTER APPLICATION

Associate sponsor logos Track Tested logos PMS 109 C

BRAND EXECUTION

APPAREL & MERCHANDISING Basic rules for apparel: • Use PMS 109 C. • Place JEGS power logo in center of chest. • Place JEGS power logo on sleeves or pantlegs. • Place secondary logos on upper chest. • Place JEGS.com logo on back/waistband.

BRAND EXECUTION

ENVIRONMENTAL Basic rules for signage: • Use PMS 109 C for yellow. • Use JEGS power logo. • Place 800 number and JEGS.com logo on bottom of sign. • Use a consistent border around graphics.

BRAND EXECUTION

COLLATERAL Basic rules for collateral: • Use process yellow. • Use JEGS power logo. • Treat logo cleanly.

Bend & Peel Decals

Spiral Journal - Yellow

Spiral Journal - Black

BRAND EXECUTION

PACKAGING Merchandise application: • Use JEGS power logo. Box application: • Use main JEGS logo. • Center on panel, oriented to long edge of box.

• Use process yellow, process black, CMYK JEGS Orange, and CMYK JEGS Red.

JEGS Process Yellow

JEGS Process Black

PMS 158 C

C-00 M-61 Y-97 K-00

PMS 485 C

C-00 M-95 Y-100 K-00

BRAND EXECUTION

CATALOG Your YourSource Sourcefor forPerformance Performance

DESIGNED FOR RACING.

97% aluminum construction, 38% lighter, 20% more fuel bowl capacity, designed for racing, glass sight window, race throttle lever, slosh control, 1:1 or progressive secondary throttle, fits 4150 or 4500 flange. Tumble Polished with Black Anodized

510-0-80801BK .........600 cfm......... $587.99 510-0-80802BK .........650 cfm......... $627.99 510-0-80803BK .........750 cfm......... $667.99 510-0-80804BK .........850 cfm......... $707.99 510-0-80805BK .........950 cfm......... $747.99 Hard Core Gray Hard Coat Anodized

510-0-80801HB .........600CFM ........ $637.99 510-0-80802HB .........650CFM ........ $677.99 510-0-80803HB .........750CFM ........ $717.99 510-0-80804HB .........850CFM ........ $757.99 510-0-80805HB .........950CFM ........ $797.99

Tumble Polished with Red Anodized

510-0-80801RD .........600 cfm.........$587.99 510-0-80802RD .........650 cfm.........$627.99 510-0-80803RD .........750 cfm.........$667.99 510-0-80804RD .........850 cfm.........$707.99 510-0-80805RD .........950 cfm.........$747.99

DOUBLE PUMPER CARBS

ULTRA CARBURETORS

Feature all aluminum construction with 6061 T6 billet aluminum metering blocks and base plates. 5lbs. less than a conventional carb. Include 4-corner idle circuits, glass sight plugs, Ford auto kickdown linkage, four vacuum ports, electric choke, built-in fuel filters. Vacuum secondary carbs include fuel line. Street Avenger - Vacuum Secondary

510-0-86670BK ... 670cfm; Black ... $499.99 510-0-86670BL.... 670cfm; Blue ..... $499.99 510-0-86670RD ... 670cfm; Red ...... $499.99 510-0-86770BK ... 770cfm; Black ... $499.99 510-0-86770BL.... 770cfm; Blue ..... $499.99 510-0-86770RD ... 770cfm; Red ...... $499.99 Ultra Double Pumper Mechanical Secondary

510-0-76650BK ... 650cfm; Black ... $499.99 510-0-76650BL.... 650cfm; Blue ..... $499.99 510-0-76650RD ... 650cfm; Red ...... $499.99 510-0-76750BK ... 750cfm; Black ... $499.99 510-0-76750BL.... 750cfm; Blue ..... $499.99 510-0-76750RD ... 750cfm; Red ...... $499.99

25 & JEGS Fuel Filter 555-15175.

510-0-9776 .....450 cfm Chokeless ..... $259.99 510-0-9776K ..450 cfm Carb Kit......... $293.99

CHRYSLER OE CARBS

Designed for Your Mopar One of the best ways to revive a muscle car! Designed in the ‘60s, built now for excellent performance.

510-0-4144-1 ..1969-70 440-390, 3x2 Center, OE#3418550, 350cfm .$525.99 510-0-4365-1 ..1969-70 440-390, 3x2 Outboard, OE#3462373, 500 cfm ..$365.99

76 - P

P074-79_Carbs.indd 76

CHOKELESS RACE CARBS Double pumper carbs have mechanical secondaries, center-hung float bowls, 4-corner idle, annular boosters, built-in fuel filter system & no choke. 100% wet-flow tested & calibrated. Kits include carb, JEGS fuel line & fuel pressure gauge. Dual 30cc accelerator pumps

510-0-9379 .......750 cfm Race............. $522.99 510-0-9379K ....750 cfm Carb Kit....... $630.99 510-0-9381 .......830 cfm Race............. $475.99 510-0-9381K ....830 cfm Carb Kit....... $583.99 30cc primary/50cc second. accelerator pumps

510-0-9380 .......850 cfm Race............. $602.99 510-0-9380K ....850 cfm Carb Kit....... $710.99

PRIMER BOTTLE Primes alcohol/methanol engines for faster warm-up and starting. Angled filler tube with tapered tip easily fits into fuel bowl vent tube of carb.

555-150060 .. 16 oz. Bottle.....$11.99

Street Avenger - Manual Choke 510-0-85670 ........ 670 cfm ............. $375.99 510-0-85670K...... 670 cfm Kit* ...... $450.99 510-0-85770 ........ 770 cfm ............. $385.99 510-0-85770K...... 770 cfm Kit* ...... $460.99 Street Avenger - Electric Choke 510-0-83670 ........ 670 cfm ............. $385.99 510-0-83670K...... 670 cfm Kit* ...... $460.99 510-0-83770 ........ 770 cfm ............. $395.99 510-0-83770K...... 770 cfm Kit* ...... $470.99

*Note: Kits include Holley carb, JEGS fuel line, fuel press. gauge, carb studs & throttle return spring.

600 CFM VACUUM SECONDARY ELECTRIC CHOKE 4-BARREL CARB

All metal parts; Ford automatic kickdown lever (except AOD); single feed side-hung float bowls; power valve blowout protection; bright zinc finish. Universal for 1965-69 applications. Kit includes carb, vac secondary spring kit to help dial-in carb, vac secondary quickchange kit, and clearview fuel filter.

510-0-3310C...... Classic Carb.............. $279.99 510-0-3310S...... Zinc Carb .................. $279.99 510-0-3310CK ... Carb Kit .................... $299.99 Accessories

1965-69 1965-69V8 V84-bbl 4-bbl Automatic Automaticelectric electricchoke choke&&dual dualfeed feedfuel fuel bowls. bowls.Power Powervalve valveblowout blowoutprotection protectionwith with with withcenter-hung center-hungfloats. floats.Ford FordA/T A/Tkickdown. kickdown.

510-0-80508S.......750 510-0-80508S.......750cfm cfmCarb Carb.........$309.99 .........$309.99

STREET-LEGAL STREET-LEGAL600 600CFM CFM 4-BBL 4-BBLCARBS CARBS Maintain MaintainPower Power &&Still StillMeet Meet Emissions Emissions Standards Standards Fits Fits most most vehicles vehicles originally originally eas easyy equipped equipped with with 4-bbl 4-bbl carb. carb. Easy Easy bolt-on bolt-on installation installation onon stock stockmanifolds manifoldstotoreplace replaceexisting existingHolley, Holley, Rochester, Rochester,ororCarter Cartercarbs. carbs.AllAllsquare squareflange flange carbs carbsare areequipped equippedwith withelectric electricchoke, choke,vacvacuum uumsecondary, secondary,single singlefeed feedside-hung side-hungfloat float bowls, bowls,and andpower powervalve valveblowout blowoutprotecprotection.Installation Installationononspread spreadbore boremanifolds manifolds tion. requiresadapter adapterplate platefor forproper propermounting. mounting. requires COMPLETE COMPLETE KITS KITS Kits KitsInclude: Include:Carb, Carb,vac vacsecondary secondaryspring springkitkit totohelp helpdial-in dial-incarb, carb,and andclearview clearviewfuel fuelfilter. filter. GM GMCar: Car:1970-74 1970-74307-455 307-455 GM GMTruck: Truck:1970-74 1970-74350, 350,402, 402,454 454 COMPLETE COMPLETE KITS KITS

STREET-LEGAL STREET-LEGALSPREAD SPREAD BORE BORE650 650CFM CFM4-BARREL 4-BARREL CARB CARBKIT KIT Replacement Replacement Bolt-On Bolt-OnPerformance Performance for forQuadrajets Quadrajets Secondary Secondarymetering meteringblock; block; mechanical mechanicalsecondary; secondary;double doubleaccelerator accelerator pumps; pumps;divorced divorcedchoke; choke;allallemissions emissionsproviprovisions. sions.Kit Kitincludes includescarb carb&&clearview clearviewfuel fuelfilter. filter.

510-20-7............Chrysler Throttle 510-0-6210........ ........650 650cfm cfmCarb Carb........... ...........$435.99 $435.99 Lever Extension ........... $8.99 510-0-6210 510-0-6210K 510-0-6210K..........650 650cfm cfmCarb CarbKitKit..........$447.99 $447.99 510-20-13 .........Vacuum Secondary Spring Kit.....................$12.99 Vacuum VacuumSecondary SecondaryCarburetor Carburetor 510-20-59 .........Quick Change Vac Electric Electricchoke chokeand anduniversal universalcalibration calibration Secondary Kit .............$15.99 510-0-80555C 510-0-80555C......650 650cfm cfmCarb Carb........... ...........$395.99 $395.99 510-20-59K.......EZ Quick Change Kit* .$28.99 510-34-13 ........Secondary Metering UNIVERSAL650 650CFM CFM4-BBL 4-BBL Block Kit.......................$43.99 UNIVERSAL CARBURETOR CARBURETOR 510-45-223 .......Automatic Electric Choke Kit .....................$51.99 *NOTE: Includes QuickChange housing & spring set.

390 CFM 4-BBL VACUUM SECONDARY CARB KIT

Vacuum Vacuum secondsecondary; ary;auto autoelectric electric choke;center-hung center-hung choke; float bowls; bowls; power power float valveblowout blowoutprotection. protection. valve

510-0-80783C 510-0-80783C...650 ...650cfm cfmCarb Carb............ ............$365.99 $365.99

Calibrated for 6-cyl & 660 660CFM CFMDUAL DUAL Small V8 Engines in 4-BBL 4-BBLCARB CARB Light Vehicles Electric choke, vacuum secondaries, singleinlet side-hung float bowls, Ford automatic Calibratedfor fordual dual4-bbl 4-bbl transmission kickdown lever, PCV & timed Calibrated applications.Uses Uses1:1 1:1mechanical mechanicallinkage, linkage, spark vacuum ports. Kit includes carb, clear- applications. 50cc accelerator accelerator pumps, pumps, side-hung side-hung float float view fuel filter & vacuum secondary spring kit. 50cc bowls&&single singlefuel fuelinlet. inlet.No Nochoke. choke. 510-0-8007 .......390 cfm Carb..............$375.99 bowls

510-0-4224.............660 .............660cfm cfm................ ................$589.99 $589.99 510-0-8007K ....390 cfm Carb Kit........$400.99 510-0-4224

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STREET PERFORMANCE 2-BARREL CARBS

®®

Contoured Contoured venturii inlet venturii inlet High-flow needle High-flow needle and seat and seat

All metal parts; manual choke with fast idle conScrew-in trol; center-hung race air bleeds fuel bowl with external Pinned annular boosters float adjustment; universal throttle lever Reinforced Reinforcedcasting castingfor forstrength; strength;redesigned redesigned with Ford automatic transmission kickdown metering meteringsystem systemimproves improvesfuel fuelflow; flow;dual dual (except AOD); 30cc accelerator pump. Kit 50cc 50ccaccelerator acceleratorpumps; pumps;.250” .250”taller tallermain main includes carburetor & clearview fuel filter. body body&&venturi; venturi;notched notchedfloats; floats;jetjetextenexten- 350 cfm 2-bbl Carburetor sions; sions;Viton Vitongaskets; gaskets;tumble-polished tumble-polishedmain main 510-0-7448 ..... 350 cfm Carb ...........$299.99 body; body; machined machined surface surface for for improved improved 510-0-7448K... 350 cfm Carb Kit .....$311.99 appearance appearance&&seal. seal.Except Exceptasasnoted: noted:4-corner 4-corner 500 cfm 2-bbl Carburetor idle idlesystem, system,progressive progressivesoft softlinkage, linkage,annular annular Same as 0-7448 but with 50cc accelerator pump. discharge dischargeboosters boosters&&3-circuit 3-circuitidle idlesystem system(1(1 Kit includes carb & chrome-plated fuel filter. extra extracircuit circuitabove abovethrottle throttleblades bladeshelping helping 510-0-4412C ....500 cfm Carb ...........$295.99 response responsew/o w/orelying relyingonly onlyononsquirter squirtershot). shot). 510-0-4412CK ..500 cfm Carb Kit......$307.99 Kits KitsInclude: Include:Carb, Carb,JEGS JEGSfuel fuelline, line,fuel fuel 510-0-4412S.....500 cfm Carb with pressure pressuregauge gauge&&billet billetaluminum aluminumfuel fuelfilter. filter. Bright Zinc Finish ...$285.99 1050 1050cfm cfm- Suggested - Suggestedfor forsingle single4-bbl 4-bbl High-flow High-flow metering block metering block

510-0-80450 510-0-80450..........Carb ..........Carb.......................$339.99 .......................$339.99 510-0-80450K 510-0-80450K........Carb ........CarbKitKit.................$364.99 .................$364.99 GM GMCar: Car:1975-79 1975-79350-455 350-455 GM GMTruck: Truck:1979-81 1979-81350 350 510-0-80451 510-0-80451...........Carb ...........Carb.......................$351.99 .......................$351.99 510-0-80451K........Carb ........CarbKitKit.................$376.99 .................$376.99 510-0-80457S....... Carb ....................... $285.99 510-0-80451K 510-0-80457SK .... Carb Kit ................. $326.99 Ford FordCar: Car:1970-74 1970-74302, 302,1970-72 1970-72 390, 390,1977-78 1977-78351M 351M Ford FordTruck: Truck:1970-72 1970-72360/390, 360/390, 750 CFM VACUUM 1970-74 1970-74302, 302,1977-78 1977-78351M 351M(F-100) (F-100) SECONDARY 4-BBL CARB 510-0-80453 510-0-80453...........Carb ...........Carb.......................$339.99 .......................$339.99 510-0-80453K 510-0-80453K........Carb ........CarbKitKit.................$364.99 .................$364.99 All metal parts; manual choke; dual feed centerhung float bowls; power valve blowout protection; universally calibrated. Kit includes carb & chrome-plated dual inlet fuel line.

CARBURETORS

for forOver Over53 53Years! Years!

4500 4500DOMINATOR DOMINATOR HP HP RACE RACECARBS CARBS

Some Someitems itemsnot notlegal legalforforsale saleororuse useinin

11/21/12 9:00 AM

ALUMINUM STREET CARBURETORS 40% Lighter Than Zinc! Aluminum carbs includes vacuum secondaries, Ford A/T kickdown, 1 timed vacuum port, 1 full vacuum & 1 PCV port, universal calibration for easy bolt-on performance & clear fuel level sight glasses. Can be hand polished.

510-0-80458SA ...600cfm Dual Feed, Electric Choke... $289.99 510-0-80459SA ...750cfm Single Feed, Electric Choke... $299.99 510-0-3310SA .....750cfm Dual Feed, Manual Choke .. $279.99 510-0-80508SA ...750cfm Dual Feed, Electric Choke... $299.99

STREET AVENGER CARBS Our Best-Selling Holley Carb

510-0-8896-1 510-0-8896-1........1050cfm 1050cfmHP HPCarb Carb. $745.99 . $745.99 600 CFM 4-BBL ALUMINUM 510-0-8896-1K 510-0-8896-1K. 1050cfm . 1050cfmKit Kit.......... ..........$888.99 $888.99 STREET CARBS 1050 1050toto1150 1150cfm cfm Suggested Suggestedfor fordual dual4-bbl 4-bblononmini-plenum mini-plenum intake. intake.Alcohol Alcoholcarb carbhas hasprogressive progressivelinkage. linkage.

510-0-9375-1 510-0-9375-1.....1050cfm .....1050cfmHPHPCarb Carb....$839.99 ....$839.99 510-0-9375-1K 510-0-9375-1K...1050cfm ...1050cfmKitKit............. .............$982.99 $982.99 510-0-80586 510-0-80586.......1050cfm .......1050cfmHP, HP,Alc* Alc*.......$979.99 .......$979.99 510-0-80586K 510-0-80586K.....1050cfm .....1050cfmKit, Kit,Alc* Alc* .....$1122.99 .....$1122.99 510-0-9377-1 510-0-9377-1.....1150cfm .....1150cfmHPHPCarb Carb....$899.99 ....$899.99 510-0-9377-1K 510-0-9377-1K...1150cfm ...1150cfmKitKit...........$1042.99 ...........$1042.99 *Note: *Note:Does Doesnot notinclude includenotched notchedfloats floatsororjetjetextensions extensions

1050 1050toto1250 1250cfm cfm

Suggested Suggestedfor forsingle single4-bbl. 4-bbl.0-8082-1 0-8082-1and and 0-7320-1 0-7320-1have have2-circuit 2-circuitidle. idle.0-80556-1 0-80556-1and and 0-80532-1 0-80532-1have haveprogressive progressivesoft softlinkage. linkage.

510-0-8082-1 510-0-8082-1........1050cfm 1050cfmHP HPCarb Carb. $745.99 . $745.99 510-0-8082-1K 510-0-8082-1K. 1050cfm . 1050cfmKit Kit.......... ..........$888.99 $888.99 510-0-7320-1 510-0-7320-1........1150cfm 1150cfmHP HPCarb Carb. $859.99 . $859.99 510-0-7320-1K 510-0-7320-1K. 1150cfm . 1150cfmKit Kit........ ........$1002.99 $1002.99 510-0-80556-1.. 510-0-80556-1..1150cfm 1150cfmHP HPCarb Carb. $869.99 . $869.99 510-0-80556-1K 510-0-80556-1K1150cfm 1150cfmKit Kit........ ........$1012.99 $1012.99 510-0-80532-1.. 510-0-80532-1..1250cfm 1250cfmHP HPCarb Carb. $899.99 . $899.99 510-0-80532-1K 510-0-80532-1K1250cfm 1250cfmKit Kit........ ........$1042.99 $1042.99 Pro ProStreet StreetHP HP750 750cfm cfm

5 lbs Lighter Than a Zinc Carb! Vacuum secondaries allow use on wide variety of vehicles. Single feed fuel inlet. Ford A/T kickdown (does not work with A.O.D. transmissions). 1 timed (spark) port, 1 full vacuum, and 1 PCV port. Calibrated for an excellent street performance upgrade for stock to mildly modified vehicle. Needle & seat design eliminates the need for external float level adjustment.

510-0-1850SA .....Manual Choke ....$269.99 510-0-80457SA ...Electric Choke ....$289.99

600 CFM VACUUM SECONDARY 4-BBL CARB

Minimum-hassle installation with maximum performance gains. Manual choke, vacuum secondaries, power valve blowout protection and single510-0-80186-1 510-0-80186-1...750cfm ...750cfmPro ProStStHPHP........$749.99 $749.99 feed side-hung float 510-0-80186-1K 510-0-80186-1K.750cfm .750cfmKitKit................ ................$892.99 $892.99 bowls. Universally calibratCarburetor CarburetorAdapter Adapter ed for use on 1964-Earlier Adapts AdaptsDominator® Dominator®Carb Carbtotostandard standardsquare square apps. Kit includes carb, clearview fuel filter, flange. flange.Adds Adds2.25” 2.25”totoinstallation installationheight. height. and vacuum secondary spring kit. Suggested Suggestedfor forsingle single4-bbl. 4-bbl.Redesigned Redesignedfuel fuel metering meteringsystem system&&annular annulardischarge dischargebooster booster venturi venturiallow allowfor fora alower, lower,streetable streetablecfm. cfm. 2-circuit 2-circuitidle idlesystem, system,primary primary&&secondary secondary power powervalves, valves,and andprogressive progressivelinkage. linkage.

510-17-9 510-17-9..............Carb ..............CarbAdapter Adapter ..................$89.99 ..................$89.99 510-0-1850C ..Classic Gold Carb ..........$257.99 510-0-1850S...Zinc Finish Carb.............$257.99 510-0-1850CK... Classic Gold Carb Kit .$282.99 SUPERCHARGER SUPERCHARGERCARBS CARBS CHA PER RG

Great for Smaller Engines or Street Tunnel Ram Setups Chokeless, mechanical secondary and smaller size make this value-priced 4-bbl a performer! Kit includes carb, banjo fitting 510-26-

510-0-4776C.......600 cfm Classic ........$349.99 510-0-4776CK1..600 cfm Classic Kit ..$430.99 510-0-4776S.......600 cfm Zinc ............$387.99 510-0-4776SK1 ..600 cfm Zinc Kit ......$468.99 510-0-4777C.......650 cfm Classic ........$369.99 510-0-4777CK1..650 cfm Classic Kit ..$450.99 510-0-4777S.......650 cfm Zinc ............$415.99 510-0-4777SK1 ..650 cfm Zinc Kit ......$496.99 510-0-4778C.......700 cfm Classic ........$399.99 510-0-4778CK1..700 cfm Classic Kit ..$480.99 510-0-4778S.......700 cfm Zinc ............$451.99 510-0-4778SK1 ..700 cfm Zinc Kit ......$532.99 510-0-4779C.......750 cfm Classic ........$439.99 510-0-4779CK1..750 cfm Classic Kit ..$520.99 510-0-4779S.......750 cfm Zinc ............$495.99 510-0-4779SK1 ..750 cfm Zinc Kit ......$576.99 510-0-4780C.......800 cfm Classic ........$479.99 510-0-4780CK1..800 cfm Classic Kit ..$560.99 510-0-4780S.......800 cfm Zinc ............$552.99 510-0-4780SK1 ..800 cfm Zinc Kit ......$633.99 510-0-4781C.......850 cfm Classic ........$489.99 510-0-4781CK1..850 cfm Classic Kit ..$570.99 510-0-4781S.......850 cfm Zinc ............$572.99 510-0-4781SK1 ..850 cfm Zinc Kit ......$653.99 510-45-228 .........Choke Control Cable $17.99

Has the same features as the traditional Avenger, but utilizes a clear see through sight glass for easy fuel level checks & adjustments. Made from 380 aluminum alloy & is 5.04lbs lighter than its zinc counterpart. Brighter, longer lasting shine. Accepts all traditional service parts.

750 750CFM CFMVACUUM VACUUM SECONDARY SECONDARY4-BARREL 4-BARREL CARB CARBKIT KITWITH WITHELECTRIC ELECTRIC CHOKE CHOKE

450 CFM CHOKELESS MECHANICAL SECONDARY 4-BBL CARB

Classic or Bright Zinc Finish Features all metal parts, power valve blowout protection, mechanical secondaries, & manual choke. Kits include carb, braided fuel line & JEGS liquid-filled pressure gauge.

ALL ALUMINUM AVENGER CARBS

CARBURETORS

ALUMINUM ULTRA HP CARBS

BURE TO

Bright BrightFinish Finish For ForSB-Chevy SB-Chevywith with2x4 2x46-71 6-71superchargers. superchargers.FourFourcorner corneridle idlesystem, system,screw-in screw-inairairbleeds, bleeds,and and manifold-referenced manifold-referencedpower powervalve. valve.NoNochoke. choke.

510-0-80575S........... 510-0-80575S...........600 600cfm...............$769.99 cfm...............$769.99

MARINE 4-BBL CARBS Meets US Coast Guard specs. Metering system is calibrated to compensate for a boat’s unique engine load. J-style vent tubes spilt fuel/ fumes back into the carb for safe operation on rough waters. 5” airhorn except on 1050 cfm Dominator.

For ForWeiand Weiand6-71 6-71supercharger superchargerononBB-Chevy BB-Chevy ororChrysler Chrysler392 392ororWeiand Weiand8-71 8-71supercharger supercharger ononSB-Chevy SB-ChevyororChrysler Chrysler426. 426.Four-corner Four-corneridle idle 510-0-80364 450cfm, Ford 303 .$532.99 system, system,replaceable replaceableairairbleeds, bleeds,and andmanifoldmanifold- 510-0-80318-1.. 600cfm, Ford 460 .$542.99 510-0-80319-1.. 600cfm, Ford 351 .$499.99 referenced referencedpower powervalve. valve.No Nochoke. choke.

510-0-80576S........... 510-0-80576S...........750 750cfm...............$789.99 cfm...............$789.99 510-0-80492 ..... 600cfm, Volvo V6 ..$427.99 510-0-80551 ..... 600cfm, Univ.........$456.99 For ForBB-Chevy BB-Chevy2x4 2x48-71 8-71oror1071 1071supercharger. supercharger. 510-0-80559 ..... 600cfm, Perf..........$477.99 Four-corner Four-corneridle idlesystem, system,screw-in screw-inairairbleeds bleeds&& 510-0-80552 ...650cfm, Quadrajet ..$462.99 manifold-referenced manifold-referencedpower powervalve. valve.No Nochoke. choke. 510-0-9015-1...750cfm, Universal ..$435.99 510-0-80577S........... 510-0-80577S...........950 950cfm...............$879.99 cfm...............$879.99 510-0-80537 ....750cfm, Perf ...........$532.99 Ultimate Ultimatestreet streetperformance performancefor foruse usewith with 510-0-9022 ....800cfm, Universal....$549.99 superchargers. superchargers.Screw-in Screw-inairairbleeds bleeds&&manimani510-0-80443 ...... 850cfm, 4150 .......$639.99 fold-referenced fold-referencedpower powervalve. valve.Manual Manualchoke. choke. 510-0-80340-1.. 1050cfm, 4500 ....$1073.99 510-0-80592S........... 510-0-80592S...........600 600cfm...............$451.99 cfm...............$451.99 For For SB-Chevy SB-Chevy 1x4 1x4 140 140 supercharger supercharger oror BB-Chevy BB-Chevy2x4 2x4250 250supercharger. supercharger.Man Manchoke. choke.

CHROME FUEL

510-0-80572S........... 510-0-80572S...........700 700cfm...............$529.99 cfm...............$529.99 INLET FITTINGS

For ForSB-Chevy SB-Chevywith with1x4 1x4170 170supercharger. supercharger. Will fit any carb requiring a 5/8”-18 Four-corner Four-corneridle idlesystem systemand andmanifold-refermanifold-refer- inverted flare fitting. 3/8” hose end. 510-34-21 .......Straight ......... 1/pkg.$23.99 enced encedpower powervalve. valve.Manual Manualchoke. choke.

510-0-80573S........... 510-0-80573S...........750 750cfm...............$589.99 cfm...............$589.99 510-34-22 .......90°.................. 1/pkg.$22.99 California Californiaononany anypollution pollutioncontrolled controlledmotor motorvehicles. vehicles.

P074-79_Carbs.indd 77

REMANUFACTURED QUADRAJET 4BBL CARBS Special Calibration Fuel Curves

WOW! GREAT PRICE

For Chevys with side-fill bowl configuration. Can be jetted for higher fuel requirements to reach higher HP & rpm levels using Rochester Quadrajet components. Calibration meets fuel requirements of a small block up to 400ci, up to 385 hp & rpm levels of 5500.

555-15800 ... 750cfm, Electric ........$299.99

Calibration meets the fuel requirements of a big block up to 460ci, 430 hp & 5500 rpm.

555-15801 ... 750cfm, Electric ........$299.99

327-454 1966-73, Chevy bowl entrance & linkage style, compatible w/EGR, main jet: .069, metering rods: primary -36B, secondary -DR

555-15802 ... 750cfm, Divorced .....$299.99

305-350 1980-89, Chevy bowl entrance &linkage style, compatible w/EGR, main jet: .073, metering rods: primary -50M, secondary -DR. Not for use with computer controlled vehicles.

Loaded with No easy Trouble™ features for the best bolt-n-go street performance. 100% wet-flow tested & calibrated. Adjustable vacuum secondary for 6% more acceleration or 5% better fuel economy. Gen IV power valve with million-mile blowout protection. External float with sight plugs to easily adjust float level to make up for varying fuel delivery pressure. Electric choke has on-vehicle adjustment to avoid overcompensation & ensure smooth idle & reliable cold starts. Uses any 9-5/16” center-to-center fuel line designed for 4150 Series Carbs.

4150 STREET HP CARBS

*Note: Kit includes JEGS Braided Fuel Line Kit and JEGS Fuel Pressure Gauge 0-15 psi

Best Value Lightweight Competition Carbs Features street/strip calibration for great throttle response and drivability. Power valve blowout protection; all necessary vacuum ports for easy street vehicle installation; mixture screws; spun-in boosters; screw-in air bleeds; quick-change vacuum secondary accommodates a large variety of vehicle weights and traction; Ford A/T kickdown linkage; contoured venturi inlet for maximum airflow, reduced turbulence, and greater horsepower. Precision machined for a leak-free seal & tumble-polished for a shiny finish.

COMPLETE KITS

Manual Choke 510-0-81570.... 570cfm, up to 300HP $335.99 510-0-81570K . 570cfm Kit*................ $399.99 510-0-81670.... 670cfm, 300-400HP.. $355.99 510-0-81670K . 670cfm Kit*................ $419.99 510-0-81770.... 770cfm, 400+HP ....... $365.99 510-0-81770K . 770cfm Kit*................ $429.99 510-0-81870.... 870cfm, 500+HP ....... $379.99 510-0-81870K . 870cfm Kit*................ $443.99 Electric Choke 510-0-80570.... 570cfm, up to 300HP $365.99 510-0-80570K . 570cfm Kit*................ $429.99 510-0-80670.... 670cfm, 300-400HP.. $369.99 510-0-80670K . 670cfm Kit*................ $433.99 510-0-80770.... 770cfm, 400+HP ....... $399.99 510-0-80770K . 770cfm Kit*................ $463.99 510-0-80870.... 870cfm, 500+HP ....... $399.99 510-0-80870K . 870cfm Kit*................ $463.99

4150 HP PRO SERIES CARB Includes notched floats & jet extensions for continuous fuel delivery; high-flow metering blocks; reusable nonstick metering block gaskets for easy tuning; 4-corner idle system; progressive mechanical secondary; spun-in boosters; stainless steel throttle plates; symmetrical venturi bores for more balanced airflow to increase power; Loctite-fastened buttonhead throttle plate screws for less air restriction; power valve blowout protection; changeable screw-in air bleeds for expanded tuning; fuel bowls with plumbing on both sides. Kits include: fuel line & gauge. Mechanical Secondary

510-0-80541-1 .....650 cfm ........................$699.99 510-0-80541-1K..650 cfm Carb Kit........$807.99 510-0-80528-1 ....750 cfm Down Leg....$689.99 510-0-80528-1K..750 cfm Carb Kit........$797.99 510-0-80509-1 ...830 cfm NASCAR®.....$722.99 510-0-80509-1K.830 cfm Carb Kit ......$830.99 510-0-80496-1 ...950 cfm Down Leg ...$745.99 510-0-80496-1K.950 cfm Carb Kit ......$853.99 510-0-80498-1 ...950 cfm Alcohol ......$782.99 510-0-80498-1K.950 cfm Carb Kit ......$890.99 510-0-80513-1 ...1000 cfm Down Leg.$762.99 510-0-80513-1K..1000+ cfm Carb Kit...$870.99 510-0-80514-1 ...1000 cfm Annular ...$792.99 510-0-80514-1K..1000+ cfm Carb Kit...$900.99

Call Now! Order by 11pm for Same Day Shipping

555-15805 ... 750cfm, Electric........$299.99

350-454 1974-78, Chevy bowl entrance & linkage style, compatible with EGR, main jet: .069, metering rods: primary -36B, secondary -DR.

555-15803 ... 750cfm, Divorced .....$299.99 305-454 1975-85, Chevy bowl entrance and linkage style, compatible with EGR, main jet: .073, metering rods: primary -50M, secondary -DR. Not for computer controlled vehicles.

555-15804 ... 750cfm, Climatic ......$299.99

SERIES

510-0-82651 ...650 cfm Mech Sec ....$499.99 510-0-82750 ...750 cfm Vac Sec ........$495.99 510-0-82751 ...750 cfm Mech Sec ....$499.99 510-0-82851 ...850 cfm Mech Sec ....$541.99 510-0-82951 ...950 cfm Mech Sec ....$556.99

ULTRA HP CARB Same features as HP Series plus: anodized billet aluminum baseplate; metering blocks with changeable emulsion jets for infinite tuning; changeable idle feed restrictors for easier idle system tuning without drilling; fuel bowls with oversized sight window for easy float adjustment. Calibrated for gas.

510-0-80675.... 4150, 750 Mech Sec...$802.99

CARB INSTALLATION & TUNING DVD

What you want to know about Holley carburetors. Covers 4160 vacuum secondary carbs, 4150 vacuum & mechanical secondary, as well as 4165 & 4175 spread bores. 2-hour DVD features virtual tours, exploded views, step-by-step installation, tuning, & troubleshooting.

510-36-378 ..... Instructional DVD ....$21.99

77 - P

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