SALES
The Doctor Will See You Now Adapted from Healthcasts: Physician Voices 2016
How to get through? Ask doctors from Harvard Medical School, Mass General, Brigham and Women’s, and other major institutions. HOW DO PHYSICIANS PERCEIVE THE HEALTHCARE INDUSTRY?
Highlights from the video interviews
Healthcasts set out to learn what the industry can do to help physicians advance patient care. The Physician Voices 2016 survey collected insights from 342 physicians across a range of specialties that included oncology, cardiology, neurology, endocrinology, and primary care. Despite the recent turmoil over drug pricing practices, physicians have a more positive view of “Big Pharma” than the general public. They still see the industry as their true partners in patient care, and they want to enhance their relationships with pharma. In fact, 30% of Healthcasts member physicians said that the information they receive from industry to inform their treatment decisions is more useful than it was five years ago. Some commented that today’s increasingly data-driven environment necessitates more 29 | HS&M OCTOBER/NOVEMBER 2016
of an informational approach, and that the growing number of treatment options – particularly for rare conditions – calls for an expanding body of evidencebased information, especially as mechanisms of action and dosing schedules become more complex.
