PHARMACEUTICAL
Great Advice from Great Minds Featuring Mel Robbins Advice from the keynote speaker at the 2016 Life Sciences Trainers and Educators’ annual conference With Jill Donahue
The Life Sciences Trainers and Educators’ (LTEN) annual conference is the largest of its kind in the world, covering all aspects of learning and development, leadership, instructional design and facilitation. So it’s significant that this gathering invited Mel Robbins to be its keynote speaker last June. went on to launch and sell a retail and internet technology company. We were thrilled to chat with her at the LTEN conference. And you can be a fly on the wall and watch our conversation. Why did we want to talk with her? She’s studied how to move from idea to action. And that’s exactly what we need in pharma.
Mel is one of CNN’s most popular on-air commentators and opinion writers; her articles drive tens of millions of page views for CNN. com. Mel has an extensive television resumé as an expert on human behavior and motivation for Good Morning America, Dr. Phil, Dr. Oz, Oprah, The Today Show and Fox News. She was named America’s Outstanding News Talk Show Host at the 2014 Gracie Awards. As a popular motivational speaker, she is trusted by global brands
to design and deliver business expanding, life-changing, interactive keynotes that inspire change, challenge thinking and accelerate personal and professional growth. Her TEDx Talk on “How To Stop Screwing Yourself Over” has over 10 million views across 37 countries, and her book on the brain and productivity, “Stop Saying You’re Fine,” is a business bestseller that has been translated into four languages. She started her career as a criminal defense attorney and
37 | HS&M DECEMBER 2016/JANUARY 2017
Our industry is on a movement to patient centricity. But have we moved from idea to action yet? After the 2016 eyeforpharma Barcelona conference, Paul Simms, the program chair, and I decided to figure it out. We conducted a survey with over 2,300 pharma leaders across the world. Ninetythree percent of them said they think patient centricity is key to our future. But only 21% rated their confidence that they can achieve their patient-centric goals as > 8/10. Thirty-nine percent of them believe that we are training people to know how to do it. So we have this gap between what we
