INDUSTRY
Why I Work in Healthcare: Executives from Merck, Horizon, Shire and More Comment on Our Future We have run several articles featuring people expressing their passion for this industry, and offering the reasons why they chose this as their profession. Recently, at Digital Pharma West, exl Pharma did something similar, asking attendees about the future of the industry. We appreciate their providing us with some samples of the answers, as shown below. You can see the whole video here.
AMANDA PHRANER
“[It will be] more personalized, and there will be more opportunity for individuals to find what they need when they need it.”
JACKIE PHY
“We’re going to see that direct connection well done between patient and doctor.”
KARA LANDRIGAN
“I think our marketing will evolve to become more patient-focused…more direct communication on a one-toone interaction.”
67 | HS&M MAY/JUNE 2019
