9 minute read
Merck, Shire, and other Execs on ‘Why I Work in Healthcare
Why I Work in Healthcare: Executives from Merck, Horizon, Shire and More Comment on Our Future
We have run several articles featuring people expressing their passion for this industry, and offering the reasons why they chose this as their profession. Recently, at Digital Pharma West, exl Pharma did something similar, asking attendees about the future of the industry. We appreciate their providing us with some samples of the answers, as shown below. You can see the whole video here.
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AMANDA PHRANER “[It will be] more personalized, and there will be more opportunity for individuals to find what they need when they need it.”
JACKIE PHY “We’re going to see that direct connection well done between patient and doctor.”
KARA LANDRIGAN “I think our marketing will evolve to become more patient-focused…more direct communication on a one-toone interaction.”
KRISTEN WINTERS “We’ll be bringing more targeted messages to patients, so they’ll be more educated. And through that, we’ll be getting more feedback from them.”
MARVIN JOHNSON “We’re going to be engaging patients in a different, very meaningful way… in real time.”
IZETTA PHILLIPS “I see 3D technology and virtual reality technology informing the way we look at performance management.”
MICHAEL BANKS “More personalized, more intimate, and focused on the individual patient.”
NEW! AGENCY AND PROVIDER DIRECTORY! Healthcare Sales & Marketing’s New Feature
As a value to the industry, we have initiated a project to profile the top agencies so that you have them at your fingertips. We are compiling digitally a searchable single source to give you access to the who’s who, their strengths, vision for the future, leadership and strategies, so that you can get a better feel as to how they work. We are driven by the input of our readers so please let us know if you have an agency or provider you would suggest we profile. You will see some of the best with links to all their websites, their philosophy and history, as well as what makes them special. This is all in keeping with our goal of having the hottest industry companies and the top thought leaders in in the pages of every issue of HS&M. Our goal is to constantly expand the value we bring to you.
If you would like to be featured, or have an agency or provider to recommend, please reach out to our Associate Publisher, Natalie Newcamp, at nnewcamp@hsandm.com.
AGENCY & PROVIDER DIRECTORY MAY/JUNE 2019
AGENCY & PROVIDER DIRECTORY
Company Overview:
Founded by doctors, engineers and data scientists, COTA is committed to bringing a patient first approach to cancer care through the use of real-world evidence. The Company organizes fragmented, often hidden data from the real world to provide clarity in cancer care. Combining clinical expertise in cancer with proprietary technology and advanced analytics, COTA’s platform helps inform decisions and action in oncology. COTA partners with providers, payers, and life science companies to ensure that everyone touched by cancer has a clear path to the right care. To learn more about COTA and how to make better decisions with the right data, visit cotahealthcare.com.
Address:
100 Broadway, 7th floor New York, NY 10005
Phone Number:
866-648-3833
Website:
www.cotahealthcare.com
Social Media:
https://twitter.com/cotahealthcare https://www.linkedin.com/company/cotainc https://www.Facebook.com/COTAInc/
Leadership:
Mike Doyle – President & Chief Executive Officer • Andrew Nordon, MD – Chief Medical officer • Elizabeth Rushforth – Chief Legal Officer • Bernard Chien – Chief Technology Officer • Vivek Kumar – Senior Vice President, Operations and Delivery • C.K. Wang, MD – Senior Medical Director, Clinical Oncology • Elizabeth Lamont, MD – Senior Medical Director, Outcomes Research
New Business Contact:
Jaimee Ryan 617-733-5509 Jaimeeryan@cotahealthcare.com Year Founded: 2011 Number of People: 100
Areas of Expertise:
Cancer care, real-world evidence, real-world data, precision medicine, oncology, technology.
What’s New:
COTA recently won the Health Tech Challenge at the eyeforpharma conference in Philadelphia! Our senior medical director, Dr. C.K. Wang discussed how real-world evidence can answer key questions in cancer care. COTA has some exciting news coming down the pipeline, so be sure to check back on our social pages for updates and news announcements including a brand new website!
AGENCY & PROVIDER DIRECTORY
Company Overview:
LIFT is an independent healthcare research, design, and marketing communications firm serving the life science space—particularly the pharmaceutical, biotechnology, and medical device industries. Headquartered in Chattanooga, Tenn. with offices in West Palm Beach, Fla. and Raleigh, NC, LIFT approaches its core competencies of insights, branding, storytelling, and content marketing through the lens of design thinking—leveraging the practice of anthropology, ethnography, and extreme stakeholder empathy to generate truly human-centric results at all stages of the consumer and product development lifecycles. To learn more, visit www.lift1428.com.
Address:
600 Georgia Ave, Suite 1, Chattanooga, Tenn. 37402
Phone Number:
423-509-6721
Website:
www.lift1428.com.
Leadership:
David McDonald – Founder and CEO Diane McDonald – Founding Partner and COO Brian Shakley – Executive Vice President and Partner Dave Chlastosz – Executive Vice President and Partner Chris Snell – Executive Advisor Of-Counsel
New Business Contact:
David McDonald David@lift1428.com 423-596-2635 Year Founded: 2012
Number of People:
12 FTEs + Expanded Roster of Contracted SMEs
Areas of Expertise:
Stakeholder Research (Qual/Quant), Design Thinking, Organizational Development, Stakeholder Education/Activation Strategy (Pre- and Post-Marketing), Custom Content and Publishing, Documentary Film Production, Commercial Marketing and Advertising
AGENCY & PROVIDER DIRECTORY
Company Overview:
McCann Managed Markets is a strategic health care communications agency specializing in managed care marketing. We develop customized solutions across the managed markets value chain for a range of customer segments, including payers, health systems, organized provider groups, employers, pharmacists, office staff, and patients. Guided by our expertise in strategy, launch execution, and innovative solutions, we are well equipped to help clients navigate the complex and evolving managed markets landscape. As an integrated part of McCann Health, a global network of companies across 6 continents, we work on multiple cross-portfolio deliverables for our clients.
Address:
49 Bloomfield Avenue Mountain Lakes, NJ 07046 600 Battery Street San Francisco, CA 94111
Phone Number:
973-917-6623
Website:
www.mccannmanagedmarkets.com
Social Media:
www.facebook.com/McCannManagedMarkets/www. linkedin.com/company/mccann-managed-markets/ www.instagram.com/mccannmanagedmarkets/
Leadership:
Kim Wishnow-Per President
New Business Contact:
Roshan Rahnama roshan.rahnama@mccann.com 862-777-0742 Year Founded: 2002 Number of People: 66
Parent Company:
The Interpublic Group
Awards:
2016 Healthcare Network of the Year—Lions Health 2017 Healthcare Network of the Year—Lions Health 2018 Med Ad News Best Managed Markets Campaign
Areas of Expertise:
Market access, above-brand solutions, patient access and reimbursement, pharmacy, and integrated pull-through.
What’s New:
We have an additional office in California Brand/initiative wins: 12
AGENCY & PROVIDER DIRECTORY
Company Overview:
We connect pharmaceutical brands to the right consumers from the moment they begin their search for health options in our premier network of pharmacies and continuing to do so wherever their healthcare path may take them. Rx EDGE Media Network is a leader in the healthcare marketing industry with over 18 years of experience delivering hundreds of successful campaigns for pharma brands. Even as media consumption becomes increasingly dispersed, the pharmacy exists as the single mostoften visited healthcare destination in the lives of Americans, and combined with digital technologies, it produces an exceptionally broad reach.
Address:
111 Water Street East Dundee, IL 60118
Phone Number:
800.783.7171
Website:
www.rxedge.com
Social Media:
LinkedIn: https://www.linkedin.com/company/ leveragepoint-media/ Twitter: @RxEDGE
Leadership:
Nate Lucht, President and CEO nathan.lucht@leveragepointmedia.com
New Business Contact:
Michael Byrnes, EVP Sales Michael.byrnes@rxedge.com 610.431.7606 Year Founded: 2000
Parent Company:
LeveragePoint Media | LLC
Awards:
PM360 Trailblazer Awards PM360 Elite Awards DTC Perspectives Advertising Awards PM360 Pharma Choice Awards
Service Focus:
Rx EDGE Media Displays: Through our prominent, strategically-placed displayed delivered in a network of 27,000+ retail pharmacies, we help pharmaceutical brands motivate consumers at the most relevant times…when they are actively searching for ways to take care of themselves. Our Media Displays enlighten, engage, and inform. Rx EDGE Unlimited™: This cross-channel solution combines the power of our brick-and-mortar network with premium digital inventory and advanced analytics to bring pharma brands and audiences together. Rx EDGE Unlimited delivers exceptional reach, frequency, and influence. Insight EDGE™: A suite of data resources that the Rx EDGE analytics team applies to every program to ensure that pharma brand messages are seen by the right consumer.
Areas of Expertise:
We Maximize Impact: Rx EDGE is the only targeted media platform that uses the pharmacy as a consumer’s gateway to immediate information as well as ongoing connections to the pharma brands that are relevant to their healthcare needs. Brands that use Rx EDGE programs see an average script lift of 12.5%. We Align the Right People, Places, and Times: Through our relationships with key retailers, we can access data not commonly available through other marketing service providers − making our Insight EDGE™ targeting platform unique in the pharma marketing space. We Offer Proven Results: Measurement defines the core value we bring to every initiative. Using thirdparty analytics, results are evaluated with a significant level of precision. In addition to a lift in prescription volume, our programs also result in an average return on investment of $8.12.
What’s New:
Rx EDGE Unlimited™ is a new cross-channel approach that combines Media Display, mobile, and programmatic digital ad placement to boost campaign effectiveness.
AGENCY & PROVIDER DIRECTORY
Address:
12809 Mirabeau Pkwy, Spokane Valley, WA
Phone Number:
509-242-0767
Website:
www.NextIT.com
Social Media:
www.linkedin.com/company/verint/ twitter.com/Verint
Leadership:
Michael Southworth, GM Tracy Malingo, SVP Product Strategy Joe Dumoulin, CTIO Mitch Lawrence, SVP Commercial Sales
New Business Contact:
Nick Genatone ContactNextIT@Verint.com Phone 509.242.0767 Year Founded: 2002 Number of People: 270
Service Focus:
Conversational AI, Intelligent Assistants
Parent Company:
Verint
Awards:
AI Breakthrough, Best Overall AI Solution • NextGen Innovation of the Year • eyeforpharma Most Valuable HCP Initiative • Fierce IT Healthcare Fierce Innovation Award • PM360 Innovator, Product Pick • PM360 Marketing Initiative of the Year
Areas of Expertise:
Verint Next IT, a division of Verint, is the team the life science community counts on for intelligent solutions to modern healthcare problems. We unlock the value of human relationships with the power of conversational AI. Verint Next IT has delivered the broadest portfolio of AI-powered, conversational Intelligent Virtual Assistants configured for Diabetes, Multiple Sclerosis, Parkinson’s disease, and Women’s Health, with several more launching in the coming months. The technology is configured to improve health outcomes, provide access for patients and caregivers to product and health literacy, connect physicians to patient data, and improve the overall experience for patients, healthcare providers, and consumers. To learn more, visit www.NextIT.com.
What’s New:
• “Ask Sophia’, Novo Nordisk’s new online and smart speaker intelligent assistant, available 24/7 on Cornerstones4Care.com and Amazon Alexa via “Ask Digital Sophia” for diabetes questions • UCB’s New PD Coach App “April” launched to support those living with Parkinson’s Disease, available in Apple and Android app stores. April address specific challenges that Parkinson’s patients and their caregivers may face – including the ability to learn and adjust to language and vocabulary for patients with dexterity and speech issues.
