EXECUTIVE SPOTLIGHT
Reinvigorating the 800 lb. Gorilla: the DENTALEZ Story Over 100 years in the industry, DENTALEZ was a major player in dental equipment — until about twenty years ago. But they didn’t keep up with digital advancements and other customer needs, and ultimately became just another of many competitors in the field. That is, until Heather Trombley joined them. Heather had a background with some heavy hitters in medtech, particularly a long and successful career at GE, where she felt on top of the world, working at a first-class company. She was Regional Sales Manager for GE Consumer and Industrial before being tapped as Global Product Manager for GE Healthcare for a patient monitoring division, formerly under other ownership that now wanted some GE DNA. That meant more focus on rigor and metrics, plus an emphasis on the market. Heather focused on solving problems for customers. 9 | HS&M SEPTEMBER/OCTOBER 2020
In addition to enjoying the challenge of managing product lines, she fell in love with healthcare, recognizing it as a field that had a distinct purpose-driven nature. Later, as VP and General Manager at Conmed Corporation, Heather gained insight into the orthopedic sector of the healthcare industry. When she joined DENTALEZ as President and COO, she recognized that there were similarities in channel distribution and other aspects of her Conmed experience that she could carry over to dental. DENTALEZ had a strong focus on operations and manufacturing, but she saw that it did not have a
