How to get new patients for your practice.
Healthy IDAHO
®
HEALTHY-IDAHO.COM 208.371.4533 | 208.850.4983 FACEBOOK.COM/HEALTHYIDAHO MARKETING@HEALTHY-IDAHO.COM
SINCE 1998
#1
E EXCLUSIV
R E I M E R P IDER PROV PROGRAM
How to get
NEW PATIENTS
for your practice.
Are people finding you when they search for your specialty, products and services? Does your website compare favorably to your top competitors? Are you the recognized expert in your specialty?
THE SOLUTION IS EASY AS 1-2-3…
Healthy IDAHO
®
Top Search Engine
RANKINGS. Are you ranked in the top 5 for all your target keywords in Google’s organic, local and payper-click sections? Through specific, unique on-site and off-site techniques, we maximize your search engine position to generate qualified leads and direct them to your website.
#2
An Engaging,
IMPECCABLE
Website.
Your website is the center of your marketing strategy and a reflection of the professional quality of your practice.
IS YOUR WEBSITE AMAZING? HOW DOES IT STACK UP AGAINST THE COMPETITION? Fresh, relevant content, cool design, optimized pages and a site that converts leads into new patients… it’s what we do.
#3
Local Media
PROMOTION. The secret sauce in our formula is a powerful content platform that portrays you as the prominent provider in your field. As a featured expert with content, events and practice profiles in Healthy Idaho Magazine, Healthy-Idaho.com and other local media affilations you will build credibility, tell your story, and attract new patients.
TARGET YOUR LOCAL MARKET AND BECOME THE PREMIER PROVIDER IN YOUR SPECIALTY.
suite of services DIGITAL, MOBILE WEB,
8 Ways We Help You Win
1
Custom Content Creation & Marketing. Ours is a formula for success as high quality, high-trust content will always be in demand, and will always be rewarded by search engines.
IDAHO
2 Local Healthy Idaho Magazine.
High profile, high-class, high-demand, long shelf-life, directmailed, targeted distribution local print magazine.
3
INERACTIVE CONTENT
IDAHO
Websites That Work. Period.
Our custom website designs are optimized for online dominance and are built on a mobile/responsive, content based platform. Call for a custom quote.
4 Masterful Online Marketing.
Evolved, motivating content, in your hand, in your head, in your heart.
Our online marketing strategy is highly effective, with immediate PPC results and a stealth content strategy.
5 Prominent Media Affiliations.
Our affiliation with Google and the local online affiliates give you credibility and visibility.
6 Powerful Directory / Advisory Board.
If qualified you may join our exclusive health advisory board, being featured as one of the key providers in your field. You will sit at the top of our specialty directory for further prominence.
7 Award Winning Graphic Design.
Let our world-class designers make you stand out, from mailers, ads, logos, and any other design needs. Call us.
8 Web Analytics & Reports. We don’t just do it. We can prove it. Our results speak loudly.
EXCLUSIVE
CALL TODAY AND LEARN HOW YOU CAN BECOME THE MOST RECOGNIZED NAME IN YOUR FIELD.
HE ALT H Y- I DAH O.CO M
RECOGNIZTED EXPER P R O G R AM
BE OUR ADVISOR IN YOUR SPECIALTY AND STAND OUT AS THE COMMUNITY VOICE .
MARKETIN G@ HEALTHY- IDAHO.CO M
GET RESULTS... ...qualified leads and new patients.
Prominent search engine rankings, an exceptional, engaging website incorporating a proven, best-practices approach and powerful local media promotion… that’s the success formula to growing your practice.
GET STARTED TODAY WITH THE ONLY MARKETING AGENCY IN IDAHO THAT WORKS EXCLUSIVELY WITH HEALTH-BASED BUSINESSES .
Healthy IDAHO
H E A LT H Y - I DA H O. CO M
208.371.4533 | 208.850.4983 marketing@healthy-idaho.com
®
Healthy + IDAHO
Healthy-Idaho.com
®
O N L I N E PAC K AG E I N C LU D E S :
Direct Mailed to High-Income Homes
Professional Profile To Showcase Your Expertise
3 ROTATIONS OF 5,000 MAGAZINES EACH ISSUE
ARTICLES, VIDEOS, EVENTS, BIO, SPECIALS, ETC.
12,000 Print Run
Publish Articles
EACH LOCATION MAIL & BUSINESS DELIVERY
PUBLISH AN ARTICLE EVERY TWO MONTHS
5,000 Waiting Rooms
Banner Ads
HOSPITALS, DOCTORS OFFICES, BUSINESSES
200+ Pickup Locations
RESTAURANTS, FITNESS CENTERS, SPAS, ETC.
SECURE CLICK-THROUGHS TO YOUR SITE
Health Directory
TOP-TIER PLACEMENT FOR YOUR SPECIALTY
Over 189,000 Readers Per Area
PRINT & ONLINE
BUSINESS MAILER
EVENTS
PER AREA
PICKUP SPOTS
DISTRIBUTION 12,000 COPIES HIGH INCOME HOMES
READERSHIP DEMOGRAPHICS
18-34, 59% women | median age 24 | 41% of readers 35-54, 72% women | median age 47 | 46% of readers 55+, 63% women | median age 61 | 13% of readers
IDAHO
IDAHO
ONLINE PROFILE
Practice Profile Health Directory Listing Article Placement Banner Ad
EDITORIAL CALENDAR JANUARY
JULY
ART DEADLINE: Dec 1
ART DEADLINE: June 1
FEBRUARY
AUGUST
ART DEADLINE: Jan 1
ART DEADLINE: July 1
MARCH
SEPTEMBER
ART DEADLINE: Feb 1
ART DEADLINE: Aug 1
APRIL
OCTOBER
ART DEADLINE: Mar 1
ART DEADLINE: Sept 1
MAY
NOVEMBER
ART DEADLINE: Apr 1
ART DEADLINE: Oct 1
JUNE
DECEMBER
ART DEADLINE: May 1
ART DEADLINE: Nov 1
THEME Transformation
THEME Destination
THEME Ambitious
THEME All Heart
THEME Mind Over Matter
THEME Vigor
THEME Prevention
THEME Organize
THEME Happiness
THEME The Guy Guide
THEME Gratitude
THEME Serenity
design &content AWARD-WINNING
Welcome to our award-winning Healthy Idaho magazine, in print and online, with a complete health portal on Healthy-Idaho.com. Our highprofile, high-class magazine and content platform gives you an aire of expertise and dominance in your field. Call today to become one of our exclusive health advisory board members in your field.
UP.
Magazine readership is UP, and readers spend an average of 43 minutes per issue on magazines.
43
These 43 minutes of attention are typically undivided.
Readers are less likely to engage in other activities while reading, compared with other media options.
57% of us are overweight or obese.
62%
of us want to lose weight, and 82% say exercise and physical activity are important to them.
75%
of readers are women, 25 – 65 years old, with an active, health-conscience lifestyle.
208.371.4533 | 208.850.4983
YOUR COMPLETE MARKETING SOLUTION Healthy Idaho Social Media Engagement
Search Engine Optimization
Local/Mobile Search
Content Marketing
Your Website Goal... NE
S
S
GR
OW
YO U R B USI
Pay-per-Click Ads
Email Marketing
www.
HealthyIdaho.com
Reporting & Analytics
Keyword Strategy
PR/Media Promotion
GRADE YOUR MARKETING STRATEGY (rate 1-5 for each question… 5 being best) NN How does your website stack up against your top competitors?
NN Do your pay-per-click campaigns generate new business?
NN Is your website mobile-ready for smart phones and tablets?
NN Do you have a solid on-site and off-site SEO strategy?
NN Do you publish fresh, relevant blog posts each week?
NN Are you active on Facebook, Twitter, Instagram and Pinterest?
NN Does your website offer compelling videos?
NN Do you have a loyal following on various social media channels?
NN Does your website convert leads into new business?
NN Do you have an active YouTube video channel?
NN Are you ranked in Google’s top 5 for your target keywords?
NN Are you recognized as a thought leader in your field?
NN Do you have a comprehensive keyword strategy?
NN Do you get quoted and published by local news and magazines?
NN Do you show up in Google Maps for local searches?
Total score: 65-75 Excellent, 50-64 Good, 49 and below…
Healthy IDAHO
®
CALL TODAY FOR A CONSULTATION:
1 1 208.371.4533
| 208.850.4983
marketing@healthy-idaho.com
Websites That Work. Period. AWARD WINNING WEB DESIGN—
ALL OF OUR WEBSITES ARE CONTENT DRIVEN & MOBILE READY
STARTING AT $1,500
Design or re-design your company website today built on a fresh streaming, custom-content, media-based platform. Our custom website designs are optimized for online dominance and are built on a mobile/responsive, content based platform.
BUILD A BETTER BRAND
As a reflection of your brand, website design is essential to building your client database. The quality of your website shows your dedication to your clients by making it easy to find the information they need to know about your company. Whether it’s a new design or re-design, we will create a professional and effective look for an affordable price. In addition, we will work to optimize your website’s placement in major search engines such as Google, Yahoo!, Bing, etc.
HIGHLY EFFECTIVE WEBSITES
Our websites are designed by experienced marketers focused on driving sales at the highest possible rate with unmatched results. • Mobile Ready
• Interactive Blog
• Homepage Slideshow
• Social Media Events
• Google Optimized
• Calendar Google
• Professional Design
• Maps Photo Galleries
• Content Marketing
• Video Galleries Client
• Conversion Centered
• Testimonials Office
• WordPress Platform
• Tours Forms Processing
CALL FOR A FREE QUOTE. 801.369.6139 SINCE 1998
CALL TODAY FOR A WEBSITE CONSULTATION:
1 1 801.369.6139
marketing@healthy-idaho.com
Healthy IDAHO
208.371.4533 | 208.850.4983 Facebook.com/HealthyIdaho
LONG-TERM RELATIONSHIPS. LONG-TERM SUCCESS. I’ve been utilizing Healthy Magazine services for over 10 years now and couldn’t be happier with the results. I love it. I The business model is sound, the management team excellent, and my potential for growth and success is unlimited.
®
~ Scott Adelman, MD The SMART Clinic
When I started a new practice Healthy Magazine helped me establish my brand, built a compelling web presence and a successful marketing strategy. Soon I was at the top of the search rankings for all of my key words. I’m very impressed with the results and professionalism.” ~Darrin Hansen, MD
HEALTHY-IDAHO.COM marketing@healthy-Idaho.com
The Healthy Magazine program is excellent. Since 2001 we’ve flourished with their unique marketing angle, solidifying our position as the #1 Lasik service in the West! I highly recommend these guys.” ~Phillip C. Hoopes, MD Hoopes Vision Center
IDAHO
“Healthy Magazine has helped me become the dominant allergiest online. I have used this powerful program to generate a steady stream of new clients.”
IDAHO
~Douglas H. Jones, MD Rocky Mountain Allergy
CUSTOM WEB DESIGN—STARTING AT $1,500 VIDEO PRODUCTION—STARTING AT $500 TOP GRAPHIC DESIGN—CALL FOR PRICING.
magazine + online (per area) —OR— popular bundled pricing 1x
3x
6x
Back Cover + Online Package
$2900
$2700
$2500
Magazine Full Page
2-Page Spread + Online Package
$2500
$2300
$2100
Online Marketing Package
Inside Covers + Online Package
$2150
$1950
$1750
Ongoing Website Updates
Premium Spots + Online Package
$1900
$1700
$1500
SEO 2.0 / Content Mktg
Full Page + Online Package
$1550
$1400
$1250
Google+ Local
1/2 Page + Online Package
$950
$850
$750
Google AdWords
1/3 Page + Online Package
$ 750
$650
$550
Social Media
1/6 Page + Online Package
$550
$450
$350
Per-Month Pricing
4x6” Insert Card
$2050
$1950
$1850
MAGAZINE AD RATES
PACKAGE
BASIC
PREMIUM
ELITE
P P
P P P P
P P P P P P P
$625
$1000
$1500
(Each marketing module is $250/mo)
Ad-Specs — W X H (ad 1/4” for a bleed) 1/6 4.75 x 2.175 17 x 11.125
2-Pg Spread : 16.75 x 10.875 2-Pg Spread : 17 x 11.125 (with bleed)
8.625 x 11.125
8.375 x 10.875
1-Pg Spread : 8.375 x 10.875 1-Pg Spread : 8.625 x 11.125 (with bleed)
3.10 x 11.125
1/3
1/2 1/3
4.75 x 4.75
1/3-Pg Vertical : 2.8 x 10.875 1/3-Pg Vertical : 3.10 x 11.125 (with bleed) 1/3-Pg Square : 4.75 x 4.75
4.75 x 7.25
1/2 7.5 x 4.75
1/6-Pg Horiz : 4.75 x 2.175 1/2-Pg Vertical : 4.375 x 7.25 1/2-Pg Horiz : 7.50 x 4.75