New and consolidated Aussie Meat Trade Hub launched

Meat & Livestock Australia (MLA) has launched the Aussie Meat Trade Hub.

The Aussie Meat Trade Hub is MLA’s new single source for resources and services to assist with buying, selling and marketing Australian beef, sheepmeat and goatmeat across global markets.

According to Andrew Cox, General Manager - International Markets at MLA the greatest beneft of the Hub is that it brings together a wide variety of great promotional tools into one place. Users can also access everything through a single log in.

“Prior to the Hub’s launch, users may have needed to log in multiple times across multiple websites to complete different tasks.

“Now, users can access the fve functional areas: exporters database, brand & licensing, assets library, global insights and trade shows, in one place with access via a single sign-on using their existing myMLA account,” Mr Cox said.

As of now, the Hub is open to all MLA partners, including exporters, importers, retailers, butchers, and chefs from around the world. Users simply need to log-in by using their existing myMLA account.

There is also relevant content for Australian red meat producers and MLA’s industry partners. Users will enjoy content tailored based upon their profle, and the full range of tools and services offered by MLA.

While the new Hub provides benefts for Australian producers and exporters, there are a range of benefts available for those in overseas markets. For importers, they can connect directly with potential exporters to enquire about world class Australian red meat through the new and improved Hub.

An integrated workfow enables trade show exhibitors to self-manage trade show preparations such as supplying booth artwork and gives users access to marketing collateral and brand imaging.

Mr Cox said the ultimate role of the Hub is for the world to have a single, streamlined site to access suppliers of world class Australian red meat.

“Australia’s reputation for producing trusted high quality red meat products is shown by Australia exporting to more than 100 countries around the world.

“The Aussie Meat Trade Hub simply makes buying and selling the world’s best red meat easier. We’re very excited to showcase our product to more of the globe through this Hub,” Mr Cox said

Over the past 24 months, infation across the globe has increased rapidly on the back of several years of fscal stimulus and expansionary monetary policies in response to the COVID pandemic. Energy shocks and supply chain disruptions further exacerbated infationary pressures. Adverse growing conditions in global producing markets and the war in Ukraine have pushed up the cost of food and energy, adding to infation in the past 12 months. Central banks have responded by raising the cash rate (interest rates), which has already begun to curb rising infation in some economies, such as the United States. However, infation still remains high, including in Australia where it sat at 7.4% in the year to January 2023. The Reserve Bank of Australia – Australia’s central bank – has increased the cash rate since May 2022 to bring infation under control. Infation is expected to revert to the long-run average (and be within the RBA’s infation target range of 2-3%) in 2025–26. Figure 1.3 shows the infation expectations that underpin the March 2023 Agricultural Commodities Report.

High infation creates challenges for producers and consumers that