ACCC launches investigation into deceptive social media infuencer posts

By JEFFREY GIBBS

Australia’s consumer watchdog is taking action against social media infuencers who may be failing to disclose sponsored posts and advertising. The Australian Competition and Consumer Commission (ACCC) has received 150 tipoffs from consumers in response to its call-out asking for information, with most of these infuencers in the beauty, lifestyle, parenting, and fashion spaces.

The ACCC will be monitoring a range of social media platforms, including Instagram, TikTok, Snapchat, YouTube, Facebook, and livestreaming service Twitch, in the coming weeks. Both small and large-scale infuencers will be targeted, as even those with a lower following can build and maintain an authentic relationship with their audience, making it easier to hide their advertising posts. The ACCC is also taking into account other parties such as advertisers, marketers, brands, and social media platforms for their role in facilitating misconduct.

ACCC Chair Gina Cass-Gottlieb noted that the number of tip-offs is a refection of the community’s concern about the increasing number of manipulative marketing techniques on social media. The sweep will also target other sectors where infuencer marketing is widespread, including fashion, beauty, cosmetics, food and beverage, travel, health and ftness, wellbeing, parenting, gaming, and technology. This follows the ACCC’s announcement of looking into businesses making misleading environmental claims and fake online reviews, with a report outlining the fndings to be released in the coming months. Gottlieb said it is important for social media infuencers to be clear about any commercial motivations behind their posts, including those that are incentivised and presented as impartial but are not.

The ACCC will take action where consumers are at risk of being misled or deceived, which could include compliance, education, and potential enforcement activities as appropriate.

BY JEFFREY GIBBS

The new movie

‘Renfeld’ is a modern retelling of the classic horror story of the same name. It follows the story of Renfeld, a man who is slowly being driven insane by his obsession with vampires. As his descent into madness progresses, he fnds himself in a life-or-death battle against the vampires and their master, Dracula. The movie is set in the present day and follows Renfeld’s journey as he struggles to come to terms with his own mental illness. Renfeld is portrayed as a sympathetic character, as he is struggling to understand what is happening to him and why he is being targeted by vampires.

His journey is one of selfdiscovery as he fghts to keep his sanity in the face of overwhelming terror and danger. The movie is well-crafted and thrilling, as Renfeld’s plight is explored in detail. The movie also features some excellent special effects and cinematography, making for a visually stunning experience. The atmosphere is tense and unsettling, as

Renfeld is constantly under threat from the vampires. The performances from the actors are also strong, with the lead actor portraying Renfeld’s descent into madness with aplomb. The supporting cast are also excellent, with particular mention going to the actor playing Dracula for his menacing and imposing performance. Overall, ‘Renfeld’ is an exciting and captivating horror movie that is sure to keep viewers on the edge of their seats.

It’s a modern take on the classic horror story, with a fresh and exciting twist. It’s a thrilling and gripping experience that will have viewers hooked from start to fnish.

Highly recommended

Home Big Live Shows

BY JEFFREY GIBBS

The highly anticipated movie Strays 2023 is the latest flm from acclaimed director Jamie Fox. Set in 2023, Strays follows the story of a group of multiple stray dogs as they are rounded up by a mysterious organization known as the “Omega Program”. The dogs are then taken to an abandoned facility in the middle of nowhere, where their future is uncertain. The lead dog, named “Bolt”, quickly realizes that he and the other strays are being used as part of an experiment to create a new breed of super dogs. With the help of a mysterious girl, Bolt and his newfound allies must learn to trust each other in order to survive and fnd freedom. The movie is sure to be an emotional roller coaster as the dogs embark on their journey of self- discovery and hope for a better future.

Strays 2023 is a heartwarming adventure that showcases the resilience and strength of animals while also exploring the fascinating world of genetics and the consequences of human interference in nature. The movie features an impressive cast of actors, including Jamie Foxx as Bolt, as well as other notable stars such as Jennifer Aniston, Kiefer Sutherland, and Abigail

Breslin. Foxx brings a unique energy and charisma to the role of Bolt, as he leads the pack of strays on their mission to fnd freedom.

Strays 2023 is sure to be an exciting and entertaining movie that will keep viewers on the edge of their seats. With its thought- provoking themes and stunning visuals, the movie is sure to be a hit with both animal lovers and action fans alike.

BY JEFFREY GIBBS

The latest movie adaptation of DC Comics’ Flash is here!

Titled Flash – Worlds Collide, this movie promises to be a thrilling exploration of the multiverse, full of action, drama, and suspense.

The Flash is a superhero with the power to move at superhuman speeds, and in this movie, he must use his powers to traverse the multiverse to stop a powerful villain from destroying the fabric of reality. As he battles the villain, he encounters alternate versions of himself from alternate timelines, and must work with them to save the world from destruction. The movie promises a roller coaster ride of excitement and adventure.

The Flash must battle a range of new villains, while also learning more about his own power and the power of the multiverse.

Along the way, he makes new allies as well as enemies, and discovers his true potential. The movie is also set to deliver a powerful message about the importance of family and friendship. The Flash must learn to trust his allies in order to defeat the villain, and must also rely on his family and friends to help him in his quest.

Flash – Worlds

Collide is a thrilling new take on the classic DC Comics hero, and promises to be an exciting ride for both fans of the comics and newcomers alike. With an all-star cast, stunning visual effects, and a gripping plot, this movie is sure to be a hit.

So, if you’re looking for a fun and exciting movie, Flash – Worlds