Refections Holidays Invites Guests to Become Water Detectives This Summer

Reflections Holidays

New South Wales’ largest holiday park group, is urging guests to play an active role in conserving water by reporting leaks during their stay.

The initiative aligns with the company’s ongoing commitment to sustainability and its recognition as a Water Champion by Lismore-based Rous County Council for its water-saving efforts.

Major Water Savings in 2024

Refections’ water conservation measures have yielded impressive results:

• 8.9 million litres of water saved in 2024 across eight parks, equivalent to nearly four Olympic-sized swimming pools.

• Since June 2024, the installation of data loggers on water meters in 25 of its parks has saved an additional 300,000 litres of water.

These efforts have signifcantly reduced the environmental footprint of Refections’ holiday parks while also cutting operational costs.

Empowering Guests to Save Water

Nick Baker, CEO of Refections and head of Australia’s only adventure holiday park group certifed as a social enterprise, highlighted the importance of guest involvement during the busy holiday season:

“What we would love at this peak time, when our parks are full, is for our guests and visitors to help us make a difference when it comes to saving water.

“Letting staff know about a leaking tap or broken showerhead can prevent thousands of litres of water from being wasted, which makes a big difference in a large organization like ours.”

Smart Technology for Water Conservation

Refections has installed 43 smart water meters across 25 of its 40 holiday parks. These meters:

• Measure water usage in short intervals.

• Alert park managers if continuous water fow is detected over a 24-hour period, signaling potential leaks.

A recent example at Refections North Haven demonstrated the effectiveness of the technology. An email alert helped staff identify and stop a running hose, saving 4,300 litres of water, equivalent to 480 standard buckets.

Sustainability Initiatives and Goals

Refections Holidays reinvests profts back into its parks and reserves and has set ambitious sustainability targets, including:

• Achieving B Corp status, which requires high standards of social and environmental accountability.

• Establishing a Revolving Sustainability

Fund (RSF) with an initial investment of $2.1 million. Savings from sustainability projects, including $650,000 in FY24, are reinvested annually to fund further initiatives.

• Installing more than 1,000 solar panels and data-monitoring devices to reduce energy consumption across its parks.

Praise from Government and Environmental Advocates

NSW Minister for Lands and Property, Steve Kamper, praised Refections for its leadership in water conservation:

“I congratulate Refections Holidays on implementing watersaving initiatives at its Crown land holiday parks across the State to help conserve a precious resource and support the environment, particularly during drought and water scarcity.”

Refections operates 40 holiday parks and cares for 47 community reserves on Crown land, many of which include public facilities such as amenity blocks.

A Call to Action for Guests

This summer, Refections invites its guests to become “water detectives” and actively participate in preserving one of Australia’s most precious resources. By reporting leaks and supporting sustainability measures, guests can contribute to Refections’ mission of environmental stewardship.

For more information about Refections Holidays and its sustainability programs, visit their website.