2 minute read

Genesis Unveils Magma

By Jeff Gibbs

Genesis, the luxury subsidiary of Hyundai, has unveiled ambitious plans to establish its own performance sub-brand, setting its sights on competing with the likes of AMG, BMW M, and even Porsche. This strategic move marks Genesis’s foray into the high-performance segment, signalling its intent to challenge established players in the industry.

At the New York Motor Show, Genesis showcased four striking Magma concepts, signalling the brand’s commitment to developing a comprehensive range of performance-oriented models. These concepts encompass “go fast” variants of popular models such as the GV80 Coupe SUV, G80 sedan, GV60 mid-size SUV, and the sleek two-door X Gran Berlinetta concept. With this diverse line-up, Genesis aims to imbue each production vehicle in its existing line-up with the high-performance DNA characteristic of the Magma brand.

To bolster its credibility in the performance arena, Genesis has enlisted the expertise of motor racing legend Jacky Ickx, a six-time Le Mans winner. Ickx’s involvement underscores Genesis’s commitment to leveraging motorsportinspired technology and engineering excellence in the development of its Magma models.

The frst concept slated for production is the GV60 Magma Concept,

A New Performance SubBrand to Take on AMG and BMW M

an electric mid-size SUV poised to revolutionize the performance EV segment. Drawing inspiration from the acclaimed Hyundai Ioniq

5 N, the GV60 Magma is expected to harness cutting-edge hardware to deliver an electrifying driving experience. While specifc details regarding the powertrain remain undisclosed, Genesis promises ample power and exhilaration for drivers, mirroring the performance prowess of its combustion counterparts.

Visually, the GV60 Magma exudes athleticism and aggression, with a widened and lowered body enhancing its

Land Rover Teases Powerful Defender Octa

By Jeff Gibbs

Land Rover is gearing up to unveil a formidable addition to its Defender line-up with the upcoming release of the Defender Octa.

Promising to be the epitome of ruggedness, capability, and luxury, this new fagship model is set to redefne expectations.

At the heart of the Defender Octa lies a potent mild-hybrid twin-turbo V8 engine, yet to disclose its exact power output or the specifc V8 variant. However, the twin-turbo confguration hints at a similar powerplant to the 4.4-liter unit found in the Range Rover Sport SV. Surpassing the current 5.0-liter supercharged V8 Defender, which boasts 368kW and 610Nm, the Octa is poised to deliver even greater performance.

Accompanying this powertrain is Land Rover’s innovative hydraulic suspension system, dubbed 6D Dynamics, aimed at elevating the Defender’s off-road prowess to new heights.

Unlike conventional anti-roll bars, the Octa employs air springs paired with hydraulically cross-linked dampers. This sophisticated setup ensures a stable stance during dynamic manoeuvres on-road while optimizing wheel travel and articulation off-road, reminiscent of high-performance luxury SUVs like the Porsche Cayenne and Audi RS Q8. aerodynamic effciency and handling dynamics. Strategic enhancements such as larger front intakes and aerodynamic elements contribute to improved cooling and downforce, ensuring optimal performance on the road or track.

In a nod to its diamond-inspired design philosophy, Land Rover introduces the Octa moniker, drawing inspiration from the octahedron shape of a diamond. This motif is further emphasized by a distinctive encircled diamond graphic adorning the vehicle, symbolizing strength, resilience, and desirability.

With its cutting-edge technology, formidable performance, and distinctive design cues, the Defender Octa is poised to make a resounding impact as the pinnacle of Land Rover’s iconic Defender line-up.

Inside the cabin, the GV60 Magma exudes sophistication and sportiness, with bucket seats adorned in premium materials such as nappa leather and suede. The incorporation of Magma’s signature orange colour accentuates the interior’s dynamic character, creating a cohesive and immersive driving environment.

In essence, the Genesis Magma sub-brand represents a bold leap into the high-performance realm, signalling the brand’s ambition to redefne the boundaries of luxury and performance in the automotive landscape. With a focus on innovation, technology, and driving exhilaration, Genesis is poised to carve a distinct niche for itself among discerning enthusiasts and afcionados alike.

This article is from: