Heart of the Lakes Owners Pack

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the key to our success... As a wholly independent family run holiday cottage company based in the centre of The Lake District, with offices manned every day in Ambleside and Keswick, we have long standing expertise in the marketing and management of holiday cottages. With a history going back to 1975 we are the oldest established holiday cottage company in The Lakes and we offer a no-nonsense service to all our owners, many of whom have been with us since the beginning and have recommended us to others. We understand how crucial it is to know the true facts before you start and to this end we ensure that our practical solutions will guide you through the finer points of setting up the perfect holiday home for you and your guests. We can help you from the very first steps: Indeed purchasing your ideal property is always key and it may well be far from perfect when you are handed the keys! With our help and guidance we can assist you with everything:- from a full refurbishment to the standards you require, through to sourcing furniture, pictures and sourcing every trade you could possibly need, all from within the local community.

Join us Make the exciting step into owning and letting your dream cottage in our area and you will enjoy working with our friendly team at “Heart of the Lakes�.



why choose our service? Only The Best Since the early days we have been keen to build a reputation for offering only the very best properties, together with a long tradition of excellent service for both holidaymakers and owners alike. Many of our clients return year after year knowing that they can trust us with each and every holiday they take and recommend us to family and friends. Transparency Our brochure and website are designed to describe our properties in a clear and factual way whilst enticing the reader to holiday with us. With carefully taken photographs that present the property at its best, our aim is not to tell them about our high standards, but to let them discern that from the quality of our product. Quality Accredited Agency Quality Management is integral to the way we run our business and we are proud to be a Visit England Quality Accredited Agency.

It gets Better! Entry into our inspiring brochure is FREE, and there are no set up costs or annual membership fees to add your property to our portfolio. We will also photograph your property and add it to our website, brochure and booking system without charge.



our work in the community We are committed to supporting the local community through sponsorship and support of local events and organisations. Our list of sponsorships includes: Ambleside Sports (The gruelling nine mile Rydal Round Fell Race); The Langdale Marathon and Half Marathon; the Senior Cumberland and Westmorland Wrestling at Lakeland Sports; Various classes in the Ambleside and District Flower and Craft Show; Ambleside Christmas Lights; Keswick Christmas Lights; Theatre by the Lake, Keswick; Festival of the Fells and the Calvert Trust and the annual charity golf competition in Keswick. Caring for the Environment As founding directors of Nurture Lakeland (The Lake District Foundation), we have been raising money from visitors for footpath repair on the fells since 1996. With match funding from Heritage Lottery we are able to substantially support the success of ‘Fix the Fells’ in conjunction with The Lake District National Park Authority and The National Trust. Over £250,000 has been raised from Heart of the Lakes customers and donated to footpath conservation through ‘Our Man at the Top’ and with Heritage Lottery support this sum has been raised by a further £320,000 – over £500,000 in total!

“The support we receive from Heart of the Lakes is fundamental for us. Over the years, their commitment, and the support of their customers and owners has raised thousands for Upland Path Repair work. Thank you all very much, and here’s to the future.” Nurture Lakeland



kind words from our owners... “As owners there are choices to which holiday company you can go with and we chose Heart of the Lakes because of the great service they provided from the very beginning. We are new to the holiday letting business and they gave us a lot of time to discuss our queries and are generally always helpful. Additionally, there are lots of variety and quality houses in their portfolio and HOTL is a family business with lots of business initiatives to ensure your success as an owner.” “Thank you to Heart of the Lakes for being such superb agents for St. Giles over the last 30 years. We have been immensely reassured by the close personal interest that the company have always taken in the cottage.” “Many thanks again, I would highly recommend the service you all provide at Heart of the Lakes to property owners...” “Please pass on our grateful thanks to all your wonderful team for their help in so many ways to make our home a very successful holiday let for us. It has been a pleasure working with you at all times...” “We have been with Heart of the Lakes for nearly 20 years, during which time we have been very happy with the service, having normally achieved up to 48 weeks occupancy. The staff are always knowledgeable and helpful. Graeme and his team in Maintenance sort out most of the inevitable crises promptly and effectively.”

“Immense gratitude for the knowledge you imparted on us during our visit to Heart of the Lakes. We found your frankness refreshing and are so grateful for the honesty and integrity you afforded us during our discussions about becoming holiday property owners.”



our innovative marketing Heart of the Lakes uses both online and offline marketing which guarantees we present your property in the best possible way. You will find your property listing on our website and in our printed brochure. Our team specialise in maintaining Heart of the Lakes presence on all major search engines to ensure your property can be found. We don’t just stop there as we have an ever-growing loyal database who are emailed throughout the year; they receive, news, things to do, special offers and property listing. Our social media campaigns are extensive and varied too. On top of this we also have various campaigns across National Press, magazines and editorial.

heartofthelakes.co.uk for more information

Or visit one of our friendly team... Head office Ambleside Fisherbeck Mill Old Lake Road Ambleside Cumbria LA22 ODH Tel 015394 33110

North Lakes - Keswick 13 Lake Road Keswick Cumbria CA12 5BS Tel 017687 75544

• Over 125,000 email subscribers • Over 1 million website visits • Over 8000 website bookings per year • 98% customer service rating



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