Style Guide
contents
the IKEA concept logo logo placement logo placement - stationery inappropriate logo use colour palette logo & images typography typography & text hierarchy logos in advertising
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the IKEA concept
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The IKEA concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value - always with sustainability in mind. The IKEA concept exists in every part of our company, from design, sourcing, packing and distributing through to our business model. Our aim is to help more people live a better life at home. With our new branding we intend to set out a clear and workable strategy to effectively communicate the IKEA concept...
“we constantly ask: Is there a better way? That’s how the IKEA home
furnishings offer remains unique and how we try to make everyday life better for the many people”
logo
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logo
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The logo is an integral part of the IKEA branding - universally - and should be used thoughtfully and consistently. Most often the logo will be displayed in colour using the IKEA colour palette, but it can be adapted to black on white, or white on black. When it is not possible to use our primary logo, the tag line can be dropped and the colour black and white versions can be used dependent on the background, ie. a full colour background, or when placed over an image. primary logo
black
logo sans tag line
inverted
logo placement
IKEA
clear space To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowd and lessen the impact of the Ikea mark. The height and width of the “boxes� in IKEA is used as the height and width of the clear space.
minimum logo size To make sure the logo is always clear and legible, there is a minimum size requirement. The minimum size requirement is based on the width of the logo.
25mm
When reproducing the IKEA logo with or without TAG LINE in print, the minimum size of the seal is 25mm. For online use, the minimum size is 32 pixels at 72 dpi.
32px
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logo placement - stationery
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To place the IKEA logo in the correct way please refer to the approved styles below.
“rearranging furniture, adding some candles, or making
even small tweaks can really make the difference.�
inappropriate logo use a
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d
don’t use lowercase
b
don’t place the tag line above “IKEA”
don’t overlay the logo so the photograph or logo is compromised
c
e
don’t use the incorrect hues
don’t use different colour schemes
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colour palette
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tints CMYK: 84/80/42/36 RGB: 53/52/82 HEX: 353452 PANTONE: 5255 C
95%
75%
50%
95%
75%
50%
tints CMYK:0/17/89/2 RGB: 250/207/28 HEX: facf1c PANTONE: 7548 C
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logo & images do overlay the logo on product and lifestyle photography as long as readability is preserved.
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IKEA don’t add too much text as to confuse the message of either the logo or the image.
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IKEA
“when you are here and now, sitting totally, not jumping ahead, you are truly living the moment�
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typography IKEA’s primary typeface is Century Gothic. This is a more modern interpretation of a classic design. Regular and bold weights help establish a clear hierarchy and draw the readers attention to important content.
IKEA
“hooray for
the everyday!”
AaBbCc123
century gothic bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 century gothic regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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typography & text hierarchy
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Hierarchy is used to differentiate between areas of information, for example on the product tags. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so the customer can scan text for key information.
Dining Getting them to the table is easy. So our dining furniture is designed to help with the hard part – keeping them there. Because when the chairs are comfy and the table is just the right size, everyone will be happy to stay for a while (even if there’s no dessert).
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logos in advertising
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All other external or internal signage and advertising must apply the standards (regarding use of logos, colours and fonts) outlined in this guide.
“start living your everyday�
branding & design Meredith Morris 2018