PORTFOLIO
ABOUT TYGER (tyger) CREATIVE Tyger Tyger is the creation of Meredith Morris. It was born out of a desire to make the creative and marketing aspect of commerce - be it web, graphic or content - easily accessible to small businesses who want to focus on what they should be - creating their own dreams. At TTC we take the guess work out of the digital world and makes clients look great while they are busy doing what they love. TTC is an independent full-service creative agency. With experience in branding, content as well as graphic design and digital marketing, we can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand in the right way. The focus for Tyger Tyger is helping small businesses and creative entrepreneurs build cohesive brand solutions and e commerce inroads. Passion, knowledge and expertise is passed to each and every project.
w: tygertygercreative.com.au e: meredith@tygertygercreative.com.au a: PO Box 103 Dulwich Hill NSW 2203 P: 0424 820 795
SERVICES BRAND DEVELOPMENT VISUAL IDENTITY SEARCH ENGINE OPTIMISATION DIGITAL MARKETING CAMPAIGNS WEBSITE DESIGN BRAND COLLATERAL CONTENT CREATION EDITORIAL DESIGN ART DIRECTION MENU DESIGN LOOKBOOKS
BRANDING
ART ANGELS BRAND IDENTITY Art Angels Body Jewellery is a new online business which launched in March 2019. The brand identity created includes the logo, colour palette, website imagery as well as content and marketing collateral . Being new to the digital space their search engine optimization was set up, as well as social media marketing, email marketing and digital marketing campaigns.
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IKEA BRAND IDENTITY Redesign concept based on the brand identity of IKEA. Included in the concept was a full style guide as well as and advertising campaign that included a magazine spread and a bus shelter poster. See the full style guide here.
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LOGO DESIGN
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WEB DESIGN QUICK-N-TASTY MOBILE APP APP design concept for fictional pizza delivery business ‘Quick-n-Tasty’. The case study required a mobile responsive delivery app from concept design, wire-framing to prototype. These were created using Adobe XD. All images and content, including logo were required to be developed for this project.
BUILDTECH GROUP WEBSITE BUILD Buildtech Group, a Western Sydney home builder required an updated website, including images, content and website optimisation.
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4CABLING DIGITAL DESIGN 4Cabling is a wholesaler and retailer of cabling, server racks and IT management accessories. Over the last several years I have overseen all aspects of the businesses creative output, from content to brand identity, to marketing and sales collateral, photography, signage, video content as well as web design. I am also tasked with the creation and implementation of email marketing campaigns (EDMs) and regular blog posts.
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MERCKU / 4CABLING MOTHER’S DAY CAMPAIGN PAGES The Mercku / 4Cabling Mother’s Day Campaign required 2 webpages as well as email marketing to their 50K strong database.
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ILLUSTRATION
VECTOR ILLUSTRATION
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Zoe - 2019
THE LION, THE WITCH & THE WARDROBE Focusing on vector illustration styles, the cover of the famous CS Lewis book, The Lion The Witch and The Wardrobe - was re-imagined. The cover illustration was created using Adobe Illustrator from a hand drawn original illustration.
POP ART BOOK CONCEPT For the Pop Art Book cover, I researched historical trends and focused on creating a modern twist on Andy Warhol’s famous imagery. The illustration was created using Adobe Illustrator.
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BROCHURES CATALOGUES BANNERS
4CABLING PRODUCT CATALOGUE The 4Cabling product catalogue is created using InDesign. The last one created came in at 140 pages with over 1200 products listed. For this annual project I am required to liaise with the product managers as well as sales staff to create content for the catalogue, which is available in print format as well as an online digital interactive version.
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MERCKU - AUSTRALIAN LAUNCH Mercku, a Canadian based tech company required leverage into the Australian market. Using brand guidelines I was required to create marketing collateral, including brochures and flyers as well pull-up banners and promotional stands.
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PACKAGING
MANGIA PACKAGING The Mangia packing case study required a logo as well as packaging for it’s range of pastas.
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4CABLING -HDMI CABLES 4Cabling required a branding strategy for their new range of premium HDMI cables. Previously having plain plastic packaging, they were wanting a more environmentally friendly design, that also showed the higher quality of the cable.
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CAMPAIGNS SO GOOD - ALMOND MILK RANGE Case study which took existing brand - So Good - and created print advertising for the new range of Almond Milks. Original photography was the main component of this exercise.
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SIGNAGE
4CABLING’S NEW STORE OPENING In October 2017, 4Cabling opened it’s flagship store in Murarrie QLD. I was tasked with the creation of the web pages, digital marketing campaigns and editorial and print advertising. I created point of sale and store signage as well as marketing collateral, photography briefs and video content.
WEBSITE CONTENT
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