loose leaf pages infuse your day with joy Logo Use Manual
contents getting started.............4 company....................5 logo.........................6 variations..................7 misuse.....................8 color use..................9 font use...................10 letterhead.................11 business card..............12 brochure....................13
uniforms...........14 packaging...........15 mug designs........16 t-shirt designs......17 advertising..........18
website design..........19 website pages...........20 storefront...............21 vehicle design..........22
getting started the goal of this manual is to instill you with the knowledge to properly utilize all branding materials included within. each component was made with clear thought on how it should be used, and we hope that by using the materials, each store will enhance the presence of our company and instill the knowledge of what our company is all about to the consumers
our company loose leaf pages is an eclectic company that strives to create a cozy environment for their customers to relax and enjoy a cup of tea and a good book by offering personally blended teas and books at affordable prices. we strive to connect to the customer and make them feel at home while providing them with an atmosphere that is warm and caring.
logo
loose leaf pages
our logo is our identity. it consists of a tea cup and steam above book pages. below the logo is our company name. this is the main way in which the logo is to be used. this logo encapsulates the core of our company, providing both the best teas and books for the customer. the colors are picked especially for this logo and are never to be changed. for variations of the logo, go to page
variations loose leaf pages loose leaf pages
loose leaf pages if size requirements conflict with the logo, you may position type to the right of the image. never put it to the left or on top of image. if you have to use black and white, use the positive space image. the negative space black and white image is only to be used if there is no other choice.
misuse loose leaf pages loose leaf pages never distort the image
never place the type to the left of logo
loose leaf pages never use any other colors than the ones prescribed
colors name: zenith blue rgb: 53, 59, 99 cmyk: 88, 82, 35, 24
name: misty forest rgb: 151, 186, 145 cmyk: 44, 13, 51, 0
name: chocolate cherry rgb: 119, 71, 71 cmyk: 42, 72, 61, 32 for black teas
name:fawn rgb: 172, 120, 83 cmyk: 29, 53, 72, 9 for yerba mates
the colors chosen are never to be changed or misused. each one has been picked out with a specific idea in mind, such as the cool, calming colors in the main logo. variation colors are only to be used on their specific items unless allowed otherwise by the company. these are always to be used in conjuction with zenith blue on the teacup.
name: desert sand rgb: 226, 163, 72 cmyk:11, 38, 83, 0 for oolong teas
name: rainy day rgb: 224, 219, 206 cmyk: 11, 10, 18, 0 for white teas
name: blondie rgb: 206, 53, 103 cmyk:19, 41, 66, 1 for rooibos
font choices adherences to our font choices is just as important as usage of the logo. for headlines use dream orphans: ABCDEFGHIJKLMNOPQRSTUVWXYZ12345678 90abcdefghijklmnopqrstuvwxyz for subheadlines, use perpetua bold: A B C D E F G H I J K L M N O P Q R ST UVW XY Z 1 2 3 4 5 6 7890abcdefghijklmnopqrstuvwxyz for body text, use perpetua regular: A B C D E F G H I J K L M N O P Q R S T U V W XY Z 1 2 3 4 5 6 7 8 90abcdefghijklmnopqrstuvwxyz for captions and highlights, use perpetua italic: A B C D E F G H I J K L M N O P Q R S T UVW XY Z 1 2 3 4 5 6 7 8 9 0 a b cdefghijklmnopqrstuvwxyz
letterhead loose leaf pages infuse your day with joy 2819 Main Street, Salem, Virginia 24153
TEL
540-555-7892
info@looseleafpages.com
WEB
looseleafpages.com
Mr. Harrison, Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium.
8.5”x11” letterhead margins: right: 1”, left: 1”, bottom: 1” from band, top: .5” copy: flush left, ragged right at 2.5” margin in perpetua regular 12pt paper: skytone natural paper, 60lb, 30% recycled
Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagit2819 Main Street tis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,
loose leaf pages Salem, VA 24153
Sincerely,
James Harrison Heather Bodine CEO of Loose Leaf Pages
7285 Colonial Avenue Casper, WY 82601
paper: skytone natural cardstock 65lb, 30% recycled
business card
front
print: two color, full bleeds size: 2.5� x 4� paper: skytone natural cardstock 65lb, 30% recycled
our business card is designed as a small envelope in which a sample tea bag is stored for the customer to enjoy. the sample is english breakfast black tea.
back
brochure margins: left: .5”, right: .5”, top: 1”, bottom: 1”
back
middle
front We offer a variety of locally blended teas. Just look for our labels to find the one that fits you.
black tea
For more information Website: looseleafpages.com Phone: 540-555-7892 Email: info@looseleafpages.com 2819 Main Street, Salem, VA 24153
Our flagship store is located in downtown Salem, VA on East Main Street at the intersection with Colorado Street, next to Countryside Classics and across from Salem Pizza & Subs. Come join us for a nice cup of brewed tea and a good book
white tea
Colorado Street
oolong tea Salem Pizza & Subs
green tea E. Main Street
loose leaf pages
rooibos
yerba mate
loose leaf pages
infuse your day with joy
uniforms
employees working at the tea bar must wear an apron in addition to standard uniform. shirt is to be worn in conjuction with dark slacks and black or brown slip-resistant shoes.
packaging all of our tea bags, for those that prefer their convenience, are packaged in a specially designed box that opens from the middle rather than from the top or side. this design will make the box open and display the tea bags, which are loosely attached to the bottom of the box, like an open book.
merchandise
available in both men and women’s styles in XS, S, M, L, XL, XXL
advertising
what’s your style?
infuse your day with a trip to the past
loose leaf pages looseleafpages.com // 2819 Main St. Salem, VA 24153
loose leaf pages looseleafpages.com // 2819 Main St. Salem, VA 24153
1/2 off any tea drink excludes any other drinks. one coupon per person. valid through 11/15/14
website web presence is necessary for us to reach our full audience potential. our website provides a full list of every kind of tea and tea accessory we have available. it also shows our policies for book buybacks. finally, our site has a section dedicated with tea farmers in asia, for our customers to learn more about the process and how the tea they are drinking is made.
storefront
for those with the correct propety, single, unattached building is preferred for the store. exterior walls will be brick. sign will go across the top of the windows and doors. doors are preferrably rounded arches and windows with rounded glass that extends beyond the wall. while not every loose leaf pages store is going to be the same, the brick and signage are required to keep continuaty between stores. the doors and windows are preferred as they bring that old-timey feel that will make customers feel comfortable within the store.
vehicles