Minimalistic (Futuristic)
Tina Su & Heather Izganics
The Concept Shiroitatemono, was designed to eliminate the choices and illuminate the possibilities. In 2025, we will start to see the minimalistic trend. With simplicity and strategy, White House will be the stop of your simple yet perfect outfit.
Shiroitatemono White House
The Customer Designed only for women, Shiroitatemono (White House) will be the store to go to when looking for your everyday basics. Whether you are looking for an outfit or a shoe. Every women will be able to find something for a work day, dinner, special occasion or just a night in the city. Women will be ranged from the ages of 24-62. From the working women to the stay at home mom, Shiroitatemono will be designed to please most women with incomes ranging from $65,000 and higher.
Inspiration Shiroitatemono, was inspired by the minimal, futuristic, and all simple things. Without any complications nor hassle. Inspired by the natural aspects in life as well as simple forms in a natural environment.
Inspiration
The Mood To feel natural, to feel comfortable in your own skin. To get a sense of relaxation. To have everything be simple for once in a your life.
The Mood
Inside Shiroitatemono
The Materials The main feature of Shiroitatemono will be the large conveyer belt machine that will have different types of heels ranging in neutral colors. The heels will then be rotated to the women of her choice, using a state of the art iPad. There will be four high end designers that will be rotated out of the store every season. The designers that will be featured are who create minimalistic designs, Alexander Wang, Isabel Marant, Rick Owens, Helmut Lang, J.W. Anderson, etc. Everything in the store will be from a palette of neutral colors ranging from shades of whites, nudes and blacks.
Materials
The Lighting The lighting inside the store will be natural. Using only minimal over head lights as well as lighting throughout the flooring and walls. Each clothing rack will contain two wall lights, the conveyer device will also have natural lighting to enhance the look of the shoes.
Lighting
The Windows The windows are a very important factor in our store. As you cannot see in the store at all, the windows will tell a story to the customer who passes by. Each of the two windows will be designed according to what shoes will be in rotate for that season. Even though we will only display neutral colors, the heels are very important as the material and structure of the heels will change.
Window Display
The Event Less Is More. Come by to view our grand opening of Shiroitatemono. Laughs, Drinks and Spirituality will be Provided. -White House
White House Party For the grand opening of Shiroitatemono, we will be having a White House Party. Located at Shops of Buckhead, Atlanta. Our store is directly next to the McQueen boutique. Dress code is strictly White Tie only. Please come dressed appropriately. We will be providing a “White Drink� as well as small bites. Stop by to check out our minimalistic, futuristic store, Shiroitatemono.
Thank You.
-Shiroitatemono (White House)