How can Technology Helps with the Top Line and Bottom Lines? Technology changes everything in our modern world, from the way we're doingwe do things to the end products that we're gettingwe receive. So The Top and Bottom line in business represent income that a company receives and, basically, its the company’s profit in the end after all the expenses for from the production process. Top line includes all income that a company gets,receives. which This income comes from sales and services. So if we want to come up with the ideas of about how technology can help with increasing the top line, or income, we need to figure out from what parts this income consists comes from and how technology can effect this these parts separately. Technology can definitely help with storing the data base, capital developing capital, and managing customer relationships. management.
Capital developingdevelopment
The productivity of the a company in many ways depends on the quality of the technology that it's it is using. In this modern, fast-growing world using new technology can become a company's competitive advantage and differentiate it on the market.
Commented [HW2]: I’m not seeing the connection here between technology and the Top and Bottom line. A sentence to create a bridge between these would help. Perhaps a sentence that says something like, “Technology even affects the Top and Bottom line in business.” Commented [HW3]: “Its” can be tricky sometimes because it could mean either the top and bottom line or the company, so it is often better to restate the noun.
Data base
With the constant increasing increase of information, its storage can become a real problem and a paragraph in a list of the company's expenses. Technology can help businesses collect and store more data about their customers thenthan ever before to make sales more accurate and efficient.
Commented [HW1]: Is this an informal paper? Because if it’s more on the formal side, it would be good to avoid contractions (we’re, it’s, etc.). If it’s informal, you don’t have to keep all the changes I made turning the contractions into full words.
Customer relationship management
Nowadays Today working on customer relationship is a key strategy for many companies. It is proven that it's it is cheaper and more efficient to invest in customer loyalty and build a long-term relationship then to try to and sell products and services to a new onecustomer. By starting dialog with a customers, the a company can better understand better its customer's needs and make itself more trustworthy in the eyes of the customers. Example
Commented [HW4]: “Which” can also be ambiguous like “its.” Commented [HW5]: Are you following APA formatting? If you are, there needs to be a comma before “and” in a list. Commented [HW6]: I left this “its” here because the only thing “its” can refer to is “information.” (Meaning that it is not ambiguous.) Good use of “its.” :) Commented [HW7]: I’m a little confused on the meaning here. Is it saying that information storage is a paragraph because it’s a big expense? If so, an easier way to write it might be: “…can become a real problem and a big expense to the company.”
Commented [HW8]: “Nowadays” is also informal. Commented [HW9]: There was no mention of a customer (just customer loyalty) before this, so “one” has nothing to refer back to. Commented [HW10]: I keep changing “the” to “a” because you’re not talking about a specific company.
Let us take a look at a shoes shop, for instance. To increase sales we can build a website and create a virtual shoe shop, where people could purchase shoes faster and cheaper. Also we can buy a better servers to increase the usability and convenience of the website. We can create a social media group to keep in touch with customers and to make sure that we exceed their expectations, and build a long term relationship, and ensure that loyal customers are always in touch with our brand all the time. Additionally, we can use targeted online advertising, which might be cheaper and more efficient then a door to door method. To help a business with Bottom line we need to make sure that our expenses are as decreased low as possible, so our profit, or Bottom line, will benefit. To decrease the expenses we can use automatic technology, to increase the productivity of the workers, better manage the supply chain, and use Eco-friendly technology.
Automatic technology
Commented [HW11]: Good job, you already had both commas there to show that “Bottom line” and “profit” are the same thing.
Because selling sales requires a number of time-consuming and repetitive tasks, such as scheduling sales appointments, and sending follow-up emails, the automatic systems can immensely help with reducing the cost per one sale. So automate whatever whenever possible.
Productivity
Productivity improvements are good cost reductiona good way to reduce costs and it isare an efficient way to minimize a company's expenses. With the help of technology productivity can be measured by the number of hours to produce a product or do perform a service , and might effectaffect his or herthe employee’s monthly salary.
Eco-friendly technology
Eco-friendly technology can help with reducing the cost of office maintenance. So lFor example, light sensitive switches or switches with automatic timers can turn off lights during the day, thus avoiding wastage ofwasting electricity.
Commented [HW12]: “Effect” and “affect” are so easy to confuse (everyone confuses them), a good way to think about them that almost always works is that “affect” is generally an action and “effect” is generally describing the results of an action. Commented [HW13]: There isn’t a mention of someone before this point in the sentence, so it would probably be better to say “employee’s.” Good job having both genders, though.
Managing the supply chain
Maintaining the supply chain can become a headache for many businesses, so with the help of technology company companies can develop better reactivity with its their suppliers. Example
Commented [HW14]: Is “reactivity” a business term? If it is, then this sentence is perfect with it. If it is not, it could be good to say, “…can react more quickly and easily to their suppliers’ needs.”
By creating an online shop With for a shoe store by creating an online shop we decrease our expanses expenses on renting the placerent, on wages for innot effective work, and on equipment for the physical store. By using a better delivery system we can ensure that our customers will get the product that they've they have ordered as fast as possible and with the help of technology the risk of mistakes could can be minimized. So technology is a very valuable tool for increasing the income of the a company and decreasing its expenses. And by using it technology in a smart way companies can make it their competitive advantage because technology can replace a manpower in a low difficulty tasks and do the job more accurately and efficiently with minimum error spossibility.
Commented [HW15]: Good paper! It made me think about how technology affects the business world (something I’ve never really thought about before). I also like the shoe store example you gave. Let me know if you have any questions—I’d be happy to answer them.