Heather Picken | Strategies to Attract High-End Clients

Strategies to Attract High-End Clients

Heather Picken

Create a Positive Mindset Your best products or services available on the market began as ideas in your head. Each one was born from a thought you had when looking at possible ways to expand your business.

Build a Customer Profile To go after high-end clients, you must first have an idea of who they are, what they like about a company and what products or services they need

Define a Marketing Strategy Your product or service will only trigger an emotional purchase response in high-end clients if they determine that it can solve a problem they have or fulfill a need they desire.

Become Results Oriented You already know that your product or service can meet the needs of your target high-end client audience. However, they have no clue that can happen just by electing to do business with you.

Express Thanks The personal approach you take to attracting high-end clients will speak volumes with this audience. When a potential client gets in touch with you, follow up the conversation with a handwritten thank you note.

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