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Does a squeeze page ever annoy you with its vibrating style or with how an opt-in form appeared instantly on the screen without you clicking on anything? There are many details that you may dislike in other landing pages. This clearly provides you with some means of comparing good examples with bad ones. So, after you have assessed a few example pages out there, you can make a list of what you have liked and disliked about them. This will help you identify possible techniques, layouts and features that will help you find or make the best squeeze page of your own. However, you may want to correct the failure of poor squeeze pages because you know that the layout they used have not been perfectly formatted and styled. The ability to look at the failure of other pages will help you to avoid repeating such a failure on your own page. One important thing is to identify whether it is the style or format that is really making it of poor quality. If it is only because of poor content then it can be more easily overcome. There are a few common features that the best squeeze pages have. If you look at the approach from the Internet Marketing gurus you will find that they follow some basic principles; 1 - Graphics - unless you are a design expert don't attempt to play around with your own graphics package. Get them done by a professional. You can very easily spot an amateur approach and it is quite a turn off for a potential customer. Besides, if you are an Internet Marketer your time should be spent on promoting or marketing, not designing graphics. 2 - Headline - make sure your chosen words are attention-grabbing. Maybe your website visitors arrived at your page because they used a specific search query. Make sure that your headline addresses that search term. This is probably your only chance to persuade your visitors to keep reading down the page. 3 - Benefits - use bullet points to identify some benefits of having your product or using your service. Do not get confused between product features and benefits. This is a very common mistake. 4 - Freebie - the Power of Free cannot be underestimated. These days many people are looking to get something for free. Offering a free gift, like a downloadable report, works wonders provided it follows the same theme as your main product or service. Obviously, you shouldn't give away all of the secrets from within your main product. A free extract or a chapter is a good approach to take, if you are promoting an ebook. 5 - Call to Action - the primary objective of your squeeze page is to collect names and email addresses from potential customers. Any other links will reduce the conversion rate of your page.
Do not have more than one call to action. Doing something very well help you create the best squeeze page ever. You should work hard to find a formula that works for you and your niche market. When you have established this standard you should adopt it across all of your web sites, for that market. Always remember that a 'one size fits all' does not exist. Different markets react to varying methods of promotion and squeeze pages should be included in this. The best squeeze page has a clean layout and images. An uncluttered approach works best every time. In this case, less is more, apart from being more attractive and appealing. However, you must bear in mind that less does not mean you should cut short the details. Stick to the essentials and to the most significant ideas and details and present them in a way that will best suit your target audience and persuade them to take the required action. You need only their name and email address. Avoid asking for other personal details unless it is required to provide the subscriber with the solution to their problem.
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Article Source: http://EzineArticles.com/?expert=Michael_A_Prest
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