The Value of Modern Architecture as a Cultural Resource - The Arthur Erickson Week

ESTACIÓN DE SAN BERNARDO (SEVILLA)

THE VALUE OF MODERN HERITAGE AS A CULTURAL RESOURCE A PROPOSAL FOR VANCOUVER: THE ARTHUR ERICKSON WEEK

HECTOR ABARCA, Architect AIBC

Worldwide Activities

Conservation Initiatives

Brutal Utopias Project born to cope with the dull image of brutalism and outdated percepMon of the NaMonal Trust.

• • • • • • •

3 Sites: Park Hill, Sheffield & University of East Anglia 10 Days 125 Tours 1 Conference 2,300 ParMcipants 75 Volunteers 1 Guidebook (£6)

157 pieces of adverMsing coverage $1.8 million in AdverMsing Value Equivalent A survey a^erwards found a 97% saMsfacMon rate and that 90% of aaendees had an appreciaMon of the insMtuMon.

Photos: National Trust, London, 2015

Photos: National Trust, London, 2015

Palm Springs’ Modernism Week

Modernism Week: A non-profit organiza6on since 2009 2016 Facts • 11- Day fesMval celebraMng architecture, design and style • Aaendance soared over 77,000, 30% above previous year • 90% from US and 58% from California • Generated US$26.8 million revenue for area shops, restaurants. An increase of 15%.

• US$ 1 million from Mcket sales went back to the community .

Based on the works of 12 architects: The Desert Dozen, two of them of internaMonally renowned.

Photo: Modernism Week, 2015

Photo: Modernism Week, 2015

Palm Springs’ Modernism Week Celebra6on of the city and their modernist recent past.

AcMviMes: • Community & meeMng place • Breakfast & Cocktail evenings • Tents for Business & Trade, from souvenirs to A+D Real Estate

ExhibiMons: • Architecture & Design Center • Palm Springs Museum

Tours: • Several Tours with celebriMes, fashion & finance • Free & Ticketed • Self- Guided Walking, bike and bus tours Keynote speakers: • Barbara Lamprecht, Vince Michael, Eames Demetrios, Charles Montgomery (Happy City)

Who is Arthur Erickson?

A Role Model

Great buildings that move the spirit have always been rare.

In every case they are unique, poeMc, products of the heart. .

Arthur Erickson

Who is Arthur Erickson?

An Author Reflexiรณn

Calux Iluminacion Mexico

Lotus Magazine, Milan

International Figure

Colloquium on Architectural Concrete Lima, 1985

Who is Arthur Erickson?

The New Brutalism Movement & Canadian Architecture

The idea of Brutalism in Canadian Architecture by Rejean Legaut In: Architecture and the Canadian Fabric, page 313-340

Pinacoteca de SĂŁo Paulo Simon Paulo Fraser Mendes University da Rocha Inspirational

1963-66 Sao Paulo, 1988-99

Let’s Start In Downtown Vancouver

• • • • • • • •

PotenMal Partners Arthur Erickson Founda2on Downtown Vancouver Business Improvement Associa2on City of Vancouver Vancouver Art Gallery The Law Courts of Bri2sh Columbia - Ministry of Jus2ce Sco2a Bank Heritage Vancouver Heritage BC

MacMillan Bloedel Simplicity

1965-69

TALLER DE LOCOMOTORAS ESTACIÓN DE SAN BERNARDO (SEVILLA)

BC Law Courts Egalitarian

1973-79

TALLER DE LOCOMOTORAS ESTACIÓN DE SAN BERNARDO (SEVILLA)

Robson Square Reflection

1973-79

Evergreen Visionary

1976

Waterfall Playful

1992

Photo: Terry Meyer Boake

Photo: vancouver.schmap.com/

Photo: Terry Meyer Boake

Scotia Bank Dance Center 2001

Challenging

Photo: JLL Los Angeles, 2014

• # 4 in Los Angeles’ Parks to Unwind list Placemaker

Photo: Gary Leonard, 2011

• Listed in the book City Squares of the World, Italy, 2007

California Plaza 1985-85

Public Good

Public Value

Economic Value

Benefits every one and no one can be excluded from it’s benefits

Is a combination of :

Local economic impact Estimated as Willingness to Pay (WTP)

Social Value

Cultural Value

Social cohesion

Development of Creative Industries

PRESERVATION OF NATIONAL HERITAGE

DECAY OF TANGIBLE CULTURAL ASSESTS

LOSS OF PUBLIC INTEREST

ARTHUR ERICKSON WEEK COMMUNITY RECOGNISES THEIR CULTURAL CAPITAL

PROMOTION OF PLACE

COMMUNITY OWNERSHIP

ENPOWERMENT OF CULTURAL INSTITUTIONS

INCREASED BENEFITS FROM TOURISM

NETWORK OF CREATIVE INDUSTRIES

ART & ARCHITECTURAL WORKS ARE SAVED

CONTROL PETTY CRIME (EYES ON THE STREET)

ENCOURAGE PRIVATE INVESTMENT

BENCHMARK BRANDING

SOCIAL BENEFITS

STOP DETERIORATION

COLLECTION WELL CARED AND DISPLAYED

CONSERVATION INITIATIVES UNDERTAKEN

IMPROVED SECURITY

ECONOMIC BENEFITS

CULTURAL HERITAGE RECOGNITION

DEFINITION OF A CULTURAL POLICY

CULTURAL BENEFITS

PROTECTED

BY LAW AND CIVIL SOCIETY

Willingness to Pay (WTP) is the maximum price at which a consumer will buy one unit of the product.

It is context sensiMve. Consumers tend to be willing to pay more for a drink in a luxury hotel resort in comparison to at a beach bar. (Wikipedia) How much are you willing to pay for a tour of The Law Courts? § What if your tour guide could be Trevor Boddy, Charles Montgomery or another local expert?

Photo: BMW Guggenheim Lab

Photo: Shaw TV

§ What if you could have brunch with them? § What if the visit includes a limited-ediMon souvenir?

Photo: CTV Vancouver, 2016

Creative industries

Photo: CTV Vancouver, 2016

Children literature

How much are you willing to pay for a tour of The Law Courts?

• What if the evening closes with a cocktail party?

• What if your could dress-up in the style of American Hustle?

Photos: Columbia Pictures

Illusion is needed to disguise the emp2ness within.

Arthur Erickson

Photo: CTV Vancouver, 2016

You have to see a building to comprehend it. Photographs cannot convey the experience, nor ďŹ lm.

Arthur Erickson

Let’s help Vancouver celebrate an

Arthur Erickson Week

HECTOR ABARCA, Architect AIBC Hrabarca@ yahoo.com www.hector-abarca.com