ESTACIÓN DE SAN BERNARDO (SEVILLA)
THE VALUE OF MODERN HERITAGE AS A CULTURAL RESOURCE A PROPOSAL FOR VANCOUVER: THE ARTHUR ERICKSON WEEK
HECTOR ABARCA, Architect AIBC
Worldwide Activities
Conservation Initiatives
Brutal Utopias Project born to cope with the dull image of brutalism and outdated percepMon of the NaMonal Trust.
• • • • • • •
3 Sites: Park Hill, Sheffield & University of East Anglia 10 Days 125 Tours 1 Conference 2,300 ParMcipants 75 Volunteers 1 Guidebook (£6)
157 pieces of adverMsing coverage $1.8 million in AdverMsing Value Equivalent A survey a^erwards found a 97% saMsfacMon rate and that 90% of aaendees had an appreciaMon of the insMtuMon.
Photos: National Trust, London, 2015
Photos: National Trust, London, 2015
Palm Springs’ Modernism Week
Modernism Week: A non-profit organiza6on since 2009 2016 Facts • 11- Day fesMval celebraMng architecture, design and style • Aaendance soared over 77,000, 30% above previous year • 90% from US and 58% from California • Generated US$26.8 million revenue for area shops, restaurants. An increase of 15%. • US$ 1 million from Mcket sales went back to the community . Based on the works of 12 architects: The Desert Dozen, two of them of internaMonally renowned. Photo: Modernism Week, 2015
Photo: Modernism Week, 2015
Palm Springs’ Modernism Week Celebra6on of the city and their modernist recent past. AcMviMes: • Community & meeMng place • Breakfast & Cocktail evenings • Tents for Business & Trade, from souvenirs to A+D Real Estate ExhibiMons: • Architecture & Design Center • Palm Springs Museum Tours: • Several Tours with celebriMes, fashion & finance • Free & Ticketed • Self- Guided Walking, bike and bus tours Keynote speakers: • Barbara Lamprecht, Vince Michael, Eames Demetrios, Charles Montgomery (Happy City)
Who is Arthur Erickson?
A Role Model
Great buildings that move the spirit have always been rare. In every case they are unique, poeMc, products of the heart. . Arthur Erickson
Who is Arthur Erickson? An Author Reflexiรณn
Calux Iluminacion Mexico
Lotus Magazine, Milan
International Figure
Colloquium on Architectural Concrete Lima, 1985
Who is Arthur Erickson?
The New Brutalism Movement & Canadian Architecture
The idea of Brutalism in Canadian Architecture by Rejean Legaut In: Architecture and the Canadian Fabric, page 313-340
Pinacoteca de SĂŁo Paulo Simon Paulo Fraser Mendes University da Rocha Inspirational
1963-66 Sao Paulo, 1988-99
Let’s Start In Downtown Vancouver
• • • • • • • •
PotenMal Partners Arthur Erickson Founda2on Downtown Vancouver Business Improvement Associa2on City of Vancouver Vancouver Art Gallery The Law Courts of Bri2sh Columbia - Ministry of Jus2ce Sco2a Bank Heritage Vancouver Heritage BC
MacMillan Bloedel Simplicity
1965-69
TALLER DE LOCOMOTORAS ESTACIÓN DE SAN BERNARDO (SEVILLA)
BC Law Courts Egalitarian
1973-79
TALLER DE LOCOMOTORAS ESTACIÓN DE SAN BERNARDO (SEVILLA)
Robson Square Reflection
1973-79
Evergreen Visionary
1976
Waterfall Playful
1992
Photo: Terry Meyer Boake
Photo: vancouver.schmap.com/
Photo: Terry Meyer Boake
Scotia Bank Dance Center 2001
Challenging
Photo: JLL Los Angeles, 2014
• # 4 in Los Angeles’ Parks to Unwind list Placemaker
Photo: Gary Leonard, 2011
• Listed in the book City Squares of the World, Italy, 2007
California Plaza 1985-85
Public Good
Public Value
Economic Value
Benefits every one and no one can be excluded from it’s benefits
Is a combination of :
Local economic impact Estimated as Willingness to Pay (WTP)
Social Value
Cultural Value
Social cohesion
Development of Creative Industries
PRESERVATION OF NATIONAL HERITAGE
DECAY OF TANGIBLE CULTURAL ASSESTS
LOSS OF PUBLIC INTEREST
ARTHUR ERICKSON WEEK COMMUNITY RECOGNISES THEIR CULTURAL CAPITAL
PROMOTION OF PLACE
COMMUNITY OWNERSHIP
ENPOWERMENT OF CULTURAL INSTITUTIONS
INCREASED BENEFITS FROM TOURISM
NETWORK OF CREATIVE INDUSTRIES
ART & ARCHITECTURAL WORKS ARE SAVED
CONTROL PETTY CRIME (EYES ON THE STREET)
ENCOURAGE PRIVATE INVESTMENT
BENCHMARK BRANDING
SOCIAL BENEFITS
STOP DETERIORATION
COLLECTION WELL CARED AND DISPLAYED
CONSERVATION INITIATIVES UNDERTAKEN
IMPROVED SECURITY
ECONOMIC BENEFITS
CULTURAL HERITAGE RECOGNITION
DEFINITION OF A CULTURAL POLICY
CULTURAL BENEFITS
PROTECTED BY LAW AND CIVIL SOCIETY
Willingness to Pay (WTP) is the maximum price at which a consumer will buy one unit of the product. It is context sensiMve. Consumers tend to be willing to pay more for a drink in a luxury hotel resort in comparison to at a beach bar. (Wikipedia) How much are you willing to pay for a tour of The Law Courts? § What if your tour guide could be Trevor Boddy, Charles Montgomery or another local expert? Photo: BMW Guggenheim Lab
Photo: Shaw TV
§ What if you could have brunch with them? § What if the visit includes a limited-ediMon souvenir?
Photo: CTV Vancouver, 2016
Creative industries
Photo: CTV Vancouver, 2016
Children literature
How much are you willing to pay for a tour of The Law Courts? • What if the evening closes with a cocktail party? • What if your could dress-up in the style of American Hustle? Photos: Columbia Pictures
Illusion is needed to disguise the emp2ness within. Arthur Erickson
Photo: CTV Vancouver, 2016
You have to see a building to comprehend it. Photographs cannot convey the experience, nor ďŹ lm. Arthur Erickson
Let’s help Vancouver celebrate an
Arthur Erickson Week
HECTOR ABARCA, Architect AIBC Hrabarca@ yahoo.com www.hector-abarca.com