Selected Works
Table of
CONTENTS
Project One
RIDLEY SCOTT FILM FESTIVAL
Project Two
OMG! WHAT IS SHE THINKING?!
Project Three
DENTAL DAY
Project Four
PROPTALK
Project Five
CANINE COOKIE COMPANY
TH E R I D L E Y S COT T F I L M F E S TI VA L 05.27.17 AT&T PERFORMING ARTS CENTER DALLAS, TX MORPHOLOGY.COM
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Project One
THE RIDLEY SCOTT FILM FESTIVAL Project Description This was a set of materials designed to promote the film festival. I was asked to establish an appropriate visual system that was complimentary to the famed director Ridley Scott.
Project Concept/Design Goals I aimed to unify the design pieces under a common visual system and consistently deploy it on wherever there was a visual demand. The system was to reflect the dark dystopian world Scott commonly portrayed in his movies. Overall, the strong female leads, the dark metal and bright type are all elements used in the system and seen in the materials.
Year of Completion 2017
Categories or Disciplines Promotion, packaging, Print layout, UIÂ design
Kind of Project
Print design, Environmental graphics, Product design, Mobile app design, Website design, Identity and Branding
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THE R I D L E Y S C OT T F I L M F E S T I VA L
VIP HECTOR CAVAZOS TABLE 21 • SEAT 3B
09532 | General Admission | Wyly Theater 8
THE R I D L E Y S C OT T F I L M F E S T I VA L ADMISSION GRANTED AT&T PERFORMING ARTS CENTER | DALLAS, TEXAS MORPHOLOGY.COM | 05.27.17 | 9:00 A.M.
Hector Cavazos //Ridley Scott Film Festival
10 Hector Cavazos // Ridley Scott Film Festival
Hector Cavazos // Ridley Scott Film Festival
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TH E R I D L E Y S COT T F I L M F E S TI VA L
M o r ph ol og y
THE RIDLEY SCOTT FILM FESTIVAL
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Hector Cavazos // Ridley Scott Film Festival
Hector Cavazos // Ridley Scott Film Festival
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Hector Cavazos // Ridley Scott Film Festival
Hector Cavazos // Ridley Scott Film Festival
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Hector Cavazos // Ridley Scott Film Festival
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Project Two
OMG!! WHAT IS SHE THINKING?! Project Description This was a real-world research project turned into an illustrated book. It captures the digital world my teenage daughter lives and tries to answer the question of why she does what she does. It tackles such topics as decisionmaking, influences and, of course, boys.
Project Concept/Design Goals My goal of this book was to capture the spirit of my young teenage daughter and the digital world she is living in. I utilized graphics from her phone software like the texting bubbles and the blue lighting. The illustrations were kept pretty loose to show some agitation in my quest for clarity. Nothing in her world is sharp and clear, so I made sure to color out of the lines and show rough lines and bright colors.
Year of Completion 2014
Categories or Disciplines Illustration, Print layout
Kind of Project
Print design, Book layout
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20 Hector Cavazos // OMG!!What is She Thinking?!
Hector Cavazos // OMG!!What is She Thinking?!
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22 Hector Cavazos // OMG!!What is She Thinking?!
Hector Cavazos // OMG!!What is She Thinking?!
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24 Hector Cavazos // OMG!!What is She Thinking?!
Hector Cavazos // OMG!!What is She Thinking?!
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26 Hector Cavazos // OMG!!What is She Thinking?!
Hector Cavazos // OMG!!What is She Thinking?!
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28 Hector Cavazos // OMG!!What is She Thinking?!
Hector Cavazos // OMG!!What is She Thinking?!
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Project Three
DENTAL DAY Project Description This project was designed to inform clients at a local Dallas shelter of the annual Dental Day. A day in which dental services would be provided for free by volunteer dentists. The tone was light and fun. It utilized a cartoon tooth and a comic book halftone pattern. A brochure was developed to hand out to clients during sessions or group meetings. An app was constructed to inform clients about the volunteer dentists and the services they would be providing. Custom card holders, shaped as a toothbrush, would also be placed around the shelter to promote the event.
Project Concept/Design Goals My goal for this project was to increase patient attendance for this event by presenting a fun tone while using a clinical feeling. The colors were blue and green to represent a dentist office, but were kept light to maintain a friendly light-hearted tone.
Year of Completion 2015
Categories or Disciplines Illustration, Print layout, 3D construction
Kind of Project
Print design, Book layout, app development
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32 Hector Cavazos // Dental Day
Hector Cavazos // Dental Day
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Hector Cavazos // Dental Day
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Hector Cavazos // Dental Day
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Project Four
PROPTALK Project Description PROPTALK was a project designed to bring awareness to the second language type children and young adults have delevoped from the abundant use of technology.
Project Concept/Design Goals My goal of this project was to educate young teens about how language can affect their communication in the real world. I planned to achieve this by providing engaging materials, like a book, website and mobile app, for not only teens, but the parents and teachers to ensure they can differentiate between the child’s casual language type and the proper language type. The bright colors and shapes are light and engaging and the graphics are all familiar with the child and young teen.
Year of Completion 2016
Categories or Disciplines Print layout, UI design
Kind of Project
Print design, Website design, Mobile app design
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Is it great or gr8?
Use Proper Language at the Proper Time. Pause before you communicate and ask yourself if you are using the appropriate language for the person you are talking to. Your parents and teachers think it’s great. 44 Hector Cavazos // PropTalk
proptalk.com
Hector Cavazos // PropTalk
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Hector Cavazos // PropTalk
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Hector Cavazos // PropTalk
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Hector Cavazos // PropTalk
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Project Five
CANINE COOKIE COMPANY Project Description This project is about developing a local dog cookie company’s website and mobile app. The company is family-owned and was in need of a technological upgrade. The neutral tone and colors come from the local bakery where the brown cookies are made. It is pet-friendly and full of fun products, talkative owners and friendly customers.
Project Concept/Design Goals My goal for this project was to improve the user experience and interface for the Canine Cookie Company by working out sketches, developing wireframes and conducting user testing.
Year of Completion 2016
Categories or Disciplines Website, Mobile App, Wireframe
Kind of Project Web Design, Mobile App design, User Experience
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54 Hector Cavazos // Canine Cookie Company
Hector Cavazos // Canine Cookie Company
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56 Hector Cavazos // Canine Cookie Company
Hector Cavazos // Canine Cookie Company
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58 Hector Cavazos // Canine Cookie Company
Hector Cavazos // Canine Cookie Company
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