curriculum vitae
As an industrial designer with a passion for the outdoors and mountain lifestyle, I believe that the products we use should be designed to enhance our experiences in nature. My design philosophy is rooted in the belief that the best outdoor products are not just functional, but also beautiful, intuitive, and enjoyable to use.
Ultimately, my goal as an industrial designer is to create products that enhance our relationship with the outdoors and help us connect with nature in meaningful ways. By combining innovation, creativity, and a deep understanding of the user, I aim to create products that inspire us to push beyond our limits and explore the beauty of the world around us.
Professional Experience
Industrial Design
Brand Founder | Jul 2022 |
Lustnorth
•Served as an assistant in managing and executing construction projects, while overseeing the upkeep and preservation of building facades.
•Executed facade maintenance and repair duties, encompassing adept sealing techniques and proficient installation of architectural glass elements.
•Took on the responsibility of conceptualizing, articulating, and designing comprehensive maintenance and repair reports.
Rope access Technician & Supervisor | Jan 2021 | Jun 2021
Altrac
• At Lustnorth, our primary objective is to design and produce highquality climbing volumes that meet the demands of competition climbers and commercial climbing gyms. We are committed to using only the best materials and techniques to create climbing volumes that are safe, durable, and innovative.
• Through this project, I have honed my skills in woodworking, painting, and working with various materials such as fiber glass and epoxy. Our products can now be found in over 10 climbing gyms throughout Mexico, and our commitment to designing and creating high-quality climbing volumes remains unwavering. We take pride in meeting the needs of the climbing community while remaining dedicated to our passion for the sport.
Marketing Assistant & Content Creator | Jun 2021 | Apr 2022
Ghost Creative Studio
•Worked as a creative by generating concepts and proposals for upcoming short films and recording endeavors. Seamlessly met the graphic design needs of the company.
•Achieved a consistent output of 4 videos, 12 posts, and 4 monthly social media covers.
•Led the design process for compelling email marketing campaigns.
•Managed recording, editing, and scheduling of audiovisual content for use in social media and advertising campaigns.
Photographer and Videographe | Jan 2021 |
Hector Lopez Valdez
•Produced audiovisual content for brands like Michelob Ultra, Outlands, Fitzer, and Exposure Industria y Montaña.
•Focused on adventure and outdoor sports photography & videography.
Bachelor’s in Industrial Design
ACADEMIC EDUCATION
Tecnológico de Monterrey | January 2020 | January 2022
Master’s in Innovation for Business Development
Tecnológico de Monterrey | January 2015 |December 2019
Bachelor’s in Industrial Design
Prepa Tec Campus Cumbres | August 2011 | May 2014 High School
Tecnológico de Monterrey | January 2015 | January 2022 Sport Cimbing Scholarship
Extracurricular
IRATA Level 1 | January 2019 | May 2019
Industrial Rope Access Trade Association
Completed my IRATA Level 1 certification, training to perform access and positioning maneuvers while ensuring proper understanding and adherence to technical procedures, methodologies, and relevant risk assessments. This knowledge is applied in adventure photography.
Market Research | January 2019 | May 2019
Henkel, Procter & Gamble
Conducted a market study to validate the launch of a new product, helping determine the positioning of P&G detergents in relation to competitors, as well as user preferences when using these products.
Consumer Study | January 2019 | May 2019
Carnes RYC Puebla
Investigated customer inclinations, motivations, and purchasing behavior across various Carnes RYC branches. The insights guided a marketing strategy aimed at boosting organizational sales.
Market Research | August 2019 | November 2019
Philip Morris international
Collaborated with Philip Morris International on qualitative market research through focus group sessions and neuromarketing, delving into topics like purchasing habits, generated emotions, and tobacco cigarette consumption.
TOOLS & SKILLS
These are a selection of the tools and software applications that I utilize for the purpose of conceptualizing, modeling, product development, and crafting mockups. In addition, these tools help me engage in the editing and creation of compelling audiovisual content, ranging from intricate renders to captivating short films, impactful commercial spots, and precise photography that helps transmit a concrete message to the target client.
• Concept Validation
• User-centered Design
• Project management
• Product Development
• CAD
• Prototyping
• Conceptualizing
• Ux & Ui design
• Wood working
• Sketching
• Modeling
• Rendering
Thanks to the work experience throughout my professional career, I have been able to apply my skills in various areas of work, ranging from the administrative field with project management to the creative realm involving conceptualization and product development. Working across different areas has enabled me to acquire and refine my soft skills.
• Innovation
• Creativity
• Collaboration
• Adaptability
• Active Listening
• Critical Thinking
• Problem solving
• Time Management
• Empathy
QUALITIES LANGUAGES
• Decision-Making
• Native Language : Spanish
• Proficient English
• Currently Learning German
SPORT CLIMBING
Athletic Career
World Championship
IFSC Climbing & Paraclimbing World Championship 2023 / Bern Swiss
World Cups
IFSC Climbing World cup 2023 / Innsbruck Austria
Climbing Objectives
Climb v15 & 14d
Hardest Climb
Sport climbing 14b (Fantasmagoria)
Boulder V13 (P-Dragon)
IFSC Climbing World cup 2023 / Villars Swiss
IFSC Climbing World cup 2015 / Vail USA
IFSC Climbing World cup 2015 / Toronto Canada
Pan Americans
IFSC Pan American Championships 2020 / Los Angeles California
World Youth Championships
IFSC World Youth Championship 2014 / Nueva Caledonia
IFSC World Youth Championship 2013 / Saanich Canada
Youth Pan Americans
IFSC Youth Pan American Championships 2014 / Ciudad de Mexico IFSC Youth Pan American Championships 2012 / Santiago de Chile
International Competitions
The North Face máster de boulder 2018 / Santiago de chile