MWM Ask The Expert: Case Study $50,000 Per Year with Newsletters

Case Study: $50,000 Per Year with Newsletters

First of all, I’ve got to tell you that the $50,000 a year number is crazy super conservative. This gal Judy is earning more than that, but I wanted to make it realistic looking for even the newest marketer.

Okay, how does Judy (not her real name) pull in well over $50,000 a year with a monthly newsletter while spending only about 10 hours on it per month?

She promotes the newsletter to every single person who joins her list the moment they join. This means when she’s giving away a lead magnet to get someone on her list, or they buy a product from her, or they buy one of her products through an affiliate, they are immediately hit with the newsletter offer.

Judy is adamant about promoting this newsletter as her flagship product for four reasons.

First, when someone subscribes to the newsletter they are three times as likely to open and read her other, nonnewsletter emails. Judy thinks this is because of name recognition and the trust she builds through the newsletter.

Second, they are more likely to buy other products from her, both her products and affiliate products, because they trust her.

Third, most of her coaching clients come to her from the newsletter. These coaching clients pay her $1,000 a month for 2 one-hour sessions. In case you’re doing the math, that’s $500 an hour.

Fourth, Judy noticed it’s about 4 times easier to get her newsletter subscribers to sign up for SMS messages, and we know how profitable those can be, right? That means direct offers to a cell phone, snap buying decisions and instant money.

Okay, now you know why she works so hard to promote her newsletter, which by the way she only charges $20 a month for.

Yes, the recurring revenue from the newsletter is good, but the newsletter is also enabling her to have all of these other income streams as well.

Now then, having a newsletter forces Judy to create content every single month. She says that before the newsletter, she would put off creating content. Now she dives in each month and creates an awesome newsletter for her many subscribers.

She then uses the newsletter to promote new She then uses the newsletter to promote new products AND to discover what products she should products AND to discover what products she should create.create. 6: Promotion Promoting products inside the newsletter is easy. Promoting products inside the newsletter is easy.

She’ll teach step by step how to do something, and She’ll teach step by step how to do something, and You’ve got your masterpiece and now it’s along the way she recommends tools or even a done along the way she recommends tools or even a donetime to tell the world about it. The goal is to for-you solution.for-you solution. reach as many people as possible. And she asks her readers for feedback on her And she asks her readers for feedback on her If you have an email list, let them know newsletter. She’s watching to see which articles get a newsletter. She’s watching to see which articles get a about your new cornerstone content. Email lot of traction. With a little more investigation, she lot of traction. With a little more investigation, she can again to everyone on your list who didn’t can use this feedback to determine if a popular article use this feedback to determine if a popular article open the first email or click the link. Offer an incentive to read it if you need to. means she should create a product around that topic. means she should create a product around that topic. She also writes articles as test balloons to see what

She also writes articles as test balloons to see what kind of feedback she gets before she creates a product. You want to start sending some traffic as kind of feedback she gets before she creates a She says this has saved her perhaps a dozen times in quickly as possible. product. She says this has saved her perhaps a dozen the last few years from making products that almost Use your social media accounts to tell your times in the last few years from making products that certainly would have flopped. followers about the article. almost certainly would have flopped. Finally, repurposes her newsletter content into

Finally, repurposes her newsletter content into new products. Sometimes it’s as easy as bundling Schedule media posts several times a day for new products. Sometimes it’s as easy as bundling some old issues together and selling those to nonthe first couple of days, and then periodically after that. Use personalization whenever some old issues together and selling those to non subscribers along with a trial subscription of her possible. subscribers along with a trial subscription of her newsletter. Other times she’s created books from her newsletter. Other times she’s created books from her newsletters and guest blog posts, too. Contact every expert and website you newsletters and guest blog posts, too.She partners with other marketers to offer their quoted inside your article and let them know best products at drastic discounts to her newsletter about it. Many of them will tell others She partners with other marketers to offer their subscribers ONLY. And 4 times a year she allows a through social media. best products at drastic discounts to her newsletter marketer to guest post in her newsletter with a big subscribers ONLY. And 4 times a year she allows a spread in the middle of the magazine, calling it a bonus Consider investing in paid promotion as well. You can reach a highly targeted audience marketer to guest post in her newsletter with a big section. Of course, she charges these marketers for the this way and use the new traffic to build spread in the middle of the magazine, calling it a privilege of writing this bonus section, and they are your email list. bonus section. Of course, she charges these allowed to market a product of their own in this marketers for the privilege of writing this bonus section. Make it simple for visitors to share your section, and they are allowed to market a product of As you can see, Judy’s newsletter is the very heart content with others by adding social media buttons. Highlight especially good quotes from your article and make it one-click easy their own in this section. As you can see, Judy’s newsletter is the very heart of her business. It helps her to sell far more of her other products, to sell more affiliate products, to for people to tweet them, too. of her business. It helps her to sell far more of her decide which products to create next and it creates a monthly residual income she can count on no matter other products, to sell more affiliate products, to 7: Regular Updates what else happens that month. decide which products to create next and it creates a Google loves fresh and highly relevant monthly residual income she can count on no matter content, which is why you want to perform what else happens that month. regular updates on all of your cornerstone articles. Include things like new trends, new resources, news and the latest stats. Make sure everything is still working and relevant, including any links. If your fonts or layout are looking dated, update them along with photos, charts and so forth. Also check to make sure the page is loading quickly and properly.