MWM ask the expert
MWM 17
Case Study: $50,000 Per Year with Newsletters First of all, I’ve got to tell you that the $50,000 a year number is crazy super conservative. This gal Judy is earning more than that, but I wanted to make it realistic looking for even the newest marketer. Okay, how does Judy (not her real name) pull in well over $50,000 a year with a monthly newsletter while spending only about 10 hours on it per month? She promotes the newsletter to every single person who joins her list the moment they join. This means when she’s giving away a lead magnet to get someone on her list, or they buy a product from her, or they buy one of her products through an affiliate, they are immediately hit with the newsletter offer. Judy is adamant about promoting this newsletter as her flagship product for four reasons. First, when someone subscribes to the newsletter they are three times as likely to open and read her other, nonnewsletter emails. Judy thinks this is because of name recognition and the trust she builds through the newsletter. Second, they are more likely to buy other products from her, both her products and affiliate products, because they trust her. Third, most of her coaching clients come to her from the newsletter. These coaching clients pay her $1,000 a month for 2 one-hour sessions. In case you’re doing the math, that’s $500 an hour. Fourth, Judy noticed it’s about 4 times easier to get her newsletter subscribers to sign up for SMS messages, and we know how profitable those can be, right? That means direct offers to a cell phone, snap buying decisions and instant money. Okay, now you know why she works so hard to promote her newsletter, which by the way she only charges $20 a month for. Yes, the recurring revenue from the newsletter is good, but the newsletter is also enabling her to have all of these other income streams as well. Now then, having a newsletter forces Judy to create content every single month. She says that before the newsletter, she would put off creating content. Now she dives in each month and creates an awesome newsletter for her many subscribers.
