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MWM editors letter
Welcome to the OCTOBER 2024 Issue of our monthly “Making Web Money” Online Digital Marketing magazinewhere every month we show you how real people, just like you, are making web money – online. This month we have MORE great articles and personal success insights, interviews,plussomeONLINEopportunitiesforyou.
- MWM Series on Business Help - ProfitingfromtheUnexpected: TheRestaurantThatThrivesonMistakes
- MWM Interview – Paul Finck
- The Power of Catchphrases in Marketing: How to Create, Test, and Succeed with Memorable Taglines
- The Functional Strength Guide
- The Dynamite Digital Software Store
- Start a Recurring Membership Site
- How To Launch a Digital Product Business!
- FREE Ebook - Six Figures A Year in Info Publishing
- Can Your Business Rely on Social Media Platforms?
- MWM Wants You to Know - WhatsApp Messages and Achieve 99% Open Rates
- MWM Q & A - From Free to Paid: How to Monetize Free Content Without Losing Your Audience
- This Month’s Marketing CLINIC - Is The Dyson Dramatic Demonstration Method Your Fastest Way to Massive Online Profits?
- MWM Success Guide - Gary Vaynerchuk – How to Start a Business, As Explained in 47 Seconds
- MWM Ask the Expert - Case Study: How Pat Flynn Turned Adversity into a Thriving Online Business
I hope you enjoy this month's magazine. Thanks for reading.
– Check out our 151 Great Back Issues of Making Web Money!
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The creators, producers, contributors and distributors or Making Web Money Marketing Magazine disclaim any liability for loss or lack of results from following the advice expressed herein.
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Court Decision Against Google Could Reshape eCommerce
Online shopping and marketing might change dramatically now that a court has found Google in violation of antitrust laws, experts say.
While Google’s stock barely flinched at the news, industry experts foresee far-reaching consequences for the digital marketplace.
“Most monopoly breakups enable new players to enter markets,” Derek Jacques, an attorney specializing in business law, told PYMNTS. He said this historical precedent suggests a potential influx of new search engines and advertising platforms, each vying for a slice of the lucrative digital commerce pie.
TikTok's second annual “What’s Next 2024: Shopping Trend Report,” provides insights into the evolving emotions, communities, and relationships that are shaping shopping habits, with a focus on how TikTok users are adapting their spending strategies to prioritize joy, community, and trust.
AI Summaries, Super Chat Likes Added to YouTube Livestreams
“With AI generated live chat summaries, you’ll see a banner display at the top of the live chat when you join a live stream that has sufficient chat activity prior to you joining.”
The idea is that this will help users get a feel for the key discussion points, and a more streamlined way to access the relevant chat elements. And while its AI summaries are not perfect, YouTube sees this as an opportunity to enhance interaction within streams.
YouTube’s also testing a new highlight on the “Join” button for channel memberships whenever the creator mentions phrases like “join my channel” or similar.
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Gary Vaynerchuk – How to Start a Business,
This Magic Eight Ball of Online Marketing
As Explained in 47 Seconds
I recently ran across a video made by Gary Vee in which a young boy asks him, “If I was your son and I'm starting a business, what advice would you give me?”
Here’s Gary’s answer, paraphrased: “I would look at everything that you're interested in, and the first piece of advice I'd give you is to do something around that. For example, let me reverse this on you: What do you love besides business?”
The boy answered, “Karate.”
“Great! So to me, karate would be a very interesting thing to look at. Should we start a karate fashion brand like Nike? Do we want to make karate content? Do we want manufacture karate figurines in Asia and sell them on eBay? We would reverse engineer karate, laying out 10 or 15 things you could do, and then I would let you pick it because I'd want it to be your decision, and then you’d get started.”
Seriously, that’s it. That’s his entire answer. And you know what? There’s no need to overcomplicate things, is there?
Because he’s right. You can simply begin with something you know and build from there.
Do you know how Gary got started? He began his business career by working in his family's liquor store, Shopper’s Discount Liquors, in New Jersey. After realizing the potential of e-commerce and digital marketing, he transformed the store into Wine Library and launched its online platform in 1997.
reinvested her earnings into growing her blog and expanding her product line. In just a few years, Sarah went from being broke to earning over $100,000 per month from her online business. Her blog’s success allowed her to build a substantial income stream through multiple channels, including advertising,
made millionaire. Her business continues to thrive, and she now empowers other women to achieve financial independence through blogging and entrepreneurship. Her story is a testament to the
Using early email marketing, Google Ads, and social media strategies, Vaynerchuk grew the business from $3 million to $60 million in just five years. His success with Wine Library and his educational YouTube series, Wine Library TV, built his reputation as an early digital marketing expert.
: Sarah began by selling items she no longer needed, which gave her the initial capital to start her
: Sarah didn’t rely on just one source of income; she combined product sales,
Most people would be satisfied with that, but in 2009, Gary cofounded VaynerMedia, a digital agency specializing in social media marketing, with his brother AJ Vaynerchuk. The agency quickly grew to serve major clients like PepsiCo, General Electric, and Chase. Today, VaynerMedia is part of VaynerX, a holding company overseeing a range of ventures including Gallery Media Group and VaynerSports.
: By reinvesting her earnings back into her business, Sarah was able to scale her operations
And it all started with something he was interested in… wine and the internet.
anyone can start from nothing and build a successful online
Now tell me… besides business, what are you interested in?
Crypto-Investors Beware
The SEC has accused a crypto company of conducting a $650M pyramid scheme.
A Securities and Exchange Commission lawsuit alleges cryptocurrency company NovaTech and its co-founders, Cynthia and Eddy Petion, of carrying out a $650 million pyramid scheme that defrauded over 200,000 people worldwide.
It does make you wonder how many of these crypto companies might be pyramid schemes.
The company has been spotted working on a new feature that would allow a post as well as all its replies to disappear in 24 hours.
The option could encourage those who are worried about the permanence of their social media content to post to Threads instead of just passively scrolling.
It could also be used for those occasional posts that aren’t part of a creator’s brand-building efforts or are generally off-topic for your account.
Case Study: How Pat Flynn Turned Adversity into a Thriving Online Business
Background: In 2008, Pat Flynn was living a comfortable life with a stable job as an architect. However, the global financial crisis hit, and like many others, Pat found himself suddenly unemployed. With a wedding around the corner and bills piling up, Pat was in a tough spot. He was broke, anxious, and unsure of what the future held.
The Journey: During his time as an architect, Pat had created a blog called "Green Exam Academy" to help himself and others study for the LEED (Leadership in Energy and Environmental Design) exam. When he lost his job, he decided to see if he could turn this blog into a source of income.
Pat started by compiling the notes and resources he had created into a comprehensive study guide, which he then sold online. He also monetized his site with Google AdSense and affiliate marketing. To his surprise, the study guide began to sell well, and his online income quickly grew.
The Turning Point: After seeing initial success, Pat expanded his efforts by starting a new blog, "Smart Passive Income," where he shared his experiences and strategies for making money online. His transparency about his income, mistakes, and successes resonated with a wide audience. Pat’s unique approach of sharing monthly income reports built trust with his audience and established him as an authority in the online business space.
Results: Pat Flynn's online business grew rapidly, and within a year, he was earning more than he had in his previous job as an architect.
Today, "Smart Passive Income" is a leading resource for aspiring entrepreneurs, and Pat Flynn is a well-known figure in the online business world.
He has diversified his income through various channels, including online courses, podcasts, books, and speaking engagements, earning millions of dollars in the process.
Key Takeaways:
• Leverage Existing Skills: Pat turned his knowledge of the LEED exam into a profitable online business.
• Transparency Builds Trust: By openly sharing his income and experiences, Pat built a loyal audience who trusted his advice.
• Diversify Income Streams: Pat didn’t rely on just one product or service; he created multiple revenue streams to ensure long-term success.
• Turn Setbacks into Opportunities: Pat’s story is a prime example of how losing a job can be the catalyst for starting a successful online business.
Pat Flynn’s story shows that even in the face of adversity, with creativity and hard work, it's possible to build a thriving online business that not only replaces lost income but exceeds it.
Profiting from the Unexpected: The Restaurant That Thrives on Mistakes
One inspiring example of this is the restaurant "Order Mistakes," which opened in Tokyo with a unique approach that turned an apparent obstacle into its defining feature.
The restaurant employs waitstaff with dementia, embracing the reality that mistakes might happen during service.
Customers are informed upfront that their orders could be incorrect, yet they still flock to the restaurant for a completely different kind of dining experience.
What makes "Order Mistakes" stand out is its innovative use of a resource many might overlook: The talents of individuals who, due to their condition, might not typically be considered for this kind of work.
By thinking outside the box, the restaurant has created an environment that celebrates unpredictability, where customers enjoy the excitement of receiving unexpected dishes and engage with the human side of the experience.
"Order Mistakes" has not only carved out a niche for itself but has also brought joy to both employees and customers in a way that traditional restaurants cannot.
Putting This Concept to Work in Your Business
Are there assets or resources that others might dismiss that you can use to build an innovative business? Can you reframe an experience to make it something brand new and exciting?
Let’s imagine that you offer online courses. Could you radically change how those online courses are conducted by embracing unconventional methods that transform the learning experience? If so, what would that look like? I cam up with a few innovative approaches:
1. “Mistake-Driven Learning”
Much like how the restaurant celebrated unexpected orders, an online course could be designed to embrace errors as a key part of the learning process. Instead of penalizing mistakes, the course could randomly introduce challenges or "errors" that force learners to think critically and solve problems in real-time.
This would make the course more interactive, engaging, and memorable, helping students learn by doing rather than passively consuming content.
2. “Learning by Surprise”
Just like how customers didn’t know what they were going to get at the restaurant, the course could introduce an element of unpredictability. Instead of following a linear path, the course could deliver content in random orders, challenging learners to connect the dots themselves and apply lessons in creative ways. This would encourage active engagement and flexible thinking, making the learning process exciting and dynamic.
3.
“Learner-Led Classes”
Rather than a traditional teacher-led format, the course could hand control over to students. Each participant could teach a segment of the course or collaborate to create content, flipping the roles and making learners the educators. This model would encourage deeper understanding and mastery of the material, as participants would have to not only learn but also explain and lead others.
4.
“Real-World Role Play”
Incorporating elements of role-playing games, learners could be assigned roles in real-world scenarios related to the course material. For example, a business course might have students simulate running a company, making strategic decisions based on live inputs and evolving challenges. The course would unfold like an ongoing simulation, making it feel more like a game than a traditional class.
5.
“Social Immersion and Peer Feedback”
Instead of individual assessments, students could be placed into social groups where learning is based on collaboration and feedback. The course might involve peer review, with learners evaluating and improving each other’s work in real-time. By turning learning into a community activity, students become more invested in the process and develop a deeper connection to the material through social interaction.
6. “Randomized Expert
Access”
Similar to the unpredictability in "Order Mistakes," a course could give students random, timed access to industry experts, mentors, or instructors. Learners would never know when they would have the opportunity to ask questions or get direct feedback, creating a sense of urgency and excitement. This would encourage participants to be prepared and fully engaged at all times.
7. “Challenge-Based Learning”
Instead of pre-recorded lectures or reading assignments, the course could be built around real-world challenges that students must solve. Each module could start with a difficult problem related to the subject, with learners working together to come up with solutions. The “answers” could be unlocked as they progress, turning learning into an active discovery process rather than a passive activity
8. “Live, Dynamic Course Structure”
A course could be delivered in a way where the structure changes based on student feedback and interaction. For instance, students could vote on the direction of the next lesson or topic based on their needs and interests. The course would evolve and adapt in real-time, making it feel more personal and tailored to the learners.
Bottom Line
And I’m willing to bet that by using this type of out-of-the-box thinking, you could reimagine your own products and services to make them more engaging, unpredictable, and interactive.
This will not only differentiate your offerings but also inject fun and humor into the process, possibly even creating a viral sensation as excited, happy customers share their experiences with others.
The Power of Catchphrases in Marketing: How to Create, Test, and Succeed with
For my U.S. readers, how many of these catchphrases can you identify? (Answers are at the end.)
1. “Have It Your Way”
2. “The Ultimate Driving Machine”
3. “Because You’re Worth It”
4. “Betcha Can’t Eat Just One”
5. “Melts in Your Mouth, Not in Your Hands”
6. “Think Outside the Bun”
7. “What Happens Here, Stays Here”
8. "The Happiest Place on Earth"
In the world of marketing, a good catchphrase is like gold. Well-crafted catchphrases stick in the minds of your customers, driving brand awareness and evoking strong emotions.
As online marketers, we tend to think of catchphrases as something the big companies do. After all, if you create online courses, you don’t need a catchphrase, right?
Maybe not, but if a catchphrase can make your customers remember you, if it can help you make more sales, if it can make your videos and content go viral, then why wouldn’t you want to use one?
Maybe because it’s not easy to come up with a catchphrase that communicates your product’s value while being memorable and catchy, too. But if you’re willing to put in the time and effort, a well-crafted catchphrase can only help you to grab attention and make sales.
What Makes a Catchphrase Effective?
A great catchphrase is more than just a collection of words; it’s an idea that resonates with your audience and conveys your brand’s core message in a way that’s easy to remember.
When done right, catchphrases have the potential to make your brand a well-known name in your niche.
Here are a few characteristics of effective catchphrases:
1. Simplicity: The best catchphrases are short and easy to understand. They roll off the tongue and can be recalled instantly. “It Keeps Going and Going and Going” – Energizer
Memorable Taglines
2. Emotional Appeal: A catchphrase that strikes an emotional chord with the audience will be far more impactful than one that simply describes a product. “Like a Good Neighbor, State Farm is There” – State Farm
3. Uniqueness: Your catchphrase should stand out from the crowd and differentiate your brand. “Tastes So Good, Cats Ask for It by Name” – Meow Mix
4. Memorability: Rhyming, alliteration, and wordplay can help make your catchphrase stick. “The Quicker Picker Upper” –Bounty
5. Alignment with Brand Values: Your catchphrase needs to reflect your brand’s identity and message authentically. “The Few. The Proud. The Marines.” – U.S. Marine Corps
Successful Marketing Catchphrases
Let’s look at some real-life examples of highly effective marketing catchphrases:
1. Nike: "Just Do It" – Perhaps the most iconic catchphrase in marketing history, "Just Do It" taps into consumers’ desires to push boundaries and achieve their goals. It’s simple, empowering, and perfectly aligns with Nike’s ethos.
2. McDonald’s: "I’m Lovin’ It" – McDonald’s catchphrase is upbeat and memorable. It’s more about the experience and enjoyment of eating at McDonald’s than the food itself.
3. Apple: "Think Different" – Apple’s catchphrase doesn’t focus on the product, but rather encourages consumers to see themselves as innovative and bold an image Apple is eager to align with.
4. De Beers: "A Diamond Is Forever" – This phrase doesn’t just promote diamonds, it cements the idea of diamonds as symbols of eternal love, which has had a huge cultural impact.
Steps to Create Your Own Winning Catchphrase
Now that we’ve seen some of the best, here’s how to go about creating your own catchphrase.
1. Understand Your Brand’s Core Message
Before you even think about wording, you need to fully understand what your brand represents.
Are you promoting luxury or affordability? Quality or speed? Write down your key messages, target audience, and unique selling propositions.
2. Know Your Audience
Who are you speaking to? What values and emotions resonate with your target audience?
The catchphrase should reflect their needs, desires, or aspirations. For example, Nike’s “Just Do It” targets athletes who want to push past limits.
3. Brainstorm Ideas
With your brand message and audience in mind, start brainstorming potential catchphrases. Don’t worry about being perfect in this stage throw out as many ideas as possible. Use alliteration, rhymes, and short, punchy phrases. Look at what competitors are using and make sure you stand out.
4. Test for Simplicity and Memorability
Once you have a few options, test them for clarity. Read them aloud. Is it easy to say? Does it stick in your mind after just a few seconds?
Use friends or colleagues as test subjects if they forget your phrase after a few minutes, it’s time to simplify.
5. Make Sure It’s Unique
Before finalizing your catchphrase, do a thorough check to ensure it’s original.
A catchphrase too similar to another brand’s can dilute its impact and cause confusion. And it might also garner a cease and desist letter.
6. Test With Your Audience
Create A/B tests using your catchphrases in social media posts, email campaigns, or ads.
Monitor engagement, clicks, and conversion rates to see which catchphrase resonates best.
Testing and Tweaking Your Catchphrase
Catchphrases are meant to evolve. What resonates today may not hit the same way a few years down the road, and market conditions change.
After launching your catchphrase, pay attention to metrics such as brand awareness, engagement, and consumer feedback. Don’t be afraid to tweak your catchphrase if it isn’t performing as expected.
5 Additional Catchphrase Tips
Here are some more unconventional tips for crafting your catchphrase:
1. Leverage Cultural References
If you can tie your catchphrase to current pop culture references or trends, it can help you immediately resonate with your audience. Just be cautious not to date your phrase too quickly.
2. Inject a Little Humor
Humor, when done right, can make your catchphrase not just memorable but likable. Look at Old Spice’s quirky “The Man Your Man Could Smell Like” campaign it was both hilarious and effective.
3. Emphasize a Benefit
Make your catchphrase focus on the benefit your customer will experience. Maybelline's “Maybe She’s Born With It” implies effortless beauty, which is exactly what customers are after.
4. Use the Power of Repetition
Repetition in your catchphrase can make it stick in the customer’s brain. Think of Subway’s “Eat Fresh” simple and repetitive, which increases recall.
5. Avoid Overused Buzzwords
Phrases like "cutting-edge," "revolutionary," and "synergy" are not only overused but also boring. Instead, focus on real benefits, emotions, or unique qualities to create something fresh.
Bottom Line
Creating a memorable, impactful catchphrase is both an art and a science. It requires understanding your brand’s core message, knowing your audience, and testing your ideas to see what sticks.
With time and testing, your catchphrase can become the center of your brand's identity, helping you stand out in a crowded market and connect with your customers on a deeper level.
Take inspiration from some of the most iconic catchphrases and start crafting yours with these steps and tips in mind.
Done right, your catchphrase will not just define your brand but also become an essential tool in driving long-term success.
Answers:
1. Burger King
2. BMW
3. L'Oréal
4. Lay's
5. M&M’s
6. Taco Bell
7. Las Vegas Tourism
8. Disneyland
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https://www.facebook.com/business/news/Introducing Features
Joining us this time is Paul Finck, The Maverick Millionaire, a name synonymous with unconventional strategies in business and life that lead to extraordinary results. Paul's philosophy breaks the mould, encouraging entrepreneurs worldwide to think differently and act boldly. Today we're going to dive into the insights and strategies that have made him a sought after mentor for those aiming to achieve well beyond their dreams. Paul, welcome. It's a pleasure to meet you.
Paul Finck:
Pleasure is all mine. Thank you for having me.
Editor:
Well, if we can, can we rewind just for a moment so I can ask what ignited your passion for helping others achieve unconventional success?
Paul Finck:
Oh my gosh, yes. My passion, I've been a caretaker, if you will, of the world for most of my life. I went from 3 to 30 overnight, and it's always been part of my matrix. I studied psychology in high school and college, I planned to be a clinical psychiatrist. Then I shifted gears when I was in college and realised that I had more passion for the business side of things than for the counselling side, although it's always stayed with me over time. Kind of full circle, I now combine both in counselling entrepreneurs and small business owners all over the world.
My core though, when we start getting clear with my passions, I ignited and really stepped up my game when, about 25 years ago, 28 years ago, I started having children. Now I've got six children. I got to tell you, you want to step up your game, have a whole bunch of people looking at you to make sure that they survive.
That now has extended, so I kind of play dad to the world, if you will. That's how I approach everything, is caretaking dad, how do I guide people to have the best world, the best life that they can have?
Editor:
So take us a bit further into your universe now. You have untold success in this area, in this industry. Just maybe tell us, Paul, about some of the books, the strategies, the courses, the world according to Paul Finck.
Paul Finck:
I engage with entrepreneurs, small business owners, all around the world in live events, in one-on-one coaching and group coaching. I've done somewhere in excess of $50 million in informational products, done somewhere in excess of 250, 300 live boot camps. Have about 18, now it's exactly 18, bestsellers out there on the marketplace in books. So gone through the test of time, and I've been coaching people at this level for 17 years. Gosh, it feels like I've only just begun. So on a day-to-day basis, I spent a tonne of my time coaching entrepreneurs and building up exactly how to create their first million and their next millions, if you will, in multiple different industries.
Editor:
How do you blend those strategies together to create the success that you've had as well?
Paul Finck:
There's some core... I would consider myself a strategic coach. In that way, you've got to look at the bigger picture. I think that's one of the two major components, if you will, big rocks that people miss. Either they don't look at the big picture, they don't look at the 10,000, 20,000 foot view on how everything that is happening in their business and their life integrates. In the Maverick community, we believe that there's one life. It's not about compartmentalising your personal life and your business life. You want to create just congruency with everything that you're doing, make sure that it flows as one rather than separating it all out.
So taking that big picture on, how does my business relate to my personal life? How do I design my business so that it integrates with my personal life so that my personal life doesn't suffer, nor does my business life suffer? So those are really key. Then the other big rock is, then you also have to go granular. You've got to have a strategic plan. So many people, they might have the bold vision, the great plan for the 5, 10-year, 20-year plan, only they have no idea what they're doing tomorrow. They have no idea what the next step is to create that bridge between today and tomorrow, and you've got to have both.
So one of the things that we help our clients with is getting clear with, what is your strategic plan? What is your bold vision for your future? Then what's the today plan? How does what you do right now impact where you're going to be in five years?
I got to tell you, if what you're doing today is not directly connected to your big vision, your big plan, or building your dream life, it's actually detracting from it.
You're either moving towards your great life or you're moving away, there's no neutral.
Paul Finck:
So many people get in that complacency, that neutral space where, "Eh, whatever happens, happens." They're guaranteed to go backwards. This isn't me talking. I accumulate knowledge from all over the world. From throughout the millennium, I've been studying this and reading this for over 40 years. This is philosophy going all the way back to Plato and Aristotle, and this is core. You're either growing or you're dying.
Editor:
How easy do you find it to help guide people in this way? Obviously, there must be a lot of resistance in some ways.
Paul Finck:
It's a little bit counter to how most of us... Even me. I was in the medical field. I was in the dental field. I set up dental clinics. One of the things that I remember back then is my clientele, my dental clients, had nothing to do with my family.
They didn't know it, they maybe met them once a year at the big annual conventions. But other than that, they had no connection whatsoever.
What I found is that I didn't enjoy my life as much. So when you're not passionate, when you're not enjoying what you're doing, do you tend to do more of it or less of it? Do you tend to fight to create more of that in your life, or do you resist it?
So what I found is that when we embrace this concept, when we actually flow and create congruency with everything that we're doing, our world exponentially grows. It's the concept of unconscious competence where we don't have to be thinking about it. We don't have to be actively pursuing it, it automatically flows into our life without that resistance, without that heavy lifting.
So what I find is, at the beginning, people resist it because it's foreign to how they're normally taught and what they normally think. Then there's a shift. They fall over the edge, if you will, and then game on because they end up learning that they had wings all along, that they were able to fly, and that this really does work.
Editor:
That's where the name The Maverick Millionaire comes in to play, I guess?
Paul
Finck:
Yeah, I've been building up business now. I've never worked for anybody. I've been an entrepreneur for 40 years now, always building my own destiny. Because of that, I looked back at my history and realised that so many of my businesses came out of thin air. Bootstrapping is absolutely so much the part of the entrepreneur…
MWM Q & A
From Free to Paid: How to Monetize Free Content Without Losing Your Audience
You've been providing valuable content to your audience for free whether it’s blog posts, videos, social media insights, or podcasts and you've built a loyal following. But now, you're ready to take the next step: monetizing that content.
The challenge is this - How do you turn free content into a paid product without alienating your existing audience?
Monetizing free content can be tricky, but when done right, it can create a sustainable income stream without compromising the trust and goodwill you've built with your audience.
Here’s how you can make that transition from free to paid while keeping your audience on board.
1. Understand Your Audience’s Pain Points
Before you even think about putting up a paywall, you need to make sure you understand your audience’s needs. Why do they follow you? What problems are they trying to solve by consuming your content?
For example, if you run a fitness blog that offers free workout tips and routines, your readers might be looking for more structure or a personalized workout plan. Your audience will be willing to pay if you can offer something they find extremely valuable and relevant.
Tip: Engage with your audience regularly through surveys, direct messages, or community groups. By listening to their feedback, you can fine-tune your paid content offering to meet their specific needs.
2. Create a Distinction Between Free and Paid Content
You don’t want your audience to feel like they’re suddenly being deprived of the free content they’ve come to rely on. It’s important to maintain a healthy balance between what remains free and what is part of your paid offerings.
One effective way to differentiate is by offering advanced or exclusive content behind a paywall. Your free content can serve as an introduction or a teaser to your more in-depth, premium material.
Example: Let’s say you run a marketing podcast. You could continue offering your regular podcast episodes for free but introduce a paid membership where subscribers get access to deep-dive interviews, case studies, or exclusive content such as webinars or AMAs (Ask Me Anything sessions). By clearly showing the additional value in the paid version, you’re giving your audience an incentive to upgrade without losing the essence of your free offering.
3. Gradual Transition: Introduce a Freemium Model
Instead of an abrupt shift from free to paid content, consider using a freemium model. This approach allows your audience to access a basic level of content for free while offering premium, paid options for those who want more.
For example, if you’re a writer offering free e-books or articles, you could start offering a subscription for exclusive, in-depth e-books or whitepapers. This gradual transition eases your audience into the idea of paying for your content while still providing value at no cost.
Tip: Ensure the free content remains valuable in itself. You want your audience to feel like they’re still getting something worthwhile without paying. The freemium model should not feel like a downgrade but a natural step towards more advanced or specialized content.
4. Offer Tiered Pricing
One of the best ways to cater to a wide range of your audience is by offering tiered pricing plans. Some people may not be ready to pay a premium fee, but a lower-priced option could entice them. A tiered pricing strategy gives your audience the flexibility to choose a level of access they’re comfortable with, thus widening your potential customer base.
Example: If you’re offering an online course, you could have a basic package that provides access to course videos, a mid-level package with video plus downloadable worksheets, and a premium package that includes one-on-one coaching sessions. This way, you’re catering to different financial capacities and offering multiple entry points to your paid content.
5. Build Trust Through Transparency
One of the biggest fears for any content creator transitioning from free to paid is the potential backlash from their audience. However, being transparent about your reasoning can go a long way in retaining your audience's trust.
Tip: Be upfront with your audience about why you're introducing paid content. Whether it’s to cover production costs, improve the quality of your offerings, or create a more sustainable business model, your followers will appreciate your honesty. Share your vision for how the paid content will enhance their experience rather than simply asking for money.
You can explain it in a blog post, a video, or even an email newsletter. The key is to communicate how the shift will benefit both you and your audience.
6. Deliver on Your Promise
Once people start paying for your content, it’s crucial to deliver the value you’ve promised. There’s nothing worse than paying for premium content only to discover it’s not much better than the free version.
The content behind the paywall should not only meet your audience’s expectations but exceed them. This is where you need to over-deliver in terms of quality, depth, or access. If you’re offering a paid membership or course, provide more personalized attention, deeper insights, or exclusive tools that free users won’t get.
Example: Imagine you run a photography website offering tutorials. Your free content might cover general photography tips, but in your paid membership, you could offer advanced tutorials, live critique sessions, and access to a private community where members can get feedback on their work. This type of added value can make your paid offerings irresistible.
7. Use Limited-Time Offers and Bonuses
One effective strategy to entice your audience into converting from free users to paid subscribers is to offer limited-time discounts or exclusive bonuses. This can create a sense of urgency and get those on the fence to take action.
Example: Let’s say you’re launching a paid course. You could offer early-bird pricing for the first 100 sign-ups or include a bonus e-book for anyone who subscribes within the first week. This approach taps into the “Fear of Missing Out” (FOMO) while rewarding those who take quick action.
8. Monetize Through Sponsorships or Partnerships
If you’re still hesitant about charging your audience directly, another option is to monetize your free content through sponsorships or partnerships. Many brands are eager to reach engaged audiences and will pay to have their products or services featured within your content. This can be a win-win situation you get to keep your content free for your audience while earning revenue through brand collaborations. Just make sure any sponsored content aligns with your audience’s interests and maintains the integrity of your brand.
Tip: Be selective about your partnerships. If your audience feels like you’re pushing irrelevant products just to make a buck, you could lose credibility. Stick with brands that you genuinely believe in and that offer value to your audience.
9. Cultivate a Community
One of the most powerful ways to turn free users into paying customers is by building a sense of community around your content. When people feel like they’re part of a group or movement, they’re more likely to invest in exclusive perks that bring them closer to that community.
This is where paid memberships can really shine. Offer exclusive access to a private forum, live events, or Q&A sessions that foster connection and engagement among your audience.
Example: Think of online communities like Patreon, where creators offer various membership levels, each providing access to different tiers of content. Your audience will pay not just for the content but for the sense of belonging and direct interaction with you.
Remember, your audience is more likely to pay for content if they see the additional value and feel like they’re part of something special.
So, make the shift gradually, deliver on your promises, and continue nurturing the relationship you’ve built.
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MWM wants You to Know
WhatsApp Messages and Achieve 99% Open Rates
The other day I received an email with a subject line much like the headline above. Not entirely believing their claim, I did my own research, and they’re right.
WhatsApp, with its over 2 billion active users, is undoubtedly a powerful platform for marketers. Its high engagement and direct access to consumers make it an ideal channel for messaging campaigns.
And achieving 99% open rates with WhatsApp campaigns is not only possible but common due to its personal nature.
Why WhatsApp for Marketing?
WhatsApp has an impressive reach, particularly in emerging markets. What makes it stand out from other messaging platforms like email or SMS is its significantly higher engagement rate. Here’s why you might want to make WhatsApp part of your marketing strategy:
• High Open Rates: Messages sent via WhatsApp have an open rate of up to 99%, far higher than email or SMS.
• Global Audience: WhatsApp’s global reach makes it an ideal platform for businesses wanting to connect with international audiences.
• Personal Connection: Messages feel more personal on WhatsApp, allowing you to build stronger customer relationships.
Sending Unlimited Campaigns and Adding Unlimited Contacts
To send unlimited campaigns and manage unlimited contacts on WhatsApp, you’ll need more than just the basic app. Here are two ways you can achieve this:
A. WhatsApp Business API
The WhatsApp Business API is designed for medium and large businesses that need to send high volumes of messages. With this API, there’s no limit to the number of campaigns or contacts you can handle.
B. Using WhatsApp Automation Tools
There are several third-party tools and platforms that can integrate with WhatsApp to help you send unlimited campaigns. Tools like WATI, Twilio, and WhatsApp Bulk Sender offer powerful solutions for managing your campaigns.
• WATI allows you to broadcast messages to thousands of contacts while keeping personalization.
• Twilio provides programmable messaging through the WhatsApp API, allowing for complex workflows like automated responses and message scheduling.
Pro Tip: Be sure to check if the tools comply with WhatsApp’s business policies. WhatsApp strictly regulates bulk messaging to avoid spam and ensure quality communication.
How to Achieve 99% Open Rates
WhatsApp’s high open rate is primarily due to its nature as a direct, personal messaging app. However, to consistently maintain this level of engagement, you need to optimize your campaigns.
Pro Tip: Be sure to check if the tools comply with WhatsApp’s business policies. WhatsApp strictly regulates bulk messaging to avoid spam and ensure quality communication.
How to Achieve 99% Open Rates
WhatsApp’s high open rate is primarily due to its nature as a direct, personal messaging app. However, to consistently maintain this level of engagement, you need to optimize your campaigns. Here are some tips to ensure your messages are always read:
• Segment your audience: Don’t send the same message to your entire contact list. Instead, segment your audience based on their preferences, purchase history, or behavior.
• Use names and other personal details: Address your customers by their name and tailor your message to suit their needs.
• Send at the right time: Messages sent at inappropriate times can get ignored. Experiment with different times of the day and analyze when your audience is most active.
• Don’t spam: Every message you send should offer value to the recipient. It could be a special offer, a useful tip, or important information about a product they’ve purchased.
• Exclusive Offers: Offering exclusive deals or discounts via WhatsApp encourages customers to open and read your messages.
• Use Catchy first lines: The first few words of your message will determine whether the recipient keeps reading. Make them count.
• Create Multimedia Messages: WhatsApp supports images, videos, and voice messages. Use these formats to make your campaigns more engaging.
• Create a Sense of Urgency: WhatsApp’s direct nature makes it ideal for sending time-sensitive offers or limited-time deals.
Compliance and Best Practices
While sending unlimited WhatsApp campaigns is possible, it’s crucial to stay compliant with WhatsApp’s policies to avoid getting banned. Here are some guidelines:
• Opt-In Messaging: Make sure your recipients have agreed to receive messages from you. Sending unsolicited messages can result in penalties from WhatsApp.
• Avoid Spamming: Even with an unlimited contact list, be mindful of how often you message. Too many messages can lead to users blocking your number.
Promoting Your WhatsApp Campaigns
Once your WhatsApp campaigns are ready, it's time to grow your audience and maximize engagement. Here are ways to promote your WhatsApp campaigns:
Add a WhatsApp Button to Your Website - Make it easy for customers to connect with you by adding a WhatsApp button to your website or landing page. This encourages people to opt into your messages and makes communication seamless.
Use Social Media - Promote your WhatsApp channel through your social media profiles. Encourage followers to subscribe to your WhatsApp updates by offering exclusive deals or content available only through the platform.
Email Promotion - You can also cross-promote your WhatsApp campaigns through email newsletters. Invite your email subscribers to join your WhatsApp list by highlighting the advantages of staying connected through WhatsApp.
Track Success and Optimization - Measure your campaign performance by tracking the open rate, response rate, and click-through rate. This will help you identify which messages are most effective and adjust future campaigns accordingly.
Use WhatsApp Analytics Tools - Third-party tools like WhatsApp Business API analytics or Twilio Insights can provide you with in-depth analytics to measure the success of your campaigns. Key metrics to track include open rates, engagement rates, and opt-out rates.
Is WhatsApp Right for You?
WhatsApp is a game-changer for marketers, providing unparalleled open rates and direct access to consumers.
By leveraging WhatsApp Business API and automation tools, you can scale your campaigns, engage with unlimited contacts, and drive conversions.
Just remember to maintain personalization, provide value, and always comply with WhatsApp’s policies to build a loyal and engaged audience.
Google Integrates Social Media Posts Into Google Business Profiles
"Discover The Steps On How To Start Your Very Own Recurring Membership SiteAnd Get Paid MonthAfter Month"
• Google now automatically displays social media posts on Google Business Profiles.
• Businesses can manage which social media profiles are connected.
• You can connect one account per social media platform to your Google Business Profile.
In This Course, You'll Find Out How To Get Started With Your Own Membership Site, How To Structure it, What Type of Content To Provide, Pricing And Much more
This update aims to give customers a more comprehensive view of a business’s online activity and engagement.
Why Should You Create a Membership Site?
According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles.
Essentially, a membership site is a site that users pay to subscribe to. This normally works by first enticing the reader with some free content and showing them the kind of entertainment/information/value that you’re capable of providing.
Once they’re hooked, you then make sure they know that they need to subscribe in order to gain access to your very best content and to get frequently updated. So what’s so different about this? Well for starters, it means that you can much more easily convert visitors to paying customers seeing as they’re not having to put down a large amount of money and seeing as they know what they’re getting right away. This means the money is recurring and much more predictable.
Welcome to the Metaverse: A Portal to a Virtual Future
Just like a scene ripped from a sci technological advancements have propelled us towards increasingly immersive virtual worlds.
These worlds are accessed through various portals: cryptocurrency games, social networks teeming with digital collectibles (NFTs), and augmented reality apps that blend the physical and digital. These innovations, along with others, are fueling the
The metaverse, though still young, holds immense potential. It's not just about popular games like Fortnite, Minecraft, and Roblox digital landscape, from cutting marketing and finance.
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But the big questions remain: What exactly is the metaverse? How do we enter this virtual realm? Is there a clear path, or just a need for the most importantly, how will it transform our world?
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This Month’s Marketing CLINIC
Is The Dyson Dramatic
Demonstration Method Your Fastest Way to Massive Online Profits?
James Dyson revolutionized the vacuum industry by designing Dyson Vacuums with a transparent canister, so users could see the dirt being collected. Demonstrations of Dyson vacuums showcased their incredible suction power compared to traditional vacuums, letting users physically see the difference for themselves.
But you might be thinking… so what?
Consider what every vacuum manufacturer says… “Ours is the greatest vacuum at cleaning! Our vacuums suck up more dirt than the competition!”
Anyone can make that claim, but when you show that your product is working, now the customer can see for themselves that the product works.
The clear canister drove home the message of superior technology in an instant. There was no need for long sales pitches or hard convincing because the dramatic demonstration of seeing that dirt fly into the canister sold the vacuum on sight.
Here’s another example of the dramatic demonstration method at work: Blendtec and the "Will It Blend?" Campaign
Blendtec became a household name with its viral “Will It Blend?” series. In these videos, the founder would blend items that no one would think of blending like iPhones, golf balls, and marbles to show the power of their blenders.
While every other blender was claiming their blender was the best, Blendtec demonstrated their superiority and caught massive attention online with these outrageous demonstrations. Credibility for the product’s durability and strength grew with every viral video.
And just as an aside, notice their slogan, “Will it Blend?” By phrasing this as a question, they bypassed consumers’ natural skepticism and aroused curiosity to watch the videos.
Using Dramatic Demonstrations in Your Online Campaigns
By leveraging bold, attention-grabbing displays of your product or service's effectiveness, you not only capture your audience’s interest but also establish credibility and trust quickly.
Using dramatic demonstrations in your online marketing strategy can lead to higher sales conversions and less effort on your part. Whether you’re selling information products, coaching services, or physical goods, mastering this technique can turn skeptics into buyers — fast.
Dramatic demonstrations can be a powerful way to showcase value, expertise, and transformation. Here are several ideas and tips on how to craft these dramatic demonstrations effectively:
1. Live Transformation Challenge
MWM FLASHBACK
• Host a live challenge where participants apply a small part of your course or coaching program and see immediate results. For example, if you offer a course on time management, you could do a "5 Days to 5 Extra Hours" challenge, where participants follow your teachings live and report on the extra time they're able to free up.
• Tip: Document before-and-after results with screenshots, testimonials, or videos, showcasing how your methods lead to quick wins.
2. Live Coaching or Q&A
• Conduct live coaching sessions or webinars where you solve real problems on the spot. For example, if you're a business coach, invite a struggling entrepreneur to share their challenges, and give actionable advice that results in visible progress by the end of the session.
• Tip: Choose a participant who represents a common pain point for your target audience. This helps your audience relate and builds credibility.
3. Book in Action
• If you've written a book, show how the key ideas from the book create change. For example, if your book is about boosting productivity, pick a specific method from your book and implement it live, showing measurable progress like organizing a chaotic workspace or clearing an email inbox.
• Tip: Create a short video or livestream showing the before-and-after of the method being applied to build excitement and trust.
4. Client or Student Case Study Reveal
• Share the journey of one of your students or clients using a course or coaching program. Let them explain where they started, what they learned, and how they succeeded. A live interview or video documentary-style case study can be highly effective.
• Tip: Make sure this case study follows a story arc that highlights struggle, learning, and transformation.
5. Real-Time Course Module Teasers
• Offer a sneak peek of your course content, but with a dramatic spin. For example, show a “trick” or “secret” from your course that can produce a dramatic result in 5 minutes. If you teach social media marketing, demonstrate how one small tweak to a post (perhaps a headline or image) dramatically improves engagement.
• Tip: Use split-screen views, showing the “before” on one side and the “after” on the other. This visual contrast emphasizes the immediate impact of your method.
6. The 'Impossible' Goal
• Set an "impossible" goal and then show how your techniques or strategies make it achievable. For instance, if you teach a course on writing, challenge yourself to write a chapter in one hour using your framework, and record the entire process.
• Tip: Pick a challenge that most people think is too hard, but can be simplified by your system, creating an element of surprise when you succeed.
7. Timed Transformation Video
• Create a time-lapse video showing a transformation in progress. For example, if you offer a fitness coaching program, show a 30-day transformation from the client's perspective. Daily check-ins build excitement while demonstrating the long-term benefits.
• Tip: Make the timeline and progress visible to emphasize the daily commitment and the tangible results of your program.
Expert Tips for Crafting the Ideal Dramatic Demonstration
1: Focus on Emotional Engagement
A dramatic demonstration should evoke emotion, whether it's excitement, relief, or surprise. Make your demonstration about how your product solves a problem and relieves a pain point. For example, showing how someone saved hours of time by using your method can evoke relief and admiration. Leverage personal stories, either your own or from clients, to connect emotionally with your audience.
2: Keep It Relatable
Ensure your demonstration addresses common challenges your target audience faces.
If you're targeting entrepreneurs, don't focus on success after 10 years in business. Instead, show how someone started with limited resources and achieved success quickly.
Use data or metrics, such as "10X your traffic in 30 days," but balance it with human stories that people can relate to on a personal level.
3: Simplify the Complexity
People tend to tune out when things become too complex. Make your demonstration simple to understand, even if your subject matter is advanced. Break down the process into easy steps, showing exactly how each step leads to the next.
Think “Explain it like I’m 5.” Even for complex concepts like SEO or marketing funnels, make it so clear that anyone could grasp the essentials.
4: Use Visuals for Clarity
Humans are visual creatures, and demonstrations work best when they include a strong visual element. Whether it's a chart, a before-and-after comparison, or a live interaction, make your points visible. Use side-by-side images, screen recordings, or live video to show real-time progress, creating a stronger connection with your audience.
5: Create Urgency and Anticipation
Incorporate scarcity or urgency into your demonstration. For instance, if you’re launching a new course, set a challenge where people need to sign up within a certain timeframe to receive exclusive bonuses, or show how they can miss out on future opportunities by delaying action.
In the demonstration, show the consequences of missing out. E.g., in the case of missing a deadline, you might say, "Had you started this method last week, you’d already be X steps ahead."
6: Show the Imperfections
People don’t trust perfection. If your demonstration looks too polished, it can come off as scripted or fake. Show the messy, behindthe-scenes moments.
For instance, if you’re coaching on launching a business, reveal some of your early failures, showing how you turned them around with the methods you're teaching.
Balance polished success with vulnerability by showing the human side of business growth. This makes your audience feel they, too, can succeed.
7: Close with a Call to Action
After your dramatic demonstration, lead your audience toward the next step. Make sure your offer (e.g., buy your course, book a coaching session) is presented as the logical conclusion to the demonstration.
Use scarcity ("limited-time offer"), authority (client testimonials), and social proof (show how many people are already signed up) to enhance your call to action.
A well-executed dramatic demonstration can turn a potential customer into a loyal fan. The key is to make it relatable, visual, and emotional, with a clear message that your product offers a concrete solution. Whether you’re selling courses, books, or coaching services, these ideas and expert tips can help you craft a dramatic demonstration that drives conversions.
5 More Examples
Here are 5 more examples of dramatic demonstrations that caught plenty of attention, built credibility and resulted in massive sales…
1. Steve Jobs and the iPhone
When Steve Jobs introduced the first iPhone in 2007, his live demonstration was nothing short of a game-changer.
He highlighted its multi-functionality by showcasing how the iPhone could function as an iPod, a phone, and an internet device all in one sleek package.
This dramatic unveiling, coupled with live demos, built instant credibility for the product and turned it into an industry standard overnight
2. Ron Popeil and the Showtime Rotisserie Oven
Infomercial king Ron Popeil became famous for demonstrating his products live on television.
His most iconic demonstration was for the Showtime Rotisserie Oven, where he repeatedly used the phrase "Set it and forget it!"*
He would put a chicken into the rotisserie and let it cook, showing how hands-free the device was.
Viewers could see the results of perfectly cooked food, making it feel like a must-have kitchen tool.
*(HINT: Having a catch phrase and using it repeatedly can be powerful. For example, “Timex: It takes a licking and keeps on ticking.”)
3. Billy Mays and OxiClean
Billy Mays, known for his energetic infomercials, often demonstrated OxiClean's cleaning power by removing tough stains live on TV.
Mays would stain fabrics with everything from wine to grease and then dramatically wipe it clean using OxiClean, instantly proving the product’s effectiveness.
This overly enthusiastic and vivid demonstration built trust among viewers and skyrocketed sales.
4. David Ogilvy and the Rolls-Royce
Legendary adman David Ogilvy famously promoted Rolls-Royce by focusing on its precision and quietness.
In one of his most famous campaigns, he stated: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”
The ad didn’t rely on flashy images but rather a compelling fact that demonstrated the car’s engineering excellence. This made the brand synonymous with quiet luxury and precision.
The ad didn’t rely on flashy images but rather a compelling fact that demonstrated the car’s engineering excellence. This made the brand synonymous with quiet luxury and precision.
5. Red Bull Stratos Jump
In 2012, Red Bull sponsored Felix Baumgartner's space jump from the stratosphere, breaking multiple records and being streamed by millions live.
This stunt wasn’t just about a guy jumping from space; it was about Red Bull aligning itself with the image of extreme adventure and pushing boundaries.
The brand built credibility with its target market of thrill-seekers and adrenaline junkies by associating itself with the ultimate risk-taking.
These examples show the power of dramatic demonstrations in making a product or brand memorable, building credibility, and establishing an emotional connection with the audience.
If you think your information product isn’t a good candidate for a dramatic demonstration, then think again. Choose just one thing about your product that can produce tangible results quickly, demonstrate it online in dramatic fashion and watch prospects’ skepticism melt faster than butter on a freshly toasted bagel.
There’s an old adage that you should never build your business on someone else’s platform. Sure, they can send you traffic. Yes, they might get you sales you otherwise wouldn’t have. But they can also pull the rug out from under you at any moment, without notice.
Today I got to thinking of the sheer unpredictability of social media platforms when I learned from The Washington Post that Facebook considers wildfire emergency evacuation posts to be spam.
That’s right – if you post about a wildfire racing towards your town, if you spell out the evacuation route, or you give emergency instructions on how to save your life and the lives of your family in the face of an imminent natural disaster, Facebook will almost immediately remove your post.
In Facebook’s own words, “you tried to get likes, follows, shares or video views in a misleading way.”
From the Washington Post article:
While Facebook has misflagged posts as spam during emergencies before, disaster groups and wildfire trackers say that the issue has reached critical mass. In June, they say, something on the social media platform changed, and their content has been disappearing at an alarming rate right when people need it most.
If you can’t trust a social media platform to not remove critical, life-saving information, how can you trust it with your livelihood? And Facebook isn’t the only scary player out there.
Look at the sheer volume of hate speech and disinformation proliferating on X. The platform has, in the opinion of many, gone absolutely loco and out of touch with reality, thanks to one man.
While social media can be a powerful tool for generating leads, it's crucial to build your own digital assets. Don't rely solely on external platforms like Facebook, X, or others. Diversify your online presence by establishing a strong website, email list and even SMS list. This way, you control your audience and data, minimizing the risks associated with third-party platforms.
