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MWM editors letter
Welcome to the SEPTEMBER 2024 Issue of our monthly “Making Web Money” Online Digital Marketing magazinewhere every month we show you how real people, just like you, are making web money – online. This month we have MORE great articles and personal success insights, interviews,plussomeONLINEopportunitiesforyou.
- MWM Series on Business Help - 7ExplosiveMarketingStrategies toPropelYourBusinessOvertheNext12Months
- MWM Interview – Shawn Casey
- Two New Approaches to SEO Marketing in 2024: Adapting to the AI Shift
- The Functional Strength Guide
- Unlock 3 Hidden ChatGPT Strategies Most Marketers Overlook
- Double Your List Building with Interactive Challenges
- How To Launch a Digital Product Business!
- FREE Ebook - Six Figures A Year in Info Publishing
- Beyond Basics: Harnessing AI for Unstoppable Copywriting Success
- MWM Wants You to Know - What Trashy Women’s Magazines Teach Us About List Building
- MWM Q & A - Beyond Basics: Harnessing AI for Unstoppable Copywriting Success
- This Month’s Marketing CLINIC - The Ultimate Guide to Continuity Programs: Unlock Endless Income With These Proven Strategies
- MWM Success Guide - Case Study: From Broke to Booming –The Story of Sarah Titus
- MWM Ask the Expert - How to Alienate Your Audience in 7 Seconds I hope you enjoy this
– Check out our 150 Great Back Issues of
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The creators, producers, contributors and distributors or Making Web Money Marketing Magazine disclaim any liability for loss or lack of results from following the advice expressed herein.
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Court Decision Against Google Could Reshape eCommerce
Online shopping and marketing might change dramatically now that a court has found Google in violation of antitrust laws, experts say.
While Google’s stock barely flinched at the news, industry experts foresee far-reaching consequences for the digital marketplace.
“Most monopoly breakups enable new players to enter markets,” Derek Jacques, an attorney specializing in business law, told PYMNTS. He said this historical precedent suggests a potential influx of new search engines and advertising platforms, each vying for a slice of the lucrative digital commerce pie.
AI Summaries, Super Chat Likes Added to YouTube Livestreams
“With AI generated live chat summaries, you’ll see a banner display at the top of the live chat when you join a live stream that has sufficient chat activity prior to you joining.”
The idea is that this will help users get a feel for the key discussion points, and a more streamlined way to access the relevant chat elements. And while its AI summaries are not perfect, YouTube sees this as an opportunity to enhance interaction within streams.
YouTube’s also testing a new highlight on the “Join” button for channel memberships whenever the creator mentions phrases like “join my channel” or similar.
The SEC has accused a crypto company of conducting a $650M pyramid scheme.
A Securities and Exchange Commission lawsuit alleges cryptocurrency company NovaTech and its co-founders, Cynthia and Eddy Petion, of carrying out a $650 million pyramid scheme that defrauded over 200,000 people worldwide.
It does make you wonder how many of these crypto companies might be pyramid schemes.
The company has been spotted working on a new feature that would allow a post as well as all its replies to disappear in 24 hours.
The option could encourage those who are worried about the permanence of their social media content to post to Threads instead of just passively scrolling.
It could also be used for those occasional posts that aren’t part of a creator’s brand-building efforts or are generally off-topic for your account.
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Case Study: From Broke to Booming
- The Story of Sarah Titus
Background: Sarah Titus found herself in a dire financial situation in 2011. Recently divorced, she was living in a homeless shelter with her two young children and had only $10 to her name. With no job, no income, and no support system, she was determined to change her circumstances and build a better life for her family.
The Journey: Sarah’s journey began with a simple goal: to make a living from home while being present for her children. She started by selling unwanted items on eBay and Craigslist, slowly earning enough to secure a small apartment. But she knew this was just a temporary solution.
In her search for a sustainable income, Sarah discovered the world of blogging. With no prior experience, she launched her blog, "SarahTitus.com," in 2013. Initially, she blogged about saving money, DIY projects, and her journey from homelessness. Her authenticity and relatability quickly resonated with readers.
The Turning Point: As her blog gained traction, Sarah began to explore monetization strategies. She created printables and planners, which she sold directly through her site. Her first digital product, a planner, became a bestseller and brought in significant income. Sarah reinvested her earnings into growing her blog and expanding her product line.
In just a few years, Sarah went from being broke to earning over $100,000 per month from her online business. Her blog’s success allowed her to build a substantial income stream through multiple channels, including advertising, affiliate marketing, and product sales.
Results: Today, Sarah Titus is a self-made millionaire. Her business continues to thrive, and she now empowers other women to achieve financial independence through blogging and entrepreneurship. Her story is a testament to the power of resilience, hard work, and the internet’s potential to transform lives.
Key Takeaways:
• Start Small: Sarah began by selling items she no longer needed, which gave her the initial capital to start her blog.
• Be Authentic: Her genuine story and desire to help others attracted a loyal audience.
• Diversify Income Streams: Sarah didn’t rely on just one source of income; she combined product sales, affiliate marketing, and ads to build a thriving business.
• Reinvest in Growth: By reinvesting her earnings back into her business, Sarah was able to scale her operations and increase her income.
Sarah Titus’s story is an inspiring example of how anyone can start from nothing and build a successful online business with determination, hard work, and a willingness to learn.
3 Key Changes in Influencer Marketing for 2024
As the influencer marketing world becomes more tech-savvy, brands and deals become more aligned, while influencers have agents, receive creative briefs ahead of campaigns and sign off on legalese-littered contracts.
And for brands, influencer marketing continues to be one of the most fast-growing marketing categories.
Yesterday, I tuned into YouTube and was immediately hit with a commercial that started with, “If you think A, B, and C are great investments, then I’m sorry, but you could not be more wrong.”
Translation? “If you’ve been duped into believing what everyone’s been saying about investing, then you’re clueless, and luckily, I’m here to set you straight.”
I get what they were trying to convey, but instead of piquing my interest, it triggered my defenses. It felt like they were outright calling me stupid, which didn’t exactly endear me to their message.
The kicker? That same ad played before every video I tried to watch. Needless to say, I clicked away from it Every. Single. Time.
This could have been easily avoided if they’d put themselves in the viewer’s shoes. Imagine being told by a stranger that everything you believe is wrong.
A simple tweak like, “Hey, I know so-called experts have said that A, B, and C were once smart investments, but times have changed. The smartest, most profitable choice today is actually XYZ, and here’s why,” could have made all the difference.
Insulting your audience’s intelligence is a surefire way to alienate them. Instead, guide them to a new perspective with respect and understanding.
7 Explosive Marketing Strategies to Propel Your Business Over the Next 12 Months
Things are changing so darn fast, it seems like a race just to stay in place, much less thrive. But there are ways you can stay ahead of the curve and thrive.
Whether you're a seasoned entrepreneur or just starting, these seven marketing strategies will help you stand out, connect with your audience, and drive significant growth over the next year.
1. Leverage User-Generated Content (UGC)
User-generated content continues to be a powerful tool in marketing. Encouraging your customers to create and share content related to your products or services not only builds community but also serves as authentic testimonials.
People trust the opinions of others like them, and UGC can significantly boost your brand’s credibility.
Example: Nike’s #JustDoIt campaign is a prime example of leveraging UGC. The brand encourages users to share their own stories and experiences related to sports and fitness, which they then feature on their social media platforms.
2. Invest in Video Marketing
Video content remains one of the most engaging forms of media. Whether it’s short-form content like TikToks or Instagram Reels or longer videos on YouTube, video marketing is a must-have strategy.
Focus on creating content that tells a story, provides value, or entertains your audience.
Example: Blendtec’s “Will It Blend?” series is a classic example of using video marketing effectively. By blending various objects in their blenders, they create engaging and shareable content that also demonstrates their product’s power.
3. Harness the Power of Influencer Marketing
Influencer marketing is evolving, and micro-influencers are becoming increasingly valuable. These influencers may have smaller followings, but they often have a more engaged audience. Collaborating with the right influencers can give your brand a significant boost in visibility and credibility.
Example: Daniel Wellington, a watch brand, grew exponentially by partnering with influencers of all sizes, focusing on those who aligned with their brand aesthetic.
4. Utilize Conversational Marketing
Conversational marketing, such as chatbots and live messaging, allows for real-time interaction with your audience.
This strategy enhances customer experience by providing immediate responses, thereby increasing the likelihood of conversions.
Example: Sephora’s chatbot on their website and Facebook Messenger helps customers find products, book appointments, and more, offering a seamless and personalized shopping experience.
5. Capitalize on Personalization
Consumers are increasingly expecting personalized experiences. Tailoring your marketing messages based on customer behavior, preferences, and past interactions can drastically improve engagement and conversion rates.
Example: Amazon’s recommendation engine is a powerful personalization tool that suggests products based on a user’s browsing history, previous purchases, and what others with similar tastes have bought.
6. Expand into Niche Communities
Finding and engaging with niche communities online can be a game-changer for your brand. These are groups of people with specific interests that align with your products or services.
By becoming a trusted voice within these communities, you can build a loyal customer base.
Example: GoPro successfully tapped into niche communities of extreme sports enthusiasts. By focusing their marketing efforts on this niche, they built a passionate and engaged following.
7. Embrace Sustainability and Social Responsibility
Today’s consumers are increasingly conscious of the social and environmental impact of the brands they support. Incorporating sustainability and social responsibility into your marketing strategy not only helps the planet but also resonates with a growing segment of values-driven consumers.
Example: Patagonia’s marketing focuses heavily on environmental sustainability, from their “Don’t Buy This Jacket” campaign to their initiatives for recycling and repairing used gear. This has garnered them a loyal customer base that shares their values.
Do I Need all 7 Strategies?
Of course you only want to use the strategies that make sense for you and your business.
For example, it’s possible to craft an entire marketing strategy around user generated content if your users are absolutely in love with your product.
It’s better to focus on one or two strategies and get them right than to fail at all 7. These marketing strategies can set you apart from the competition and drive substantial growth. From embracing user-generated content and video marketing to capitalizing on personalization and niche communities, the goal is to resonate with today’s consumers and stay responsive to changes in customer preferences and desires.
Unlock 3 Hidden ChatGPT Strategies Most Marketers Overlook
Odds are you don’t know everything ChatGPT can do for you.
Your Own Personal Transcriptionist
You dash off some notes about your next project, but now you need to spend precious time manually transcribing those handwritten notes into your computer. What a drag! It’s a tedious process that you never, ever have to do again because there's a much simpler solution now GPT-4 with vision capabilities.
With GPT-4’s new features, you can easily transcribe your handwritten notes just by snapping a photo and letting GPT-4 do the rest. This AI model acts as your personal transcriber, accurately converting your notes into text.
But it doesn't stop there. GPT-4 can also transcribe text from books, documents, or PDFs, making it a versatile tool for extracting text from various sources quickly. This capability saves you the time and effort that would typically be spent on manual data entry, allowing you to focus on more important tasks.
The new vision features in GPT-4 ensure that the transcriptions are 100% accurate, making it an invaluable tool for anyone looking to streamline their workflow. Whether you're a student, professional, or just someone who takes a lot of notes, GPT-4 can save you time and improve your productivity.
Your Go-To Expert for Simplifying Complex Concepts
One of the best ways to use GPT-4 is to clarify complex charts or diagrams. When you’re doing research and come across something intricate like a complicated chart or a detailed diagram and need a clear explanation, you can turn to GPT-4. Simply ask it to break down the information in straightforward, easy-tounderstand terms. You might even ask it to "explain it to me like I'm 10 years old." ��
This approach can save you a ton of time. Instead of searching through multiple websites to find a good explanation, you get a direct and simple answer right away.
If you're a student or in academia, GPT-4 can also serve as an excellent tutor, helping you understand complex concepts with ease.
Your Personal Book Guru
Let’s say you stumble upon an interesting book at the library that piques your curiosity. Naturally, you want to know more what's it about, and is it worth your time? So, you turn to GPT-4, and within moments, you have a clear answer.
GPT-4 can be your go-to resource for book insights too. Just ask the AI for a summary or feedback on a book recommendation, and you'll quickly get an idea of what the book is all about, helping you decide whether it's worth diving into.
This is just the beginning of exploring GPT-4's image and vision capabilities, but it's worth noting that the AI also handles voice and audio effortlessly.
Two New Approaches to SEO Marketing in 2024: Adapting to the AI Shift
“Just when you thought you knew how to do SEO, things have changed.”
How many times has that been true over the past 20 years?
Well, here we go again, because SEO marketing has undergone a significant transformation over the past year, largely due to the unexpected impact of AI. What once involved crafting high-quality content, optimizing it for search engines, and waiting for it to rank, has now become much more complex.
Sorry about that.
Because AI-powered tools like Google’s and Bing’s chatbots now delivering answers directly to users, traditional SEO strategies may not yield the same results. That’s why you might want to rethink your approach to search engine marketing (again).
Here are two fresh strategies that can help you stay ahead in this ever- evolving and sometimes infuriating landscape.
1. Embrace Deep, Experience-Based Content
AI has made it easier than ever to generate simple answers to straightforward questions. This means that if your content only addresses basic queries, it’s likely to be overshadowed by AI-generated responses.
To stay relevant, you’ll want to focus on creating deep, experience-based content that AI can’t easily replicate.
Instead of targeting keywords that can be easily answered by a chatbot, shift your focus to topics that require real human insight, expertise, and personal experience.
For example, if you’re in the personal finance niche, don’t just create generic content like “5 Ways to Get Out of Debt.”
Instead, craft articles that delve into your own personal experiences, opinions, stories and hard-won knowledge. Discuss why you prefer the debt snowball method over the avalanche method and share stories of how you used it to overcome your own financial challenges.
By layering in your unique experiences and perspectives, you’ll create content that resonates more deeply with readers. This not only makes your content more valuable to your audience but also signals to search engines that your content offers something beyond what AI can generate
Additional Tip: Use tools like ChatGPT to help with the initial draft, but make sure to infuse it with your voice, opinions, and experiences. This human touch is what will set your content apart in the AI-world.
2. Leverage YouTube as a Search Engine
If you find it challenging to rank on traditional search engines, consider shifting your focus to YouTube, the world’s second-largest search engine.
While AI-generated content can easily dominate text-based searches, video content is a different ballgame. Viewers crave authenticity, personality, and human connection qualities that AI struggles to deliver.
YouTube is an ideal platform to showcase your expertise in a way that feels personal and engaging. Rather than relying on AI-generated b-roll clips and robotic voiceovers, create videos that highlight your unique personality and experiences. For instance, if you’re in the fitness industry, create workout videos that not only demonstrate exercises but also share your personal fitness journey, tips, and struggles.
The beauty of YouTube is that it allows you to connect with your audience on a deeper level. People are more likely to trust and follow someone who shares their real-life experiences and insights rather than a faceless, AI-generated script.
Plus, videos are often more engaging and memorable than text, making it easier to build a loyal audience.
Additional Tip: Optimize your video content for YouTube’s search algorithm by using relevant keywords in your titles, descriptions, and tags.
Also, encourage viewers to engage with your content through likes, comments, and shares, as these actions signal to YouTube that your video is valuable and worth promoting.
The Importance of Authenticity in SEO
As AI continues to evolve at breakneck speed, it’s becoming increasingly clear that authenticity is key to standing out in search engine marketing.
Whether you’re creating written content or videos, the more you infuse your work with your unique voice, experiences, and opinions, the more likely you are to capture and retain your audience’s attention.
For example, if your business is in personal finance coaching, don’t shy away from sharing your personal stories of debt, struggle, and success. People are drawn to content that feels real and relatable, and by sharing your journey, you can build a stronger connection with your audience. This, in turn, can lead to higher engagement, better rankings, and ultimately, more conversions.
Adapting to the Future of SEO
By focusing on deep, experience-based content and leveraging platforms like YouTube, you can navigate the challenges posed by AI and continue to grow your online presence.
Remember, the key to success in this new era of SEO is authenticity. Stay true to your voice, share your experiences, and create content that only you can deliver.
In doing so, you’ll not only survive but thrive in the evolving world of search engine marketing.
Double Your List Building with Interactive Challenges
Interactive challenges are becoming a game-changer for list building lead magnets in 2024. Timed challenges, in particular, have proven to be incredibly effective. These challenges not only engage your audience but also keep them coming back for more, creating multiple touchpoints over a set period ranging from five to thirty days.
How to Create an Effective Timed Challenge
To get started, first identify a specific goal or result that your audience wants to achieve. This could be anything from improving their productivity to mastering a new skill.
Once you've nailed down the goal, work backward to outline the small, actionable steps that will guide them toward success. The duration of the challenge can vary, but common time frames include 5, 7, 10, or 14 days.
The shorter the challenge, the more likely participants will stay engaged and complete it.
Daily Engagement
Each day of the challenge, you'll send an email outlining that day's task or assignment. These daily emails keep participants engaged and provide them with a sense of accomplishment as they progress through the challenge.
To make the experience even more engaging, mix up the format of your content. Incorporate videos, worksheets, or even interactive quizzes into your emails. This variation not only makes the challenge more dynamic but also deepens the relationship you're building with your audience.
Why It Works
The reason timed challenges work so well is that they create a sense of urgency and commitment. Participants are more likely to engage with your content regularly, which increases their likelihood of becoming long-term subscribers or customers.
Plus, the ongoing interaction helps build trust, making your audience more open to future offers and products.
Examples of Timed Interactive Challenges
All 5 of these challenges are used as lead magnets to build the content creators’ email lists.
1: Yoga With Adriene's 30-Day Yoga Challenge
Adriene Mishler, a popular yoga instructor, offers a 30-day yoga challenge where participants receive daily emails with a new yoga video each day. Subscribers receive daily reminders and exclusive content to help them stay motivated throughout the challenge.
2: Whole30 Program
The Whole30 diet program runs a 30-day challenge where participants commit to cutting out certain food groups. Participants receive daily email tips, recipes, and motivational content, which also enrolls them into the Whole30 email list for future marketing and support.
3: Shopify's 14-Day Free Trial Challenge
Shopify offers a 14-day challenge where entrepreneurs can build and launch an online store within two weeks. Participants receive daily emails with step-by-step instructions, tools, and encouragement to complete their store setup, converting trial users into paying customers.
4: Tone It Up's 5-Day Fitness Challenge
Tone It Up, a fitness brand, runs a 5-day challenge to help people kickstart their fitness journey with daily workout videos and nutrition tips. Subscribers receive daily emails with workout videos, meal plans, and motivational content, which adds them to the brand’s mailing list.
5: HubSpot’s 7-Day Content Creation Challenge
HubSpot offers a 7-day challenge focused on helping marketers create a week’s worth of content in just seven days. Participants receive daily tasks, resources, and templates via email, guiding them through the content creation process and adding them to HubSpot’s email marketing list.
These challenges not only engage participants but also build a sense of community and accountability, making them effective lead magnets for growing an email list.
Final Thoughts
Interactive challenges offer a fresh, effective way to build your email list while providing real value to your audience. By guiding them through a timed series of steps, you create a powerful connection that can lead to long-term loyalty and increased conversions. If you're looking for a new strategy to supercharge your list building, consider adding a timed challenge to your lead magnet arsenal.
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Now you can create full image variations inspired by your original ad creative with text overlay capabilities, generating improved backgrounds around product images and expanding images to better fit multiple surfaces. In addition, you will r brands to choose from. Lastly, image expansion allows you to seamlessly adjust creative assets to fit different aspect ratios across multiple surfaces. These tools are now available on Reels and Feed across both Instagram and seamlessly with text overlays on your ads.
https://www.facebook.com/business/news/Introducing Features
Today, I am thrilled to have Shawn Casey join us, a former lawyer who made the bold leap from corporate America into the dynamic world of marketing. Based in Georgia in the southern U.S., Shawn has not only transitioned careers, but has also carved out a niche for himself in some truly unique markets. He's also the mastermind behind webfire.com, which I'm sure we'll talk about where he offers tools and strategies that help businesses get seen online.
Shawn, thank you for joining us today.
Shawn Casey:
Welcome. Glad to be here.
Editor:
Well, I can't wait to dive in, so let me start by asking what motivated you to leave your career as a lawyer to enter the world of marketing?
Shawn Casey:
Well, that's actually pretty simple, and if you talk to a lot of lawyers or barristers in England, then it's not any fun in most cases. People only come to you as a lawyer like, "I got hit by a car," "Somebody died," "I'm getting divorced," it's generally something bad happened. "I got screwed in a business deal." You're not dealing with happy people, you're having a positive impact by trying to solve their problem, but it's just not a happy time and very negative energy. So it wasn't hard to convince me that I should be doing something else.
But I was fortunate, early nineties I guess, to start working with a guy named Ron LeGrand. There was a gentleman named Ernie Kessler who said, "Hey, I need somebody to speak at a conference in Washington, D.C." I lived in Pittsburgh at the time and he said, "I just need somebody to talk on a legal topic."
So, I went down, my wife and I, to D.C. on the July 4th Independence Day weekend and spoke at this event and afterwards, people are coming up saying, "Hey, listen, do you have a course that you can... So, I know how to do this legal stuff for my real estate investments." And I said, "No."
I met Ron LeGrand there and I think I'd met him one time before at something in Pittsburgh and he said, "You need to make a course and if you make a course, I'll let you speak at my events and sell it."
I went home and created an information product, and this is the days when you had a physical printed manual and you had a little square, three and a half inch or whatever, floppy disc and you had cassette tapes. We'd cart these things to events and speak at events and that's when I started selling directly to consumers and business owners information products. That was my first foray.
And that led in 1995. I then moved down to Jacksonville, Florida, became a part owner and the CEO of Ron's company teaching entrepreneurs and real estate investors all over America how to do it, what to do, how to grow their business, how to protect their business, and everything else.
That's how I got out of practicing law and transitioned into marketing and the business of direct response marketing.
Editor:
Wow. Can you remember how long it took you to put that first course together?
Shawn Casey:
Well, I don't know. It was miserable. Creating products is to me like pulling teeth. People who want to be writers I think, God bless you, someone has to write all the great content, but I would gladly never do that again and have since created many courses and all of them I think are a lot of work, but having to physically type and write? Talking isn't bad. And now of course you can talk, record, get it transcribed instantly, and have a huge amount of content to start with. I'm much better at talking than I am at sitting there thinking about the next sentence. That's brutal.
Editor:
I understand. It is amazing how things have moved forward in such a relatively short period of time.
You mentioned the physical products, the big folders I guess that you had to ship out as well. Do you ever get reminiscent about those days or are you really glad that now everything can be delivered online?
Shawn Casey:
I'm really glad it can be delivered online.
Shawn Casey:
And the other thing was at the time, so really this predates [inaudible 00:04:04] seminars when I was doing this, and the only way to connect other than a one-onone phone call with customers really or a small conference call was to physically go have an event in a city. That meant I was on the road two or three weeks out of every month seeing customers, speaking at events, delivering follow up three-day training events and that's just...
For those people who have actually done that, it's not as much fun as it sounds because you're not on vacation. You're just literally in an airport, in an airport, in a hotel, in an airport, in an airport, home, and back out again.
Now, you can deliver the same thing eventually on teleseminar, which were an amazing thing at the time and then...
And for those of you that are too young to know what a teleseminar is, that's where people get on the telephone and connect up and it's just audio only, there's no webinar component or Zoom or Skype or anything else that everybody's used to now, but that didn't exist back then.
And then webinars came in and that was completely amazing that you could show your PowerPoint presentation and your content to people. And now, of course, you can stream live video. It's really a lot of changes.
Editor:
I can imagine.
Going from a lawyer into this scary world of marketing, did you ever have any doubts that you were maybe moving in the wrong direction or perhaps even in the right direction?
Shawn Casey:
Well, I never had any doubts I was moving in the right direction as much as that the transition required thinking differently.
When you go to law school, they just pound it. You got to think logically, take emotion out of it. And really selling is all about emotion. It's not about A plus B equals C. It's if you're experiencing and suffering from A and you would like to get to B, then our product C can help you transition from A to B.
Shawn Casey:
It's such a different thing and there's so much emotion and different way to look at things. I constantly have to remind myself of that because there are times that I would sum up someone's entire thing that they're trying to do for one of our consulting clients and be like, "Look, it's just this." And then I have to go back and go, "Okay. Let me give you the 10-minute explanation, but the summation is three sentences," but I've got to work them through the emotions of it as well as helping them work that for their clients.
MWM Q & A
Beyond Basics: Harnessing AI for Unstoppable Copywriting Success
Let’s be honest: Crafting compelling copy that guides a reader from curiosity to conversion is no small feat. In the past, this daunting task was something you had to tackle alone, relying solely on your creativity and experience.
But now, with the rise of AI, you have a powerful ally in your corner. By mastering the art of AI-assisted copywriting, you can transform your sales messages into conversion machines potentially writing that one perfect sales letter that could pay for your dream home.
The game has changed, and those who know how to leverage AI are set to reap the rewards.
If you’re already familiar with the basics of copywriting, let’s dive into 20 advanced techniques that can transform your ordinary copy into a high-converting sales powerhouse. To help you get started, I’ve included examples for the first three points so you can see these strategies in action.
1: Prompt Stacking for Tone Refinement: Use multiple prompts in sequence to refine the tone and style of your copy. For example, start with a general prompt and then layer in prompts that adjust for tone (e.g., humorous, authoritative) and audience (e.g., millennials, professionals).
Here's an example:
• Start with a general prompt: "Write a product description for a high-end smartwatch."
• Layer in a tone adjustment: "Rewrite the description with a humorous tone."
• Refine for the audience: "Now adjust it to appeal specifically to millennials."
Result: Original prompt output: "This smartwatch is a sleek, modern device with advanced features that keep you connected and on track."
After tone and audience adjustments: "Meet your new wristsidekick the smartwatch that’s not just smart, but snarky. Perfect for the millennial on the move, it tracks everything except your endless brunch dates (but we’re working on that)."
By stacking prompts, you progressively refine the copy to match the desired tone and audience, ensuring it resonates perfectly with the target market.
2: AI-Assisted Storytelling: Create a narrative arc within your copy. Prompt the AI to generate a story structure (beginning, middle, end) that resonates with your target audience's emotions.
Here’s an example:
Prompt the AI: "Start a story about a small business owner who struggles to keep their shop open. Continue the story with a turning point where Jenny discovers a new strategy. Conclude the story with a successful outcome."
"Jenny’s bakery had been the heart of her small town for years, but recently, the competition from larger chains made every month a battle to keep the doors open." (This is the relatable struggle.)
"Just when things seemed darkest, Jenny stumbled upon a new marketing tactic personalized online orders combined with social media outreach. She decided to give it a try, even though she wasn’t sure it would work." (This is the moment of innovation.)
"Within weeks, Jenny’s bakery saw a surge in orders, not just from locals but from people in nearby towns too. Her shop was once again thriving, proving that a little creativity and persistence could turn things around." (And this is the satisfying resolution.)
3: Emotion-Driven Copy: Ask the AI to generate copy that targets specific emotions (e.g., fear, excitement, nostalgia). Use these emotionally charged lines to connect deeply with your audience.
Examples:
Fear: "Don’t let a single missed payment ruin your credit score protect your financial future today."
Excitement: "Imagine the thrill of waking up every day to your dream job start your journey now!"
Nostalgia: "Remember the joy of your first family vacation? Relive those moments with our exclusive travel packages."
And now, here are the remaining 17 points. While we won't dive into examples for each one, you've got the concept down by now.
4: Dynamic A/B Testing Suggestions: Use AI to generate multiple variations of headlines, CTAs, or opening sentences. Implement these variations in A/B tests and let the AI analyze performance to suggest which one works best.
5: Personalization at Scale: Generate personalized content for different segments of your audience. Input audience demographics, preferences, and behaviors into the AI to produce tailored copy for each group.
6: Reverse Engineering Competitor Copy: Feed competitor ads, landing pages, or emails into an AI tool and prompt it to analyze and suggest improvements or alternatives for your own copy.
7: Behavioral Triggers: Use AI to identify and suggest behavioral triggers in your copy. For example, prompts like "generate urgencydriven language" or "create a sense of scarcity" can lead to more compelling CTAs.
8: AI-Generated Analogies and Metaphors: Enhance your copy with unique analogies or metaphors generated by AI. This can make complex ideas more relatable and memorable.
9: Copy Length Optimization: Use AI to generate different versions of your copy at varying lengths (e.g., short, medium, long). Test these versions to find the ideal length that resonates with your audience.
10: Cultural Nuance Adaptation: If targeting a global audience, use AI to adapt your copy for cultural nuances in language, humor, and idioms, ensuring it resonates across different regions.
11: Contextual Thesaurus Integration: Use AI tools that can suggest synonyms or rephrasing based on the specific context of your sentence, rather than just a simple thesaurus lookup.
12: Content Gap Analysis: Let AI analyze existing content on a topic and suggest areas that are underexplored or not covered, allowing you to fill those gaps with new, compelling copy.
13: Predictive Headline Scoring: Use AI to score and predict the effectiveness of headlines based on previous performance data, ensuring you choose the most attention-grabbing options.
14: Sentiment Analysis for Refinement: After drafting your copy, run it through an AI sentiment analysis tool to ensure it conveys the intended mood and makes adjustments if necessary.
15: Voice and Style Matching: Have AI analyze your brand's existing content to learn its voice and style, then use it to generate new copy that seamlessly matches your established tone.
16: Conversational Copy Creation: Prompt AI to write in a conversational tone that mimics a human-like dialogue, which can be particularly effective in chatbot scripts, landing pages, or emails.
17: AI-Powered Bullet Point Expansion: If you have a list of key points, use AI to expand each point into a more detailed paragraph or even an entire section of content.
18: Scenario-Based Copy Generation: Input different customer scenarios (e.g., problem, solution, outcome) into the AI and have it generate copy tailored to each scenario for more targeted messaging.
19: Iterative Improvement: Generate multiple drafts of your copy using AI, each time refining based on feedback or specific criteria, until you reach a polished final version.
20: AI-Driven CTA Personalization: Use AI to generate CTAs that are not just action-driven but also personalized based on user behavior, past interactions, or psychographic data, making them more compelling.
By applying these unconventional AI-driven copywriting tips, you can produce more engaging, effective content that stands out and drives conversions.
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MWM wants You to Know
What Trashy Women’s Magazines Teach Us About List Building
In the world of digital marketing, building an email list remains one of the most effective ways to convert interested prospects into paying customers.
Once someone is on your email list, you can build rapport with them, demonstrate your credibility and sooner or later (hopefully) convert them into a paying customer.
However, getting people onto your list in the first place is the real challenge.
If only you could crack a whip and shout, "Get on my list, darn it!" Hehe. But prospects aren't circus lions, so instead of a whip we need a really, really tasty carrot. In fact, we need to offer a bribe that is so enticing, they can't help but say, 'YES!'
Traditionally, marketers have used lead magnets-like free eBooks or PDFs-in exchange for email addresses. That worked like gangbusters 20 years ago, but these days people are wise. They know that PDF is going to sit on their device without getting read, so why download it in the first place.
That's why we need a new strategy, and the inspiration for this strategy comes from something found in women's magazines of the past 50 years - Quizzes.
If you're a woman, you've probably taken these quizzes. If you're a man, you've probably heard about them from your lady friends. The titles are usually something like…
• "What's Your Secret Seduction Style?"
• "How Adventurous Are You in the Bedroom?"
• "Are You a Subtle Tease or a Bold Flirt?"
• "Which Famous Movie Kiss Describes Your Love Life?"
• "Are You and Your Partner Truly Compatible?"
• "What's Your Love Language?"
• "Is Your Relationship Built to Last?"
• "How Strong Is the Trust in Your Relationship?"
The magazine quizzes are short, entertaining and sometimes even revealing. And most importantly, they're so compelling that few people can resist reading and answering the first question… and then the second… and before they know it they've totaled their score and they're searching for their result on the next page.
Why Quizzes Outperform Traditional Lead Magnets
As you know, the goal of any lead magnet is to entice potential customers to share their email addresses with you. And while offering a free download (such as an ebook) used to be the best strategy, these days quizzes are significantly more effective.
The average conversion rate for written lead magnets, like eBooks or PDFs, hovers around 22.8%. But quizzes? They convert at an impressive 40%! That’s nearly double the conversion rate, meaning you can add nearly twice as many leads to your email list by making a simple switch to quizzes.
Why are quizzes so effective? It's all about engagement. Quizzes are interactive, fun, and offer instant feedback, which makes them far more appealing than static downloads. People love discovering more about themselves, whether it's finding out which product is right for them, what type of business owner they are, or even how well they know a particular topic. This curiosity drives higher engagement and, in turn, more conversions.
How to Create a Quiz Without the Headache
Creating a quiz might sound daunting, but thanks to AI tools, the process has become much easier. Platforms like Try Interact's new AI Quiz Builder make it simple. https://www.tryinteract.com/
All you need to do is fill in some basic information about your business, and the AI takes care of the rest. The quiz can then be embedded directly onto your website, ready to capture leads.
Once your quiz is up and running, you can drive traffic to it through various channels, such as social media, email campaigns, or even paid ads. Because quizzes are inherently shareable, you may find that people spread them organically, further boosting your reach.
The Power of Personalization
One of the biggest advantages of using quizzes as a lead magnet is the ability to personalize the experience for your audience. Unlike a generic eBook, a quiz can provide tailored results based on the user's answers.
>>>This not only makes the quiz more engaging but also allows you to segment your email list more effectively.<<<
For example, if you run a fitness business, a quiz could categorize respondents into different fitness levels, enabling you to send more targeted emails that resonate with their specific needs.
The title of this quiz might be…
• "What is the Perfect Fitness Program for You?" or
• "Which Workout Routine Is Perfect for Your Body Type?" or
• "What Training Program Suits Your Personality?"
Start Using Quizzes to Grow Your List
If you're looking to boost your email list and increase conversions, it's time to consider swapping out your traditional lead magnets for quizzes.
With nearly double the conversion rate and the added benefit of personalization, quizzes offer a fun, interactive way to engage potential customers and encourage them to join your list. Plus, with AI tools making quiz creation easier than ever, there's no reason not to give it a try.
Test different quizzes, different quiz headlines, and whether to make your quizzes serious, humorous or a combination. Also test asking for the email address up front (this is where we will send your confidential results) or after they finish the quiz (we are tallying your score and will send your results.)
Start experimenting with quizzes on your website and watch as your email list-and your business-grows.
Google Integrates Social Media Posts
Into Google Business Profiles
"Discover The Steps On How To Start Your Very Own Recurring Membership SiteAnd Get Paid MonthAfter Month"
• Google now automatically displays social Business Profiles.
• Businesses can manage which social media profiles are connected.
• You can connect one account per social media platform to your Google Business Profile.
In This Course, You'll Find Out How To Get Started With Your Own Membership Site, How To Structure it, What Type of Content To Provide, Pricing And Much more
This update aims to give customers a more comprehensive view of a business’s online activity and engagement.
Why Should You Create a Membership Site?
According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles.
Essentially, a membership site is a site that users pay to subscribe to. This normally works by first enticing the reader with some free content and showing them the kind of entertainment/information/value that you’re capable of providing.
Once they’re hooked, you then make sure they know that they need to subscribe in order to gain access to your very best content and to get frequently updated. So what’s so different about this? Well for starters, it means that you can much more easily convert visitors to paying customers seeing as they’re not having to put down a large amount of money and seeing as they know what they’re getting right away. This means the money is recurring and much more predictable.
Welcome to the Metaverse: A Portal to a Virtual Future
Just like a scene ripped from a sci technological advancements have propelled us towards increasingly immersive virtual worlds.
These worlds are accessed through various portals: cryptocurrency games, social networks teeming with digital collectibles (NFTs), and augmented reality apps that blend the physical and digital. These innovations, along with others, are fueling the
The metaverse, though still young, holds immense potential. It's not just about popular games like Fortnite, Minecraft, and Roblox digital landscape, from cutting marketing and finance.
Membership Authority includes the following:
• The main eBook
• FAST-ACTION BONUS #1: Checklist
• FAST-ACTION BONUS #2: Resource Cheat Sheet
But the big questions remain: What exactly is the metaverse? How do we enter this virtual realm? Is there a clear path, or just a need for the right gadgets? And most importantly, how will it transform our world?
• FAST-ACTION BONUS #3: Mindmap
https://influencermarketinghub.com/state
I'm delighted to have the chance to share this powerful guide with you, and I know you’ll be very happy with the results. The comprehensive and valuable insights you need to finally achieve online success! Click Here Today
This Month’s Marketing CLINIC
The Ultimate Guide to Continuity Programs: Unlock Endless Income With These Proven Strategies
Whether you're new to the concept or looking to optimize an existing program, this guide is here to help.
In a Q&A format, we'll walk you through everything you need to know about continuity programs, from the basics to advanced strategies that can turn a simple subscription service into a powerful revenue generator.
Let’s dive in to discover how you can build a successful continuity program that keeps your audience engaged and your income flowing.
Q: What is a Continuity Program?
A continuity or recurring income program is a business model where customers make ongoing, regular payments for a product or service. This could be a monthly, quarterly, or annual subscriptions.
Essentially, a continuity program turns one-time customers into long-term revenue generators, providing a solid foundation for business growth and financial stability.
Q: What Are My Benefits to Starting a Continuity Program?
Oh, my dear reader, let’s you and me count the ways! A continuity program is an entrepreneur’s best friend because you don’t have to start from square one on the first of each month. Consider all these many benefits to recurring revenue programs…
1: Financial Stability and Growth
• You have a predictable monthly income ensuring your financial stability
• You don’t have to depend on one-time sales.
• A better overall cash flow, enabling reinvestment in business growth.
• Recurring customers generate more revenue over time, increasing customer lifetime value.
• You pay less for customers. Acquiring new customers is expensive; retaining existing customers is more cost-effective.
• Higher customer lifetime value often leads to improved profit margins.
Are you looking to create a steady stream of income while delivering ongoing value to your customers? Continuity programs might just be the key to unlocking that potential.
2: Business Growth and Development
• Consistent value delivery through your continuity program fosters strong customer loyalty and advocacy.
• Regular interactions with your members deepen customer relationships and understanding.
• Ongoing customer data collection from your members enables better product development and marketing.
• You can test new product ideas and services with your existing members.
• Your business is worth more because it contains a predictable revenue stream. This is important if you ever want to sell your business.
• A strong continuity program differentiates your business from competitors.
3: Peace of Mind Benefits
• Consistent income provides a sense of financial security and peace of mind.
• Extra income can be invested for long-term financial growth.
• Predictable income stream can accelerate debt repayment.
• You can build a robust emergency fund to handle unexpected expenses.
• Increased income can enhance lifestyle and quality of life.
• Consistent income contributes to a comfortable retirement.
• With proper setup, a continuity program can generate largely passive income. This is huge should you become incapacitated.
• Recurring income can provide the freedom to pursue other interests or projects.
That's a lot of bullet points that in the end all say one thing - having your own continuity program means true financial peace of mind.
Imagine you're a trust fund baby and every month you know you're getting a certain amount of money, no matter what.
Building a continuity program is building your own ongoing income stream, and you get to choose how big you build it.
Q: What Are Some Examples of Continuity Programs?
There are all sorts of recurring income or continuity programs. Three you might be familiar with are paid newsletters, membership sites and software as a service.
Here are some real-life examples: Software and Services
• Software-as-a-Service (SaaS): Companies like Adobe, Salesforce, and Dropbox offer subscription-based software access.
• Cloud Storage: Services like Google Drive, Dropbox, and iCloud provide storage space for a monthly fee.
• Online Learning Platforms: Platforms like MasterClass, LinkedIn Learning, and Coursera offer monthly or annual subscriptions for educational content.
Membership-Based Models
• Retail Store Memberships: Stores like Costco or Sam's Club offer membership-based shopping benefits.
• Online Communities and Forums: Exclusive access to content, networking, and resources for a monthly fee.
• Online Gaming Subscriptions: Access to online games and features for a monthly fee. Paid Newsletters
• The Hustle's "Trends": Offers deep dives into business trends, opportunities, and ideas. Subscribers receive research reports, case studies, and insights that help them stay ahead of market shifts. Includes access to a private community for networking.
• Ben Thompson's "Stratechery": Provides in-depth analysis of the business and strategy behind technology and media companies.
• The Information: Offers exclusive news, analysis, and insights into the tech industry.
• Lenny's Newsletter: Created by Lenny Rachitsky, a former Airbnb product manager, this newsletter covers best practices, tips, and strategies for product managers and startup founders.
• Morning Brew's "Insider": Morning Brew, originally a free daily newsletter, launched "Insider" as a premium subscription offering. It provides deeper analysis, exclusive content, and additional resources for business professionals.
Q: How Do I Choose What Kind of Continuity Program to Build? No matter what niche you’re in, odds are there is a continuity program you can start.
But let’s assume for a moment that you don’t yet have a business. Perhaps the easiest way to begin building a continuity program is to choose something delivered digitally, such as a newsletter, an information membership site, or software as a service. You might begin by defining who your ideal customers are.
• Who are they and what do they want?
• What problem(s) are you solving or what needs are you fulfilling?
• Are there complementary products or services you can bundle?
• And what is the perceived value of your offering? Then there’s customer acquisition and retention to consider.
• How will you attract new subscribers?
• What incentives can you offer to encourage sign-ups?
• How will you retain existing subscribers?
• What customer support mechanisms will you implement?
The key to a successful continuity program is providing exceptional value to your customers.
For example, if you can save them 8 hours per month by finding all the information they need and placing it in your membership site or newsletter, that’s certainly worth a $20 a month subscription fee.
Or perhaps your software enables your members to build their businesses, in which case they won’t mind paying $99 a month or even more.
As with any product, the key is to make an offer that is so good, it’s a no-brainer to join.
Q:
What are Some Ideas for My Own Continuity Program?
Any of these could be good for beginners and seasoned entrepreneurs alike:
Exclusive Industry Insights: Provide weekly or monthly insights into industry trends, market analysis, or expert predictions relevant to your audience.
Curated Resources: Offer a collection of handpicked articles, tools, or resources that save your members time by giving them the best information available.
Templates & Worksheets: Create and distribute customizable templates, spreadsheets, or worksheets that solve specific problems for your audience.
Discounts & Offers: Provide access to exclusive discounts or special offers on products, services, or events relevant to your subscribers.
Weekly Challenges: Design challenges that encourage members to implement something new each week, such as a business strategy, wellness routine, or productivity hack.
Behind-the-Scenes Content: Share content that gives members an inside look at your business processes, decision-making, or project development.
Q&A Sessions: Host regular Q&A sessions where members can ask questions directly and receive personalized advice.
Guest Expert Interviews: Bring in industry experts to share their knowledge through interviews, webinars, or articles, giving members access to exclusive information.
Masterclasses or Webinars: Offer monthly masterclasses or webinars on specific topics, helping members develop new skills or deepen their knowledge.
Member-Only Community: Create a private community (like a Facebook group or forum) where members can network, share ideas, and support each other.
Early Access to Content: Give members early access to new content, products, or features before they are released to the public.
Personalized Recommendations: Use data to provide personalized content, product, or service recommendations based on each member’s interests or past behavior.
Success Stories and Case Studies: Share in-depth case studies or success stories from members who have achieved significant results using your advice or products.
Monthly Book Summaries: Offer summaries of books relevant to your niche, saving members time while keeping them informed on key concepts.
Toolkits and Resource Libraries: Create a growing library of toolkits and resources that members can access as long as they are subscribed.
Accountability Groups: Set up small groups within your membership for peer accountability and support, helping members achieve their goals.
Exclusive Software Tools: Offer access to a SaaS tool or software that is only available to members, such as a custom CRM or analytics tool.
Daily Motivation or Inspiration: Send daily motivational quotes, affirmations, or success stories to keep members inspired and focused.
Digital Magazine: Produce a monthly or quarterly digital magazine that compiles the best articles, interviews, and resources in a visually appealing format.
Personalized Coaching: Provide members with one-on-one coaching or personalized feedback sessions, helping them apply what they learn to their specific situation.
Q: Do You Have Any Tips on How to Start and Run a Successful Continuity Program?
Based upon my experiences, here’s what I would suggest…
1. Start with a Clear Value Proposition
• Clearly define what members will gain from staying in your program. This should be a unique benefit they can't easily find elsewhere.
2. Use Tiered Membership Levels
• Offer different levels of membership, each with increasing benefits, to appeal to various customer segments and encourage upgrades.
3. Personalize Member Experiences
• Use AI and data analytics to tailor content, offers, and recommendations to individual members, increasing their perceived value of the program.
4. Offer a Low-Cost Trial
• Allow potential members to experience the program at a lower cost or even for free for a limited time. This reduces risk and increases conversions.
5. Create a Private Community
• Build a members-only forum or group (e.g., on Facebook or Discord) where they can interact, share experiences, and feel part of an exclusive community.
6. Regularly Update Content
• Keep the content fresh by regularly adding new materials, such as courses, videos, or articles, to keep members engaged and returning.
7. Gamify the Experience
• Incorporate gamification elements like badges, leaderboards, or challenges to make the experience more engaging and rewarding.
8. Leverage Drip Content
• Gradually release content to keep members engaged over time. This also prevents overwhelm and encourages long-term retention.
9. Use Retention Emails Strategically
• Develop a sequence of retention emails that go out at critical points in the customer journey, reminding them of the benefits they're receiving.
10. Create Exclusive Member Events
• Host webinars, live Q&A sessions, or inperson events that are only accessible to members, increasing the program's perceived value.
11. Offer a Member Referral Program
• Incentivize current members to bring in new ones by offering rewards or discounts for successful referrals.
12. Conduct Regular Surveys
• Regularly ask members for feedback on what's working and what's not, and adjust the program accordingly to keep them satisfied.
13. Surprise and Delight with Unannounced Bonuses
• Occasionally offer unexpected bonuses, such as additional content, discounts, or gifts, to keep members pleasantly surprised and engaged.
14. Create Evergreen Content
• Develop content that remains valuable over time, ensuring that new members always have access to high-quality resources from day one.
15. Implement a Predictable Content Schedule
• Create and communicate a clear schedule of when new content or features will be released, so members know when to expect new materials.
16. Utilize FOMO (Fear of Missing Out)
• Promote limited-time offers or bonuses that create a sense of urgency, encouraging prospects to join before they miss out.
17. Offer a Satisfaction Guarantee
• Provide a money-back guarantee for a limited time to reduce the risk for new members and increase conversion rates.
18. Track and Reward Engagement
• Use analytics to monitor member activity and reward those who are most engaged with special perks or recognition.
19. Provide a Clear Cancellation Path
• Make it easy for members to cancel, but offer incentives or alternatives (like pausing their membership) to retain them.
20. Bundle with Other Products or Services
• Offer the continuity program as part of a larger package, adding value and making it harder for customers to justify canceling.
21. Create an Affiliate Program
• Allow others to promote your continuity program in exchange for a commission, expanding your reach.
22. Incorporate Feedback Loops
• Show members how their feedback directly influences the program, making them feel valued and more invested in its success.
23. Use a Dedicated Customer Success Team
• Have a team specifically focused on ensuring members get the most out of their subscription, reducing churn.
24. Offer Yearly Subscriptions with Discounts
• Encourage long-term commitment by offering a significant discount for annual subscriptions compared to monthly payments.
25. Optimize for Mobile Experience
• Ensure your continuity program is fully accessible and user-friendly on mobile devices, catering to users on the go.
These strategies can help you design and manage a continuity program that attracts and retains members, ultimately driving significant recurring revenue for your business.
