AreYouSelling Too Soon? HowMessageto Market Match DrivesConversions
MWM Success Guide
YouTube’s AI-Powered Dream Screen Gets a Major Upgrade for Marketers
MWM Business HELP
How Small Online Marketers Can Thrive in the Expanding Digital Ad Market
MWM Ask the Expert
How Small Online Marketers Can Thrive in the Expanding Digital Ad Market
MWM Wants You to Know How to Monetize Your
Writing with Substack ( No Experience Needed )
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MWM editors letter
Welcome to the March 2025 Issue of our monthly “Making Web Money” Online Digital Marketing magazinewhere every month we show you how real people, just like you, are making web money – online. This month we have MORE great articles and personal success insights, interviews,plussomeONLINEopportunitiesforyou.
- MWM Series on Business Help - How to Use AI to Write & Sell Short Stories on Amazon (Step-by-Step Guide)
- MWM Interview – Lisa Somers
- Use AI to Write & Sell Short Stories on Amazon
- The Functional Strength Guide
- EXPERT INTERVIEW WITH JOHN CASHMAN
- Start a Recurring Membership Site
- Turning "Everyone is Doing It" Into Your Secret Sales Strategy
- How To Launch a Digital Product Business!
- FREE Ebook - Six Figures A Year in Info Publishing
- Avoiding Facebook Jail: 7 Common Reasons Marketers Get Blocked & How to Stay Safe (No Orange Jumpsuits Required)
- The 4-Week Self-Resilience Challenge: Building Mental Toughness & Inner Strength
- MWM Wants You to Know - How to Monetize Your Writing with Substack (No Experience Needed)
- MWM Q & A - Leveraging the Contrast Effect to Make Your Offers Irresistible
- This Month’s Marketing CLINIC - Are You Selling Too Soon? How Message to Market Match Drives Conversions
- MWM Success Guide - How to Use AI to Write & Sell Short Stories on Amazon
- MWM Ask the Expert - How Small Online Marketers Can Thrive in the Expanding Digital Ad Market
I hope you enjoy this month's magazine. Thanks for reading.
– Check out our 156 Great Back Issues of Making Web Money!
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Making Web Money Magazine
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Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher.
Articles express the opinions of the authors and are not necessarily those of the publisher
The creators, producers, contributors and distributors or Making Web Money Marketing Magazine disclaim any liability for loss or lack of results from following the advice expressed herein.
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Reddit Confirms Plans for Paid Subreddits in 2025
Reddit CEO Steve Huffman has confirmed plans to introduce paid subreddits in 2025, allowing certain communities to offer exclusive content or private areas accessible only to subscribers. This initiative aims to diversify Reddit's revenue streams while maintaining free access to the platform.
For online marketers, this development presents new opportunities to engage with niche audiences through premium content. By creating valuable and exclusive material, brands can attract subscribers and enhance their presence within specific communities.
Google Lifts its 2019 Ban on Fingerprinting for Advertisers RESOURCES AND NEWS
Google has changed its rules to let advertisers use digital fingerprinting, a method that tracks users across different devices and websites. This means advertisers can collect information such as IP address, operating system details, and screen resolution to follow an individual’s online activities.
This change has raised privacy concerns. The UK's Information Commissioner's Office (ICO) has criticized Google for allowing advertisers to track users through digital fingerprints, warning that this practice could reduce users' control over their data.
For online marketers, this development offers new opportunities to target ads more effectively by tracking users across devices. However, it's important to balance these opportunities with respect for user privacy and compliance with data protection laws.
https://searchengineland.com/google-fingerprinting-advertisers-452122 ended up walking away empty-handed.
Research Suggests Threads Is Driving More Engagement Than X
Meta's Twitter clone, Threads, has experienced significant growth, reaching 320 million active users, and marketers are taking notice. According to the latest Sprout Social Pulse Survey, 53% of marketers are now posting on Threads, with an additional 23% planning to establish a presence this year.
Plus, data from Buffer indicates that Threads is driving more engagement than X (formerly Twitter).
An analysis of 10.2 million posts published to X and Threads in 2024 shows that Threads posts have 73.6% higher engagement rates on average.
BuzzFeed Declares War on “SNARF,” Announces New Social Platform
“Buzzfeed Unveils Plan to Take Back the Internet We Love; Company Aims to Disrupt Social Media With a New AI-Driven Platform Built for Creativity and Joy, Not Manipulation or Addiction.”
BuzzFeed is launching a new social platform aimed at making the internet more fun and creative. CEO Jonah Peretti criticized current social media for focusing too much on algorithms that prioritize engagement over human creativity, leading to content driven by Stakes, Novelty, Anger, Retention, and Fear (SNARF).
The upcoming platform will offer unique and enjoyable experiences, moving away from endless scrolling. It will feature interactive storytelling, new content formats, and advanced AI tools to encourage self-expression and connection. Details are still limited, but early testers will have a chance to influence its development.
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YouTube’s AI-Powered Dream Screen Gets a Major Upgrade for Marketers
YouTube’s Dream Screen, an AI-powered tool for creating video backgrounds, is now supercharged with Google DeepMind’s Veo 2, making it faster, more realistic, and more customizable. This is a game-changer for online marketers and content creators looking to enhance their YouTube Shorts with AI-generated visuals.
What’s New?
• Text-to-Video AI Upgrades – Generate cinematic backgrounds with better physics, human movement, and stylistic control.
• Standalone AI Video Clips – Now, marketers can create AI-powered clips to insert into Shorts, expanding creative possibilities.
• Built-in Safeguards – AI-generated content is watermarked with SynthID labels, and prompts violating YouTube’s policies (like deepfake risks) may be blocked.
How Marketers Can Use This:
Create Engaging Video Ads – Generate unique, dynamic backgrounds or themed video clips for Shorts campaigns.
Save Production Costs – Skip expensive studio shoots and create professional-looking content with AI.
Increase Content Output – Speed up content creation without sacrificing quality, using AI-generated clips to fill gaps.
Where to Access It?
Currently available in the U.S., Canada, Australia, and New Zealand, Dream Screen is integrated into the Shorts camera. Simply select Green Screen, input a prompt, and let AI do the rest.
As YouTube continues expanding AI tools, now is the time for marketers to experiment and innovate with AI-driven video content.
Replit is an online platform that helps internet marketers create and manage websites and online stores easily.
With Replit's AI tools, you can quickly build modern web applications by simply describing what you want to create. This means you don't need to be an expert in coding to get started.
One of the standout features of Replit is its ability to improve your applications based on your feedback.
As you use the platform, you can suggest changes or improvements, and Replit will adjust your app accordingly.
This ensures that the final product meets your needs and expectations.
https://replit.com/
Pinterest Reports Record Usage and Revenue in Q4
Pinterest reached new highs in both active users and revenue in Q4, as it continues on its path towards driving more product discovery.
In Q4 2024, Pinterest achieved significant milestones:
• User Growth: Monthly active users reached 553 million, an 11% increase from the previous year.
• Revenue: The company reported $1.15 billion in revenue, marking an 18% year-over-year growth.
These achievements highlight Pinterest's expanding user base and financial success, offering valuable opportunities for online marketers to engage with a growing audience.
How Small Online Marketers Can Thrive in the Expanding Digital Ad Market
The digital ad space is booming, with platforms beyond Meta and Google seeing rapid growth. Reddit, YouTube, Pinterest, and Snap are now viable options for small businesses looking to diversify their ad spend.
1. Reddit Ads Offer Low-Competition Targeting
Reddit’s 71% revenue growth proves it’s a rising ad platform. With highly engaged niche communities, small advertisers can target specific interests at lower costs than on Google. Tip: Engage organically first, then test Reddit ads in relevant subreddits.
2. YouTube Advertising Is Stronger Than Ever
With 14% ad revenue growth, YouTube is thriving especially as TikTok faces uncertainty. Short-form video ads (YouTube Shorts) are cost-effective and engaging. If you haven't tapped into video marketing yet, now’s the time.
3. Diversify Your Ad Spend
Pinterest and Snapchat are growing, with Pinterest’s ad revenue up 18%. Pinterest works well for eCommerce brands, while Snapchat is great for Gen Z marketing. Spreading your budget across platforms reduces reliance on Google and Meta.
4. AI & Automation Are Reshaping Ads
AI-driven tools like Google Performance Max and Meta’s AI targeting optimize campaigns with less effort. Using AI for ad creatives, chatbots, and automation can improve conversion rates without increasing costs.
5. Economic Factors May Lower Ad Costs
If large advertisers cut spending due to inflation and tariffs, smaller businesses could benefit from lower ad costs. Focus on high-ROI tactics like retargeting and email marketing to stay profitable.
Final Takeaway
With more platforms seeing ad growth and AI transforming marketing, small advertisers should test new channels before competition drives up costs. The future of online advertising is diverse, AI-powered, and full of opportunity if you act now.
How to Use AI to Write & Sell Short Stories on Amazon
(Step-by-Step Guide)
Way back in December 2022, Ammaar Reshi, a product designer, used AI tools ChatGPT and Midjourney to produce what may have been the first published AI generated book for children, titled "Alice and Sparkle."
He completed the project in a single weekend and published it on Amazon's platform. The book narrates the story of a young girl, Alice, who creates an AI companion named Sparkle. While the project showcased the potential of AI in content creation, it also sparked debates regarding the ethics and quality of AI-generated art and literature.
For the fun of it, here are 5 snippets from reviews of the book:
Aitch Alexandar – “Very successful proof of concept!”
Amazon Customer – “Imagine writing a book. Imagine drawings. Congrats! You put in more effort than the "creator" of this book.”
BW – “This is a piece of history. The story isn’t anything that profound but how this book was created is an amazing achievement.”
Beansbro – “…sometimes (Alices’) legs are broken and not even connected to her hip, and sometimes her hands are fused together into claw shapes. And the backgrounds are just as bad, where objects and characters fuse into each other. I honestly think children would be a bit disturbed by the illustrations. The robot also changes and never looks even remotely similar to its last incarnation.”
Samuel – “Wonderful children’s book written by a collaboration between the author, and an AI Technology.” That was well over two years ago, and my, how times have changed.
AI has improved significantly (understatement of the century?) and now it’s possible to create short fiction and illustrations that even the most diehard AI skeptics would admit are pretty darn good.
Is This for You?
If you yearn to earn by publishing short story fiction, using AI to help you create stories can be your ticket to publishing multiple books in a relatively short amount of time.
With tools like ChatGPT, Claude, and Sudowrite, you can generate, edit, and refine short stories in minutes. Pair that with Amazon Kindle Direct Publishing (KDP), and you’ve got yourself an automated publishing business.
But here’s the real question: How do you make money from it?
• In this guide, I’ll show you step-by-step how to:
• Use AI to write high-quality short stories fast
• Pick genres that actually sell
• Publish & optimize for maximum sales
• Drive traffic & reviews to your book
• Scale this into a legit passive income stream
Let’s get started.
Step 1: Choose a Profitable Genre
Not all books sell the same. If you want to make money, focus on genres that already have an audience. Best Genres for Short AI-Generated Stories
• Romance – Always a bestseller (bonus: short romance books do really well).
• Amazon Best Sellers – Check what’s trending in Kindle short reads.
• TikTok (#BookTok) – See what books are blowing up.
• Reddit & Writing Forums – Find niche trends before they go mainstream.
Once you pick your genre, it’s time to write.
Step 2: Use AI to Write Your Short Stories Best AI Tools for Story Writing
• ChatGPT (for brainstorming & drafting)
• Sudowrite (for refining and enhancing prose)
• Claude AI (for better long-form coherence)
How to Generate a Story With AI (Step-by-Step)
1. Get a High-Quality Story Idea
Prompt AI with something like:
"Give me 5 original short story ideas for a [GENRE] book that could be a best-seller on Amazon."
Pick the best one.
2. Flesh Out the Outline
Use this AI prompt:
"Expand this idea into a 5-chapter outline with a beginning, middle, and twist ending."
3. Write the First Draft
Now, feed AI this prompt:
"Write a 3,000-word short story based on this outline. Use engaging, descriptive language and strong character development."
Boom. You have a full draft.
4. Edit & Make It Unique
• Run it through Grammarly to clean up mistakes.
• Use Sudowrite or Claude to refine sentences.
• Add personal touches make sure it doesn’t sound robotic.
Step 3: Format & Publish on Amazon KDP
Amazon Kindle Direct Publishing (KDP) lets you publish books for free and sell them on Amazon.
How to Format Your Story
• Use Google Docs or Scrivener to format properly.
• Save it as a PDF or EPUB for Kindle.
• Use Canva to design a killer book cover (or hire a designer).
How to Upload to KDP
• Go to kdp.amazon.com and sign up.
• Click “Create a New Kindle eBook.”
• Enter your title, description, and keywords (SEO matters).
• Upload your formatted story and book cover.
• Set your price ($2.99–$4.99 is ideal for short reads).
• Hit publish and let Amazon do its magic.
Step 4: Drive Traffic to Your Book (Marketing 101)
1. Optimize for Amazon SEO
• Use keywords in your book title & description (example: “A Chilling Short Horror Story”).
• Pick relevant categories (e.g., Horror > Short Stories).
• Write a compelling book description hook the reader in.
2. Leverage Social Media & Content Marketing
• Post excerpts on TikTok, Twitter, & Instagram (#BookTok is HUGE).
• Start a Medium or Substack blog and link to your book.
• Run Facebook & Pinterest ads (cheap clicks).
3. Get Reviews Fast
• Offer free review copies to book bloggers & ARC readers.
• Run a Kindle Free Promo for 24 hours to boost downloads & reviews.
• Ask buyers to leave honest reviews (Amazon favors books with more reviews).
Step 5: Scale & Automate for Passive Income
Once you have one book selling, repeat the process and scale up.
• Batch-create books Use AI to generate multiple stories.
• Launch a series Readers love book series (more sales per customer).
• Consider audiobooks Use AI voice narration for extra revenue.
The more books you publish, the more passive income you generate.
Final Thoughts: AI Can Make You a Published Author (If You Do It Right)
Selling short stories on Amazon isn’t a get-richquick scheme. But if you combine AI with smart marketing, you can publish books fast and make real money.
• Pick a genre that sells.
• Use AI to write fast, but edit like a human.
• Leverage Amazon SEO & social media to drive traffic.
• Get reviews ASAP to boost rankings.
• Keep publishing more books = more income.
Now, go write your first AI-powered book and start selling.
Avoiding Facebook Jail: 7 Common Reasons Marketers Get Blocked & How to Stay Safe (No Orange Jumpsuits Required)
As a social media marketer, the last thing you want to hear is, "You're temporarily blocked." But, unfortunately, it happens to the best of us. Facebook’s rules can be tricky, and even experienced marketers can end up in Facebook jail. And no, it's not the kind with actual bars though it might feel like it when you're stuck with a restricted account.
So, if you’re wondering why you got sent to the clink, and more importantly, how to bust out, here’s everything you need to know.
Why Facebook Jail Happens (It’s Not As Scary as It Sounds)
Okay, so Facebook jail isn’t actually that scary. When your account gets blocked or restricted, it just means Facebook is limiting your actions. You might not be able to comment, post, or even log in for a while.
But don’t worry these restrictions are usually temporary. Just don’t go sending any “Free me from Facebook Jail” petitions… yet.
Here are the main reasons why your account might get restricted:
1.
Acting Too Much Like a Bot
Facebook is like the hall monitor of the internet. It’s watching for suspicious activity like liking or commenting on too many posts too quickly. If you’re moving at lightning speed, you might look like a bot to them. Here’s what can get you in trouble:
• Liking, following, or commenting at a speed that would make The Flash jealous
• Using third-party tools to speed up actions (or just make you look more robotic)
2. Engaging in Spammy Behavior
Posting misleading links or buying fake likes might work in the short term, but Facebook doesn’t like being tricked. You could quickly find yourself banned. Here’s what you can’t do:
• Paying for engagement (like buying likes or comments)
• Selling or buying accounts, pages, or groups (because that’s just shady)
3. Spreading False Information
Spreading fake news isn’t just for conspiracy theorists. If you post or share fake information especially about sensitive topics like health or politics Facebook will step in.
Even if it’s not intentional, make sure what you’re sharing is accurate, or else you might find yourself in the Facebook doghouse.
4. Stealing Content
Just because you found a meme that made you giggle doesn’t mean you can repost it. If you use someone else’s content without permission, Facebook will notice. Always either create your own content or get permission before sharing someone else’s no one likes a content thief.
5. Using Hate Speech or Violence
Facebook is a zero-tolerance zone for hate speech or threats of violence. If you’re attacking people based on their gender, race, religion, or anything else that’s protected, say goodbye to your account.
6. Exploiting People or Sharing Inappropriate Content
Facebook is serious about its policies on explicit content and exploitation. This includes things like human trafficking or sharing non-consensual content. If you're even remotely tempted to post something that could appear sketchy, don’t Facebook’s already one step ahead.
7. Selling Restricted Items
If you’re using Facebook to sell things, make sure you read the fine print! Some things just can’t be sold on the platform:
• Firearms (Facebook’s not a gun shop)
• Tobacco products (they’d rather you not smoke and scroll)
• Illegal drugs (Facebook’s a lot of things, but a drug dealer is not one of them)
• Certain medical products (unless you're a licensed professional, in which case, go you!)
How to Get Out of Facebook Jail
If you find yourself stuck behind bars (well, a virtual cage), here’s what you can do:
1. Wait It Out & Change Your Behavior
If it’s your first time getting restricted or if it’s a minor issue, your best bet is to wait. Use this time to review Facebook’s rules (yep, they are important) and make sure you’re following them. Remember, Facebook jail isn’t permanent unless you keep breaking the rules so, don’t be that person.
2. Appeal the Suspension
If you think the suspension was a mistake, you can appeal it. Head to your Facebook support inbox, select the violation, and request a review. If it’s a permanent ban, you have 180 days to appeal, but if you’re still breathing, don’t give up just yet!
3. Report a Hacked Account
If your account was compromised and used for spammy actions, report it as hacked. Facebook’s got a portal to help you recover your account. Make sure to lock things down afterward just in case someone tries to break back in.
Bottom Line
Facebook jail can be a drag, but with a little understanding of the platform’s rules, you can avoid it. Keep your account in good standing by following Facebook’s guidelines, steering clear of spammy behavior, and always sharing original content. And if you do find yourself in the slammer? Don’t panic most restrictions are temporary, and you can appeal if needed.
So, to keep your Facebook marketing smooth and interruptionfree, just follow the rules. It’s really that easy. And remember, happy posting just make sure you're not breaking any rules along the way.
EXPERT INTERVIEW WITH JOHN CASHMAN
( FlashBack to January 2016)
ON HOW TO DO DIGITAL MARKETING RIGHT
If you're a savvy small business owner, you understand how critical it is to have a website for your business.
We are in the Information Age, after all.
Of course, once you've launched the site, there's the problem of making sure it shows up in search and letting people know it's there.
For insight on the importance of quality SEO and best practices for social media marketing, we turned to John Cashman, founder and CEO of Digital Firefly Marketing, which offers SEO, social media, PPC and various other web services.
Before starting Digital Firefly 2011, Cashman was the chief operating officer at JAGTAG, a QR code company, and product manager at CMWare, which specialized in mobile streaming.
He has a B.S. in biochemistry from California State University and is also a champion rower.
Did You Know: ?
You blink up to 20 times a minute? Well this is quite awesome…you only blink 7 times a minute when you’re using a computer! Must be all that concentration. ?
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• Know how to quickly and cost effectively create the type of digital product you want
How to create a potential hot-selling eBook
• Know how to alter things like price, cover image and more in order to optimize your sales
• Understand how to drive more traffic to your landing page using SEO, PPC, e-mail marketing and social media
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• Know how to build an army of affiliate marketers who can drastically increase your sales and profits
• • ...and much, much more!
This is the ultimate guide to How to Launch a Digital Product Business! You'll discover all the steps, tools and resources to help you become a successful digital marketer! Get your copy today!
Now you can create full image variations inspired by your original ad creative with text overlay capabilities, generating improved backgrounds around product images and expanding images to better fit multiple surfaces. In addition, you will r brands to choose from. Lastly, image expansion allows you to seamlessly adjust creative assets to fit different aspect ratios across multiple surfaces. These tools are now available on Reels and Feed across both Instagram and seamlessly with text overlays on your ads.
https://www.facebook.com/business/news/Introducing Features
Today we have the pleasure of speaking with Lisa Somers, the CEO at Marketplace SuperHeroes. Lisa leads the charge of this innovative platform that empowers entrepreneurs globally to build and scale their businesses through Amazon. I'm excited for this because Lisa will shed light on what Marketplace SuperHeroes is, why it's a game changer for anyone looking to enter the ecommerce space and how their support makes the Amazon platform accessible and less daunting for new sellers. So Lisa, welcome.
Lisa Somers:
Thank you so much. Really delighted to be here and chat all about all things' internet marketing and Amazon.
Editor:
Well, we are really pleased to have you, so thank you. Could you start maybe by telling us a little bit about your background and what your role is at marketplace SuperHeroes?
Lisa Somers:
Absolutely. So I am CEO of Marketplace SuperHeroes, and the company was founded in, I believe, 2014 by my brother actually. So that's a whole topic we can possibly get into about working with your siblings.
But it was founded then, and I came along a little bit later because I was actually studying to be a psychologist and I thought I was going to have a very corporate career as a clinical psychologist or something along those lines.
And I was studying, and actually I found that a lot of what I had hoped psychology would be and that career would be, it wasn't really, it was very, you have to exist within the system and you have to do things a certain way.
And I was never very good at that. Even in school I was always the annoying kid with her hand up for every question or just blurting out the answer. So I wasn't existing very well within those systems. And at the time, my brother, Stephen, had started this little course, as we used to call it back then because he was an Amazon seller himself, and he identified that there wasn't really anyone providing good education in that space back then.
Certainly not for people outside of the US and he was obviously based in Ireland where we're from. So he started a course with his then business partner at the time.
And then I came along a little bit later as a customer support representative, would you believe? Because I wanted to see what was going on over there. Was it going to be something that could give me a bit of pocket money while I was a broke student studying as a psychologist. And then after that, it was a case of I was looking around the business and I was spotting lots of opportunities for reducing the chaos, I would say. And anybody who's in an early stage course coaching business probably knows what that chaos is like. You're just launching things whenever you feel like it the day before. No one on your team really knows what they're doing.
You don't even really have a big team. And there was lots of things that were just not really working that well. And so I sort of took it upon myself to try and fix some of these glaring issues. And that was how I began my, I was going to say my ascent, which sounds like I became royalty or something. It wasn't quite that fancy, but that was sort of how I began moving up through the company until eventually now I run the business.
Editor:
So the company was launched, as you say in 2014, is that right? And then when did you come on board? How quickly after it was created did you start?
Lisa Somers:
It was about 2016. It really only got going in 2015, I would say. There was a small number of clients we had and it wasn't very big. I remember my brother was actually, he would be cold calling people on the phone, "Hey, do you want to learn how to sell on Amazon? We've got a course." We didn't have all of the funnels and all of the say joint ventures and things like that that we have now. So it was very bootstrapped and very basic at the time because we were learning. So I came along at the start and I began reading Russell Brunson's books, the DotCom Secrets, Expert Secrets, all the OGs, we'll know those.
And I was also reading a lot of MJ DeMarco books, so all about Millionaire Fastlane and trying to understand, "Oh, I don't have to have a nine to five, I don't have to have a traditional job. We can build something that is very different and allows us to create freedom in our lives." I travel around the world with my partner now, and the only reason I can do that is because I don't have to ask for time off because I work for myself. So I think it was a case of just getting stuck into learning about marketing obviously.
And then also for me, because I knew I was someone who could organize things and make sure the team were all pulling in the right direction and building a team in the first place, then I got really into leadership and operations and all of those topics. And so I went on a deep dive of studying all of those things in order to help us grow the business and that's been the journey we've been on ever since.
Editor:
So here we are now 11 years since the company was founded, maybe 10 years since it started to find its feet and become what it's become today. Maybe you could just tell us a little bit about that journey and how the last 10 years has kind of panned out both for you and also for the company itself.
Lisa Somers:
I mean, I'll take the company first. That's almost easier to do. I think, like I said in the beginning, and anybody who has an idea for a course, you're just trying to get clients in. You'll do that in a scrappy way. In the beginning that's the best way, I would argue. I always say... People ask me, "If I want to do this, how do I do it?" I'm like, "Just find three to five people that'll pay you a couple of thousand dollars and you can deliver it on Zoom." Don't go and build out a whole big funnel and a whole course because people might get halfway through and go, "This isn't helping me, it's not what I want to learn and all of that."
So we were scrappy in the beginning and then we had a couple of lucky breaks, I would say. Obviously, they weren't just luck, we put in a lot of work to get them, but we did get lucky in some ways where we found quite a large YouTube channel that talked all about Amazon. And so we actually partnered with them where they would make content about us. They would promote us to their audience. And so that was one of the first big breaks of, we were getting lots of people coming into the program because we had leveraged someone else's audience.
And that was a huge takeaway for us then, and something we continue to do to this day because it is quite difficult to build an audience, as I'm sure lots of listeners here will know.
But when you can access other people's audiences, it makes it a lot simpler. So we would run webinars to their list and they would get on with us and endorse us and all of that. And then that really started the snowball of people coming into the course, which at the time was a 997 of course great pricing and just DIY program.
And then after that we went and built out a coaching offer, a five or 6K coaching offer, and now we have low tickets and all of the above.
But that was kind of one of the biggest things that happened for us at the time, was just discovering that accessing other audiences was a much faster way to grow, getting on podcasts, doing all of the things that we still do now. And then we really, from there, the journey of the company has been discovering what we're really good at and what we're not good at, and outsourcing what we're not good at to people who are.
MWM Q & A
Want to make your offers impossible to resist? The Contrast Effect can be the secret to greatly increasing your conversion rate.
Leveraging the Contrast Effect to Make Your Offers Irresistible
Ever wonder why a $50 product looks like a steal next to a $500 one? That’s the Contrast Effect in action, and if you’re not using it in your marketing, you’re leaving money on the table.
The Contrast Effect is a psychological trick that makes something seem more appealing simply by comparing it to something else. It’s the reason a $5 coffee at Starbucks doesn’t feel like highway robbery because you’re subconsciously comparing it to that $7 Frappuccino on the menu.
Ready to make your offers irresistible? Let’s break it down.
What Is the Contrast Effect?
In simple terms, the Contrast Effect is how your brain evaluates things based on comparisons rather than their actual value.
When you see a $3,000 watch next to a $15,000 Rolex, the $3,000 one suddenly feels inexpensive.
If an online course originally priced at $997 is “on sale” for $97, it looks like a steal even if you never planned to spend $97 in the first place.
As an online marketer, you can use this psychological bias to skyrocket conversions, make your offers more desirable, and increase your average order value.
Let’s talk real-life examples.
1: Apple’s MacBook Pricing Strategy
Ever notice how Apple always launches multiple versions of its products? It’s no accident it’s a masterclass in price anchoring and contrast psychology.
How Apple Uses the Contrast Effect:
• MacBook Air (Base Model) – Starts at $999.
• MacBook Pro (Mid-Tier) – Starts at $1,299.
• MacBook Pro (Fully Loaded) – Starts at $2,499.
What’s happening here?
Most buyers aren’t tech nerds, so they gravitate toward the middle option—because it “feels” like the best value. The super-expensive version exists mostly to make the mid-tier model seem like a reasonable choice.
How You Can Apply This:
• Offer a basic version of your product (cheap but limited).
• Have a mid-tier offer (your main moneymaker).
• Throw in an expensive, high-end version (to make the mid-tier look like a bargain).
Apple makes billions using this trick. You can too.
2. Netflix Subscription Plans
Netflix doesn’t just let you subscribe they make you compare first.
Netflix’s Pricing Model (U.S.):
• Basic Plan – $6.99/month (with ads).
• Standard Plan – $15.49/month (HD, no ads).
• Premium Plan – $22.99/month (Ultra HD, multiple screens).
Why It Works:
No one wants ads, so the Basic Plan feels like a rip-off. But compared to Premium, the Standard Plan seems like the best value.
How You Can Use This:
• Offer a cheap but annoying version of your product (limited features, restrictions).
• Present a mid-tier plan that removes those annoyances (making it the obvious choice).
• Have a premium version to justify the mid-tier price.
This is why most people land on Netflix’s Standard Plan it’s engineered to be the "right" choice.
How to Use the Contrast Effect in Your Online Marketing
Now that you get how it works, let’s talk about how to apply it.
1. Price Your Offers Strategically
• Have a high anchor price before revealing your “discounted” price.
• If you’re selling multiple products, put the most expensive option first.
• Add a premium “VIP” version to make your mid-tier offer seem reasonable.
2. Use It in Your Sales Pages & Ads
• Show a bad alternative before revealing your actual offer (e.g., “You could spend $5,000 on a marketing agency, OR you could get my course for $497”).
• Use “Before vs. After” comparisons highlight the painful before state to make your offer seem even better.
3. Upsell & Bundle Smartly
• Offer a basic version that lacks key features → contrast it with a fully loaded premium version.
• Bundle products together and show the “separate price” vs. the discounted bundle price.
Final Thoughts: Start Using Contrast to Boost Sales
The Contrast Effect isn’t fancy marketing theory it’s real psychology that works.
By controlling the comparisons your customers see, you can make your offers irresistible, increase conversions, and charge higher prices without pushback.
So next time you’re selling something, ask yourself: What am I comparing this to?
How can I make my offer look like a steal?
Apply this today, and watch your sales numbers go up.
In high school, if "everyone is doing it," you feel the pressure to join in. One year, it was the latest sneakers if you didn’t have them, you were out of the loop. Then it was the new iPhone. No one even cared if the old one worked fine; it was all about being part of the crowd. When "everyone is doing it," you can’t help but follow.
Funny enough, people never really outgrow the "everyone is doing it" mentality of caving to social proof.
A group of researchers decided to put this to the test by asking 40 referees to evaluate a Liverpool vs. Leicester City football match. Half the refs watched the game with crowd noise, and half watched it without.
The results?
Mind-blowing. The referees who heard the home crowd cheering awarded 15% fewer fouls against the home team. Yep, you read that right those refs let the crowd affect their judgment.
So, what does this have to do with marketing? Social proof this sneaky psychological principle plays out everywhere. It's the reason you’re more likely to buy a product if you think else is buying it, too. It’s not just crowd noise; it’s the crowd effect. Here’s how brands have gotten wise to this:
1. McDonald's McFlurry: When McDonald's slapped a “most popular” label on their McFlurry, sales skyrocketed by 55%. Do you think people suddenly realized they loved ice cream more than they did before? No. They just didn’t want to be left out of the cool crowd. Label anything “popular” and watch it sell like hotcakes.
2. Amazon’s Best Seller Tag: You’ve probably fallen for this one. When a product is labeled a “Best Seller” on Amazon, the first thing you think is, “Well, if everyone else is buying it, I should too.” It's all about the social proof that others are making the choice for you. If it's good enough for them, it must be good enough for you.
3. The “Crowd Effect” at the Movies: Movie theaters know this trick well. You’ve seen it those signs that say “X sold out” or “X is playing in two theaters.” Suddenly, you’re scrambling for a ticket, even if you didn’t care about the movie five minutes ago. The idea that everyone else wants to see the movie forces you into the same decision.
Bottom Line: The next time you find yourself giving in to the "everyone else is doing it" urge, remember you’re being influenced by social proof, and so are your customers.
In marketing, you can use this to your advantage. Show that your product is popular and watch your sales climb just like McDonald's did with the McFlurry.
Because in the end, we all just want to belong to the crowd.
Turning "Everyone is Doing It" Into Your Secret Sales Strategy
Life throws curveballs. Some people crumble under pressure, while others rise stronger than ever. The difference? Resilience.
Resilience isn’t just about “toughing it out.” It’s about adapting, learning, and growing through adversity. The good news? You can train resilience like a muscle.
This 4-Week Self-Resilience Challenge is designed to help you develop perseverance, mental toughness, and unshakable confidence. Each day, you’ll complete a task or reflection that builds your inner strength.
Are you ready to level up? Let’s go.
Week 1: Building a Resilient
Mindset
This week is all about mental toughness learning to control thoughts, manage stress, and shift perspectives.
Day 1: Set Your Resilience Goal
Define what resilience means to you and what challenges you want to handle better. Clarity gives direction, and setting a goal makes it easier to track your progress.
Day 2: Reframe a Negative Thought
Take a common self-doubt or fear and flip it into a positive perspective. Reframing challenges your automatic negative thinking and builds optimism.
Day 3: 5-Minute Cold Shower
Discomfort builds toughness. Try a cold shower even for 5 seconds and push through. This strengthens mental grit by proving you can endure discomfort.
Day 4: Power of “Yet”
Replace self-limiting thoughts like “I can’t do this” with “I can’t do this...yet.” Adding ‘yet’ creates a growth mindset, reminding you that abilities develop over time.
Day 5: Silence Challenge
No music, no podcasts, no distractions for 1 hour. Sit with your thoughts. This forces you to be present, process emotions, and build internal resilience.
Day 6: Gratitude Reset (The Tough Version)
List five painful or difficult experiences that, in hindsight, have helped you grow. Acknowledging past hardships as valuable lessons strengthens emotional resilience.
Day 7: Digital Detox for 24 Hours
Disconnect from social media and experience real-life presence. Detaching from constant external input teaches you to be comfortable with yourself.
The 4-Week
Challenge: Building Mental Toughness & Inner Strength
Week 2: Strengthening Emotional Resilience
This week, we focus on handling emotions under pressure.
Day 8: Breathwork for Stress
Try the 4-7-8 breathing technique: Inhale for 4 seconds, hold for 7, exhale for 8. Regulating your breath helps manage stress and keeps you calm under pressure.
Day 9: The “Worst-Case” Exercise
Write down your biggest fear. What’s the worst that could happen? Then, plan for it. Facing fears logically makes them feel more manageable.
Day 10: Speak Kindly to Yourself
No self-criticism for an entire day. Speak to yourself like you would a friend. Self-compassion helps you bounce back faster from setbacks.
Day 11: 5-Minute Journal Dump
Write down every thought in your head, no filter. Then, let it go. This helps you clear mental clutter and process overwhelming emotions.
Day 12: Do One Hard Thing on Purpose
Pick something uncomfortable and do it (wake up early, exercise, start a tough conversation). Choosing discomfort on your terms builds confidence in handling the unexpected.
Day 13: Identify Your Emotional Triggers
List 3 things that trigger stress, anger, or fear and one way to handle each. Awareness of triggers helps you control reactions instead of being controlled by them.
Day 14: Forgive Someone (Even Yourself)
Let go of one resentment. Forgiveness isn’t for them it’s for your own peace of mind.
Week 3: Developing Mental Grit
Time to push your limits and build perseverance.
Day 15: Embrace Failure
Write down 3 past failures—and what you learned from them. Shifting failure from something to fear into something to learn from makes you mentally stronger.
Day 16: Set a Micro-Goal & Hit It
Choose one tiny goal (drink 2L of water, walk 5K steps) and achieve it today. Proving you can follow through, even on small goals, strengthens discipline.
Day 17: Train Your Inner Voice
Notice every negative thought today and reframe it instantly. Controlling your thoughts builds emotional resilience and mental toughness.
Day 18: 60-Second Ice Hold
Hold an ice cube in your hand for a minute. Teaches you to manage discomfort without panic, just like handling stress in real life.
Day 19: Delay Gratification
Skip an indulgence (junk food, Netflix, etc.) and build discipline. Resilient people can resist short-term pleasure for long-term success.
Day 20: Body-Mind Connection
Do 10 push-ups or a 5-minute plank train your mind to keep going when your body wants to quit. Teaches you that the mind gives up before the body does.
Day 21: Practice Unshakable Patience
When something irritates you, pause and breathe instead of reacting. Emotional control is key to resilience.
Week 4: Cultivating Unbreakable Self-Belief
The final week is about confidence, clarity, and moving forward.
Day 22: Write Your Resilience Story
Describe a tough moment you overcame proof that you can handle challenges. Your own past victories remind you of your strength.
Day 23: Identify Your Core Values
List 3 non-negotiable principles that guide your life. Knowing what you stand for makes you stronger in tough times.
Day 24: Set a Bold 30-Day Challenge
Pick one hard goal to achieve in the next 30 days. Big challenges force you to grow.
Day 25: Face a Small Fear
Do one thing that makes you slightly uncomfortable today. Every small fear conquered makes the next one easier.
Day 26: Repeat a Power Mantra
Choose a mantra like “I can handle anything” and repeat it all day. Repetition rewires your brain for confidence.
Day 27: Stand Taller & Move With Confidence
For one day, walk, talk, and act like the strongest version of yourself. Body language affects mindset act confident, feel confident.
Day 28: Reflect & Plan Your Next Steps
How do you feel after 4 weeks? What new habits will you keep? Reflection solidifies growth and prepares you for future challenges.
Final Thoughts: You Are More Resilient Than You Think
Congratulations! You’ve trained your mind, emotions, and discipline over the last 4 weeks.
Resilience isn’t a one-time challenge it’s a lifelong skill. Keep building, keep pushing, and remember: You are stronger than you realize.
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MWM wants You to Know
How to Monetize Your Writing with Substack
(No Experience Needed)
If you love writing but don’t want to deal with publishers, editors, or the painful waiting game of traditional publishing, Substack is your golden ticket. This platform allows you to write what you want, build a loyal audience, and get paid directly without any prior experience.
You don’t need a huge social media following or a journalism degree. You just need a niche, consistency, and smart monetization strategies. Here’s how to turn your words into a steady income stream with Substack subscriptions while enjoying complete creative freedom.
Step
1: Pick Your Niche & Define Your Voice
Before you start writing, get clear on what you’re offering. People don’t subscribe to random blogs they subscribe to voices and perspectives they trust.
Your niche doesn’t have to be hyper-specific, but it should be something you love writing about and that people actively seek out. It could be:
• Personal essays on life, productivity, or relationships
• In-depth industry insights (tech, finance, marketing, wellness)
• News commentary with a unique perspective
• Fiction, serialized stories, or poetry
• Behind-the-scenes content on a skill or profession
Your voice matters just as much as your topic. Readers don’t just subscribe for what you say but for how you say it. Whether you’re witty, brutally honest, or deeply reflective, lean into your natural style that’s what makes people connect with your writing.
Step
2: Start Writing & Build a Free Audience First
Many new writers make the mistake of paywalling content too early. Instead, focus on growing a free subscriber base first.
Your first 10-20 posts should be completely free, giving potential subscribers a taste of your work. Post consistently whether that’s once a week or twice a month so readers know what to expect.
Promotion is key at this stage. Share your Substack on Twitter, Facebook, LinkedIn, or anywhere people who might enjoy your writing hang out. Engage with other writers, comment on their posts, and subtly plug your newsletter where relevant.
When someone subscribes, Substack automatically emails them your posts, keeping them engaged without needing complicated tech setups.
Step 3: Introduce Paid Subscriptions (The Smart Way)
Once you have a loyal free audience, it’s time to monetize. But instead of slapping a paywall on everything, use a hybrid model— some free content, some exclusive paid content. Your paid subscription should offer something worth paying for:
• Deep-dive posts or exclusive insights
• Bonus stories, behind-the-scenes content, or personal Q&As
• Early access to content or subscriber-only discussions
• A private community, like a Discord server or email chat Start with a low price point ($5-$10 per month) to encourage signups. You can always increase your price later as your audience grows.
Step 4: Convert Free Readers into Paying Subscribers
Your free readers already like your writing. Now, make them see the value of going paid.
• Use “soft paywalls” Give a free preview of a premium post, then prompt readers to subscribe for full access.
• Offer discounts or trials A limited-time discount for early supporters can push hesitant readers to sign up.
• Engage directly with your audience—Ask what they’d like to see in the paid tier and deliver exactly that.
Most people won’t subscribe immediately, and that’s okay. Keep providing valuable content, and over time, your loyal readers will become your paying customers.
Step
5: Scale Your Income & Create a Sustainable Writing Business
Once you have consistent subscribers, your income becomes predictable. The beauty of Substack is that it’s a recurring revenue model meaning every month, you’re earning as long as people stay subscribed.
You can scale this by:
• Adding more exclusive content—Webinars, podcasts, live Q&As, or extra writing pieces.
• Increasing pricing for new subscribers Early adopters stay at the lower rate, but new sign-ups pay more.
• Expanding your reach Collaborate with other Substack writers, guest post, or use Twitter and LinkedIn to gain visibility.
The best part? You own your audience unlike social media, where algorithms control who sees your content. Your subscribers are on your email list, meaning you have direct access to your readers without a middleman.
Final Thoughts: Your Writing Can Be Your Business
Monetizing your writing with Substack isn’t about overnight success it’s about building a loyal reader base and delivering consistent value. Start free, grow your audience, introduce paid subscriptions, and scale gradually.
Snapchat Simplifies Its Ad Campaign Set-up Process
Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives.
How to Help B2B Buyers Use AI to Make Better Decisions (And Still Win Sales)
AI is here, and B2B buyers are using it big time. 89% are already tapping into AI during their buying process, and more are planning to follow suit. So, what’s a savvy marketer to do? Instead of fearing AI’s potential to steer buyers away, why not help them navigate it?
Here’s the move: create a prompt guide for buyers to use when evaluating your solutions. This guide won’t just be a list of questions, but a tool that helps buyers understand what answers they should be looking for and why it matters for their business.
Sure, it’s bold. But offering guidance on how to ask the right questions and evaluate AI-generated responses builds your authority and trust.
Positive outcomes? You’ll show buyers you understand their needs, boost your brand credibility, and make the buying process smoother. And as an added bonus, this guide increases the chances that your content will appear in AI search results giving you a leg up in the digital marketplace.
So, help buyers master AI, and use it to your advantage. Either you get on board, or risk being left out of the conversation.
Without message to market match ensuring your message resonates with where your audience is in their buying journey these clever tricks won’t do much to move the needle on your sales. In fact, they could end up falling flat if your message isn't hitting t he mark from the start.
What is Message to Market Match?
Are You Selling Too Soon?
How Message to Market Match Drives Conversions
It’s one of the most powerful concepts in modern marketing, and in simple terms, this means tailoring your marketing messages to fit the specific stage your potential customers are in on their journey. After all, there's no point using urgency tactics, countdown timers, or testimonials in your messaging if the person you're speaking to isn't even interested in what you're offering yet.
When you align your marketing message with where the customer is in the sales funnel, you can improve your results and increase the likelihood of converting a prospect into a paying customer.
Let's dive into how you can implement this approach, from piquing interest to driving urgency and why segmenting your list is a game-changer.
The Marketing Funnel Breakdown: Where Is Your Prospect?
First, let’s quickly review the typical stages of a marketing funnel:
1. Awareness
At this stage, prospects are just becoming aware of your brand or product. They may have heard of you but aren't fully engaged yet. This is where interest and curiosity begin to form.
2. Interest
Now that they know who you are, they start to look into what you offer. This is a critical stage for educating your audience and building trust.
3. Decision
The prospect is actively evaluating your solution. They may be comparing it to other options. This is where urgency and scarcity come into play.
4. Action
The prospect is ready to buy. They’ve made their decision and are ready to pull the trigger. Understanding these stages helps you decide what kind of message will resonate most at any given time. Sending the wrong message at the wrong stage can hurt your chances of a sale.
Why Message to Market Match is So Important
Imagine you’re trying to sell an expensive course or product, and you’re sending out an email blast to your entire list, pushing an offer with a countdown timer and phrases like "last chance" or "hurry before it's gone."
You’re trying to create a sense of urgency, but if the recipient has never shown any interest in your offering or hasn't even opened your emails before, this approach is likely to fall flat.
This is where message to market match comes in. You need to think about where your prospect is in their journey. For example, a prospect who is in the awareness stage of your funnel shouldn’t be bombarded with urgency tactics. Instead, they need to be educated and entertained, not pressured into making a decision.
Nurturing Leads with Educational Content
FLASHBACK STORY
In the early stages of the funnel, your focus should be on educating your prospects and piquing their interest. At this point, your emails shouldn’t be sales-heavy or pushy. Instead, you should send content that informs, entertains, and builds trust.
For example, if you're launching a new product, send a series of educational emails that explain the benefits of your product, share case studies, or provide tips related to the problem your product solves. These emails should never feel salesy they should provide value first and foremost.
The key here is that you're pre-framing and pre-warming your audience for a potential offer down the road. By sending several of these non-salesy emails, you lay the groundwork for when the time comes to introduce your offer. And when you do send an offer, it won’t feel out of the blue it will feel like a natural next step in their journey.
Segmenting Your List: A Key Strategy for Success
One of the most powerful aspects of modern marketing is segmentation. It’s no longer effective to treat everyone on your list the same. Instead, you need to segment your list based on how engaged your subscribers are. This is where message to market match really shines.
Once you’ve sent out those educational emails to your full list, you’ll start to see who is actively engaging with your content those who click on links and view your offers. These are your hot leads, the ones who are most likely to convert.
At this point, you should segment your list into two groups:
1. Engaged Subscribers
These are the people who have clicked through on your educational emails and shown interest in your offer.
2. Unengaged Subscribers
These are the people who haven’t clicked or interacted with your emails at all.
Now, here’s where the magic happens: You should only send urgency-driven, countdown, and scarcity emails to your engaged subscribers the ones who’ve clicked through and shown interest in your offer. Why? Because these are the people who are actively considering your product and need a nudge to take action.
Meanwhile, your unengaged subscribers should continue to receive content designed to inform and entertain nothing "salesy" yet. You want to keep them interested without pushing them into a decision before they’re ready.
By segmenting your list in this way, you ensure that you’re not alienating potential customers with aggressive sales tactics. Instead, you’re speaking to them at the right stage in their journey.
Let’s Look at 2 Examples of Message to Market Match with Segmenting:
1. E-Commerce Store Launching a New Product
Scenario: An online store selling skincare products is launching a new serum. Instead of sending a sales-heavy email about the new product to their entire list, they first send out a series of educational emails to build awareness. These emails explain the benefits of the ingredients in the serum, provide skincare tips, and share customer testimonials about the brand's products in general.
Segmentation Strategy:
• Full List: The first round of emails goes to everyone on the email list, focusing on educating and engaging the audience.
• Engaged Subscribers: Those who click on links or show interest in the serum are then segmented into a group for follow-up emails that focus on the upcoming launch with urgency, such as a limited-time discount or a bonus gift with the purchase.
• Unengaged Subscribers: Those who didn’t click on any links continue to receive educational content without any direct sales messages.
Result: By focusing urgency and scarcity tactics on those who’ve shown interest (clicked through), the store is able to increase conversions and ensure that it’s not alienating people who aren’t yet ready to purchase.
2. Online Course Provider Offering a New Webinar
Scenario: A company offering online business courses has a new free webinar coming up, aimed at helping people increase their sales strategies. Instead of sending an email blast to the entire email list with a countdown to the webinar and a "sign up now" urgency, they start by sending a series of emails that provide valuable content like tips on improving sales, free templates, and a sneak peek into the topics of the webinar.
Segmentation Strategy:
• Full List: Initial educational emails go to everyone on the email list, with a focus on providing value without pushing the webinar just yet.
• Engaged Subscribers: Those who click on the content or show interest in learning more are segmented into a group that gets follow-up emails with urgency messaging like "Limited spots left for the webinar" or "Last chance to register today."
• Unengaged Subscribers: Subscribers who haven’t clicked or interacted with the emails don’t receive the urgency messaging. Instead, they get more value-focused emails that lead up to the webinar.
Result: This targeted approach helps the company avoid annoying those who aren’t ready to commit while focusing urgency on people who are already interested, ultimately driving higher webinar sign-up rates.
Reaction-Based Marketing: A More Effective Approach
This strategy of sending urgency emails only to those who’ve already shown interest is part of a broader approach called reaction-based marketing. Rather than bombarding your entire list with the same message, you’re reacting to how your audience engages with your content.
With reaction-based marketing, you send tailored messages based on what your subscribers have already done. For example, if someone has clicked on a link in your email but didn’t make a purchase, you might send them a reminder email with a special offer or bonus to sweeten the deal.
This targeted approach helps you avoid wasting time and effort on people who aren’t yet ready to convert, while focusing your attention on those who are already warmed up and closer to making a purchase.
Bottom Line: The Power of Message to Market Match
The idea behind message to market match is simple: Tailor your marketing to meet your prospects exactly where they are in their buying journey. This requires understanding the different stages of your funnel, segmenting your list, and reacting to engagement to send the right message at the right time.
ATTENTION: Want to start your own high-ticket bus iness?
"Discover The Steps Of How To Start Your Very Own Recurring Membership Site And Get Paid MonthAfter Month"
In This Course, You'll Find Out How To Get Started With Your Own Membership Site, How To Structure it, What Type of Content To Provide, Pricing And Much more
Why Should You Create a Membership Site?
Essentially, a membership site is a site that users pay to subscribe to. This normally works by first enticing the reader with some free content and showing them the kind of entertainment/information/value that you’re capable of providing.
Once they’re hooked, you then make sure they know that they need to subscribe in order to gain access to your very best content and to get frequently updated. So what’s so different about this? Well for starters, it means that you can much more easily convert visitors to paying customers seeing as they’re not having to put down a large amount of money and seeing as they know what they’re getting right away. This means the money is recurring and much more predictable.
Membership Authority includes the following:
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