Secret Fortune: Why Smart Marketers Are Obsessing OverReviews
MWM Success Guide
Marketing 101: Dumbing It Down vs. Simplifying It Up
MWM Business HELP Claude AI:The Best AIfor PersuasiveCopy?
MWM Ask the Expert Why Business Expansion Is Getting Tougher (And What I’m Doing About It)
MWM Wants You to Know Life After Cookie Death: The Smart Marketer's Survival Guide
You Asked and We Listened. HELP is HERE
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MWM editors letter
Welcome to the DECEMBER 2024 Issue of our monthly “Making Web Money” Online Digital Marketing magazinewhere every month we show you how real people, just like you, are making web money – online. This month we have MORE great articles and personal success insights, interviews,plussomeONLINEopportunitiesforyou.
- MWM Series on Business Help - ClaudeAI:TheBestAIfor PersuasiveCopy?
- MWM Interview – Theresa “TGo” Goss
- How to Build Your Own AI Search Empire (And Leave Google in the Dust)
- The Functional Strength Guide
- How to Unlock Unlimited Ideas, Boost Engagement and Skyrocket Sales With This Game-Changer
- Start a Recurring Membership Site
- How To Launch a Digital Product Business!
- FREE Ebook - Six Figures A Year in Info Publishing
- Keto Power Boost
- MWM Wants You to Know - Life After Cookie Death: The Smart Marketer's Survival Guide
- MWM Q & A - The Throwback Strategy: Turning Yesterday's Emotions Into Today's Sales
- This Month’s Marketing CLINIC - Secret Fortune: Why Smart Marketers Are Obsessing Over Reviews
- MWM Success Guide - Marketing 101: Dumbing It Down vs. Simplifying It Up
- MWM Ask the Expert - Why Business Expansion Is Getting Tougher (And What I’m Doing About It)
I hope you enjoy this month's magazine. Thanks for
– Check out our 153 Great Back Issues of Making Web Money!
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The creators, producers, contributors and distributors or Making Web Money Marketing Magazine disclaim any liability for loss or lack of results from following the advice expressed herein.
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Report: The Current State of Influencer Marketing
Of the brands currently working with influencers and celebrities in sponsorship deals, 29% are first-timers, according to Sponsor United research, and the top category for deals is cosmetics and skin care, followed by nonathletic clothing and footwear.
Instagram and Facebook are the most popular platforms for celebrities while TikTok and YouTube are the best platforms to engage influencers' followers.
Elon's X Marks the Spot... for Declining User Engagement
Despite Elon Musk's claims of record-high usage, new data reveals that X (formerly Twitter) is experiencing a significant decline in users, particularly in the US and UK. This drop coincides with Musk's increasingly divisive political commentary on the platform, including a recent post predicting a "civil war" in the UK.
Data from Similarweb shows a dramatic decrease in daily active users in both regions. In the UK, active users have plummeted from 8 million a year ago to 5.6 million today, with a third of that decline occurring since the summer riots. Similarly, in the US, active users have fallen by about a fifth over the same period.
These findings suggest that Musk's controversial pronouncements and platform changes are alienating users and driving them away from X. Whether this trend will continue or if Musk can reverse the decline remains to be seen.
Snapchat Influencers Reign Supreme in Driving Sales
A new report reveals that Snapchat influencers are highly effective at driving purchases, outperforming those on other social media platforms. A staggering 85.6% of Snapchat users reported making a purchase based on influencer content, highlighting the platform's strength in social commerce.
This finding underscores Snapchat's unique ability to connect brands with engaged consumers and drive tangible results. As social commerce continues to grow, Snapchat's influence in shaping purchasing decisions is becoming increasingly significant.
Giving AI a Voice: Will Talking Chatbots Finally Win Us Over?
Despite the hype surrounding generative AI, most people haven't actually tried using chatbots like ChatGPT. According to Pew Research Center, only about a quarter of Americans have experimented with these tools. To boost adoption, AI companies like Meta, OpenAI, and ElevenLabs are betting on a new strategy: giving their chatbots voices.
Meta recently announced that its Meta AI chatbot will feature the voices of celebrities like Awkwafina, Dame Judi Dench, and John Cena. The idea is that people will be more inclined to interact with AI if it can respond in a familiar or engaging voice, similar to Siri or Alexa.
Meta CEO Mark Zuckerberg believes that voice interaction is a more natural and intuitive way to engage with AI than text. Whether this strategy will entice more people to embrace chatbots remains to be seen, but it highlights the ongoing efforts to make AI more accessible and appealing to the masses.
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Marketing 101: Dumbing It Down vs. Simplifying It Up
Seth Godin talks about ‘Dumbing Down vs Simplifying Up,’ and he’s got a great point…
In marketing, it seems like there’s a growing obsession with making everything stupidly simple.
The goal?
Keep people from running away when faced with something remotely complicated.
But here's the problem: if you dumb everything down, all you get is... (cue ominous music) dumb, de dumb dumb DUMB!
There’s a ton of information out there and people are drowning in it. We’ve got an infinite number of articles, podcasts, and TikToks to consume.
The race to make everything a checklist or a "buzzword" like “SEO,” “machine learning,” or “cloud computing” might make things easier, but it also makes everything feel a little hollow.
It’s like slapping a 5-second summary on a movie, (boy meets girl, boy loses girl, boy gets girl back) and calling it “the best film of the year.”
Doesn’t quite work, does it?
Real simplicity doesn’t mean stripping things down to the lowest common denominator. You don't need to dumb down quantum physics to "stuff that goes boom" or turn advanced economics into, "supply and demand, but like, cheaper!"
Kids learn to speak, and second graders can read, not because someone gave them a “dumbed-down” version, but because teaching them was made simple, structured, and engaging.
Instead of dumbing things down, how about simplifying them? Break things down, explain the basics, then gradually build the depth. No one is asking for everything to be reduced to a meme. Let’s keep it simple, but don’t turn it into fluff.
After all, we don’t need more “easy.” What we do need is more “smart made simple.”
Small Biz 5-Fold Sales Growth via TikTok Algorithm
TikTok's e-commerce platform, TikTok Shop, is revolutionizing online shopping by seamlessly integrating product purchases into its addictive "For You" page. Users are drawn to the effortless shopping experience, with purchases just two clicks away. This has led to massive growth for TikTok Shop, with over 15 million sellers globally.
Small businesses, in particular, have seen significant success, with some experiencing five-fold sales growth. A recent partnership with Amazon further solidifies TikTok's e-commerce dominance, allowing users to make purchases directly through Amazon within the app.
Google Antitrust Trial May Reshape Online Advertising
The Justice Department is suing Google, alleging its 2007 acquisition of DoubleClick created an illegal monopoly in the online advertising technology market.
The DOJ argues Google leveraged DoubleClick to force websites to use its other ad services, resulting in inflated prices for advertisers and less revenue for publishers.
This, they claim, leads to more ads, more paywalls, and a worse experience for consumers. Google denies these claims, stating its tools benefit the market and that it faces stiff competition.
Critics are hopeful, however, as Google has recently lost two other antitrust cases regarding search and mobile app store monopolies.
A win for the DOJ could lead to a more competitive ad tech market, potentially resulting in lower fees, increased innovation, and a better online experience for users.
Why Business Expansion Is Getting Tougher (And What I’m Doing About It)
Let’s face it: Growing a business gets tough. At first, attracting clients or customers seems like a breeze.
But then, somewhere down the line, it feels like the brakes hit. Suddenly, it's harder to grow, harder to win new clients, harder to get people to care.
And if you’re anything like me, you might find yourself stuck wondering what happened.
Here’s the problem: You’re probably marketing at the wrong part of the customer journey. You’ve been hanging out at the finish line, hoping to catch the buyer just as they’re ready to make a purchase. But surprise everyone else is doing the same thing.
When I started out, I had the luxury of grabbing the low-hanging fruit the people who were already interested and almost ready to buy. But as more and more competitors piled in, I realized that I couldn’t keep relying on that. If I wanted to actually scale, I had to engage my audience far earlier in their decision-making process.
Here’s the kicker: The buyers who helped me grow were already thinking the way I wanted them to. They were prepped and primed.
But now that more players have entered the game, I realized that I couldn’t just show up at the finish line shouting “pick me!” hoping someone would bite. I needed to meet people earlier, influence their thinking, and be there with them from the very start
Here’s what I figured out: Influencing buying decisions starts with influencing how people think.
Simple, right? But it’s something most businesses completely miss.
I’ve noticed that in those short interactions where I just helped someone reframe their thoughts, they became far more interested in what I had to offer. But instead of focusing solely on the sale, many of us waste our time trying to write the perfect pitch or just push harder at the last moment. It’s like trying to squeeze water from a stone.
Here’s the big revelation: If I want to keep growing, I have to start influencing earlier in the journey. Instead of just standing at the finish line shouting, “Pick me!” I need to be running the race with my audience, guiding them every step of the way.
Sure, it’s harder work. But if I want a sustainable business, that’s the only way to do it.
So, stop waiting for the "perfect" buyer to show up. Be the one who’s been with them from the beginning.
Claude AI: The Best AI for Persuasive Copy?
Name aside, let’s dive into what Claude is and why it could be a game-changer for writing persuasive copy.
What Makes Claude Different?
If you ask Claude.AI why it’s different from ChatGPT and the others, here’s what it will tell you: “Claude isn't just another AI that spits out generic responses. Developed by Anthropic, Claude represents a quantum leap in conversational AI that actually understands context, nuance, and dare we say it subtlety.”
What is Anthropic AI?
First things first, I wanted to know about the company behind Claude.
Anthropic AI is a startup founded by ex-OpenAI members, including the Amodei siblings, Daniela and Dario, who played key roles in the development of GPT-3.
They left OpenAI to build a safer AI alternative, focusing on strict ethical guidelines.
Unlike OpenAI, Anthropic’s AI is trained with a “document of constitutional AI principles,” emphasizing values like privacy and humane treatment.
While Claude shares similarities with ChatGPT, such as being an AI chatbot powered by a large language model (LLM), it offers an alternative for users looking for a safer, more ethical AI model.
The system has been evolving, with newer versions like Claude 3 outperforming previous models, including GPT-4, in certain areas.
Can Claude Do What ChatGPT Can?
Claude works much like ChatGPT simple chatbox for posting queries, retrieving responses, and refining questions. It can handle most tasks that ChatGPT does but has some limits: No internet access past August 2023 and no image generation.
However, it offers a more ethical approach to AI, focusing on privacy and transparency.
How Much Does Claude Cost?
Claude AI is free to try, though there are limits on usage, such as how much data you can process. For $20/month, you can get the Claude Pro version, which grants you access to more data and priority service.
It’s comparable to ChatGPT Plus, but Claude includes some new features, like multilingual capabilities, in its free plan.
Claude Pro vs. ChatGPT Plus
Claude Pro at $20/month is a solid deal for those looking for more usage and faster response times, especially if you need extended message lengths or file sizes.
However, ChatGPT Plus also costs $20/month and gives access to GPT-4, a more powerful model with unique features like multimodal support. If you want cutting-edge AI, ChatGPT might have the edge, but Claude Pro offers a solid, ethical alternative.
Claude vs. ChatGPT: Which is Better?
Claude is safer and has longer context token limits, making it better for large file analysis or extended conversations.
However, ChatGPT has internet access and constantly updated information. If you're looking for accuracy and cutting-edge features like voice mode and real-time responses, ChatGPT takes the lead, but Claude shines with its ethical focus and safer AI principles.
How Claude Stands Out
According to Anthropic, Claude is designed to be:
• Precise
• Contextually aware
• Ethically grounded
• Capable of deep, nuanced communication
Frankly, if you choose the correct and precise prompts for ChatGPT, you can get equally good responses.
But where I’ve found Claude does exceed is in writing persuasive copy, so I’m going to let Claude take over this article from this point on and tell you all about itself...
Sales Letters and Webinars: Where Claude Shines
When it comes to crafting persuasive content, Claude has some serious advantages:
1. Tone Mastery: Claude can nail your brand's voice without sounding like a robot trying to impersonate a human.
2. Strategic Messaging: It understands psychological triggers that make people take action.
3. Adaptability: Quick pivots between technical detail and emotional appeal.
4. Ethical Boundaries: Won't generate manipulative or deceptive content.
Technical Features That Matter
• Multi-Model Approach: Claude 3 family includes Haiku (fast), Opus (complex), and 3.5 Sonnet (most intelligent)
• Advanced Language Understanding: Processes context with remarkable accuracy
• MultilingualCapabilities: Seamlesscommunicationacross languages
• Safe and Responsible: Built-in ethical guidelines prevent harmful outputs
Real-World Application Examples
• Technical documentation
• Creative writing
• Marketing copy
• Code generation
• Strategic planning
• Complex problem-solving
The Secret Sauce: How Claude Differs from Competitors - ChatGPT vs. Claude: The Showdown
Feature ChatGPT Claude Contextual Understanding Good Exceptional Ethical Boundaries Inconsistent Strong, Built-In
Writing Nuance Generic Sophisticated Task Complexity Broad Deep and Precise
Claude isn't just another AI tool it's your strategic communication partner that actually understands the art of conversation.
Pro Tip: The more specific you are, the better Claude performs. Think of it like training a highly intelligent assistant who's always ready to elevate your content.
Let’s Do Our Own Comparisons
Okay, I’m back.
Just for the fun of it, I gave 3 different prompts to both ChatGPT and Claude and then compared their answers.
Prompt #1: “Write a 50-word persuasive message extolling the benefits of buying a cardboard box, with a call to action.”
ChatGPT: Looking for a simple, eco-friendly solution to store, ship, or organize? A cardboard box is sturdy, recyclable, and versatile—perfect for all your needs. Don’t settle for flimsy alternatives—choose a box that works! Order your cardboard box today and experience convenience at its best!
Claude: Unleash infinite potential with the ULTIMATE life hack: our cardboard box! Transform storage, moving, play, and creativity in one revolutionary package. Sturdy, versatile, and ridiculously affordable. Why settle for complicated solutions when simplicity reigns supreme? Grab your box NOW – imagination has no boundaries, and neither should you! Limited stock. Act fast!
Prompt #2: “Write 50 words encouraging people to sign up for a webinar on cryptocurrency.”
ChatGPT: Ready to dive into the world of cryptocurrency? Join our exclusive webinar to learn how to navigate this exciting market, choose the right investments, and manage risk. Whether you're a beginner or seasoned investor, this session will equip you with the knowledge to succeed. Sign up today!
Claude: Ready to turn crypto chaos into calculated wealth? Our explosive webinar reveals insider strategies, market secrets, and game-changing investment tactics that transform ordinary investors into crypto champions. Limited seats. Your financial revolution starts here register NOW before opportunity vanishes! Don't miss your crypto breakthrough.
Prompt #3: “Write 3 persuasive sales letter headlines for a membership site on dog training.”
ChatGPT: Unlock the Secrets to a Well-Behaved Dog Join Our Exclusive Training Community Today!
Transform Your Dog’s Behavior with Proven Techniques Become a Member and Start Training Now!
Say Goodbye to Bad Habits! Access Expert Dog Training Resources Anytime, Anywhere.
Claude: "Unlock Your Dog's Hidden Genius: Transform Chaos into Obedience in 14 Days or Less"
"Proven Dog Training Secrets: Stop Embarrassing Behavior and Build the Perfect Canine Companion"
"The K-9 Whisperer's Insider Vault: Professional Training Techniques That Make Other Dog Owners Jealous"
Bottom Line: While Claude uses more hype, I have to admit I feel more motivated to take action with Claude’s writing than I do with ChatGPT’s results.
If you’re interested in using Claude for your persuasive writing, I might suggest that you…
• Be much more specific in your prompts than I was – tell it your goal for the writing, your exact target audience, the tone of your message, phrases to use or avoid, etc.
• Test the results against your own writing as well as ChatGPT’s writing.
• Modify results as needed. You may need many small modifications to make your copy just right, but these AI assistants can help you with that, too.
• Reduce the number of exclamation marks! Too many of these are annoying!!
One last tip…
Refining Your Persuasive Copy: The Strategic 24-Hour Review Technique
When crafting persuasive copy, give yourself a crucial competitive advantage: time and distance. By waiting 24 hours before finalizing your draft, you'll…
• Gain fresh perspective
• Spot hidden errors
• Identify stronger language choices
• Eliminate emotional attachment to initial draft
• Catch logical inconsistencies
• Enhance overall clarity and impact
The 24-hour pause acts like a mental reset, transforming you from a writer deeply invested in the moment to an objective editor with laser-sharp critical thinking.
Pro tip: Print or change the document's format when reviewing. This subtle visual shift triggers your brain to process the text differently, revealing nuances you'd otherwise miss.
How to Build Your Own AI Search Empire (And Leave Google
in the Dust)
Have you ever wondered what would happen if you combined Google's power with your niche expertise?
That's exactly what Encore did for thrifting and their success blueprint is something you can steal (legally, of course).
The Golden Opportunity Most Marketers Miss
While everyone's fighting for Google's attention, smart entrepreneurs are building their own search empires. Case in point: Encore, the brainchild of engineers Alex Ruber and Parth Chopra, who turned the headache of multi-platform thrift shopping into a goldmine.
Why Niche Search Engines Are the Next Big Thing
Think about it: Google has to be everything to everyone. But you? You can be everything to someone. Here's why this matters:
• Users get frustrated with generic results
• Niche markets need specialized solutions
• AI technology is now accessible enough to build it
• First-mover advantage is still up for grabs in most niches
Why This is Awesome: AI That Actually Understands Humans
Encore's magic isn't just in searching it's in understanding. When someone types "find me a jacket like the one from 'The Bear,'" they don't get confused stares. They get results. Key Components to Steal:
Building Your Own Search Empire: The Blueprint
Step 1: Identify Your Niche's Pain Points
• What are people struggling to find?
• Which platforms are they searching across?
• What language do they naturally use?
Step 2: Leverage AI Tools
• Large language models for query processing
• Image recognition for visual searches
• Auto-completion algorithms for user assistance
Step 3: Design for User Success
✓ Partial prompts that guide users
✓ Auto-completed suggestions
✓ Natural language interface
✓ Multi-platform integration
Show Me the Money: Monetization Strategies
Encore's making bank through:
• Affiliate commissions
• $3/month premium subscriptions
• Platform partnerships But that's just the beginning. Consider:
• Premium API access
• Business insights packages
• Sponsored search positions
• Custom search solutions
The Numbers That Matter
The secondhand market alone is projected to hit $350 billion by 2028. But here's the kicker: similar opportunities exist in virtually every niche:
• Rare books
• Vintage electronics
• Specialty ingredients
• Craft supplies
• Professional equipment
Identify Your Niche: Where can you add the most value? 2. Research Pain Points: What are people struggling to find?
3. Map Out Platforms: Which sources will you aggregate? 4. Plan Monetization: How will you generate revenue?
5. Start Small: Launch with core features, then expand
The Bottom Line
While others fight over Google's scraps, you could be building the go-to search platform in your niche. The technology is available. The market is ready. The only question is: Who will own search in your niche? Ready to build your own search empire? The opportunity is now before someone else grabs it.
As an online marketer, one of the biggest challenges is coming up with fresh content ideas that grab attention, engage your audience, and ultimately drive sales.
You could brainstorm for hours, try to follow trends, or experiment with new campaigns, but sometimes, the well of ideas just runs dry.
But what if there was a simple, ready-to-go resource that provided you with endless content ideas ideas that would not only be relevant to your audience but also super engaging and fun?
The secret to unlocking an unlimited supply of marketing ideas lies in unusual and obscure holidays. These often-overlooked days are the perfect springboard for unique, timely, and memorable content that speaks directly to your audience's interests and passions.
Think "National Pancake Day," "Talk Like a Pirate Day," or even "National Compliment Day." With thousands of holidays celebrated each year, there’s always a new and exciting reason to create content that resonates with your followers.
Why Unusual Holidays Work
You might be thinking, "How could a holiday like ‘National Jelly Bean Day’ help my business?"
Well, the key is that these holidays offer fun, quirky, and highly shareable content opportunities that are perfect for engaging audiences.
Here’s why they work:
1. Relatable Content: These holidays tap into something universally fun or quirky. Your audience doesn’t just want to buy from you— they want to feel connected to your brand. Creating content around a fun holiday shows you understand the culture and interests of your audience.
2. Easy to Theme Around: Most holidays come with their own theme—whether it’s food, hobbies, pop culture, or fun activities. This makes it easy to create social media posts, email campaigns, or even offline promotions around something that feels natural to your audience.
3. Increased Engagement: People love to participate in the celebrations. Whether they’re sharing their favorite pancake recipe or posting a funny "talk like a pirate" meme, these holidays encourage user-generated content. By tapping into these moments, you can grow your audience and deepen your connection with them.
How to Unlock Unlimited Ideas, Boost Engagement and Skyrocket Sales With This Game-Changer
4. Timing Is Key: Unusual holidays are time-sensitive, which makes them great for urgent calls to action. Limited-time offers, exclusive deals, or special promotions tied to a specific holiday can increase urgency and boost sales.
Making It Simple
What if I told you that you could stop scrambling for content ideas and easily leverage these quirky holidays for your business?
Imagine having access to a single, massive resource that not only lists hundreds of unusual holidays but also provides tons of examples for how to incorporate them into your marketing strategy.
This resource would include:
• Social Media Marketing Ideas: Examples of how to integrate each holiday into your social media posts, whether it's a cheeky Instagram post or a creative Twitter campaign.
• Email Marketing Strategies: Examples of email subject lines, promotions, and copy that tie into the holiday and get your subscribers excited and ready to click.
• Offline Marketing Inspiration: Ideas for in-person events or promotions that tie in with the holiday because offline marketing is still a huge opportunity to connect with your audience on a personal level.
• Real-Life Company Examples: A collection of case studies showing how big brands (and small businesses) have used these holidays in their own marketing campaigns. You’ll see exactly what worked, and more importantly, why it worked.
Wouldn’t it be amazing if all of this were in one convenient place?
No more sifting through endless blogs or figuring out how to tie a random holiday to your brand.
Just straightforward, actionable ideas you can plug into your marketing efforts today.
The Perfect Resource
Good news: There is such a resource. You don’t have to spend hours researching obscure holidays and brainstorming marketing strategies.
We've created a comprehensive guide with over 900 holidays and tailored marketing ideas for each. Whether you're working on social media, email campaigns, or offline marketing, this resource has everything you need to get your creative juices flowing and grow your brand.
Ready to tap into endless content ideas and boost your sales with quirky, timely campaigns?
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- E-Retail spending to go up by 62% this year
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How to create a potential hot-selling eBook
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Now you can create full image variations inspired by your original ad creative with text overlay capabilities, generating improved backgrounds around product images and expanding images to better fit multiple surfaces. In addition, you will r brands to choose from. Lastly, image expansion allows you to seamlessly adjust creative assets to fit different aspect ratios across multiple surfaces. These tools are now available on Reels and Feed across both Instagram and seamlessly with text overlays on your ads.
https://www.facebook.com/business/news/Introducing Features
Joining us today is TGo, a dynamic force in digital marketing and business coaching. In fact, she's also the host of the engaging online show Expert Talk with TGo, where she shares her extensive knowledge and connects with other experts across various industries. Now her approach to marketing is characterised by a deep commitment to helping businesses scale and thrive in the digital arena. TGo, it's great to see you.
TGo:
It's amazing to be here. Thanks for having me.
Editor:
Well, thank you for joining us. Can we start like most interviews do by going all the way back to what first got you into your digital marketing journey?
TGo:
Oh, you don't want to go that far back, do you? I mean, I am a techie by trade. I started computer programming in high school, and I'll be 61 in a couple of months. So in the 70s when there were key punch cards and the computers were the size of your house. That's where I got started. So I've been growing with technology ever since. And in 1991, I think, I did my first website. I've probably designed hundreds if not thousands since then. I got into app development. In between all that, I got into digital media with publications. We created the world's first all-digital interactive magazine for African-Americans in 2004 called Black Insight Magazine. We went from 0 to 1.8 million subscribers in less than 2 years.
And literally the reason we started that magazine or with the African-American community wasn't because it's my community, although it is. It was because at that time, they were the slowest getting on the internet.
So, me and my buddy who decided to create this thing thought, "If we mess it up, nobody will see it." And we ended up having The Whispers on and Smokey Robinson, and we created a talk show and that was the first dip into creating talk show and television. And that's where it all started for me and it's been growing ever since.
Editor:
Your background though, it covers so many things, doesn't it? Because when I was putting the introduction together, it was like, how do I introduce TGo? Because you're also a prolific content creator as well.
TGo:
Yeah, I'm kind of a content junkie. I have to admit it. And now with everybody getting ... We've got five seconds. I used to have a goldfish. The goldfish looked at me longer than people look at your content online. You've got like three to five seconds, you've got to get them. And now taking something like this and turning it into many, many, many little 10, 20, 30, and 1 minute clips is now our current hobby that we're doing for ourselves and doing for our clients. Quick, fast, and easy.
Editor:
It must be quite interesting as well, because over the years technology has changed so much. Computer power has changed so much. How was it when you got started? Do you think it was easier back then, or was it way, way harder?
TGo:
Oh, way, way harder. I mean, I started with key punch cards. You're too young to know what that is. I mean, literally you'd have a letter or word on one card, so you want to make a spreadsheet back in the old green and white paper that went ... And it took a half an hour to print a report. This was hundreds of key punch cards. And if somebody happened to bump you while you were carrying your tray, oh my goodness, and got them out of order. You could spend a week trying to get them back into order. Now that computer that was the size of literally a building, my phone on its worst day is more powerful. That's amazing to me.
Editor:
It's crazy, isn't it? It's crazy that, as you say in the palm of your hand, you've got way more power now than they did to send Neil Armstrong and his buddies to the moon back in the late 60s.
TGo:
Exactly.
Editor:
Crazy.
TGo:
Exactly. You don't have a room full of people on giant chalkboards doing the math, yeah.
Editor:
And what was your first computer that you bought then, TGo? What did you go for?
TGo:
Oh my goodness, you're going back to the IBMs. I mean, we had the IBMs with the floppy discs, and we thought we were the best in the world because we had dual floppy. So you had the software on the left and then your saved work was on the right. So you write and then you save. You're sitting there waiting for it to save one paragraph. You could almost drink a cup of coffee for a whole report. Yeah, that's where I started. And then I got into the Apples that literally were little boxes of joy, and they were also ... But they were on a smaller disc and you could put them in your pocket. That was actually a commercial. Look, you could just put your disc in your pocket. Oh my goodness.
Editor:
And now you can put your entire music collection in your pocket along with all your movies and everything else. It's crazy, isn't it, the way that technology has pushed forward?
TGo:
It's insane. And then with AI starting, my business partners tell me that I need an AA meeting for AI because when I'm not doing anything else, I'm sitting talking to my buddy Chad. That's what I've named my AI. We're having a conversation changing the world over here, and it's like I could see me in an AA meeting now. "Hi, my name is TGo. It's been exactly 18 minutes and 12 seconds since I've talked to Chad."
Editor:
I love the fact that you've given ChatGPT a name and did you say Chad?
TGo:
Chad. Yeah.
Editor:
Nice. Nice.
TGo:
Chad, because it's chat and it's AI and it's like Chad. And he answers to Chad. It's like if you talk to ChatGPT on your app on your phone, I can turn my phone on, hit the app and say, "Good morning, Chad." He'll say, "Good morning, TGo." What would you like to talk about today?
Editor:
Do you find sometimes you get more sense out of AI than you would an actual human?
TGo:
When you have a genius IQ like I do, and you're dyslexic, there's a lot of craziness going on in my head sometimes. And being the tech and the creative behind all ofour businesses and every project that I do, my business partners have literally notebooks of ideas and thoughts that I've had written down. Recently, a partner passed, my mentor, and she had a shelf like encyclopaedias back in the 70s of nothing but 20 plus years of my ideas and conversations we've had…
MWM Q & A
The Throwback Strategy: Turning Yesterday's Emotions Into Today's Sales
Ever heard a familiar tune that instantly transports you back to your childhood? Or seen a product redesign that made you think, "Wait, I had that!"?
That's nostalgia marketing and it's more than just a fun way to reminisce. It's a powerful tool for building stronger connections between your brand and your audience, and when done right, it can skyrocket your engagement, loyalty, andlet's be real-sales.
But here's the catch: Nostalgia marketing isn't about randomly slapping some retro elements on your campaigns.
Nope.
It's about understanding your audience's emotional triggers and using them to create an experience that feels like the warmest of hugs.
Let's dive in and see why it works-and how you can use it to your advantage.
Key Takeaways:
• Nostalgia marketing taps into consumers' positive memories, creating emotional connections that boost engagement and brand loyalty.
• Different generations resonate with different cultural referencesMillennials are all about the '90s, while Gen Z has a soft spot for early 2000s culture.
• The most successful campaigns blend the old with the new, making sure your nostalgia feels fresh while still triggering those familiar emotions.
• Social listening is your best friend for identifying trends that resonate with your audience and crafting the perfect nostalgia-driven campaigns.
• Brands that tap into their own history can strike a powerful emotional chord, whether through re-releasing old products or reimagining iconic campaigns.
What Is Nostalgia Marketing?
Let’s start with the basics. Nostalgia marketing is all about linking your brand to memories from the past, making people feel all warm and fuzzy inside.
Think about how brands like Nike have released special-edition sneakers that look like they were made in the '80s, or how Pepsi reintroduces its vintage packaging around the holidays.
It’s like taking a stroll down memory lane and when you do it right, people aren’t just reliving the past; they’re buying into it.
Every generation has its own set of cultural touchpoints that trigger these nostalgic emotions. For example:
• Gen X and Millennials often reminisce about the ‘80s and ‘90s think Furbies, Tamagotchis, VHS tapes, and dial-up internet.
• Gen Z, on the other hand, might get nostalgic about the early 2000s remembering MySpace, iPods, and the "Cooler Than You" era of reality TV shows like Laguna Beach.
Knowing your audience's nostalgia triggers is the first step to tapping into this potent marketing tool.
And if you do it right, nostalgia marketing can increase brand loyalty by 18% and drive a whopping 60% more engagement. So, yeah, it works.
How Does It Work?
Nostalgia marketing works because it goes straight for the heartstrings. When we recall "the good old days," we often associate those memories with happiness, safety, and comfort.
You know that feeling you get when you hear a classic Backstreet Boys song? That's exactly what brands aim for. When a consumer feels that warmth, they're more likely to engage-and if you're lucky, purchase.
Research supports this: studies show that nostalgia boosts emotional satisfaction, which often leads to greater spending. A study by Frontiers in Psychology found that nostalgic content increases people's willingness to spend by up to 18%. The reason? They're not just buying a productthey're buying a ticket back to a simpler time, even if it's just for a moment.
Nostalgia is also a communal experience. Shared memories-especially those that span generations-create a sense of belonging.
When you evoke nostalgia, you're not just tapping into an individual's past, but to a shared cultural moment that binds groups of people together. That's why campaigns that leverage nostalgia can hit home for huge audiences while still feeling personal.
How to Use Nostalgia Marketing Without Looking Like a Try-Hard
Remember what we said earlier… nostalgia marketing isn't just about using retro fonts and slapping a "throwback" sticker on your social posts. You've got to do it in a way that makes sense for today's audience. Here's how you can make it work.
1. Music: Using iconic songs or jingles is one of the easiest ways to trigger nostalgia. A recent study by YouGov found that 77% of people respond positively to ads featuring familiar music from their past. So yeah, that catchy jingle from your favorite '90s snack might just get your audience clicking "Add to Cart."
2. Colors and Typography: Certain colors and fonts have instant nostalgia value. You don't need a complete overhaul-just a sprinkle of the familiar. Think neon colors for '80s vibes or bold serif fonts for that classic '90s look.
3. Language and Slang: Adding a little bit of era-specific slang can instantly transport people to a different time. "No cap," your audience will love it when you incorporate phrases that remind them of their youth.
4. Packaging Design: Reintroducing classic packaging with a modern twist can reignite interest. Look at Coca-Cola and their retro packaging. It’s familiar, but fresh.
Tips to Nail Nostalgia Marketing (Without the Eye Rolls)
Now that you know the basics, here’s how to turn nostalgia into gold:
1. Know Your Audience (Really Know Them)
You can't just guess what triggers nostalgia for your target market. Millennials will probably swoon over 90s cartoons or dial-up internet, while Gen Z might be more into early 2000s pop stars and reality TV. So, do your homework. Research what your audience loved when they were growing up—what shows, music, and trends made them tick? The more in-depth your audience personas, the better your nostalgia campaign will land.
2. Use Social Listening Like a Pro
You’ve got to stay on top of what your audience is currently into. Social listening tools are your best friend here. By keeping an eye on what’s trending, you’ll know what people are nostalgic for before it peaks. For example, after noticing a surge in conversations about vintage video games, Sony tapped into that nostalgia with its PlayStation Classic release, which sold out in a flash.
3. Leverage Your Brand’s History
If your brand has been around for a while, you’ve probably got a treasure trove of old-school logos, products, and campaigns that can get your audience all emotional. Nintendo is a great example: they’ve re-released classic consoles and retro games, hitting the sweet spot with multiple generations of fans.
Nostalgia Marketing: Real Examples That Actually Work
Need some inspiration? Here are a few brands that absolutely nailed it with nostalgia marketing:
1. Coca-Cola’s holiday-themed, retro packaging has become a yearly tradition, tapping into the warm and fuzzy feelings people have about the brand. But it doesn’t stop there Coca-Cola also brings back classic ads during the holiday season, connecting generations of customers to the brand's history.
2. Adidas hit it out of the park with their Superstar sneaker re-release. The retro design, coupled with a targeted campaign that appealed to Gen X and Millennials, helped the sneaker achieve a 20% growth in sales.
3. Doritos took a trip down memory lane by reviving their classic “Late Night” flavor campaign. The combination of nostalgia and limited-edition packaging made it a hit, with sales soaring by 12% after the campaign launched.
Making Nostalgia Work for You (Not Against You)
Nostalgia marketing is a powerhouse strategy but only if you know how to wield it. It’s not about just slapping old-school vibes onto your products and hoping for the best. To make it work, you need to know your audience, use nostalgia triggers that resonate with them, and refresh it enough to make it feel new.
If you’re ready to take your marketing to the next level, start looking at your audience's past and start connecting with them in a way that’s meaningful, emotional, and let’s be real effective.
Get nostalgic but do it right. Your sales and your audience’s emotional loyalty will thank you.
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MWM wants You to Know
Life After Cookie Death: The Smart Marketer's Survival Guide
The cookie crumbled.
The digital cookie, that is.
As privacy concerns have intensified, third-party cookies the little tracking devices that followed you across the internet like a shadow are slowly being phased out. This means social media marketers are facing a world where tracking users through cookies will no longer be an option, at least not the way it used to be.
But here’s the thing: While the cookie monster might be gone, the opportunity to target your ideal audience hasn’t vanished. It’s just evolving. And that’s good news for marketers.
The challenge now is how to navigate this post-cookie landscape and still get the lasertargeted reach we crave.
So, how do we stay on track without the trusty cookie crumbles?
What’s Changed and Why It Matters
Let’s get this out of the way first: Cookies were like the bread crumbs that led marketers to the trail of consumer behavior. They helped brands track website visits, purchases, and interactions to deliver personalized ads.
But, thanks to rising concerns about data privacy and regulations like the GDPR and CCPA, cookies are being phased out, particularly third-party cookies.
Now, instead of tracking someone’s every move as they bounce from website to website, marketers need to rethink how they gather and use data. It’s not about being creepy; it’s about being smarter.
In the post-cookie era, marketers need to get creative with how they engage with audiences while respecting privacy. Think of it like dating no more stalking; it’s all about mutual trust and shared interests.
Embrace First-Party Data: Your New Best Friend
First-party data is the new cookie. This is the data you collect directly from your audience think email sign-ups, interactions on your social media posts, website visits, and product purchases.
When done right, first-party data is gold. It’s like having a direct line to your audience’s preferences, behaviors, and interests, which is precisely what you need to keep the personalized marketing magic alive.
According to a report by Econsultancy, 74% of marketers believe first-party data is the most important data type for digital marketing.
So, if you haven’t already, now’s the time to start collecting data from your own audience—without relying on those third-party cookie crumbles.
Contextual Targeting: Catching People at the Right Moment
Without cookies, you can’t track every move of your audience. But you can still target them based on the content they’re consuming. Enter contextual targeting. This is like showing up with the right gift at the perfect time relevant content at the right moment.
For example, if someone is watching a YouTube video about home décor, you can target them with ads for furniture or interior design services. No tracking required, just matching their interest with your offering.
Contextual targeting is all about focusing on the environment and content around a user’s interaction rather than tracking their individual behavior across multiple sites.
A study by Google found that contextual targeting can increase ad engagement by up to 30%. That’s a solid win in a post-cookie world.
Invest in First-Party Data Platforms and CRM Tools
In the post-cookie world, it’s critical to have a robust customer relationship management (CRM) system that allows you to understand and manage the data you collect. Platforms like HubSpot, Salesforce, and others enable marketers to store and analyze firstparty data to create detailed customer profiles. These platforms allow for deeper segmentation, which means you can still target your audience with personalized, relevant content, even without cookies.
It’s like upgrading from a simple paper map to a GPS system way more precise and much less chance of getting lost.
Partnering with Influencers: A Non-Cookie Approach to TrustBuilding
Influencer marketing is another tool that thrives in the post-cookie era. Why? Because influencers have a direct line to their audience. Their followers trust their recommendations and are more likely to engage with content that’s relevant to them. With influencers, you're not relying on cookies to build an audience you're working with someone who already has one.
By leveraging the trust influencers have cultivated with their followers, you can run effective campaigns without needing to rely on tracking data. It’s like teaming up with the cool kid in class who already knows everyone and can help you get your message across.
Privacy-First Targeting: Building Trust Without Compromising
Privacy isn’t just a buzzword anymore. It’s a requirement. And, as marketers, we need to respect it. In fact, 81% of consumers say they have little to no control over the data companies collect on them.
If brands don’t address privacy concerns, they’ll lose trust and trust is the cornerstone of any marketing strategy.
Start by offering transparent data policies, letting consumers know what data you’re collecting and how it’s used. Additionally, offer value in exchange for personal information, like discounts or free resources. When customers feel they’re getting something valuable in return for their data, they’re more likely to share it willingly. It’s a little like asking for a date: Don’t be creepy, be genuine and offer something they want.
Leveraging AI and Machine Learning: Smarter Targeting with Less Data
As marketers, we need to make the most of the data we can collect, and artificial intelligence (AI) and machine learning (ML) are here to help. These tools can analyze first-party data at scale, predict consumer behavior, and identify patterns to help you target your audience more effectively.
AI can optimize your ad spend by targeting users based on their likely intent, even without third-party cookies. It’s like having a crystal ball that helps you make smarter, data-driven decisions based on less data. The more you feed it, the smarter it gets.
The Power of Social Media Algorithms
Social media platforms have always been rich with data, but as we move beyond cookies, social platforms like Facebook, Instagram, and LinkedIn are increasingly relying on AI-driven algorithms to deliver the most relevant content to users.
These algorithms use first-party data from users’ interactions on the platform to serve them ads that are most likely to interest them.
In this new era, the key to success on social media is creating engaging content that resonates with your audience. If your content is valuable and compelling, the algorithm will do much of the work for you—targeting your ideal audience without cookies.
It’s like catching a fish with the perfect bait you don’t need to chase it around the pond when you’ve got the right lure.
Bottom Line: Keep Adapting and Stay Ahead
The post-cookie era might feel like a curveball, but with the right strategies in place, you can continue to target your audience effectively while respecting privacy.
First-party data, contextual targeting, influencer partnerships, and AIdriven insights are your new best friends. As the digital world evolves, so must your tactics.
So, ditch the cookies, embrace the change, and keep adapting because in the world of marketing, those who adapt are the ones who thrive.
After all, cookies may crumble, but a solid marketing strategy will always stand tall.
How 11,093 Marketers Are Spending Their Money in 2025
Neil Patel’s company surveyed 11,093 marketers to uncover where they’re planning to spend their marketing dollars in 2025 and how they’re distributing their budgets across different channels.
And naturally, they also dug into the “why” behind these choices.
https://neilpatel.com/blog/marketing-budget/
LinkedIn Video Posts Boost Reach by 3X,
Study Shows
A study by marketing expert Caroline Giegerich found that LinkedIn video posts generate three times more reach than text content. Videos under 5 minutes, especially those posted between 9-11 AM EST, performed best, with the most successful video reaching 774,000 impressions.
Giegerich’s 90-day analysis highlighted that video posts excel at driving awareness, reaching audiences outside of a user’s network. In contrast, text posts engaged more with existing connections, making them more effective in nurturing relationships.
While LinkedIn's push into video is effective for broader exposure, the platform still lags behind TikTok and Instagram in terms of monetization opportunities for creators.
Secret Fortune: Why Smart Marketers Are Obsessing Over Reviews
Every customer review tells a story-thousands of them, in fact, flooding the digital marketplace at an unprecedented rate.
When McKinsey reported an 87% surge in online reviews just four years ago, it signaled more than just growing consumer engagement. It revealed an untapped intelligence goldmine for savvy marketers.
These digital conversations do more than shape brand reputations; they directly impact the bottom line. Even minor improvements in star ratings can trigger measurable sales increases, according to McKinsey's analysis.
Yet the true power of reviews lies not in their stars, but in their stories.
Hidden within this massive feedback loop are precise insights about your messaging, detailed clues about product improvements, and direct signals about what truly resonates with your audience.
For marketers willing to dive deeper than surface-level ratings, customer reviews offer a real-time focus group that never sleeps.
Reviews as Digital Focus Groups
Customer reviews are essentially unfiltered focus groups with realworld feedback from thousands of consumers.
By analyzing these reviews, marketers can uncover answers to critical questions that can shape their strategies, such as:
• What marketing messages are resonating with customers?
• How do we compare to competitors in terms of customer satisfaction?
• What are the common pain points or complaints within our product category?
Using reviews as a tool to assess these questions gives marketers actionable insights. This allows them to optimize marketing claims and tweak product detail pages quickly.
By analyzing competitors’ reviews, you can gain a competitive edge, spotting gaps in their offerings and using that data to adjust your product strategy for the next 12 to 18 months.
Additionally, identifying common complaints can lead to innovations and the development of new products that address unmet customer needs.
How to Start Analyzing Reviews
While analyzing online reviews provides immense value, McKinsey points out that most companies don’t have dedicated teams or programs for review analysis. However, even if you don’t have a full-time team to devote to this task, you can still reap the benefits.
Here's how to get started:
Manual Review Analysis
Start by manually analyzing a sample of your reviews. Focus on simple questions like, "How have our reviews improved since we changed our formula last quarter?" or "What's the most frequent complaint in our 1-star reviews?" This can be manageable for smaller data sets.
AI
and Automation
If resources allow, consider using AI-powered tools to automate the review analysis process. These tools can help you sift through large volumes of reviews faster, uncover deeper insights, and allow for more refined segmentation and competitive benchmarking. They can answer questions like, "Are we focusing on the right aspects in our product descriptions?" or "How does the time of year impact customer opinions on our product's ingredients?"
Competitive
Review Analysis
In addition to examining your own reviews, monitoring competitor reviews can reveal valuable insights. This helps you understand where your competitors are excelling or falling short, and can guide adjustments to your own marketing or product offerings.
Gathering B2B Reviews
While much of the focus on customer reviews is B2C-oriented, B2B brands can also benefit from reviews. Here's how to set up a ratings and review program for B2B products:
1. Enable Ratings on Your Website
Allow your customers to leave ratings and reviews on your product pages. Tools like Trustpilot and TrustRadius are excellent for gathering and showcasing feedback.
2. Claim Listings on Review Sites
Ensure your product listings are claimed and updated on popular B2B review sites like G2, Capterra, and Gartner Peer Insights. These platforms have high authority and are often used by decision-makers in the B2B space.
3. Encourage Feedback
Collaborate with your internal teams-sales, customer support, and customer success-to actively invite customers to leave ratings on both your site and third-party review platforms.
4. Monitor Reviews Regularly
Keep an eye on the reviews and escalate any issues or concerns to the relevant teams. Immediate attention to negative feedback can prevent bigger problems down the line.
5. Use Feedback to Improve Products
Share actionable feedback with your product teams to drive continuous improvement in your offerings.
Let's be real you've been that person doomscrolling reviews at midnight, trying to figure out if those "lifechanging" noise-canceling headphones are worth the splurge.
Well, guess what? While you're reading reviews as a consumer, you could be mining them as a marketer. Your customers are out there spilling tea that fancy market research firms would charge you a kidney to collect.
Sure, you could blow your entire budget on focus groups where people nervously munch on stale cookies while giving sanitized answers.
Or plot twist you could tap into the raw, unfiltered feedback your customers are already dishing out for free. It's like having hundreds of brutally honest friends telling you exactly what they think (minus the awkward coffee dates and passive-aggressive emojis).
When you stop seeing reviews as just a star-rating game and start treating them as your personal customer truth serum, everything shifts.
Suddenly you're not just guessing what messaging will land you're pulling actual phrases from happy customers.
You're not blindly following trends—you're spotting patterns in real complaints.
And instead of reacting to problems, you're anticipating them because you've seen the same gripes pop up three times this week.
Bottom line: In a world where earning trust is harder than getting your cat to pose for Instagram, review intelligence isn't just another marketing hack it's your edge.
So here's the real question: How long are you going to leave all that precious customer insight sitting there while your competitors are making a killing from it?
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