Top 5 Social Media Marketing Trends 2023

Here’s what we can expect to see…

Rise of short-form video – Sometimes shorter is better as short-form videos have become increasingly popular on social media platforms such as TikTok, Instagram Reels, and YouTube Shorts.

Marketers are creating engaging and entertaining video content to reach younger audiences. If you haven’t tried creating a super short video yet, you might give a shot and see what happens.

Increased use of AI in social media marketing - With the advancements in artificial intelligence, brands are using AI to better understand their target audiences and to create personalized content.

AI-powered chatbots are also becoming more common to handle customer inquiries and support, thereby reducing the human workload of answering never ending inquiries from customers on a variety of mindnumbing topics. (I’m not saying I speak from experience, that’s just what I’ve heard )

The continued growth of influencer marketing - Influencer marketing is a popular strategy for brands to reach their target audience by partnering with influencers who have large social media followings.

The trend has been amplified with the rise of micro-influencers, who have smaller but more engaged followings. If you’re not an influencer yourself, you might engage one to help promote your product. If you are an influencer, let me know and we’ll talk.

Focus on social media commerce - Social media platforms are increasingly becoming more e-commerce friendly, with features such as inapp shopping, product tagging, and social commerce ads.

Brands are leveraging these features to drive sales and generate revenue directly from social media, and it’s about time, too.

Increased privacy concerns - Social media platforms are under increased scrutiny for their handling of user data and privacy concerns. As a marketer you need to please be aware of these issues and ensure you comply with relevant regulations and best practices.