This Month’s Marketing CLINIC 23 Tips To Grow Your Podcast Audience In 2023

Growing a podcast audience in 2023 will require a combination of tried-and-true strategies and adapting to new trends and platforms. Here are some tips to help you grow your podcast audience:

1: Create high-quality content - The most important factor for growing your podcast audience is creating engaging and high-quality content that appeals to your target audience. Make sure your episodes are well-produced, informative, and entertaining.

2: Make it sound professional – Invest in the best recording equipment you can find. Hire someone to edit your podcast to remove dead air, umms and ahs, and moments that go off point and don’t add anything to the topic.

3: Use humor – Instead of being rigid, feel free to use some humor, to laugh at appropriate points, and to make your listeners feel at ease.

4: Be topical – Pay close attention to what’s happening in the news that relates to your niche and don’t be afraid to tackle these issues of the day or provide guidance on how to navigate the latest trend.

5: Always remember who your target audience is – You’ll build a loyal following when you always speak to your target audience, and especially speak to one member of that audience that represents everyone.

6: Channel nervousness into gold – If you’re nervous about podcasting, be sure to spend extra time researching your topic so you’re well versed on the subject. Then use that nervous energy to create enthusiasm your audience can hear. Lastly, it’s okay to tell your audience you’re nervous. They’ll root for you and be less critical of any little mistakes you might make.

7: Optimize your podcast for search - Use keywords in your episode titles, descriptions, and tags to make it easier for people to find your podcast through search engines or podcast directories.

8: Promote your podcast on social media - Use social media platforms like YouTube, Twitter, Instagram, and Facebook to promote your podcast, share episode links, and engage with your listeners.

9: Stream with your community - While recording, livestream your interview to Facebook, Youtube, Twitch, LinkedIn, and a custom RTMP destination simultaneously using a service such as Riverside.fm.

10: Create clips for social media - Record once, repurpose multiple times and distribute everywhere, transforming your long-form content into multiple pieces of short-form content with a service such as Riverside.fm.

11: Collaborate with other podcasters – You’ll reach new audiences and gain credibility in your niche when you collaborate with other podcasters.