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SPRING SUMMER 2016
www.Hedgren.com
SPRING SUMMER 2016
06/08/15 12:02
NEW
This is a new style. This style has a tablet compartment. This style has a laptop compartment. This style has a smart sleeve, to put over your trolley handle. This style has been refreshed.
IMPORTANT NOTE Please be informed that not all styles, colours and prints are available in every country, please contact your local distributor for more information. Please note that small differences might occur from the images inside the catalogue with the actual product (colour, style details, dimensions or hardware).
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Established in 1993, over the last 20 years the Hedgren brand has perfected the craft of making long-lasting bags with a focus on functionality. Designed with both men and women in mind, these are unisex accessories built to withstand the rigors of daily life – for the busy commuter as for the seasoned traveller. Their timeless designs embody the energy of the city with clever features, stylish structures and a casual European flair.
my City, my Life
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Index
METROPOLITAN..................................................................................................................................................................................................................... 7 HTMP - TEMPTATION ...............................................8 HTMP01/TEMPTING HTMP02/SIN HTMP03/SEDUCTION HTMP04/PERSUASION HTMP05/FANCY HTMP06/FLATTERY HTMP07/WINK HTMP08/PARADISE HCCH - CASUAL CHIC........................................... 12 HCCH02/MAE HCCH04/MIE HCCH07/MACK HCCH09/KACI HCCH11/MADGE HCCH12/MAHI HCCH13/MAJ HCCH14/MALI HCCH15/MYRA HCCH16/MEL HCCH17S/MEG S HCCH17M/MEG M HCCH17L/MEG L
HIC - INNER CITY.................................................... 18 HIC01S/HARPER’s S HIC11/VOGUE HIC11L/VOGUE L HIC23/RUSH HIC37/SPUTNIK HIC112/LEONCE HIC123/FANZINE HIC147/FATE HIC176/EYE HIC176M/EYE M HIC188/ESSENCE HIC226/METRO HIC247/PRARIE HIC303/ASHUR HIC350/ASARUM HIC363/MICH HIC370/ORVA HIC371/TOON HIC374/EVELINE HIC397/CORALIE HIC398/GALI HIC400/LEAH HIC402S/EVA S HIC402M/EVA M HIC403/FOLA HIC404/JAY HIC405/CAJA HIC406/HALEY HIC408/WANDA HIC409/BILLIE HIC410S/MEGAN S HIC410M/MEGAN M HIC410L/MEGAN L HIC411W/GALA HICS80C/PURSE HICS80CL/PURSE L HICS84C/WALLET HICS85C/WALLET
SUB - SUBWAY ........................................................ 26 SUB01S/CLAPHAM S SUB01M/CLAPHAM M SUB02/EUSTON SUB03/PADDINGTON SUB05/KENSINGTON SUB09/BURKE SUB17/WAPPING SUB18/CHANCERY SUB22/KENSAL HCAO - CARRY OUT ............................................. 30 HCAO02/DROP HCAO05/DIM HCAO06/DAMP HCAO07/DIRECT HCAO08/DINKA HCAO09S/DUNE S HCAO11/DEMAND
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LIFESTYLE ................................................35
BUSINESS ......................................................................................................................................... 57
HNF - NATURAL FLARE ........................................ 36 HNF01/YEW HNF02/BANYAN HNF03/BONZAI HNF04/YUCCA HNF05 L/SITKA L
HAMB - AMBITION ................................................ 58 HAMB04/SUCCES HAMB05/ASPIRE HAMB05L/ASPIRE L HAMB06/GOAL HAMB07/AIM HAMB08/EAGER HAMB09/INTENSE
HPLT - PILATES .......................................................40 HPLT01/ROMANA HPLT02/EVE HPLT03/LOGICA HPLT04M/MIND M HPLT07/CAROLA HPLT09/CENTERING HPLT10/FLOW HPLT10 L/FLOW L HPLT15/PELVIC HYP - HYPE ..............................................................44 HYP03L/MOTTO L HYP04/DJ HYP05/OTR HYP06M/OTR WHEELS M HYP06L/OTR WHEELS L HYP07/JAM HYP09/IDIOM HYP10/REPORT HYP11/URGE HYP12/DRUM HYP13/BEATS HYP15/RAPS HBPM - BACK AND PACK MIX ............................ 50 HBPM07/RADAR HBPM08/BREEZE HBPM11/VESPER
HDIT - DIAMOND TOUCH ................................... 62 HDIT01/PAULINE HDIT07/PAT HDIT08/CARINA HDIT10/KAREN HDIT11/CINDY HDIT12/EFFIE HDIT13/CECILIA HDIT17S/BELLA S HDIT18/ADELA HDIT18S/ADELA S HDIT20/MIA HDIT21/VIOLA HDIT22/ELENORA HDIT24/LINA HDIT25/BARBARA HDIT26/MARINA HDIT28/CHIARA HZPR - ZEPPELIN REVISED ................................. 70 HZPR01/EXPRESSO HZPR02/EXTRUDED HZPR03/EXTERNAL HZPR04/EXALT HZPR05/EXPECT HZPR06/EXCEED HZPR07/EXPEDITE HZPR08/EXPLICIT HZPR09/EXCESS HZPR10/EXTREMER HZPR11/EXTENT
HZPR12/EXTRANET HZPR13/EXAM HZPR14/EXTRACT HZPR15/EXEC HZPR16/EXPAT HBL - BLUE LABEL ...................................................76 HBL01/VENTURE HBL02/MARGIN HBL03/FULTON HBL04S/FEDERAL S HBL04M/FEDERAL M HBL06/BANKER HBL07/EXCHANGE HBL08/STOCK HBL09/TAX HBL10/RAISE HBL11W/CAPITAL HBL13/SWAPS HBL14/BONDS HBL15W/CREDIT HBL16/PLANNER HBL17/WAGE HBLS01/BILLFOLD 3CC HBLS03/BILLFOLD WITH COIN POCKET 6CC HBLS04/BILLFOLD 6CC HBLS05/TRAVEL WALLET 8CC HBLS06/BILLFOLD WITH COIN POCKET HFO - FORMULA ONE .......................................... 82 HFO05SW/TRACTION SW HFO05MW EX/TRACTION M EX HFO05LW EX/TRACTION L EX HFO06W/CHASSIS HFO07W/GEAR
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METROPOLITAN
LIFESTYLE
BUSINESS
PRODUCTS
PRODUCTS
PRODUCTS
•
•
•
• •
Ideal companions for every day busy doers. Bags of style to suit everything the city offers. Everyday elegance.
• •
Casual equipment for on-the-go urbanites. Work to weekend refresh. Whether it’s everyday commute or back to travel roots.
• •
Clever features to get you through the business day. Ingenious storage features. Functional yet stylish.
MAIN CONSUMERS DESCRIPTION
MAIN CONSUMERS DESCRIPTION
MAIN CONSUMERS DESCRIPTION
They are citizens of a metropolis and display urbane characteristics, attitudes, and values. They enjoy their commute to work as well as weekend citytrips.
Lifestyle is a typical way of life of an individual, group, or culture. Hedgren’s lifestyle is about creative souls discovering cities around the world, being interested in health and enjoying every single moment in life.
Business people, mainly involved in particular undertaking of activities that further fuel economic development and growth. They travel around the world, are always connected and live at a fast pace.
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METROPOLITAN
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Temptation
Surrender to Temptation. Temptation’s contemporary design perfectly combines minimalist shapes with smooth leather-feel trimmings. For an everyday wear or even special occasions. These bags can be the centerpiece of a perfect look. A temptation you’re “allowed” to fall into. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 25-45 Gender: Female
New trends, interior design, marketing, culture, restaurants, party, jazz
Shops: Trendy shops, department stores Price sensitivity: Less price sensitive • New iconic collection • Contemporary design • Fashionable yet practical
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TEMPTATION // METROPOLITAN -9-
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Temptation
JET BLACK 638
TAN 403
Brushed antique gold logo plate.
Slim soft Hedgren pullers with metal zippers.
Soft handle grip with leather-feel.
Brushed antique gold metal hardware and zippers.
NEW COLOUR
NEW COLOUR
MAIN MATERIAL: T300DxTCD300D P/D+W/R+pu+2 58�
COMBINED MATERIAL: PU
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cm: 16,5 x 5 x 20 inch: 6.5 x 1.9 x 7.9
HTMP 05 FANCY
cm: 29,5 x 3,8 x 27,5 inch: 11.6 x 1.5 x 10.8
HTMP 07 WINK
cm: 34,5 x 12 x 44 inch: 13.6 x 4.7 x 17.3
HTMP 08 PARADISE
SMALL CROSSOVER
volume: 1,7 l weight: 270 gr
69 €
SHOULDER BAG
volume: 3,1 l weight: 350 gr
79 €
volume: 2,2 l weight: 380 gr
HTMP 04 PERSUASION
MESSENGER
HTMP 02 SIN
VERTICAL TOTE 13”
volume: 18,2 l weight: 760 gr
cm: 13,5 x 6 x 27,5 inch: 5.3 x 2.4 x 10.8
cm: 23 x 13 x 26 inch: 9.1 x 5.1 x 10.2
129 €
cm: 32 x 10 x 48 inch: 12.6 x 3.9 x 18.9
HTMP 03 SEDUCTION
CLUTCH
75 €
cm: 21,5 x 12 x 27 inch: 8.5 x 4.7 x 10.6
HTMP 06 FLATTERY
volume: 7,77 l weight: 420 gr
99 €
cm: 23,5 x 10 x 48,5 inch: 9.3 x 3.9 x 19.1
HANDBAG
volume: 7 l weight: 440 gr
TEMPTATION // METROPOLITAN
HTMP 01 TEMPTING
89 €
TOTE
volume: 11,4 l weight: 670 gr
119 €
BUSINESS BAG 15.6”
volume: 15,4 l weight: 710 gr
129 €
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Casual Chic
Jump into Casual Chic. When fashion, femininity and simplicity meet, the result is Hedgren’s Casual take on Chic – a contemporary cocktail for everyday elegance. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 25-35 Gender: Female
Fashion (industry, magazines ...), trend follower, reading bestseller books & movies, going out with friends, shopping, first job...
Shops: Boutiques & Online Price sensitivity: Average price sensitive • Everyday elegance • Delicate genuine leather accents • Informal yet stylish
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Casual Chic
PURPLE POTION 090
NEW COLOUR
MELON 191
NEW COLOUR
Soft leather finishing on the handles.
Magnetic snap closure with genuine leather trims.
Tassel hanger with leather finishing and chromed keyring.
Bright orange lining with embossed Hedgren logo.
SEAL BROWN 208
BLACK 003
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
COMBINED MATERIAL: Genuine Leather
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cm: 11 x 2,5 x 19 inch: 4.3 x 1 x 7.5
HCCH 02 MAE
cm: 27 x 12 x 36 inch: 10.6 x 4.7 x 14.2
HCCH 17 S MEG S
HCCH 04 MIE
LARGE WALLET
volume: 0,5 l weight: 200 gr
49 €
cm: 20 x 5 x 27 inch: 7.9 x 2 x 10.6
HCCH 11 MADGE
HOBO
volume: 11,7 l weight: 420 gr
69 €
cm: 19 x 7 x 27,5 inch: 7.5 x 2.8 x 10.8
HCCH 17 M MEG M
SMALL TOTE
volume: 2,7 l weight: 220 gr
volume: 6,9 l weight: 260 gr
49 €
volume: 3,7 l weight: 350 gr
cm: 15 x 8 x 20 inch: 5.9 x 3.1 x 7.9
HCCH 12 MAHI
SHOULDER BAG
69 €
cm: 29,5 x 8 x 29 inch: 11.6 x 3.1 x 11.4
HCCH 17 L MEG L
MEDIUM TOTE
NEW
cm: 21 x 10 x 33 inch: 8 x 4 x 13
HCCH 07 MACK
SHOULDER BAG
NEW
65 €
cm: 25 x 10 x 39 inch: 10 x 4 x 15
volume: 10 l weight: 300 gr
BOX SHOULDER BAG 2 ZIPPERS
volume: 2,4 l weight: 430 gr
CASUAL CHIC // METROPOLITAN
HCCH 14 MALI
65 €
SQUARE CROSSOVER
volume: 6,8 l weight: 400 gr
79 €
LARGE TOTE
NEW
75 €
cm: 30 x 19 x 46 inch: 12 x 7.5 x 18
volume: 26 l weight: 390 gr
75 €
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HCCH 13 MAJ
cm: 36 x 8,5 x 31 inch: 14.2 x 3.3 x 12.2
HCCH 16 MEL
cm: 33 x 5,5 x 43 inch: 43 x 13 x 16.9
HCCH 09 KACI
BACKPACK
volume: 9,5 l weight: 460 gr
89 €
cm: 35 x 9 x 38,5 inch: 13.8 x 3.5 x 15.2
HCCH 15 MYRA
TOTE
volume: 12,1 l weight: 500 gr
99 €
cm: 30 x 10,5 x 37 inch: 11.8 x 4.1 x 14.6
TOTE 13”
volume: 11,7 l weight: 660 gr
109 €
BUSINESS BAG 15”
volume: 7,8 l weight: 630 gr
119 €
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Inner City
My city, my life. Truly iconic & timeless, our Inner City bags’ functional design is inspired by the needs of the contemporary urban woman. They are ideal companions for everyday. No matter the bag you’re guaranteed a playful and carefree look – with just a hint of sporty attitude. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 35-45 Gender: Female
Citytrips, walking trips, practical, family person, outdoor gardening, visiting museum & cultural fairs, charity, local music
Shops: High street shops Price sensitivity: Very high price sensitive
• Functional • Practical • Timeless • Everyday use
HIC 411 W GALA - 18 -
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BLACK 003
SEPIA/BROWN 316
OCEAN DEPTHS 103
NEW COLOUR
DARK LIME 019
NEW COLOUR
ROSE OF SHARON 068
NEW COLOUR
TRIANGLE PRINT 798
NEW COLOUR
LINES LIME PRINT 797
NEW COLOUR
LINES ROSE PRINT 802
NEW COLOUR
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HIC 406 HALEY
SPINNER
TOILETRY BAG
INNER CITY // METROPOLITAN
HIC 411 W GALA
NEW
cm: 55 x 20 x 35 inch: 21.5 x 7.8 x 14
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
volume: 39 l weight: 2500 gr
149 €
cm: 17 x 11 x 27 inch: 6.7 x 4.3 x 10.6
volume: 5 l weight: 280 gr
49 €
PRINTED MATERIAL: 50D Polyester taffeta interlock bonding
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HIC 176 EYE
HIC 176 M EYE M
SHOULDER BAG
cm: 19 x 9 x 22 inch: 7.5 x 3.5 x 8.7
volume: 3,8 l weight: 210 gr
HIC 410 S MEAGAN S
TOTE SMALL
49 €
cm: 22 x 9 x 29 inch: 8.7 x 3.5 x 11.4
HIC 410 M MEAGAN M
volume: 5,7 l weight: 270 gr
HIC 397 CORALIE
cm: 25 x 12 x 26 inch: 9.8 x 4.7 x 10.2
volume: 7 l weight: 240 gr
55 €
69 €
cm: 25 x 10,5 x 35 inch: 9.8 x 4.1 x 13.7
HIC 402 S EVA S
cm: 22 x 10 x 32 inch: 8.7 x 3.9 x 12.6
volume: 9,2 l weight: 300 gr
volume: 2,6 l weight: 270 gr
HIC 410 L MEAGAN L
TOTE LARGE
59 €
NEW
65 €
cm: 30 x 19 x 46 inch: 12 x 7.5 x 18
HIC 402 M EVA M
HANDBAG SMALL
volume: 7 l weight: 420 gr
SHOULDER BAG
cm: 17 x 6 x 25 inch: 6.7 x 2.4 x 9.8
NEW
CROSSOVER WITH FLAP
volume: 7,8 l weight: 340 gr
59 €
TOTE MEDIUM
NEW
cm: 20.5 x 10 x 31,5 inch: 8 x 3.9 x 12.4
HIC 404 JAY
SHOULDER BAG
79 €
cm: 25 x 12 x 34 inch: 9.8 x 4.7 x 13.4
volume: 26 l weight: 370 gr
65 €
HANDBAG MEDIUM
volume: 10,2 l weight: 480 gr
89 €
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cm: 23 x 1,5 x 18,5 inch: 9 x 0.5 x 7.2
HIC 147 FATE
cm: 28 x 5 x 27 inch: 11 x 2 x 10.6
HIC 01 S HARPER’S S
cm: 24 x 8,5 x 29 inch: 9.4 x 3.3 x 11.4
HIC 112 LEONCE
SHOULDER BAG
volume: 0,43 l weight: 200 gr
49 €
HIC 37 SPUTNIK
CROSSOVER
volume: 3,8 l weight: 300 gr
59 €
cm: 30 x 4 x 23 inch: 11.8 x 1.6 x 9.1
HIC 247 PRARIE
SHOULDER BAG
volume: 5,9 l weight: 270 gr
cm: 25 x 2 x 20 inch: 9.8 x 0.8 x 7.9
65 €
cm: 24 x 10 x 30 inch: 9.4 x 3.9 x 11.8
HIC 370 ORVA
CROSSOVER
volume: 1 l weight: 250 gr
55 €
HIC 403 FOLA
CROSSOVER
volume: 2,8 l weight: 350 gr
65 €
cm: 25 x 4 x 29,5 inch: 9.8 x 1.6 x 11.6
HIC 363 MICH
SHOULDER BAG
volume: 7,2 l weight: 260 gr
cm: 26 x 8 x 25 inch: 10.2 x 3.1 x 9.8
75 €
cm: 19,5 x 8 x 28 inch: 7.7 x 3.1 x 11
CROSSOVER
volume: 5,2 l weight: 520 gr
INNER CITY // METROPOLITAN
HIC 371 TOON
59 €
CROSSOVER
volume: 3 l weight: 400 gr
65 €
SHOULDER BAG
volume: 4,4 l weight: 710 gr
75 €
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HIC 23 RUSH
cm: 20 x 6 x 17 inch: 7.9 x 2.4 x 6.7
HIC 11 L VOGUE L
HIC 226 METRO
SMALL CROSSOVER
volume: 2 l weight: 200 gr
45 €
cm: 20 x 10 x 24 inch: 7.9 x 3.9 x 9.4
HIC 398 GALI
BACKPACK L
HIC 11 VOGUE
CROSSOVER
volume: 4,8 l weight: 430 gr
75 €
cm: 30 x 8 x 21 inch: 11.8 x 3.1 x 8.3
HIC 409 BILLIE
BACKPACK
BACKPACK
volume: 5 l weight: 290 gr
69 €
BACKPACK
NEW
cm: 35 x 10 x 25 inch: 13.8 x 3.9 x 9.8
HIC 374 EVELINE
cm: 28 x 13 x 36 inch: 11 x 5.1 x 14.2
volume: 8,8 l weight: 300 gr
79 €
HIC 400 LEAH
TOTE 13”
volume: 13,1 l weight: 520 gr
cm: 40 x 10 x 25,5 inch: 15.7 x 3.9 x 10
79 €
cm: 28 x 9 x 41 inch: 11 x 3.5 x 16.1
volume: 10,2 l weight: 500 gr
89 €
HIC 405 CAJA
TOTE 13”
volume: 10,3 l weight: 400 gr
cm: 38 x 10 x 26,5 inch: 15 x 4 x 10.5
79 €
cm: 29,5 x 10 x 38,5 inch: 11.6 x 3.9 x 15.2
volume: 10 l weight: 460 gr
89 €
TOTE 13”
volume: 11,4 l weight: 460 gr
89 €
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HICS 80 C PURSE
BUSINESS BAG 15”
HICS 80 C L PURSE
TRIPLE PURSE
TRIPLE PURSE
INNER CITY // METROPOLITAN
HIC 188 ESSENCE
NEW
cm: 32 x 8,5 x 38 inch: 12.6 x 3.3 x 15
HIC 123 FANZINE
cm: 32 x 10 x 30 inch: 12.6 x 3.9 x 11.8
HIC 303 ASHUR
volume: 10,3 l weight: 750 gr
99 €
HICS 84 C PURSE
SHOULDER BAG
volume: 9,6 l weight: 370 gr
cm: 10 x 1 x 15 inch: 3.9 x 0.4 x 5.9
65 €
cm: 9 x 3 x 12,5 inch: 3.5 x 1.2 x 4.9
HIC 350 ASARUM
WAISTBAG
volume: 0,2 l weight: 53 gr
29 €
HICS 85 C WALLET BIFOLD
ZIPPER PURSE WITH FLAP-8CC
volume: 0,3 l weight: 124 gr
cm: 12 x 3 x 19 inch: 4.5 x 1 x 7.5
39 €
cm: 11 x 3 x 18 inch: 4.3 x 1.2 x 7.1
HIC 408 WANDA
WAISTBAG
volume: 0,7 l weight: 100 gr
35 €
WALLET LONG BI-FOLD WITH CARD PASS
volume: 0,6 l weight: 150 gr
49 €
3 WAY WAISTBAG/ CLUTCH/CROSSOVER
NEW
cm: 16 x 2 x 28 inch: 6.3 x 0.8 x 11
volume: 0,9 l weight: 300 gr
55 €
cm: 14 x 3 x 35 inch: 5.5 x 1.2 x 13.8
volume: 1,5 l weight: 360 gr
55 €
cm: 13 x 3 x 18,5 inch: 5 x 1 x 7
volume: 0,7 l weight: 200 gr
49 €
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Subway
Take the Subway. Subway bags suit everything the city offers – from working week to retail therapy day. These are simply “pick-me-up bags” for daily adventures. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 20-35 Gender: Female
Citytrips, sustainable shopping, time for leisure, reading, museums, multicultural food, public transport, TV/movies at home
Shops: Shopping malls Price sensitivity: High price sensitive • Functionality • Quality • Simply practical
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Subway
CROWN BLUE 669
CHILI PEPPER 602
Branded Hedgren lining.
Inside chromed key chain hook.
Elegant chromed Hedgren hanger.
Handy and easy accessable front pockets.
NEW COLOUR
BLACK 003
MAIN MATERIAL: 400*500D Nylon
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cm: 18 x 6 x 24 inch: 7.1 x 2.4 x 9.4
SUB 01 M CLAPHAM M
cm: 25 x 11 x 37 inch: 9.8 x 4.3 x 14.6
SUB 03 PADDINGTON
cm: 28 x 13 x 41 inch: 11 x 5.1 x 16.1
SUB 17 WAPPING
SHOULDERBAG
volume: 2,6 l weight: 220 gr
49 €
SUB 05 KENSINGTON
SHOULDER BAG
volume: 10,2 l weight: 370 gr
65 €
cm: 23 x 9 x 29 inch: 9.1 x 3.5 x 11.4
SUB 22 KENSAL
TOTE 13”
volume: 14,9 l weight: 540 gr
cm: 20 x 1 x 28 inch: 7.9 x 0.4 x 11
75 €
cm: 23 x 9,5 x 33 inch: 9.1 x 3.7 x 13
SUB 01 S CLAPHAM S
CLUTCH
volume: 0,6 l weight: 200 gr
59 €
SUB 09 BURKE
SHOULDER BAG
volume: 6 l weight: 340 gr
65 €
cm: 20 x 10 x 26 inch: 7.9 x 3.9 x 10.2
SUB 18 CHANCERY
CROSSOVER
volume: 7,2 l weight: 330 gr
cm: 19 x 9 x 26 inch: 7.5 x 3.5 x 10.2
79 €
cm: 36 x 1 x 37 inch: 14.2 x 0.4 x 14.6
SHOULDER BAG
SUBWAY // METROPOLITAN
SUB 02 EUSTON
volume: 4,4 l weight: 280 gr
55 €
SHOULDER BAG
volume: 5,2 l weight: 330 gr
65 €
TOTE
volume: 1,3 l weight: 260 gr
95 €
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Carry Out
Stand out with Carry Out. Stand out by blending in with Hedgren’s city infused collection for men. Essential equipment for on-the-go urbanites, these versatile styles fuse modernity with heritage. Our Consumer:
Age: 30-40 Gender: Male
Interests & Lifestyle:
Fitness club, group excursions, city trips, movies, friends, happy hour, dinner, gourmet, popmusic
Where they shop:
Shops: High end department stores, concept stores Price sensitivity: Less price sensitive
Collection Keywords:
• Trendy • Camouflage print • Bright colour touch points • Unique webbing
HCAO 05 DIM - 30 -
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Carry Out
GRAPHIC ATTACK 799
Custom made Hedgren webbing with orange details.
Functional features with separate tablet compartments.
Hedgren metal logo plate.
Customised leather zipper pullers.
NEW COLOUR
OCEAN PRINT 772
MAIN MATERIAL: 600D Poly (special proceeded yards)
COMBINED MATERIAL: 600D Poly
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HCAO 09 S DUNE S
WAISTBAG
VERTICAL CROSSOVER SMALL
HCAO 05 DIM
SLING BACKPACK
CARRY OUT // METROPOLITAN
HCAO 11 DEMAND
NEW
cm: 14 x 4 x 26 inch: 5.5 x 1.5 x 10
HCAO 08 DINKA
cm: 42 x 12 x 28 inch: 16.5 x 4.7 x 11
HCAO 07 DIRECT
cm: 30 x 6 x 42 inch: 11.8 x 2.4 x 16.5
volume: 1,5 l weight: 340 gr
65 €
cm: 28 x 5 x 21 inch: 11 x 1.9 x 8.3
HCAO 02 DROP
BACKPACK 15.6”
volume: 14,1 l weight: 800 gr
99 €
cm: 43 x 12 x 28 inch: 16.9 x 4.7 x 11
volume: 2,9 l weight: 400 gr
65 €
2 WAY BACKPACK 14”
volume: 14,4 l weight: 850 gr
119 €
cm: 38 x 10 x 20 inch: 15 x 3.9 x 7.9
HCAO 06 DAMP
cm: 30 x 11 x 44 inch: 11.8 x 4.3 x 17.3
volume: 7,6 l weight: 480 gr
85 €
MESSENGER 13”
volume: 14,5 l weight: 800 gr
99 €
SLIM BRIEFCASE 15”
volume: 7,6 l weight: 920 gr
129 €
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LIFESTYLE
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Natural Flare CAPSULE COLLECTION
With a flare of nature. Naturally simple, original & practical! Feel inspired with this new “natural flare” look. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 25-35 Gender: Female
Freelance , creative, arts, yoga, social media, culture, organic food, environment
Shops: Concept stores, boutiques Price sensitivity: Less price sensitive • Original • Natural • Smart & Soft • Easy-going
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NATURAL FLARE // LIFESTYLE - 37 -
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Natural Flare APRICOT BRANDY/ OFF WHITE 804
APRICOT BRANDY 028
ERMINE/OFF WHITE 313
NEW COLOUR
Genuine soft leather handle finishing.
Natural flare logo embossed on the leather.
Leather zipper pullers with personalised rivets.
A vintage Hedgren woven foamed logo patch.
NEW COLOUR
ERMINE 311
MAIN MATERIAL: Waxed cotton
COMBINED MATERIAL: Genuine leather
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HNF 03 BONZAI
cm: 19 x 7,5 x 24 inch: 7.5 x 3 x 9.4
HNF 04 YUCCA
HNF 02 BANYAN
SHOULDER BAG
volume: 3,4 l weight: 290 gr
79 €
cm: 36 x 14,5 x 33 inch: 14.2 x 5.7 x 13
HNF 05 L SITKA L
TOTE 13”
HNF 01 YEW
BACKPACK
volume: 17,2 l weight: 490 gr
99 €
volume: 13 l weight: 430 gr
99 €
cm: 30 x 20 x 50 inch: 11.8 x 7.8 x 19.6
volume: 19,3 l weight: 510 gr
105 €
LARGE DUFFLE
volume: 9 l weight: 660 gr
NATURAL FLARE // LIFESTYLE
NEW
cm: 30,5 x 10,5 x 40,5 inch: 12 x 4.1 x 15.9
cm: 36 x 14,5 x 37 inch: 14.2 x 5.7 x 14.6
LARGE SHOULDER BAG
119 €
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Pilates
Get up and go with Pilates. The ultimate work-to-weekend switch starts with a change of bag. Pick up a Pilates bag for a unique Hedgren take-on practicality: plain & printed, fun & functional, light & bright, these bags will accompany you from the office to the gym and every place in between. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 20-40 Gender: Female
Active life, teacher, young mother, care about health, running, yoga, swimming, multicultural food, family person
Shops: Boutique, department store, shopping malls Price sensitivity: High price sensitive • Light fabrics • Exclusive matching prints and colours • Organic shapes
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Pilates
LILY FLOWERS 341
NEW COLOUR “Hot coral” Hedgren pullers.
BIRDS OF PARADISE 338
NEW COLOUR
OCEAN DEPTHS 103
NEW COLOUR
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
Special moulded metal Hedgren buckle.
COMBINED MATERIAL (Printed): 50D Polyester taffeta interlock bonding
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HPLT 10 FLOW
3 COMPARTMENT POUCH
HPLT 10 L FLOW L
3 COMPARTMENT POUCH
HPLT 02 EVE
SQUARE SHOULDER BAG (WITH INNER POUCH)
NEW
volume: 0,2 l weight: 90 gr
HPLT 09 CENTERING
CROSSOVER
cm: 18 x 8 x 39 inch: 7.1 x 3.1 x 15.4
volume: 5,6 l weight: 300 gr
29 €
cm: 12 x 3 x 18,5 inch: 4.5 x 1 x 7
HPLT 01 ROMANA
volume: 0,7 l weight: 100 gr
35 €
SHOULDER BAG (WITH INNER POUCH)
cm: 24 x 5 x 28 inch: 9.4 x 2 x 11
HPLT 15 PELVIC
volume: 3,4 l weight: 330 gr
69 €
BACKPACK
PILATES // LIFESTYLE
cm: 10 x 1,5 x 15 inch: 3.9 x 0.6 x 5.9
HPLT 04 M MIND M
cm: 26 x 7,5 x 39 inch: 10.2 x 3 x 15.4
69 €
HOBO MEDIUM (WITH INNER POUCH)
volume: 7,6 l weight: 410 gr
89 €
cm: 17,5 x 6,5 x 29,5 inch: 6.9 x 2.6 x 11.6
HPLT 03 LOGICA
cm: 29 x 16 x 41 inch: 11.4 x 6.3 x 16.1
volume: 3,4 l weight: 350 gr
75 €
HANDBAG (WITH INNER POUCH)
volume: 19 l weight: 350 gr
99 €
cm: 35 x 12,5 x 26 inch: 13.8 x 4.9 x 10.2
HPLT 07 CAROLA
cm: 34 x 18 x 51 inch: 13.4 x 7.1 x 20.1
volume: 11,4 l weight: 370 gr
89 €
SHOPPER (WITH INNER POUCH)
volume: 31,2 l weight: 510 gr
99 €
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Hype
Go on light with Hype. Super light backpacks, messengers and duffles add up to the perfect equation for those on the move. Whether it’s the everyday commute or getting back to your travel roots, lightness & durability are the name of the game. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 20-35 Gender: Unisex
Creative, designer, bike messenger, freelance artist, photography, graphics, street art, sharing knowledge, new street food
Shops: High street shops, online Price sensitivity: Average price sensitive • Lightweight & durable • Clear-cut design • Ultra strong construction
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HYPE // LIFESTYLE - 45 -
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Hype EMPIRE YELLOW 062
NEW COLOUR
Reinforced bottom finishing – 900D coated poly.
Sleek silicone logo patch “Designed in Belgium”.
BLUE NIGHT 006
SAMBA 684
Slim designed elastic side pockets.
Branded metal number plate signature.
BLACK 003
MAIN MATERIAL: 400D*400D Nylon with PU coating
COMBINED MATERIAL: 900D Cordura
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HYP 15 RAPS
RFID TRAVEL WALLET
HYP 04 DJ
HYP 10 REPORT
WAISTBAG
CROSSOVER POUCH
NEW
cm: 11,5 x 2 x 21,5 inch: 4.5 x 0.7 x 8.5
HYP 12 DRUM
volume: 0,5 l weight: 120 gr
49 €
cm: 12 x 6 x 25 inch: 4.7 x 2.4 x 9.8
HYP 07 JAMM
SLING BAG
volume: 1,8 l weight: 20 gr
49 €
cm: 22 x 5,5 x 15,5 inch: 8.7 x 2.2 x 6.1
HYP 11 URGE
BACKPACK 15”
volume: 1,9 l weight: 260 gr
59 €
BACKPACK 14”
HYPE // LIFESTYLE
NEW
cm: 33 x 9 x 18 inch: 13 x 3.5 x 7
HYP 13 BEATS
volume: 5,5 l weight: 320 gr
69 €
cm: 45 x 12 x 28 inch: 17.7 x 4.7 x 11
HYP 09 IDIOM
CROSSOVER
volume: 15,1 l weight: 720 gr
99 €
cm: 40 x 18 x 29 inch: 15.7 x 7.1 x 11.4
HYP 03 L MOTTO L
MESSENGER BAG
volume: 20,9 l weight: 970 gr
119 €
MESSENGER 13”
NEW
cm: 19,5 x 9 x 28,5 inch: 7.6 x 3.5 x 11.2
volume: 5 l weight: 380 gr
69 €
cm: 27 x 11,5 x 39 inch: 10.6 x 4.5 x 15.4
volume: 12,1 l weight: 480 gr
79 €
cm: 28 x 11 x 39 inch: 11 x 4.3 x 15.3
volume: 12,3 l weight: 870 gr
99 €
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HYP 05 OTR
HYP 06 MW OTR WHEELS M
DUFFLE
DUFFLE ON WHEELS M
HYP 06 LW OTR WHEELS L
NEW
cm: 28 x 29 x 60 inch: 11 x 11.4 x 23.6
volume: 48,7 l weight: 880 gr
109 €
cm: 73 x 31 x 35 inch: 28.7 x 12.2 x 13.7
volume: 79,2 l weight: 2710 gr
DUFFLE ON WHEELS L
NEW
169 €
cm: 83 x 32 x 36 inch: 32.6 x 12.5 x 14
volume: 95,6 l weight: 2930 gr
189 €
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HYPE // METROPOLITAN - 49 -
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Back & Pack Mix NEW COLLECTION
Pick it, Pack & Go! Back to college, or simply on your way to escape on a citytrip? Pick it by color, type or shape, pack it & Go! Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 20-35 Gender: Unisex
Studying, teaching, walking, enjoying free time, social media, always connected
Shops: Online, department stores Price sensitivity: High price sensitive • Colourful • Resistant • Practical
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Back & Pack Mix
HBPM 07 RADAR
HBPM 08 BREEZE
MONO SLING BACKPACK
NEW
BACKPACK 15.6”
HBPM 11 VESPER
NEW
TOTE
NEW
TRIANGLE PRINT/BLUE THUNDER 490 MAIN MATERIAL: Waxed cotton COMBINED MATERIAL: 50D poly
cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2
HBPM 07 RADAR
volume: 7,64 l weight: 300 gr
59 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9
HBPM 08 BREEZE
MONO SLING BACKPACK
volume: 14,6 l weight: 470 gr
69 €
BACKPACK 15.6”
cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1
HBPM 11 VESPER
NEW
NEW
volume: 15,79 l weight: 360 gr
49 €
TOTE
NEW
GRAPHIC ATTACK/ BLUE NIGHT 491 MAIN MATERIAL: 600D Poly COMBINED MATERIAL: 400D Nylon
cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2
HBPM 07 RADAR
volume: 7,64 l weight: 300 gr
59 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9
HBPM 08 BREEZE
MONO SLING BACKPACK
NEW
volume: 14,6 l weight: 470 gr
69 €
BACKPACK 15.6”
cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1
HBPM 11 VESPER
NEW
volume: 15,79 l weight: 360 gr
49 €
TOTE
NEW
EMPIRE YELLOW/OCEAN PRINT 440 MAIN MATERIAL: 600D Poly COMBINED MATERIAL: 400D*400D Nylon with PU coating
cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2
volume: 7,64 l weight: 300 gr
59 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9
volume: 14,6 l weight: 470 gr
69 €
cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1
volume: 15,79 l weight: 360 gr
49 €
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HBPM 07 RADAR
HBPM 08 BREEZE
MONO SLING BACKPACK
NEW
BACKPACK 15.6”
HBPM 11 VESPER
NEW
TOTE
NEW
RUSSET/ERMINE 437 MAIN MATERIAL: 150D poly
cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2
HBPM 07 RADAR
volume: 7,64 l weight: 300 gr
59 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9
HBPM 08 BREEZE
MONO SLING BACKPACK
NEW
volume: 14,6 l weight: 470 gr
69 €
BACKPACK 15.6”
cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1
HBPM 11 VESPER
NEW
volume: 15,79 l weight: 360 gr
49 €
TOTE
BACK AND PACK MIX // LIFESTYLE
COMBINED MATERIAL: Waxed cotton
NEW
MOLTEN LAVA/ GRAPHYTE 448 MAIN MATERIAL: 600D Poly COMBINED MATERIAL: 70D Nylon
cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2
HBPM 07 RADAR
volume: 7,64 l weight: 300 gr
59 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9
HBPM 08 BREEZE
MONO SLING BACKPACK
NEW
volume: 14,6 l weight: 470 gr
69 €
BACKPACK 15.6”
cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1
HBPM 11 VESPER
NEW
volume: 15,79 l weight: 360 gr
49 €
TOTE
NEW
BIRDS OF PARADISE/ APRICOT BRANDY 488 MAIN MATERIAL: Waxed cotton COMBINED MATERIAL: 50D poly
cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2
volume: 7,64 l weight: 300 gr
59 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9
volume: 14,6 l weight: 470 gr
69 €
cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1
volume: 15,79 l weight: 360 gr
49 €
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HBPM 07 RADAR
HBPM 08 BREEZE
MONO SLING BACKPACK
NEW
BACKPACK 15.6”
HBPM 11 VESPER
NEW
TOTE
NEW
LINES LIME PRINT/ CROWN BLUE 489 MAIN MATERIAL: 400*500D Nylon COMBINED MATERIAL: 50D poly
cm: 39,5 x 9 x 21 inch: 15.5 x 3.5 x 8.2
volume: 7,64 l weight: 300 gr
59 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.9
volume: 14,6 l weight: 470 gr
69 €
cm: 35 x 11 x 41 inch: 13.7 x 4.3 x 16.1
volume: 15,79 l weight: 360 gr
49 €
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BACK AND PACK MIX // LIFESTYLE - 55 -
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BUSINESS
- 57 -
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Ambition
Aiming to break the “glass ceiling”. With its waxed canvas unique touch and feel, these functional but stylish and classy business bags are specially designed for sophisticated and ambitious women aiming for success. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 30-45 Gender: Female
Business, management, career, reading, gym, friends, shopping, wine & good food, citytrips, trends
Shops: Department stores, luggage stores Price sensitivity: Less price sensitive • Sophisticated • Brushed gold effect & leather-like accents • Innovative fabric
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AMBITION // BUSINESS - 59 -
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Ambition ROSEWOOD 151
NEW COLOUR
Hedgren branded antique gold coin.
Nice soft trimming details.
Antique brushed metal zippers.
Soft handle grips.
JAVA BROWN 520
THUNDER BLUE 093
MAIN MATERIAL: Waxed cotton
COMBINED MATERIAL: PU
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HAMB 04 SUCCESS
HAMB 05 ASPIRE
SMALL CROSSOVER
HAMB 05 L ASPIRE L
TOTE
TOTE L 15”
NEW
cm: 17 x 6,5 x 30,5 inch: 6.7 x 2.6 x 12
HAMB 08 EAGER
cm: 40 x 10 x 27,5 inch: 15.7 x 3.9 x 10.8
HAMB 09 INTENSE
volume: 3,4 l weight: 280 gr
89 €
cm: 24,5 x 11 x 41 inch: 9.6 x 4.3 x 16.1
HAMB 06 GOAL
BACKPACK
volume: 11,0 l weight: 400 gr
99 €
cm: 36 x 11 x 33 inch: 14.2 x 4.3 x 13
volume: 11,0 l weight: 380 gr
99 €
HAMB 07 AIM
TOTE 14”
volume: 13,1 l weight: 570 gr
cm: 31 x 12 x 47 inch: 12 x 4.5 x 18.5
109 €
cm: 26 x 8 x 36 inch: 10.2 x 3.1 x 14.2
volume: 17,5 l weight: 460 gr
109 €
SLIM BUSINESS BAG 13”
volume: 7,5 l weight: 580 gr
119 €
COMPUTER BAG 15.6”
cm: 33 x 10 x 45 inch: 12.9 x 3.9 x 17.7
volume: 14,8 l weight: 700 gr
AMBITION // BUSINESS
NEW
129 €
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Diamond Touch
Diamond Touch & go. With its quilted protective exterior and ingenious storage functions, a Diamond Touch bag will take you from board meetings to after work get-togethers with ease. Designed with your day-long comfort in mind, these polished styles are equally practical and chic. Our Consumer: Age: 35-45 Gender: Female
Interests & Lifestyle:
Finance, management, gym, spa, “happy hour” with friends, travelling, TV series, dining out
Where they shop:
Shops: High street shops, department stores, airport stores, luggage stores Price sensitivity: Average price sensitive
Collection Keywords:
• Professional and functional with a feminine touch • Genuine leather trimmings • Ingenious inner- storage space • Unique business shapes and styles
HDIT 18 S ADELA S - 62 -
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Diamond Touch
HDIT 26 BARB
3 WAY WAISTBAG/ CLUTCH/CROSSOVER
HDIT 22 ELENORA
HANDBAG
NEW
cm: 14 x 3 x 21 inch: 5.5 x 1 x 8
HDIT 18 S ADELA S
volume: 1 l weight: 220 gr
49 €
cm: 22,5 x 10 x 34 inch: 8.8 x 3.9 x 13.3
HDIT 28 CHIARA
TOTE 13.5”
cm: 31 x 12 x 44 inch: 12.2 x 4 x 17.3
HDIT 25 PENNY
volume: 16,3 l weight: 740 gr
79 €
BUSINESS BAG 15.6”
NEW
NEW
PURPLE POTION/ ROSE OF SHARON 803
volume: 7,7 l weight: 400 gr
109 €
cm: 29 x 8,5 x 39 inch: 11.5 x 3 x 15
volume: 9,6 l weight: 760 gr
99 €
BACKPACK 13”
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding COMBINED MATERIAL: Leather
cm: 38 x 10 x 27 inch: 15 x 4 x 10.5
volume: 10 l weight: 400 gr
85 €
DIAMOND TOUCH // BUSINESS
NEW
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Diamond Touch
ESTATE BLUE 082 Tablet or laptop compartments.
Quilted high quality nylon.
BLACK 003
Chromed Hedgren number plate.
NEW BULL RED 598
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
COMBINED MATERIAL: Leather for HDIT12, 13, 16, 17, 18, 24, 25 and 28
DIAMOND TOUCH // BUSINESS
Fully organised for all your daily needs.
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HDIT 08 CARINA
cm: 18 x 9 x 23 inch: 7.5 x 3.5 x 9
HDIT 26 MARINA
HDIT 20 MIA
SHOULDER BAG
volume: 3,7 l weight: 220 gr
55 €
3 WAY WAISTBAG/ CLUTCH/CROSSOVER
cm: 17 x 5 x 28 inch: 6.6 x 2 x 10.3
HDIT 10 KAREN
SHOULDER BAG
volume: 2,3 l weight: 360 gr
HDIT 22 ELENORA
65 €
cm: 22,5 x 10 x 34 inch: 8.8 x 3.9 x 13.3
HDIT 21 VIOLA
CROSSOVER
HANDBAG
volume: 7,7 l weight: 400 gr
79 €
CROSSOVER
NEW
cm: 14 x 3 x 21 inch: 5.5 x 1 x 8
HDIT 07 PAT
volume: 1 l weight: 220 gr
49 €
cm: 22,5 x 2 x 20,5 inch: 8.8 x 0.8 x 8
HDIT 25 BARBARA
BACKPACK
volume: 0,9 l weight: 260 gr
49 €
cm: 25 x 4 x 29,5 inch: 9.8 x 1.6 x 11.5
HDIT 13 CECILIA
BACKPACK 13”
volume: 3 l weight: 400 gr
69 €
HANDBAG
NEW
cm: 35 x 9 x 24,5 inch: 13.7 x 3.5 x 9.6
volume: 7,7 l weight: 430 gr
79 €
cm: 38 x 10 x 27 inch: 15 x 4 x 10.5
volume: 10 l weight: 400 gr
89 €
cm: 21 x 20 x 35 inch: 8.2 x 7.8 x 13.7
volume: 14,7 l weight: 530 gr
99 €
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HDIT 17 S BELLA S
HDIT 01 PAULINE
SLIM ATTACHE 13”
HDIT 28 CHIARA
BUSINESS BAG 15.6”
BUSINESS BAG 15.6”
NEW
cm: 25,5 x 4 x 36,5 inch: 10 x 1.6 x 14.3
HDIT 12 EFFIE
volume: 3,7 l weight: 650 gr
89 €
cm: 33,5 x 11 x 40,5 inch: 13 x 4.3 x 15.7
HDIT 18 S ADELA S
BUSINESS BAG 14”
volume: 14,9 l weight: 700 gr
95 €
cm: 29 x 8,5 x 39 inch: 11.5 x 3 x 15
HDIT 18 ADELA
TOTE 13.5”
volume: 9,6 l weight: 760 gr
109 €
TOTE 15.6”
NEW
HDIT 11 CINDY
cm: 35 x 18 x 44 inch: 13.7 x 5.9 x 17.2
volume: 8,6 l weight: 760 gr
125 €
BUSINESS TROLLEY 15.6”
volume: 27,7 l weight: 2380 gr
179 €
cm: 31 x 12 x 44 inch: 12.2 x 4 x 17.3
HDIT 24 LINA
cm: 45 x 15 x 34,5 inch: 17.7 x 5.9 x 13.6
volume: 16,3 l weight: 740 gr
119 €
cm: 32 x 10,5 x 48 inch: 12,5 x 4.1 x 18.7
volume: 16,1 l weight: 800 gr
129 €
20”SOFT SPINNER (15.6” LAPTOP)
volume: 23,3 l weight: 2500 gr
179 €
DIAMOND TOUCH // BUSINESS
cm: 29 x 8 x 37 inch: 11.3 x 3.1 x 14.4
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Zeppelin Revised
Look forward, let Zeppelin lead the way. With exquisite attention to detail, updated classic styling and organizational efficiency, this “new” collection brings a refined sophistication to business and travel. Engineered for professionals. Functional styles include tablet-ready crossbody bags, convenient laptop backpacks, and business bags with wheels or without. Our Consumer: Age: 30-45 Gender: Male
Interests & Lifestyle:
Business trips, office, friends & family, wine & good food
Where they shop:
Shops: Main shopping streets, airport stores, online Price sensitivity: Average
Collection Keywords:
• Leather feel details • Ingenious inner- storage space • Comfortable • Iconic Hedgren Roots
HZPR 06 EXCEED - 70 -
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Zeppelin Revised
CHARCOAL GREY 557
NEW COLOUR
Our famous Hedgren puller with red connector.
Detailed finishing with Hedgren embossed logo.
Every bag has a typical Hedgren signature rivet.
Tablet and laptop compartments.
BLACK 003
CLAY BROWN 164
MAIN MATERIAL: Nylon 70D 260T taffeta interlock bonding
COMBINED MATERIAL: PU
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ZEPPELIN REVISED // BUSINESS - 73 -
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HZPR 16 EXPAT
RFID TRAVEL WALLET
HZPR 15 EXEC
NEW
cm: 11,5 x 2 x 21,5 inch: 4.5 x 0.5 x 8.5
HZPR 05 EXPECT
cm: 27 x 1,5 x 24 inch: 10.6 x 0.6 x 9.4
volume: 0,5 l weight: 140 gr
HZPR 02 EXTRUDED
CROSSOVER HORIZONTAL
cm: 22 x 9 x 30 inch: 8.7 x 3.5 x 11.8
volume: 5,9 l weight: 380 gr
VERTICAL CROSSOVER POUCH
NEW
49 €
cm: 14,5 x 6 x 26 inch: 6 x 2.3 x 10
HZPR 01 EXPRESSO
SLIM CROSSOVER
volume: 1 l weight: 300 gr
HZPR 13 EXAM
WAISTBAG
45 €
cm: 26 x 5,5 x 20 inch: 10.2 x 2.2 x 7.9
HZPR 04 EXALT
59 €
cm: 25 x 8 x 34 inch: 9.8 x 3.1 x 15
volume: 2,2 l weight: 400 gr
55 €
HZPR 03 EXTERNAL
SMALL CROSSOVER VERTICAL
volume: 2,9 l weight: 330 gr
59 €
cm: 25 x 7 x 22 inch: 9.8 x 2.8 x 8.7
HZPR 06 EXCEED
MESSENGER 13”
volume: 6,8 l weight: 650 gr
cm: 21 x 5,5 x 15,5 inch: 8.3 x 2.2 x 6.1
85 €
cm: 27 x 8 x 38 inch: 10.6 x 3.1 x 15
volume: 1,8 l weight: 300 gr
45 €
CROSSOVER VERTICAL
volume: 3,9 l weight: 360 gr
59 €
BUSINESS BAG 13”
volume: 8,2 l weight: 820 gr
109 €
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HZPR 07 EXPEDITE
cm: 29 x 10,5 x 40 inch: 11.4 x 4.1 x 15.7
HZPR 14 EXTRACT
HZPR 08 EXPLICIT
BUSINESS BAG 15”
volume: 12,2 l weight: 700 gr
99 €
cm: 29,5 x 15,5 x 40 inch: 11.6 x 6.1 x 15.7
HZPR 10 EXTREMER
SLING BAG
HZPR 09 EXCESS
3 WAY BAG 15”
volume: 17,8 l weight: 1060 gr
129 €
cm: 32 x 11,5 x 45 inch: 12.6 x 4.5 x 17.7
HZPR 11 EXTENT
BACKPACK 13”
BUSINESS BAG 17”
volume: 16,6 l weight: 980 gr
119 €
BACKPACK 15”
NEW
Cha
HZPR 12 EXTRANET
cm: 54 x 26,5 x 32 inch: 21.3 x 10.4 x 12.6
volume: 5,76 l weight: 400 gr
59 €
cm: 42 x 12 x 29 inch: 16.5 x 4.7 x 11.4
volume: 14,6 l weight: 720 gr
89 €
cm: 44,5 x 21,5 x 32 inch: 17.5 x 8.5 x 12.6
volume: 30,6 l weight: 950 gr
115 €
DUFFLE ON WHEELS
volume: 45,8 l weight: 2640 gr
ZEPPELIN REVISED // BUSINESS
cm: 32 x 9 x 20 inch: 12.5 x 3.5 x 7.8
149 €
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Blue Label
Blue Label means business. A pure and simple business collection, ”Blue Label” gets you through the business day: from home to the office, and everything in between. Our Consumer: Age: 35-45 Gender: Male
Interests & Lifestyle:
Finance, management, teaching, socialising, cooking, movies
Where they shop:
Shops: Multi brand shops, airport stores, online, IT channels Price sensitivity: High price senstitive
Collection Keywords: • A business classic • Durable structure • Clever features
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Blue Label
Blue metal logo plate on woven label.
Fleece Laptop compartments and blue inside bindings.
Blue metal details on the Hedgren pin buckle.
Sealed front top phonepockets with fleece inside.
Black Hedgren silicone cube.
Tough metal hardware for everyday use.
BLACK 003
CARBON GREY 037
MAIN MATERIAL: Nylon 400Dx300D PU backing*3
COMBINED MATERIAL: 1680D Polyester
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HBLS 01 VERT. WALLET
HBLS 03 VERT. WALLET
BILLFOLD 3CC
BILLFOLD WITH ZIPPER COIN POCKET 6CC
NEW
cm: 10 x 1,2 x 12 inch: 3.9 x 0.4 x 4.7
HBLS 06 HOR. WALLET
volume: 0,14 l weight: 70 gr
NEW
35 €
BILLFOLD WITH COIN POCKET
cm: 10 x 1,2 x 12 inch: 3.9 x 0.4 x 4.7
HBLS 05 TRAVEL WALLET
volume: 0,14 l weight: 70 gr
NEW
39 €
cm: 9,5 x 1,2 x 13 inch: 3.7 x 0.4 x 5.1
volume: 0,15 l weight: 60 gr
37 €
NEW
39 €
cm: 11,5 x 1,8 x 21 inch: 4.5 x 0.7 x 8.2
volume: 0,43 l weight: 70 gr
45 €
BLUE LABEL // BUSINESS
volume: 0,24 l weight: 70 gr
BILLFOLD 6CC
TRAVEL WALLET 8CC
NEW
cm: 10 x 2 x 12 inch: 3.9 x 0.7 x 4.7
HBLS 04 HOR. WALLET
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HBL 02 MARGIN
HBL 16 PLANNER
SHOULDER BAG VERTICAL
HBL 17 WAGE
CROSSOVER
CROSSOVER
NEW
cm: 22 x 7,5 x 17 inch: 8.7 x 3 x 6.7
HBL 03 FULTON
cm: 22 x 8,5 x 30 inch: 8.7 x 3.3 x 11.8
HBL 07 EXCHANGE
cm: 39,5 x 15,5 x 28 inch: 15.6 x 6.1 x 11
volume: 2,8 l weight: 410 gr
49 €
HBL 14 BONDS
SHOULDER BAG HORIZONTAL
volume: 5,6 l weight: 310 gr
59 €
cm: 36 x 8 x 17 inch: 14.2 x 3.1 x 6.7
HBL 08 STOCK
BACKPACK 13”
volume: 17,1 l weight: 850 gr
cm: 28 x 8,5 x 21,5 inch: 11 x 3.3 x 8.4
99 €
cm: 45 x 17 x 30 inch: 17.7 x 6.7 x 11.8
volume: 5,12 l weight: 400 gr
NEW
69 €
SMALL MONO SLING BAG
volume: 4,9 l weight: 320 gr
59 €
cm: 32 x 6 x 26 inch: 12.5 x 2.3 x 10.2
HBL 01 VENTURE
cm: 38 x 11 x 25 inch: 15 x 4.3 x 9.8
volume: 4,9 l weight: 360 gr
69 €
SLING BAG
volume: 10,5 l weight: 500 gr
69 €
BACKPACK 15”
volume: 23 l weight: 820 gr
119 €
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cm: 25 x 8 x 36 inch: 9.8 x 3.1 x 14.2
HBL 10 RAISE
cm: 33 x 14 x 45 inch: 13 x 5.5 x 17.7
HBL 15 W CREDIT
cm: 51 x 23 x 36 inch: 20.1 x 9.1 x 14.2
ATTACHE 13”
volume: 7,2 l weight: 600 gr
79 €
119 €
cm: 28 x 8 x 40 inch: 11 x 3.1 x 15.7
volume: 9 l weight: 670 gr
cm: 29 x 14 x 41 inch: 11.4 x 5.5 x 16.1
HBL 11 W CAPITAL
TROLLEY
volume: 42,2 l weight: 3180 gr
ATTACHE 15”
HBL 09 TAX
BUSINESS BAG 17”
volume: 20,8 l weight: 950 gr
HBL 04 M FEDERAL M
159 €
cm: 33 x 19 x 43 inch: 13 x 7.5 x 16.9
HBL 06 BANKER
89 €
3 WAY EXPANDABLE BUSINESS BAG 15”
volume: 16,6 l weight: 1200 gr
129 €
cm: 29 x 12 x 41 inch: 11.4 x 4.7 x 16.1
HBL 13 SWAPS
cm: 30 x 15,5 x 39 inch: 11.8 x 6.1 x 15.4
BUSINESS BAG 15”
volume: 14,3 l weight: 800 gr
99 €
BUSINESS TRIPPER 15”
volume: 20,8 l weight: 1110 gr
139 €
OVERNIGHT TROLLEY 15”
volume: 27 l weight: 2200 gr
189 €
BLUE LABEL // BUSINESS
HBL 04 S FEDERAL S
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Formula One
Up to speed on the mark with Formula One. Maneuverable and agile, Formula One’s polycarbonate trolley’s slick style will ensure you are first at the finish line, every time. Our Consumer:
Where they shop:
Interests & Lifestyle:
Collection Keywords:
Age: 30-45 Gender: Unisex
Finance, career, business and citytrips, politics, always connected, efficiency
Shops: Boutiques, airport stores Price sensitivity: High price sensitive • Light • Compact • Robust
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Formula One BLACK/RED COMBO 779
Contrast colour trimming and expandable function on medium and large sizes.
TSA safety lock.
Fully carbonate lightweight material.
Chromed handle bar with Hedgren signature.
RED/BLACK COMBO 780
BLACK/ORANGE COMBO 781
SILVER/ORANGE COMBO 796
MAIN MATERIAL: Polycarbonate
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HFO 05 SW TRACTION S
cm: 55 x 35 x 25 inch: 21.7 x 13.8 x 9.8
HFO 06 W CHASSIS
HFO 05 MW EX TRACTION M EX
SPINNER 20”
volume: 48,1 l weight: 2980 gr
159 €
OVER NIGHT SPINNER WITH 15” LAPTOP EASY ACCESS
cm: 67 x 43 x 28 inch: 26.4 x 16.9 x 11
HFO 07 W GEAR
SPINNER 24” EXPENDABLE
volume: 80,7 l weight: 3270 gr
179 €
HFO 05 LW EX TRACTION L EX
cm: 76 x 34 x 49 inch: 29.9 x 13.3 x 19.2
SPINNER 29” EXPENDABLE
volume: 126,6 l weight: 4480 gr
219 €
OVER NIGHT VERTICAL SPINNER WITH 15” LAPTOP EASY ACCESS
NEW
volume: 38,6 l weight: 3300 gr
189 €
cm: 56,5 x 32 x 23,5 inch: 22.2 x 12.5 x 9.2
volume: 42,5 l weight: 3400 gr
189 €
FOR sMULA ONE // BUSINESS
cm: 42 x 23 x 40 inch: 16.5 x 9.1 x 15.7
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