New Way
AUTUMN WINTER 2015
A New Way for everyday New Way celebrates dynamic individuals and their day-to-day life, by bringing some casual cool to everyday bag wear for men.
WHO THEY ARE: Age: 25-40 Gender: Male
WHAT THEY DO:
Interests & Lifestyle: first professional challenges, movies, music, art, follow new technologies, independent, committed, blogs, home cooking
WHERE THEY SHOP:
Shops: Department stores, malls Price sensitivity: Average price sensitive
KEYWORDS • Dynamic • Functional • Unique
N E W - 15 -
- 16 -
W A Y
HNW 12 OZONE
BACKPACK 15”
CLASSIC BACKPACK 14”
HNW 01 LEXINGTON
SMALL CROSSOVER SHOULDER BAG VERTICAL
HNW 02 UNION
CROSSOVER SHOULDER BAG HORIZONTAL
HNW 03 WITCHLOCK
CROSSOVER SHOULDER BAG VERTICAL
NEW WAY // BUSINESS
HNW 11 ROCKAWAY
cm: 43 x 29 x 11 inch: 16.9 x 11.4 x 4.3
volume: 13,7 l weight: 700 gr
99 €
cm: 44 x 15 x 30 inch: 17 x 5.9 x 11.8
HNW 10 CORONA
BLACK 003
cm: 35 x 27 x 10 inch: 13.7 x 10.5 x 3.9
volume: 20 l weight: 600 gr
2 WAY BACKPACK 13”
volume: 9,5 l weight: 1000 gr
cm: 21 x 6 x 17 inch: 8.2 x 2.3 x 6.6
HNW 06 PELLHAM
cm: 26 x 5 x 37 inch: 10.1 x 2 x 14.4
HNW 07 LONGWOOD
PEACOAT BLUE 644
MAIN MATERIAL: 100D*200D 100% Twill Nylon
- 17 -
COMBINED MATERIAL: 900D Polyester with PU coating
cm: 30 x 7 x 40 inch: 11.7 x 2.7 x 15.6
volume: 2,1 l weight: 200 gr
ATTACHÉ 13”
volume: 4,8 l weight: 500 gr
BUSINESS BAG 15”
volume: 8,4 l weight: 700 gr
cm: 23 x 4 x 30 inch: 9 x 1.6 x 11.7
HNW 19 KENTISH
cm: 28 x 7 x 38 inch: 10.9 x 2.7 x 14.8
HNW 08 BROOK
cm: 31 x 10 x 41 inch: 12.1 x 3.9 x 16
volume: 2,8 l weight: 500 gr
SLIM ATTACHÉ 15”
volume: 7,4 l weight: 640 gr
3 WAY BUSINES BAG 15”
volume: 12,7 l weight: 900 gr
- 18 -
cm: 28 x 5 x 22 inch: 10.9 x 2 x 8.6
HNW 04 BURNSIDE
cm: 33 x 38 x 11 inch: 12.9 x 14.8 x 4.3
HNW 08 E BROOK E
cm: 31 x 12 x 41 inch: 12.1 x 4.7 x 16
volume: 3,1 l weight: 400 gr
EXPANDABLE MESSENGER BAG
volume: 13,8 l weight: 600 gr
3 WAY BUSINESS BAG 15” EXPANDABLE
volume: 15,3 l weight: 1020 gr