Spring Summer 2015 collection
COLOURS THAT
CATCH THE EYE
1
Inner City | Leah
INDEX M ETROPOLITA N
CASUAL CHIC
NEW NOMAD
INNER CITY
HCCH02 HCCH04 HCCH07 HCCH09 HCCH11 HCCH12 HCCH13 HCCH14
HNN01 San 58 HNN02 Fulani 58 HNN03 Lohar 58 HNN04 Khan 58 HNN05 Tuareg 58 HNN06 Maasai 58 HNN07 Toubou 58
HIC01S HIC11 HIC11L HIC23 HIC37 HIC112 HIC123 HIC147 HIC176 HIC176M HIC177 HIC188 HIC226 HIC247 HIC303 HIC350 HIC363 HIC370 HIC374 HIC383S HIC387 HIC389 HIC394 HIC395 HIC396W HIC397 HIC398 HIC399 HIC400 HIC402M HIC402S HIC403 HICS80C HICS84C HICS85C
Harper’s S 11 Vogue 12 Vogue L 12 Rush 10 Sputnik 10 Leonce 10 Fanzine 12 Fate 10 Eye 10 Eye M 10 Hinge 12 Essence 12 Metro 11 Prarie 11 Ashur 13 Asarum 13 Mich 11 Orva 10 Eveline 12 Susie S 13 Parish 13 Fe 13 Liza-Lou 11 Kammie 12 Genna 14 Coralie 11 Gali 12 Half moon 13 Leah 12 Eva M 11 Eva S 11 Fola 10 Purse 14 Purse 14 Wallet 14
SUBWAY SUB01M SUB01S SUB02 SUB03 SUB05 SUB09 SUB16 SUB17 SUB18 SUB22 SUB02C
Clapham M 20 Clapham S 20 Euston 20 Paddington 21 Kensington 20 Burke 20 Upney 20 Wapping 20 Chancery 21 Kensal 20 Wallet 21
Mae 26 Mie 26 Mack 26 Kaci 26 Madge 26 Mahi 26 Maj 26 Mali 26
SAIL IT
CARRY OUT HCAO01 HCAO02 HCAO04 HCAO05 HCAO06 HCAO07 HCAO08 HCAO09
HSAL01 HSAL02 HSAL03 HSAL04 HSAL05 HSAL06
Digit 32 Drop 32 Dale 32 Dim 32 Damp 32 Direct 32 Dinka 32 Dune 32
B U S I N ES S BLUE LABEL
PILATES HPLT01 HPLT02 HPLT03 HPLT04M HPLT04S HPLT07 HPLT09 HPLT10 HPLT11 HPLT12 HPLT15
HBL01 HBL02 HBL03 HBL04M HBL04S HBL06 HBL07 HBL08 HBL09 HBL10 HBL11W HBL14
Romana 38 Eve 38 Logica 38 Mind M 38 Mind S 38 Carola 38 Centering 38 Flow 39 Precision 39 Breathing 39 Pelvic 38
HYPE HYP01 HYP03 HYP04 HYP05 HYP07 HYP08 HYP09
Venture 72 Margin 72 Fulton 72 Federal M 72 Federal S 72 Banker 72 Exchange 73 Stock 73 Tax 72 Raise 73 Capital 73 Bonds 72
DIAMOND TOUCH Graffiti 44 Motto 44 Dj 44 Otr 44 Jamm 44 Marker 44 Idiom 44
HDIT01 HDIT06 HDIT07 HDIT08 HDIT09 HDIT10 HDIT11 HDIT12 HDIT13 HDIT16 HDIT17M HDIT17S HDIT18 HDIT20 HDIT21 HDIT22 HDIT23
L IFEST Y L E GREATER AMERICAN HGA307 HGA307M HGA308 HGA309 HGA310 HGA311 HGA312 HGA314
Rigging 64 Mast 64 Proa 64 Keel 64 Rudder 64 Sloop 64
Warner S 52 Warner M 52 Leory 52 Switlik 52 Rockwall 52 Slingshot 52 Twister 52 Concord 52
2
Pauline 78 Stella 78 Pat 78 Carina 78 Liza 78 Karen 78 Cindy 79 Effie 78 Cecilia 79 Kayla 79 Bella M 78 BellaS 78 Adela 79 Mia 79 Viola 78 Elenora 79 Gianna 79
ZEPPELIN HZP02 HZP03 HZP04 HZP06 HZP07 HZP09 HZP11 HZP12 HZP13 HZP14M HZP14S HZP16 HZP17 HZP18
Hindenburg 84 Helium 85 Ferdinand 84 Cabin 85 Heritage 85 Balloon 84 Empennage 85 Skeleton 85 Propane 85 Hydrogen M 84 Hydrogen S 84 Led 84 Float 84 Orientation 84
CARRIER HCAR01 HCAR02 HCAR03 HCAR04 HCAR05 HCAR06 HCAR08
Bearer Shifting Sherpa Bellhop Skycap Loader Silleros
90 90 90 90 90 90 90
NEW WAY HNW01 HNW02 HNW03 HNW04 HNW06 HNW07 HNW08 HNW08E HNW09 HNW10 HNW11 HNW12 HNW19
Lexington 96 Union 96 Witchlock 96 Burnside 97 Pellham 96 Longwood 96 Brook 96 Brook E 96 Queens 97 Corona 97 Rockaway 97 Ozone 97 Kentish 96
FORMULA ONE HFO05M Traction M 102 HFO05MEX Traction M expandable 102 HFO05S Traction S 102
this is a new style this style has a tablet compartment 18�
this style has a laptop compartment this style has a smart sleeve, to put over your trolley handle this style has been refreshed
IMPORTANT NOTE
Please be informed that not all styles, colors and prints are available in every country, please contact your local distributor for more information. Please note that small differences might occur from the images inside this catalogue with the actual products (color, style details, dimensions or hardware).
3
Metropolitan
4
5
INNER CITY
HIC TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 35-44 Gender // Female Education // Higher Education
Shops// Street shops Price sensitivity// Very price sensitive
WHAT THEY DO Occupation// Teacher, translators, accounting, administrative employee Hobbies// Yoga, outdoor gardening, walking trips Lifestyle// Literature, visiting museum & cultural fairs, charity, local music Internet usage// normal
Casually iconic and stylishly functional, our Inner City bags are inspired by the needs of the contemporary urban woman. The ideal companions for everyday, our new shades and styles are set to colour you happy from work to play. Time to choose your colour-bright look: colour block, in bright Wild Aster and Green Briar shades, or colour clash, in candystriped Lined print or feel-good floral Columbia print. Whatever you decide, you’re guaranteed a look that’s equal parts sophisticated, playful and carefree – with just a hint of sporty attitude. Try new handbag styles Eva S or Leah, featuring ultra practical multi-zip compartments and durable structures. Or, when you really need to carryall, nothing beats the hands-free functionality of our backpack, Gali.
Your Inner City,
your colourful life 6
Eye in Greenbriar and Lined Print
HIC
Black 003
Sepia 316
Golden Oak 298
Provence Blue 043
Greenbriar 370
NEW COLOUR
NEW COLOUR
NEW COLOUR
Molten Lava 149
Pink Flambe 086
Wild Aster 064
NEW COLOUR
NEW COLOUR
NEW COLOUR
MAIN MATERIAL SOLID nylon 70D 260T taffeta interlock bonding PRINT 50D Polyester taffeta interlock bonding Lined Print 771
Columbia Print 767
Madras Print 770
NEW COLOUR
NEW COLOUR
NEW COLOUR
7
POCKETS updated smartphone pockets
LINING 70D Nylon with PU*2(emboss) HANGER chromed metal hanger LOGO metal Hedgren logo
HIC HIC23
HIC112
HIC147
HIC37
RUSH
LEONCE
FATE
SPUTNIK
Shoulder bag
H 20 7.8
x D x 6 x 2.3
1,9l — 0,2 kg
Shoulder bag
x W x 15,5 cm x 6 inch
H 25 9.8
x D x 2 x 0.8
1l — 0,3 kg
Shoulder bag
x W x 20 cm x 7.8 inch
H 28 10.9
x D x 5 x 2
3,8l — 0,3 kg
Shoulder bag
x W x 27 cm x 10.5 inch
H 30 11.7
x D x 4 x 1.6
2,8l — 0,4 kg
HIC176
HIC176M
HIC403
HIC370
EYE
EYE M
FOLA
ORVA
Shoulder bag
Shoulder bag
Shoulder bag
Shoulder bag
H 19 7.4
x D x 9 x 3.5
3,8l — 0,2 kg
x W x 22 cm x 8.6 inch
H 22 8.6
x D x 9 x 3.5
5,7l — 0,3 kg
x W x 29 cm x 11.3 inch
H 25 9.8
x D x 4 x 1.6
3l — 0,4 kg
8
x W x 29,5 cm x 11.5 inch
H 26 10.1
x D x 8 x 3.1
5,2l — 0,5 kg
x W x 23 cm x 9 inch
x W x 25 cm x 9.8 inch
Black
003
Sepia
316
Golden Oak
298
Provence Blue
043
Greenbriar
370
Molten Lava
149
Pink Flambe
086
Wild Aster
064
Lined Print
771
Columbia Print
767
HIC226
HIC01S
HIC363
HIC247
METRO
HARPER’S S
MICH
PRARIE
Shoulder bag
H 20 7.8
x D x 10 x 3.9
4,8l — 0,4 kg
Shoulder bag
x W x 24 cm x 9.4 inch
H 24 9.4
x D x 8,5 x 3.3
5,9l — 0,3 kg
Shoulder bag
x W x 29 cm x 11.3 inch
H 19,5 7.6
x D x 8 x 3.1
4,4l — 0,7 kg
Madras Print
Shoulder bag
x W x 28 cm x 10.9 inch
H 20 7.8
x D x 6 x 2.3
2l — 0,3 kg
HIC397
HIC394
HIC402S
HIC402M
CORALIE
LIZA-LOU
EVA S
EVA M
Crossover with flap
Shoulder bag
H 25 9.8
H 23 9
x D x 13 x 5.1
8,5l — 0,3 kg
x W x 26 cm x 10.1 inch
x D x 11 x 4.3
7,8l — 0,4 kg
Handbag small
x W x 31 cm x 12.1 inch
H 20 7.8
x D x 9 x 3.5
5,3l — 0,4 kg
9
770
x W x 17 cm x 6.6 inch
Handbag medium
x W x 29,5 cm x 11.5 inch
H x D 22,5 x 10 8.8 x 3.9 7,7l — 0,5 kg
x W x 34 cm x 13.3 inch
HIC
HIC HIC123
HIC177
FANZINE
HINGE
Shoulder bag
H 32 12.5
x D x 10 x 3.9
9,6l — 0,4 kg
H 28 10.9
x D x 9 x 3.5
9,3l — 0,7 kg
15”
ESSENCE
Business bag 14”
x W x 30 cm x 11.7 inch
HIC188
14”
Business bag 15”
x W x 37 cm x 14.4 inch
H 32 12.5
x D x 8,5 x 3.3
10,3l — 0,8 kg
HIC374 EVELINE
Tote 13”
x W x 38 cm x 14.8 inch
H 28 10.9
x D x 13 x 5.1
13,1l — 0,5 kg
HIC400
HIC11
HIC11L
HIC398
LEAH
VOGUE
VOGUE L
GALI
Tote
H 28 10.9
Backpack
x D x 9 x 3.5
10,3l — 0,4 kg
x W x 41 cm x 16 inch
H 30 11.7
x D x 8 x 3.1
5l — 0,3 kg
Backpack L
x W x 21 cm x 8.2 inch
H 35 13.7
x D x 10 x 3.9
8,8l — 0,3 kg
10
x W x 36 cm x 14 inch
Backpack
x W x 25 cm x 9.8 inch
H 40 15.6
x D x 10 x 3.9
10,2l — 0,5 kg
x W x 25,5 cm x 9.9 inch
Black
003
Sepia
316
Golden Oak
298
Provence Blue
043
Greenbriar
370
Molten Lava
149
Pink Flambe
086
Wild Aster
064
Lined Print
771
Columbia Print
767
Madras Print
HIC399
HIC387
HIC389
HIC383S
HALF MOON
PARISH
FE
SUSIE S
Handbag
Cosmetic bag
Clutch
H x D x W 22,5 x 13,5 x 37,5 cm 8.8 x 5.3 x 14.6 inch
H 15 5.9
11,4l — 0,4 kg
x D x 6 x 2.3
1,7l — 0,1 kg
x W x 19 cm x 7.4 inch
H 12 4.7
Clutch S
x D x 5 x 2
1l — 0,2 kg
HIC395
HIC350
HIC303
KAMMIE
ASARUM
ASHUR
Folded clutch
H 14 5.5
x D x 2 x 0.8
0,7l — 0,3 kg
Waistbag
x W x 26 cm x 10.1 inch
H 14 5.5
x D x 3 x 1.2
1,5l — 0,4 kg
x W x 17 cm x 6.6 inch
Waistbag
x W x 35 cm x 13.7 inch
H 16 6.2
x D x 2 x 0.8
0,9l — 0,3 kg
11
770
x W x 28 cm x 10.9 inch
H 15 5.9
x D x 5 x 2
1,5l — 0,4 kg
x W x 20 cm x 7.8 inch
HIC
HIC HIC396W
HICS80C
HICS84C
HICS85C
GENNA
PURSE
PURSE
WALLET
Spinner 20”
H x D 58 x 20 22.6 x 7.8 41,8l — 2,9 kg
Triple purse
x W x 36 cm x 14 inch
H 10 3.9
x D x 1 x 0.4
0,2l — 0,1 kg
x W x 15 cm x 5.9 inch
Zipper purse with flap-8cc
Wallet Long bi-fold with card pass
H x D 10,5 x 2 4.1 x 0.8
H x D x W 11 x 3 x 18 cm 4.29 x 0.78 x 7 inch
0,3l — 0,1 kg
12
x W x 12,5 cm x 4.9 inch
0,59l — 0,1 kg
13
SUBWAY
SUB Take
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 25-34 Gender // Female Education // High School
Shops// Shopping malls Price sensitivity// Very price sensitive
the Subway
WHAT THEY DO Occupation// Youth employment, social worker, freelance Hobbies// Discover the town, sustainable shopping Lifestyle// Free time, charity work, museums, multicultural food, lunch box, lounge Music Internet usage// Highhand , useful
Subway’s got bags of style to suit everything the city offers – from working week to retail therapy day. Set to bring a fresh breeze to your personal style season, these are pick-me-up bags for daily adventures: pick it, move it, carry it, live it! Wake up to the new Kensal cross-body bag – in Blue Star Sapphire or Mourning Dove Grey, it will refresh daily wardrobes and dull weather days.
14
Kensal in Blue Star Sapphire
SUB
Black 003
Chili Pepper 602
Rapture Rose 336
Blue Star Sapphire 130
NEW COLOUR
NEW COLOUR
MAIN MATERIAL 400*500D Nylon
HANGER chromed metal hanger
LINING 70D Nylon with H print PU*2
LOGO metal Hedgren logo
POCKETS updated smartphone pockets Mourning Dove Grey 014 NEW COLOUR
15
SUB SUB02
SUB01S
SUB01M
SUB05
EUSTON
CLAPHAM S
CLAPHAM M
KENSINGTON
Shoulder bag
Shoulder bag M
H x D x W 18 x 6 x 24 cm 7.02 x 2.34 x 9.36 inch
H 19 7.41
2,6l — 0,2 kg
x D x 9 x 3.51
4,4l — 0,3 kg
x W x 26 cm x 10.14 inch
Shoulder bag M
Shoulder bag
H x D x W 25 x 11 x 37 cm 9.75 x 4.29 x 14.43 inch
H x D x W 23 x 29 x 9 cm 8.97 x 11.31 x 3.5 inch
10,2l — 0,4 kg
6l — 0,3 kg
SUB09
SUB17
SUB22
SUB16
BURKE
WAPPING
KENSAL
UPNEY EMEA ONLY
Shoulder bag
H 20 7.8
x D x 10 x 3.9
5,2l — 0,3 kg
Clutch
x W x 26 cm x 10.1 inch
H 20 7.8
x D x W x 0,5 x 30 cm x 0.195 x 11.7 inch
0,3l — 0,2 kg
Crossover
Handbag
H x D x W 23 x 9,5 x 33 cm 8.97 x 3705 x 12.9 inch
H x D 23 x 19 8.97 x 7.41
7,2l — 0,3 kg
16
17l — 0,3 kg
x W x 39 cm x 15.2 inch
Chili Pepper
602
Black
003
Rapture Rose
336
Blue Star Sapphire
130
SUB
Mourning Dove Grey
014
SUB03
SUB18
SUB02C SUB03C
PADDINGTON
CHANCERY
WALLET WALLET
Tote
Tote
Walletlong bi-fold Wallet bi-fold with card pass
H x D x W 28 x 13 x 41 cm 10.92 x 5.07 x 16 inch
H x D x W 37 x 1 x 36 cm 14.43 x 0.39 x 14 inch
H D H xx D xx WW 9 11 cm cm x x 2 1,5 xx 18 11 3.51 x x 0.8 0.6 x x 74.3 inch 4.3 inch
14,9l — 0,5 kg
1,3l — 0,3 kg
0,1l — — 0,1 0,1 kg kg 0,4l
17
18
CASUAL CHIC
HCCH TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 25-34 Gender // Female Education // Higher Education
Shops// Boutiques Price sensitivity// Average price sensitive
WHAT THEY DO Occupation// First employment, glamour students, fashion industry Hobbies// Reading fashion magazines, best sellers books & movies Lifestyle// Girl friends group, shopping, fashion conscious, on trend, district restaurant, dance Pop, disco house Internet usage// medium
When fashion, femininity and simplicity mix, the result is Hedgren’s Casual take on Chic – a contemporary cocktail for everyday elegance. Complete with a cute tassel, our new styles in Baltic Blue and Ceylon Gold will brighten Springtime afternoons. New to the family is the classic Madge shoulder bag – mix and match it with the Mali wallet. Plus our standout Maj backpack ensures on-trend appeal on the go.
Fall into
Casual Chic 19
MADGE in Baltic Blue
HCCH
Black 003
Seal Brown 208
Baltic Blue 044
Ceylon Gold 632
NEW COLOUR
NEW COLOUR
20
MAIN MATERIAL Nylon 70D 260T taffeta interlock bonding
TRIMS cow leather, dobby webbing
LINING 230T Polyester (embossed)
HANGER webbing tassels LOGO metal H logo
HCCH
Seal Brown
208
Black
003
Baltic Blue
HCCH04
HCCH07
HCCH11
HCCH02
MIE
MACK
MADGE
MAE
Shoulder bag
H 20 7.9
x D x 5 x 2
2,7l — 0,22 kg
x W x 27 cm x 10.6 inch
Box shoulder bag 2 zippers
Shoulder bag
H 15 6,3
H 19 7.5
x D x 8 x 3.1
2,4l — 0,43 kg
x W x 20 cm x 7.9 inch
x D x 7 x 2.8
3,66l — 0,35 kg
x W x 27,5 cm x 10.8 inch
H 27 11
x D x 12 x 4.7
11,66l — 0,42 kg
HCCH09
HCCH13
HCCH14
MAHI
KACI
MAJ
MALI
H x D 29,5 x 8 11.6 x 3.1 6,84l — 0,4 kg
Tote
x W x 29 cm x 11.4 inch
H 35 13.8
Backpack
x D x 9 x 3.5
12,13l — 0,5 kg
x W x 38,5 cm x 15,2 inch
H 36 14.2
x D x 8,5 x 3.3
9,49l — 0,46 kg
21
Ceylon Gold
Hobo
HCCH12
Square cross over
044
x W x 36 cm x 14,2 inch
Large wallet
x W x 31 cm x 12.2 inch
H 11 4.3
x D x 2,5 x 1
0,52l — 0,2 kg
x W x 19 cm x 7.5 inch
632
22
CARRY OUT
HCAO
|| NEW COLLECTION ||
Command attention
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 35-44 Gender // Male Education // University
Shops// Street shops Price sensitivity// Less price sensitive
with Carry Out
WHAT THEY DO Occupation// White-collar-worker, accounting, sales Hobbies// Fitness club, group excursions, city trips Lifestyle// Movies, friends, happy hour, dinner, gourmet, Europopmusic Internet usage// High use on mobile media
Stand out by blending in with Hedgren’s city infused collection for men. Essential equipment for on-the-go urbanites, these versatile styles fuse modernity with heritage. The result? City bags with functions you will use every day, and designs you’ll never leave at home. The ocean print blends trend-setting pattern with neutral colourways and orange details, whilst our new season styles capture the feel of the streets. The shift towards sling backpacks is evident in the Dim, perfect for slinging on and off on the go. Or wise up to the Dinka, our oversized backpack with a functional fold-over top and multi-ways to wear it.
23
DIM in Ocean Print
HCAO
Ocean Print 772
MAIN MATERIAL 600D Polyester
HANGER black rubber cube
COMBINED MATERIAL 600D Polyester (print)
LOGO Hedgren metal plate
LINING 150D Polyester
24
HCAO
Ocean Print
HCAO01
HCAO09
HCAO05
HCAO06
DIGIT
DUNE
DIM
DAMP
Small crossover
H 17 6.7
x D x 3 x 1.2
1,53l — 0,437 kg
x W x 30 cm x 11.8 inch
HCAO08
x D x 12 x 4.7
14,11l — 0,8 kg
H 36 12.6
H 38 15
x D x 6 x 2.4
x W x 26 cm x 10.2 inch
HCAO02
H 43 16.9
x D x 12 x 4.7
14,45l — 0,85 kg
x W x 20 cm x 7.9 inch
14,52l — 0,8 kg
x W x 44 cm x 17.3 inch
HCAO07
15”
Slim briefcase
x D x 10 x 3.9
10,85l — 0,9 kg
25
x D x 11 x 4.3
DIRECT
Tote
H 35 13.8
H 30 11.8
13”
DALE
x W x 28 cm x 11 inch
13”
Messenger
HCAO04
14”
2 way Backpack
x W x 28 cm x 11 inch
x D x 10 x 3.9
7,6l — 0,48 kg
DROP
Backpack
H 42 16.5
Sling backpack
4,99l — 0,46 kg
15”
DINKA
Vertical shoulder bag
772
x W x 31 cm x 12.2 inch
H 30 11.8
x D x 6 x 2.4
7,56l — 0,92 kg
x W x 42 cm x 16.5 inch
26
PILATES
HPLT Get up and go
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 20-40 Gender // Female Education // Higher School
Shops// Boutique, Concept store Price sensitivity// Average price sensitive
with Pilates ™
WHAT THEY DO Occupation// Professional teacher, educated mother Hobbies// Pilates, Yoga, New Age therapies, Thai Chi Lifestyle// Bio Shops, sustainable shopping, engaged & committed family person, Trance-Goa, veggie restaurant Internet usage// Functional
The ultimate work-to-weekend refresh starts with a change of tote. Pick up a Pilates bag for a uniquely Hedgren take on practicality: plain & printed, fun & functional, light & bright, these bags will accompany you from the office to the gym and every place in between. Gorgeous new prints are awash with colour, from Pumpkin Orange to our geometric Circles and Stained glass print. Besides our best-selling Hobo styles, try our Pelvic backpack on for size – with two ways to wear and its comfy organic shape, it’s a steadfast companion for whatever the day throws at you.
27
MIND M in Stained glass print
HPLT
Circles Print 773 NEW COLOUR
MAIN MATERIAL SOLID: 40D ripstop Nylon taffeta interlock bonding PRINT: 50D polyester taffeta interlock bonding Pumpkin Orange 736 NEW COLOUR
Stained Glass Print 778 NEW COLOUR
28
LINING 70D Nylon HANGER yellow cube
HPLT HPLT09
HPLT01
HPLT02
HPLT04S
CENTERING
ROMANA
EVE
MIND S
Clutch
H 18 7
x D x 8 x 3.1
5,6l — 0,3 kg
x W x 39 cm x 15.2 inch
Crossover shoulder bag
Crossover square shoulder bag
Hobo small
H 17,5 6.8
H 24 9.4
H 20 7.8
x D x 6,5 x 2.5
3,4l — 0,4 kg
x W x 29,5 cm x 11.5 inch
x D x 5 x 2
3,4l — 0,3 kg
x W x 28 cm x 10.9 inch
x D x 6,5 x 2.5
3,5l — 0,3 kg
HPLT04M
HPLT15
HPLT03
HPLT07
MIND M
PELVIC
LOGICA
CAROLA
Hobo medium
H 26 10.1
x D x 7,5 x 2.9
7,6l — 0,4 kg
2 way backpack
x W x 39 cm x 15.2 inch
H 35 13.7
x D x 12,5 x 4.9
14,4l — 0,4 kg
Handbag
x W x 33 cm x 12.9 inch
H 41 6.6
x D x 16 x 2.3
3l — 0,4 kg
29
x W x 27 cm x 10.5 inch
Shopper
x W x 29 cm x 11.3 inch
H 34 13.3
x D x 18 x 7
31,2l — 0,5 kg
x W x 51 cm x 19.9 inch
Pumkin Orange
736
Circles Print
773
HPLT
Stained Glass Print
778
HPLT10
HPLT11
HPLT12
FLOW
PRECISION
BREATHING
3 compartment pouch
Small pouch
H 10 3.9
H 10 3.9
x D x 1,5 x 0.6
0,2l — 0,1 kg
x W x 15 cm x 5.9 inch
x D x 1,5 x 0.6
0,2l — 0,1 kg
Medium pouch
x W x 14 cm x 5.5 inch
H 14 5.5
x D x 1,5 x 0.6
0,4l — 0,1 kg
30
x W x 21 cm x 8.2 inch
31
HYPE
HYP Playing to type?
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 20-35 Gender // Unisex Education // School of Arts/Music
Shops// Street shops, Webshop Price sensitivity// Average price sensitive
Not with Hype.
WHAT THEY DO Occupation// Creative director, designer, bike Messenger, freelance artist Hobbies// Rap R&B Club, photography, graphics Lifestyle// Urban Design, street Art, squatting & sharing your knowledge, new street food Internet usage// High use on mobile media like a geek
Super light backpacks and messengers add up to the perfect equation for those on the move. Whether it’s the everyday commute or getting back to your travel roots, durability is the name of the game: our all-new polyester material is feather-light and ultra-strong. Plus, a new subtle Khaki colour ensures your bag of choice is ready for Spring’s neutral looks – obsessive trend followers needn’t apply.
32
JAMM in Black
HYP
Samba 684
Black 003
NEW MAIN MATERIAL 400D*400D Nylon with PU coating COMBINED MATERIAL 900D cordura LINING 150D poly
Khaki 061 NEW COLOUR
33
CLOSURE zipper, plastic buckles HANGER red cube LOGO silicone logo
HYP
Samba
HYP04
HYP09
HYP07
DJ
IDIOM
JAMM
Waistbag
H 12 4.7
x D x 6 x 2.3
1,8l — 0,2 kg
x W x 25 cm x 9.8 inch
HYP08
H x D 27 x 11,5 10.5 x 4.5
H 45 17.6
x W x 39 cm x 15.2 inch
HYP05
Duffle
x D x 9 x 3.5
12,1l — 0,93 kg
x W x 42 cm x 16.4 inch
H 28 11
x D x 29 x 11.3
48,7l — 0,88 kg
x D x 12 x 4.7
15,1l — 0,7 kg
OTR
Tote
H 32 12.5
Backpack
12,1l — 0,5 kg
15,6”
MARKER
Small messenger Bag
x W x 60 cm x 23.4 inch
34
15,6”
684
Black
003
Khaki
HYP01
14”
GRAFFITI
Backpack
x W x 28 cm x 10.9 inch
H 40 15.6
x D x 18 x 7
20,9l — 0,97 kg
061
x W x 29 cm x 11.3 inch
35
Lifestyle
36
GREATER AMERICAN
HGA
|| NEW COLLECTION ||
A Greater
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 25-45 Gender // Unisex Education // University
Shops// Department stores, malls Price sensitivity// Average price sensitive
American, without
WHAT THEY DO
limits
Occupation// Student, teachers Hobbies// Group excursions, city trips Lifestyle// Socializing, movies, friends Internet usage// High use on mobile media
Vintage means quality: an instant classic that simply has to be passed down the generations. For next-gen style with an old-school appeal, just pick up a Greater American. One of Hedgren’s original collections of 1993, this collection of unisex bags has been reinterpreted for Spring 2015 in earthy shades. The iconic Warner M backpack is a familiar favourite with new priorities: its durable structure anticipates the limitless equipment of the modern nomad, from laptops to smaller essentials.
37
WARNER M in Sangria
HGA
Military Olive 162
Sangria 148
Midnight Blue 702
38
MAIN MATERIAL 400*500D Nylon
ZIPPER HGA Classic Pullers
LINING 150D polyester
HARDWARE Antique Silver
LOGO Silicone Patch
HANGER Grey Cube Hanger
HGA
Sangria
HGA308
HGA307S
LEORY
WARNER S
Backpack
H x D 37 x 12,5 14.4 x 4.9 13,4l — 0,5 kg
WARNER M
Backpack Small
x W x 29 cm x 11.3 inch
H 40 15.6
x D x 13 x 5.1
13,5l — 0,7 kg
HGA307M
13”
Backpack medium
x W x 26 cm x 10.1 inch
H 43 16.8
x D x 14 x 5.5
17,5l — 0,8 kg
14”
148
Military Olive
HGA314
x W x 29 cm x 11.3 inch
H 25 9.8
x D x 10 x 3.9
4,6l — 0,4 kg
HGA311
HGA312
ROCKWALL
SWITLIK
SLINGSHOT
TWISTER
H 20 7.8
H 26 10.1
x D x 10 x 3.9
6,2l — 0,4 kg
x W x 31 cm x 12.1 inch
x D x 11 x 4.3
10l — 0,4 kg
Messenger Bag
x W x 35 cm x 13.7 inch
H 32 12.5
x D x 10 x 3.9
10l — 0,6 kg
39
x W x 18,5 cm x 7.2 inch
15”
Tote
x W x 31 cm x 12.1 inch
H x D 28,5 x 11 11.1 x 4.3 12l — 0,8 kg
702
7”
Vertical Shoulder bag
HGA309
Crossover
Midnight Blue
CONCORD
HGA310
Horizontal Shoulder bag
162
x W x 38,5 cm x 15 inch
40
NEW NOMAD
HNN Style without
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 25-40 Gender // Unisex Education // University
Shops// Street shops Price sensitivity// Less price sensitive
frontiers for the
WHAT THEY DO
New Nomad
Occupation// Freelance consultant in creative jobs, art scene, craftsmanship Hobbies// Street art, bicycle, modern literature, traveling Lifestyle// modern art and exhibitions, knowledge/people sharing, world music, singer song writers, fusion food Internet usage// Integrated in the daily life
Featuring solid brass hardware and an elaborate ikat pattern, a great range of bags dedicated to the modern urban nomad. Brown leather trims lend a smart appeal in Asphalt or Ikat Grey – go with everything colours for the get up and go see individual. With messenger bags, backpacks and duffles designed with both men and women in mind, only one question will remain to be decided: where to next?
41
MAASAI in Ikat Grey
HNN
Asphalt 444
Ikat Grey 703
MAIN MATERIAL 12 oz washed canvas
TRIMS cow leather
COMBINED MATERIAL wrinkled Nylon, Hype 900D nylon
HANGER wood cube
LINING 300D polyester with PU CLOSURE leather with metal bridge
42
LOGO metal clip
HNN
Asphalt
HNN01
HNN02
SAN
FULANI
Crossover shoulder bag
Messenger bag
H 23 9
H 31 12.1
x D x 8 x 3.1
4,2l — 0,3 kg
x W x 23 cm x 9 inch
x D x 13 x 5.1
15,7l — 0,7 kg
HNN05
HNN06
TUAREG
MAASAI
Small backpack
H 40 15.6
x D x 13 x 5.1
13l — 0,6 kg
15”
H 43 16.8
x D x 16 x 6.2
20,6l — 0,7 kg
HNN04 KHAN
Shoulder bag
x W x 39 cm x 15.2 inch
H 26 10.1
x D x 10 x 3.9
8,6l — 0,6 kg
x W x 33 cm x 12.9 inch
TOUBOU
Duffle
x W x 30 cm x 11.7 inch
H 36 14
x D x 17 x 6.6
28,2l — 0,6 kg
43
Ikat Grey
Tote
HNN07
15,4”
Backpack/Tote
x W x 25 cm x 9.8 inch
HNN03 LOHAR
444
x W x 46 cm x 17.9 inch
H x D 37 x 11 14.4 x 4.3 13l — 0,6 kg
x W x 32 cm x 12.5 inch
703
44
SAIL IT
HSAL Sail it through
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 20-34 Gender // Unisex Education // University, High School
Shops// Department stores, malls Price sensitivity// Average
the high style seas.
WHAT THEY DO Occupation// High School students, first employment, freelance Hobbies// Avant-garde movie, music, art, follower of new technologies Lifestyle// Socializing, adapt of the new food philosophy, independent but committed, techno music, blogs, new world bistro, home cooking Internet usage// High, following all latest trends
Maritime inspired detailing gives closet staples a smart summer update, and our unisex Sail It collection offers its effortless take. With new mini satchels and the return of our iconic backpack, these wear-forever shapes are understated and function driven – a design philosophy that proves an ideal fit for those young professionals who live for substance as well as style. Leather trims and buckle details add an authentic craftsmanship finish to bags that, in classic neutrals as well as a new Prism Violet colourway, offer authentic appeal that gets better with age.
45
Keel in Prism Violet
HSAL
Sepia Brown 316
Prism Violet 765 NEW COLOUR
MAIN MATERIAL Nylon 70D 260T taffeta interlock bonding COMBINED MATERIAL 900D polyester LINING 150D polyester
46
TRIMS brown washed leather HANGER wooden cube LOGO embossed logo
HSAL
Sepia
HSAL05
HSAL06
HSAL04
HSAL03
RUDDER
SLOOP
KEEL
PROA
Vertical shoulder bag
Shoulder bag
Crossover shoulder bag
Messenger bag
H 25 9.8
H 24 9.4
H 20 7.8
H 29 11.3
x D x 19,5 x 7.6
3,2l — 0,3 kg
x W x 6,5 cm x 2.5 inch
x D x W x 28 x 10 cm x 10.9 x 3.9 inch
6,7l — 0,4 kg
HSAL01
HSAL02
RIGGING
MAST
Backpack
H 36 14
x D x 30 x 11.7
14l — 0,6 kg
7l — 0,5 kg
15”
Backpack large
x W x 13 cm x 5.1 inch
H 47 18.3
x D x 32 x 12.5
18l — 0,9 kg
x D x W x 27 x 13 cm x 10.5 x 5.1 inch
x W x 12 cm x 4.7 inch
47
x D x 33 x 12.9
9,6l — 0,6 kg
316
Prism Violet
x W x 10 cm x 3.9 inch
765
Business
49
BLUE LABEL
HBL
|| NEW COLLECTION ||
Blue Label
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age// 35-45 Gender// Male Education// University
Shops// Multi brand shops Price sensitivity// Average
means business
WHAT THEY DO Occupation// Finance, manager, professor, representative, accounting. Hobbies// Gym, bestsellers in books and movies Lifestyle// Socializing, cooking, movies Internet usage// High
Business acumen requires logical thinking – and the same should go for your bagwear. A pure and simple business collection, the blue label guarantees durable structure, protective materials, and clever features to get you through the business day: from the home to the office, and everything in between. And with styles including expandable business bags “Tax” as well as a handy overnight trolley “Capital”, there’s a dedicated design for your every working need.
50
Banker in Black
HBL
MAIN MATERIAL 400D*300D Dobby Nylon with PU*3 coating COMBINED MATERIAL 1680D Polyester
Black 003
LINING 150D Polyester Laptop fleece compartment
51
HANGER black cube LOGO Woven label with metal blue plate
HBL HBL14
HBL01
HBL02
BONDS
VENTURE
MARGIN
Small mono sling bag
Sling bag
H 36 14,2
H 38 15
x D x 8 x 3.1
4,9l — 0,32 kg
x W x 17 cm x 6.7 inch
HBL04S
x D x 8 x 3.1
7,2l — 0,6 kg
x W x 25 cm x 9.8 inch
HBL04M
x W x 36 cm x 14.2 inch
H 28 11
x D x 8 x 3.1
H 22 8.7
H 22 8.7
8.96l — 0,67 kg
x D x 7,5 x 3
2,81 l — 0,41 kg
x W x 17 cm x 6.7 inch
HBL06
15”
BANKER
H 29 11.4
x D x 12 x 4.7
14,27l — 0,8 kg
52
x D x 8,5 x 3.3
5,61 l — 0,31 kg
x W x 30 cm x 11.8 inch
HBL09
15”
TAX
Business bag 15”
x W x 40 cm x 15.7 inch
10”
Shoulder bag horizontal
15”
Attache 15”
HBL03 FULTON
Shoulder bag vertical
FEDERAL M
Attache 13”
H 25 9.8
10,45l — 0,5 kg
13”
FEDERAL S
x D x 11 x 4.3
8”
3 way expandable business bag
x W x 41 cm x 16.1 inch
H 29 11.4
x D x 14 x 5.5
16,65l — 1,2 kg
x W x 41 cm x 16.1 inch
Black
HBL10
17”
RAISE
x D x 14 x 5.5
20,79l — 0.95 kg
HBL07
HBL08
13”
EXCHANGE
17” business bag
H 33 13
HBL
003
x W x 45 cm x 17.7 inch
Backpack 13“
Backpack 15”
H x D x W 39,5 x 15,5 x 28 cm 15.6 x 6.1 x 11 inch
H 45 17.7
17,14l — 0,85 kg
15”
STOCK
x D x 17 x 6.7
23.95l — 0,82 kg
53
HBL11W
15”
CAPITAL
Overnight trolley
x W x 30 cm x 11.8 inch
H 33 13
x D x 19 x 7.5
26,96l — 2,2 kg
x W x 43 cm x 16.9 inch
54
DIAMOND TOUCH
HDIT TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 30-50 Gender // Female Education // High Education, university
Shops// Street shops Price sensitivity// Less price sensitive
Diamond Touch
WHAT THEY DO Occupation// Finance, manager, professor, representative Hobbies// Gym club, spa Lifestyle// Career woman, happy hours with friends, organized trips, TV-Series, Slow Dance pop, Michelin star restaurant Internet usage// High
and go!
With its quilted protective exterior and ingenious storage functions, a Diamond Touch bag will take you from board meetings to after work gettogethers with ease. Designed with your day-long comfort in mind, these polished styles are equal parts practical and chic. Our best-selling styles have a new colour companion for Spring: Mouse Grey is the new go-witheverything neutral that might just banish all-black looks this season. What’s more, new style Adela is the spacious carry-all that’s roomy enough for your laptop, magazines or a spare pair of flats. For versatility on the go, we love the Kayla backpack – with the handy top handle, you can even wear it two ways.
55
Adela in Mouse Grey
HDIT
Black 003
New Bull Red 598
MAIN MATERIAL Nylon 70D 260T taffeta interlock bonding COMBINED MATERIAL Leather for HDIT12, HDIT13, HDIT16, HDIT17 & HDIT18 Mouse Grey 178 NEW COLOUR
56
LINING 230T Polyester colour: Hedgren red or grey Laptop fleece compartment HANGER chromed metal hanger LOGO metal Hedgren logo
HDIT HDIT10
HDIT09
HDIT21
HDIT06
KAREN
LIZA
VIOLA
STELLA
Shoulder bag
H x D 22,5 x 2 9.4 x 0.8 0,92l — 0,26 kg
Shoulder bag
x W x 20,5 cm x 8,1 inch
H x D 25,5 x 4,5 9.8 x 1.8
15,6”
HDIT17S
HDIT01
3,16l — 0,3 kg
Shoulder bag
x W x 27,5 cm x 10.8 inch
H 25 9.8
x D x 4 x 1.6
2,95l — 0,4 kg
HDIT17M
13”
PAULINE
BELLAS
BELLAM
Business bag 15.6”
Slim attache 13”
Slim attache 15”
H x D 33,5 x 11 12,6 x 4.3
H x D 25,5 x 4 10 x 1.6
10,9l — 0,7 kg
x W x 40,5 cm x 15.9 inch
3,62l — 0,65 kg
x W x 35,5 cm x 14 inch
H 28 11
x D x 5 x 2
5,46l — 0,69 kg
57
13”
Tote 13”
x W x 29,5 cm x 11.6 inch
15.6”
H x D 27 x 12 10.6 x 4.7
11,83l — 0,54 kg
HDIT12
x W x 36,5 cm x 14.4 inch
14”
EFFIE
Business bag 14”
x W x 39 cm x 15.4 inch
H 29 14.5
x D x 8 x 3.1
8,58l — 0,76 kg
x W x 37 cm x 14.6 inch
New Bull Red
598
Black
HDIT18
003
15,6”
ADELA
Mouse Grey
HDIT
178
HDIT16
HDIT08
15,6”
KAYLA
Tote 15.6”
2 way backpack
H 32 12.6
H 42 16.5
x D x W x 10,5 x 48 cm x 4.1 x 18.9 inch
16,13l — 0,8 kg
x D x 11 x 4.3
13,86l — 0,9 kg
x W x 30 cm x 11.8 inch
H 18 7.1
x D x 9 x 3.5
3,73l — 0,22 kg
HDIT13
HDIT11
ELENORA
CECILIA
CINDY
H x D 22,5 x 10 8.9 x 3.9 7,65l — 0,4 kg
x W x 34 cm x 13.4 inch
MIA
Shoulder bag
HDIT22
Shoulder bag
HDIT20
15,6”
CARINA
Shoulder bag
x W x 23 cm x 9.1 inch
H 17 6.7
x D x 5 x 2
2,38l — 0,36 kg
15,6”
HDIT23 GIANNA
Shoulder bag medium
Business trolley 15.6
Spinner 20”
H 21 8.3
H 35 13.8
H x D 58 x 20 22.8 x 7.9
x D x 20 x 7.8
14,7l — 0,53 kg
x W x 35 cm x 13.8 inch
x D x 18 x 7.1
27,72l — 2,38kg
58
x W x 28 cm x 11 inch
x W x 44 cm x 17.3 inch
41,76l —2,5kg
x W x 36 cm x 14.2 inch
HDIT07 PAT
Tote 15.6”
H 35 13,7
x D x 9 x 3.5
7,72l — 0,38 kg
x W x 24,5 cm x 9.6 inch
59
60
ZEPPELIN
HZP Let Zeppelin
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age// 30-50 Gender// Male Education// University
Shops// Main shopping streets Price sensitivity// Average
lead the way.
WHAT THEY DO Occupation// Office, sales, accountant Hobbies// Football, gym Lifestyle// Friends & family Internet usage// Medium
Practical becomes practi-coolest with a little dash of Rock ‘n’ Roll with the Zeppelin collection. Functional styles include tablet-ready acrossbody bags, handy laptop backpacks, and business bags with wheels or without.
61
Skeleton in Brown
HZP
Black 003
MAIN MATERIAL 70D*260T Nylon taffeta interlock bonding LINING 70D*190T 100% Nylon TRIMS PU
Brown 076
62
HANGER black cube LOGO metal Hedgren logo
HZP HZP16
HZP14S
HZP14M
HZP04
LED
HYDROGEN S
HYDROGEN M
FERDINAND
Shoulder bag
Vertical shoulder bag small
Vertical shoulder bag medium
Horizontal medium shoulder bag
H 21 8.19
H 28 11
H 32 12.6
H 22 8.7
x D x W x 6 x 16 cm x 2.34 x 6.24 inch
2l — 0,3 kg
x D x 3 x 1.2
2,3l — 0,3 kg
x W x 27 cm x 10.6 inch
x D x 3 x 1.2
2,6l — 0,3 kg
x W x 27 cm x 10.6 inch
x D x 9 x 3.5
5,9l — 0,4 kg
x W x 30 cm x 11.8 inch
HZP09
HZP17
HZP18
HZP02
BALLOON
FLOAT
ORIENTATION
HINDENBURG
Vertical medium shoulder bag
Medium shoulder bag
Large shoulder bag
Large shoulderbag
H 28 11
H 32 12.6
H 25 9.8
H 32 12.5
x D x 6 x 2.4
3,9l — 0,4 kg
x W x 23 cm x 9 inch
x D x 8 x 3.1
7,9l — 0,34 kg
x W x 31 cm x 12.2 inch
x D x 9 x 3.5
4,5l — 0,36 kg
63
x W x 20 cm x 7.9 inch
x D x 16 x 6.3
21,5l — 0,6 kg
x W x 42 cm x 16.4 inch
Black
003
Brown
HZP07
HZP
076
15,6”
HERITAGE
Laptop bag 15,6”
H 29 11.4
x D x 11 x 4.3
12,8l — 0,8 kg
HZP10 HZP06
x W x 40 cm x 15.7 inch
HZP03
Expandable 3 way business bag 15.6”
H 32 29 13.3 11.3
H 28 11
x x x
D 12 16 4.7 6.3
W 43 cm cm 41 16.9 16.4 inch
HZP12
Small laptop backpack
Backpack 15.6”
H 38 15
H 40 15.7
19,8l — 0,7 kg
x x x
x D x 22 x 8.7
29l — 0,9 kg
x D x W x 14 x 39 cm x 5.85 x 15.21 inch
15,3l — 1,4 kg
HZP11
15,6”
SKELETON
x W x 29 cm x 11.4 inch
15,6”
PROPANE
Laptop bag 17” Expandable business bag
17,9l 1,1 kg 19l ——1,34 kg
13”
HELIUM
x D x 18 x 7.1
HZP13
17” 15,4”
NACELLE CABIN
15,6”
EMPENNAGE
Backpack on wheels
x W x 33 cm x 12.9 inch
H 47 18.5
x D x 20 x 7.9
33,8l — 2,6 kg
64
x W x 36 cm x 14.2 inch
65
CARRIER
HCAR Carry in style
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age// 35-44 Gender// Male Education// University
Shops// Street shops Price sensitivity// Less price sensitive
with the Carrier
WHAT THEY DO Occupation// White collar manager, accounting Hobbies// Fitness club, golf, group excursions, city trips Lifestyle// Movies, friends, happy hour, dinner, gourmet, Europopmusic Internet usage// High use on mobile media
A Hedgren bag is your everyday guide through the twists and turns of an on-the-go lifestyle. Featuring a trendy mix of utility-inspired details, Carrier’s functional styles are an ideal reflection of the fast moving urban lifestyle – all in totally on-trend neutral tones.
66
Shifting in Dark Grey
HCAR
Dark Grey 013
MAIN MATERIAL 40D nylon with jersey backing COMBINED MATERIAL 1680D Polyester LINING 230T Polyester Chestnut Brown 077 NEW COLOUR
67
TRIMS genuine leather HANGER black cube LOGO metal Hedgren logo
HCAR
Dark Grey
HCAR02
15,4”
SHIFTING
Messenger
H x D 29,5 x 10 11.6 x 3.9
11,95l — 0,89 kg
x W x 40,5 cm x 15.9 inch
x D x 10 x 3.9
12,8l — 0,83 kg
x W x 40 cm x 15.7 inch
HCAR05
H 30 11.8
H 45 17.7
x D x 12 x 4.7
16,2l — 0,85 kg
x D x 12 x 4.7
14,22l — 0,85 kg
x W x 39,5 cm x 15.6 inch
Upright 20”
H x D 50,8 x 25 20 x 9.8
41,28l — 0,85 kg
68
H x D 39,5 x 13 15.6 x 5.1 17,97l — 0,9 kg
18”
SILLEROS
x W x 30 cm x 11.8 inch
HCAR04
x W x 32,5 cm x 12.8 inch
077
13”
Backpack/Tote
HCAR08
14”
Chestnut Brown
BELLHOP
Business bag
Backpack
x W x 30 cm x 11.8 inch
15,4”
BEARER
SKYCAP
Backpack
17,55l — 0,92 kg
H 32 12.6
15,6”
SHERPA
x D x 13 x 5.1
HCAR01
14”
Satchel
HCAR03
H 45 17.7
HCAR06 LOADER
013
x W x 35 cm x 13.8 inch
69
NEW WAY
HNW A New Way
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age // 20-35 Gender // Male Education // University, High School
Shops// Department stores, Malls Price sensitivity// Average
for everyday
WHAT THEY DO Occupation// High School students, first employment, freelance Hobbies// Avant-garde movie, music, art, follower of new technologies Lifestyle// Socializing, adapt of the new food philosophy, independent but committed, Techno music, blogs, new world bistro, home cooking Internet usage// High, following all latest trends
The brother to our iconic Inner City collection, New Way celebrates dynamic individuals and their day-to-day life. Fusing the desire for modern street style with signature functionality, Hedgren’s new way of doing things will bring some casual cool to everyday bag wear for men: for a young, authentic and confident approach to life. New colour Peacot Blue reflects an alternative to all-black: for style-conscious go-getters, navy is a must.
70
Longwood in Peacot Blue
HNW
Solid Rock 665
Black 003
MAIN MATERIAL 100D*200D 100% Twill Nylon COMBINED MATERIAL 900D Polyester with PU coating Peacot Blue 644
LINING shinny PVC lining
NEW COLOUR
71
HANGER red rubber cube LOGO woven label
HNW HNW01
HNW02
HNW03
HNW06
LEXINGTON
UNION
WITCHLOCK
PELLHAM
Small crossover shoulder bag vertical
Crossover shoulder bag horizontal
Crossover shoulder bag vertical
Attaché 13”
H 21 8.2
H 23 9
H 28 10.9
H 26 10.1
x D x 17 x 6.6
2,1l — 0,2 kg
x W x 6 cm x 2.3 inch
HNW19 KENTISH
x D x 30 x 11.7
2,8l — 0,5 kg
15”
x W x 4 cm x 1.6 inch
HNW07
x D x 22 x 8.6
3,1l — 0,4 kg
x W x 5 cm x 2 inch
HNW08
15”
LONGWOOD
x D x W x 37 x 5 cm x 14.4 x 2 inch
4,8l — 0,5 kg
15”
BROOK
13”
HNW08E
15,6”
BROOK E
Slim attaché 15”
Business bag 15”
3 way Business bag 15”
3 way Business bag 15” Expandable
H 28 10.9
H 30 11.7
H 31 12.1
H 31 12.1
x D x W x 38 x 7 cm x 14.8 x 2.7 inch
7,4l — 0 kg
x D x W x 40 x 7 cm x 15.6 x 2.7 inch
8,4l — 0,7 kg
x D x 41 x 16
12,7l — 0,9 kg
72
x W x 10 cm x 3.9 inch
x D x 41 x 16
15,3l — 1,02 kg
x W x 12 cm x 4.7 inch
Black
003
Solid Rock
665
Peacot Blue
HNW
644
HNW04
HNW09
HNW12
BURNSIDE
QUEENS
OZONE
Expandable Messenger Bag
Tote
H 33 12.9
H 31 12.1
x D x W x 38 x 11 cm x 14.8 x 4.3 inch
13,8l — 0,6 kg
HNW10
x D x 41 x 16
7,6l — 0,5 kg
x W x 6 cm x 2.3 inch
HNW11
Backpack 15”
H 41 16
H 43 16.8
x D x 30 x 11.7
16l — 0,6 kg
13”
2 way backpack 13”
x D x W x 27 x 10 cm x 10.5 x 3.9 inch
9,5l — 1 kg
73
15”
ROCKAWAY
Classic Backpack 14”
CORONA
H 35 13.7
15”
x W x 13 cm x 5.1 inch
x D x 29 x 11.3
13,7l — 0,7 kg
x W x 11 cm x 4.3 inch
74
FORMULA ONE
HFO
|| NEW COLLECTION ||
Up to speed, on the mark style with Formula One
TARGETGROUP WHO THEY ARE
WHERE THEY SHOP
Age// 30-50 Gender// Unisex Education// High Education,University
Shops// Boutique, airport Price sensitivity// High price sensitive
WHAT THEY DO Occupation// Finance, Manager, Sales agent, representative Hobbies// Gym, city trips Lifestyle// Career, restaurant, movies Internet usage// High
Stepping into the travel-gear race this season is our first Polycarbonate trolley - manoeuvrable and agile, it’s racing stripes and slick style will ensure you are first at the finish line, every time. With sizes spanning from a 20” carry-on to 24” spinners, and ultra-cool colourways besides, you needn’t sacrifice durability for style on the luggage carousel.
75
Traction S in Black/Red combo & Java Brown
HFO
Silver Grey 294
Black 003
Java Brown 520
NEW COLOUR
NEW COLOUR
NEW COLOUR
Black/Red combo 779
Red/Black combo 780
NEW COLOUR
NEW COLOUR
BODY MATERIAL Polycarbonate
CONSTRUCTION thermo molded
LINING 150D polyester
LOGO Metal Hedgren logo
CLOSURE TSA lock Black/Orange combo 781
Blue/Pearl combo 782
NEW COLOUR
NEW COLOUR
76
HFO
Silver Grey
294
Black
Java Brown
003
520
Black/Red combo
779
Black/Red combo
HFO05SW
HFO05MW
HFO05MWEX
TRACTION S
TRACTION M
TRACTION M EXPANDABLE
Spinner 20”
H 55 21.7
x D x 25 x 9.8
48,1l — 3 kg
x W x 35 cm x 13.8 inch
Spinner 24”
Spinner 24” expandable
H x D x W 67 x 26 x 43 cm 26.4 x 10.2 x 16.9 inch
H x D 67 x 28 26.4 x 11
74,9l — 3,3 kg
75l — 3,3 kg
77
x W x 43 cm x 16.9 inch
780
Black/Orange combo
781
Blue/Pearl combo
782
MARKETING material
MARKETING SEASONAL MARKETING SUPPORT SALES CATALOGUE
PROMOTIONAL
HAD81SS15/000-01
HAD734/000-01
HAD735/000-01
HAD733/000-01
SALES CATALOGUE SS15
HEDGREN SUNGLASSES
HEDGREN TRAVEL SET
HEDGREN PEN
SO
LD
O
U
T
Sales catalogue SS15 21 x 26 cm selling unit | 10
SO
LD
O
U
T C
Gift with purchase Velvet pouch with earplugs, pillow & eye mask with Hedgren logo
selling unit | 24 (mix of 6 colours)
selling unit | 20
*
HAD738S/178-01
NOTEBOOK
RAINCOVER S (for HFO-collection)
available in January ‘15
Rain cover small - Formula One S 70D Nylon | Dark grey 69,8 x 20,8 x 35 cm 27.5 x 8.2 x 14 inch selling unit | 1
Hedgren pen (dummy image used on above image) selling unit | 1
available in January ‘15
HAD704/000-01
selling unit | 20
E
D
Gift with purchase Available in yellow, orange, green, pink, blue & red. Hedgren logo on the side available in January ‘15
Hedgren note book 10 x 15 cm
AN
C
E LL
HAD738M/178-01
*
RAINCOVER M (for HFO-collection)
Rain cover medium Formula One M & M expandable 70D Nylon | Dark grey 81,5 x 24,7 x 42,5 cm 32.1 x 16.7 x 9.7 inch selling unit | 1
106
Asia only
*
MARKETING SEASONAL MARKETING SUPPORT SHOP FLOOR SUPPORT
HAD717/000-02 CONSUMER BROCHURE SS15
COLLECTION SHOWCARDS
Consumer brochure SS15 (dummy image used on above image) dimensions: to be confirmed
Set of 2 showcards (dummy image used on above image) dimensions: 24,5 x 24,5 cm
selling unit | 20
selling unit | 1 set
available in January ‘15
COLLECTION BANNERS
BLUE LABEL SS15 CARRIER SS15 CARRY OUT SS15 CASUAL CHIC SS15 DIAMOND TOUCH SS15 FORMULA ONE SS15 GREAT AMERICAN SS15 HYPE SS15 INNER CITY SS15 NEW NOMAD SS15 NEW WAY SS15 PILATES SS15 SAIL IT SS15 SUBWAY SS15 ZEPPELIN SS15
HAD727/000-01 HAD705/000-02 HAD728/000-01 HAD707/000-02 HAD711/000-02 HAD730/000-01 HAD726/000-01 HAD709/000-02 HAD706/000-02 HAD713/000-02 HAD712/000-02 HAD716/000-02 HAD724/000-02 HAD710/000-02 HAD729/000-01
available in January ‘15
HAD671/000
HAD673/000
HAD674/000
SALES SHOWCARDS
SALES BANNER
“NEW” SHOWCARD
Window or in-store banner dimensions: A1 (dummy image used on above image)
Sales showcards (dummy image used on above image) dimensions: 24,5 x 24,5 cm
Sales banner (dummy image used on above image) dimensions: A0
New showcards (dummy image used on above image) dimensions: 15 x 15 cm
selling unit | 1
selling unit | 1
selling unit | 1
selling unit | 1
available in January ‘15
available in January ‘15
available in January ‘15
INNER CITY SS15
HAD731/000-01
NEW WAY SS15
HAD732/000-01
107
available in January ‘15
MARKETING ONGOING MARKETING SUPPORT VISUAL MERCHANDISING SUPPORT
HAD723/000-01
HAD682/000
HAD683/000
BAG TOTEM DISPLAY
HANDBAG STAND
HANDBAG HOLDER S
Hedgren handbag stand adjustable height: 40 - 72 cm
Hedgren Handbag holder M dimensions: 17 (w) x 8 (d) x 12 (h) cm
selling unit | 1
selling unit | 1
Entry price point display for Wholesale business only! including 12 adjustable hooks display of 40 bags movable with wheels 45 (w) x 160 (h) x 45 cm (d)
ongoing
ongoing
selling unit | 1
available in September ‘15
HAD684/000
HAD681/000
HANDBAG HOLDER M
DEALER SIGN
Hedgren Handbag holder M dimensions: 17 (w) x 12 (d) x 16 (h) cm
Authorized Hedgren Dealer Sign dimensions: 20 (w) x 7 (h) x 3 (d) cm
selling unit | 1
selling unit | 1
ongoing
ongoing
108
MARKETING ONGOING MARKETING SUPPORT VARIOUS SHOPPING BAG
HAD677/000
HAD678/000
WRAPPING PAPER
SILKY STUFFING PAPER
AD642
PAPER BAG S
Dimensions: 20 W x 20 H x 10 D cm
AD641
PAPER BAG M
Dimensions: 38 W x 30 H x 12 D
AD640
PAPER BAG L
Dimensions: 60 W x 42 H x 17 D
Paper bag (dummy image used on above image) selling unit | 50 ongoing
Hedgren Gift wrapping paper (dummy image used on above image) specs: roll of 50m
Silky stuffing paper dimensions: 5 kg pack
selling unit | 1
ongoing
ongoing
HAD686S/000
HAD687/000
LOGO STICKER WINDOW
CARD HOLDER A4
Hedgren window logo sticker specs: static, reusable sticker to stick on the inside of the window dimensions: 40cm
A4 plexi card holder vertical selling unit | 1 ongoing
selling unit | 1 ongoing
109
selling unit | 1