Portfolio

Page 1

COUNTRIES WORKED IN: Australia England Serbia

George Hedon Portfolio

‘Communication is a priority. Perception is everything. Design is the key.’

“I like your mantra. Everything communicates. Great storytellers leverage every touch point, every emotion and sensation that they can, and it all fits together as though it all comes from one place, one person, one ethos. The best brands also recognize the different between logic and magic and if they have to choose between the two, they always opt for magic.” Scott Bedbury


C lients / /

PHILIP MORRIS, SONY PS2, PUMA THE BLACK STATION, THE BODY SHOP HQ, ORANGE, TELENOR, INSTITUTO CERVAN SUPERFUND BASKETPLUS, NCR, BBC KIDS, SPLENDER, COSTA TRAVEL, TONY&GUY, WEIFERT, PODRAVKA, APPLE AU CHOICE, JESS GREY, DMC CHAMPIONSHIP, BEACONS LIGHTING, NEO TOKYO, ALL IN 1PRODUCTS, PATTISSERIE CONC PICTURES, CITY OF BUDVA, LEVI’S, ENTERTAINMENT RIGHTS, JAZAS, LOGICCA, TELSTAR BAKERY, ARTS&CRAFTS GALLE


NTES, PEPSICO, USTRALIA, FIRST CERTO, JACKAL ERY, COEPM...

‘He is like An electricit y. Constant and creative.’


1 PROJECT //

C LIENT //

The most successiful agency in Serbia 2006

Leo Burnett Serbia

I NFO //

AR T DIR ECTO R //

Print AD

George Hedon PHOTOGRAPHER //

George Hedon

CHA LL ENGE //

Present the agency as a winner.

12

PEO PLE


20


2 PROJECT //

C LIENT //

SingStar Rocks!

Sony PS2

I NFO //

AR T DIR ECTO R //

EU Branding Campaign

Chriss Hilton Designer //

George Hedon

CHA LL ENGE //

Develope illustrations in four posters that will communicate the Singstar Rocks! brand essence.



3 PROJECT //

C LIENT //

Experience Adventure

Philip Morris

I NFO //

AR T DIR ECTO R //

BTL

George Hedon Photographer //

Milos Nadezdin

CHA LL ENGE //

Connect nature with action.



4 PROJECT //

C LIENT //

7sec Team

Philip Morris

I NFO //

AR T DIR ECTO R //

BTL

George Hedon Designer //

Sara Kujundzic C opywriter //

Marko Vulinovic

CHA LL ENGE //

Racing at its finest detail.



5 PROJECT //

C LIENT //

Catalogues

Puma HQ

I NFO //

AR T DIR ECTO R //

Alexander McQueen NUALA 96HRS Mihara

AB OU T //

Worked on four different brand lines, developing wholesale catalogues and illustrations.

Wai Lee Designer //

George Hedon



6 PROJECT //

C LIENT //

Usce Shopping Center

MPC

I NFO //

AR T DIR ECTO R //

Pitch

George Hedon C O PYWR ITTER //

Jordan Cvetanovic

CHA LL ENGE //

Develope strong advertising based on pre-designed logo.



7 PROJECT //

C LIENT //

Assos

Philip Morris

I NFO //

AR T DIR ECTO R //

Pack Redesign

George Hedon Designer //

Sara Kujundzic

CHA LL ENGE //

Upgrade packaging to suit 24-35 yo.



8 PROJECT //

C LIENT //

Design Your Adventure

Philip Morris

I NFO //

AR T DIR ECTO R //

BTL Digital

George Hedon C opywriter //

Janko Pavlovic

CHA LL ENGE //

Allow people to interact with brand by designing their own adventure.



9 PROJECT //

C LIENT //

Nutrio

Rio

I NFO //

AR T DIR ECTO R //

Food Packaging

CHA LL ENGE //

Create new and fresh nutricious brand.

George Hedon


Brusnica &Med


10 PROJECT //

C LIENT //

Virginia Slims UNO

Philip Morris

I NFO //

AR T DIR ECTO R //

Alicia Keys Invite

George Hedon C opywriter //

Janko Pavlovic

CHA LL ENGE //

Invite people to concert without telling them about performer.



11 PROJECT //

C LIENT //

Own the Cards

CP – Development

I NFO //

AR T DIR ECTO R //

Digital - Website - Game Application

George Hedon ILLUSTRATOR //

George Hedon

"Hey Steve, how have you been?" CHA LL ENGE //

Invent friendly poker game.

PLAY WITH FRIENDS.


"Hey idiot hurry up and play."

PLAY WITH STRANGERS.

WOUlD yOU RATHER

PlAy WITH STRANGERS

OR

WITH YOUR FRIENDS?


12 PROJECT //

C LIENT //

Logos

Various

I NFO //

AR T DIR ECTO R //

Brand in making.

Description //

Published by Rockport Publishers in Logo Lounge 5 and Master Library.

George Hedon



13 PROJECT //

C LIENT //

Select & Win

Philip Morris

I NFO //

AR T DIR ECTO R //

BTL

George Hedon 3D D esigner //

Zoran Jovanovic C opywriter //

Janko Pavlovic

CHA LL ENGE //

Invite people to bid for their winner.



14 PROJECT //

C LIENT //

AIDS

Jazas

I NFO //

AR T DIR ECTO R //

Promotional Campaign 360 for 10th Anniversery of fight against AIDS

CHA LL ENGE //

Communicate freedom by introducing a consequence.

George Hedon Designer //

Srdjan Milanovic


BUT ALWAYS WITH A CONDOM!


15 PROJECT //

C LIENT //

City Comparator

CD – Development

I NFO //

AR T DIR ECTO R //

Digital

George Hedon ILLUSTRATOR //

George Hedon

CHA LL ENGE //

Make a portal that will activate people.



16 PROJECT //

C LIENT //

White House Project

Selfserved

I intend to create situations. New situations. I NFO //

Solo Exhibition

Please cli

ART ist //

George Hedon About:: Djordje Joksimovic

PR //

Marija Mladjenovic

While finishing the “Swinburne National School of Design” in Melbourne (Honours of Design), he has took part in organizing one of the biggest creative gathering in southern hemisphere - AGIdeas, the international designers conference (over 2500 attend). In 2005 he arrived in London, where he worked for variety of blue chip clients such as: Sony Entertainment, Puma The Black Station, The Body Shop HQ, Orange Telecom, BBC Kids, Optus, NCR to name a few. Presently he is working as an Art Director in the branch of one of the biggest advertising agency in the world, Leo Burnett Serbia, where he takes care of Philip Morris Serbia account.

AB OU T //

The WHP project brings photography, architecture and design into a distinctive fusion of analytical socio-geographical mapping of the city, focusing on details and aesthetics of the image making - setting the trend of the city.

Patience and persistence in constant expressing and evolving, lead him towards the idea that was formulated as the White House Project in 2003. WHP project reassembles and at the same times combines different aspects of his personality, tendencies, and aspirations. Form, Color, Shape, Photography, Music, Architecture… He is using all media to communicate. Communication is a priority. Perception is everything. Design is the key.


ick here!

WHP POLL RESULTS:

TAKE A BREATH CONSTANT PLAYGROUND UNTITLED PUBLIC MEMORY WAS I BORED? ABSENCE OLYMPIC LANDSCAPES CAMPING OUT TOTAL WAR I MORE FORMAL TOTAL WAR II


NAME //

C urrent Position //

George Hedon

Art Director

Contact //

thank you //

george.hedon@whproject.com +381 64395 6793


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