COUNTRIES WORKED IN: Australia England Serbia
George Hedon Portfolio
‘Communication is a priority. Perception is everything. Design is the key.’
“I like your mantra. Everything communicates. Great storytellers leverage every touch point, every emotion and sensation that they can, and it all fits together as though it all comes from one place, one person, one ethos. The best brands also recognize the different between logic and magic and if they have to choose between the two, they always opt for magic.” Scott Bedbury
C lients / /
PHILIP MORRIS, SONY PS2, PUMA THE BLACK STATION, THE BODY SHOP HQ, ORANGE, TELENOR, INSTITUTO CERVAN SUPERFUND BASKETPLUS, NCR, BBC KIDS, SPLENDER, COSTA TRAVEL, TONY&GUY, WEIFERT, PODRAVKA, APPLE AU CHOICE, JESS GREY, DMC CHAMPIONSHIP, BEACONS LIGHTING, NEO TOKYO, ALL IN 1PRODUCTS, PATTISSERIE CONC PICTURES, CITY OF BUDVA, LEVI’S, ENTERTAINMENT RIGHTS, JAZAS, LOGICCA, TELSTAR BAKERY, ARTS&CRAFTS GALLE
NTES, PEPSICO, USTRALIA, FIRST CERTO, JACKAL ERY, COEPM...
‘He is like An electricit y. Constant and creative.’
1 PROJECT //
C LIENT //
The most successiful agency in Serbia 2006
Leo Burnett Serbia
I NFO //
AR T DIR ECTO R //
Print AD
George Hedon PHOTOGRAPHER //
George Hedon
CHA LL ENGE //
Present the agency as a winner.
12
PEO PLE
20
2 PROJECT //
C LIENT //
SingStar Rocks!
Sony PS2
I NFO //
AR T DIR ECTO R //
EU Branding Campaign
Chriss Hilton Designer //
George Hedon
CHA LL ENGE //
Develope illustrations in four posters that will communicate the Singstar Rocks! brand essence.
3 PROJECT //
C LIENT //
Experience Adventure
Philip Morris
I NFO //
AR T DIR ECTO R //
BTL
George Hedon Photographer //
Milos Nadezdin
CHA LL ENGE //
Connect nature with action.
4 PROJECT //
C LIENT //
7sec Team
Philip Morris
I NFO //
AR T DIR ECTO R //
BTL
George Hedon Designer //
Sara Kujundzic C opywriter //
Marko Vulinovic
CHA LL ENGE //
Racing at its finest detail.
5 PROJECT //
C LIENT //
Catalogues
Puma HQ
I NFO //
AR T DIR ECTO R //
Alexander McQueen NUALA 96HRS Mihara
AB OU T //
Worked on four different brand lines, developing wholesale catalogues and illustrations.
Wai Lee Designer //
George Hedon
6 PROJECT //
C LIENT //
Usce Shopping Center
MPC
I NFO //
AR T DIR ECTO R //
Pitch
George Hedon C O PYWR ITTER //
Jordan Cvetanovic
CHA LL ENGE //
Develope strong advertising based on pre-designed logo.
7 PROJECT //
C LIENT //
Assos
Philip Morris
I NFO //
AR T DIR ECTO R //
Pack Redesign
George Hedon Designer //
Sara Kujundzic
CHA LL ENGE //
Upgrade packaging to suit 24-35 yo.
8 PROJECT //
C LIENT //
Design Your Adventure
Philip Morris
I NFO //
AR T DIR ECTO R //
BTL Digital
George Hedon C opywriter //
Janko Pavlovic
CHA LL ENGE //
Allow people to interact with brand by designing their own adventure.
9 PROJECT //
C LIENT //
Nutrio
Rio
I NFO //
AR T DIR ECTO R //
Food Packaging
CHA LL ENGE //
Create new and fresh nutricious brand.
George Hedon
Brusnica &Med
10 PROJECT //
C LIENT //
Virginia Slims UNO
Philip Morris
I NFO //
AR T DIR ECTO R //
Alicia Keys Invite
George Hedon C opywriter //
Janko Pavlovic
CHA LL ENGE //
Invite people to concert without telling them about performer.
11 PROJECT //
C LIENT //
Own the Cards
CP – Development
I NFO //
AR T DIR ECTO R //
Digital - Website - Game Application
George Hedon ILLUSTRATOR //
George Hedon
"Hey Steve, how have you been?" CHA LL ENGE //
Invent friendly poker game.
PLAY WITH FRIENDS.
"Hey idiot hurry up and play."
PLAY WITH STRANGERS.
WOUlD yOU RATHER
PlAy WITH STRANGERS
OR
WITH YOUR FRIENDS?
12 PROJECT //
C LIENT //
Logos
Various
I NFO //
AR T DIR ECTO R //
Brand in making.
Description //
Published by Rockport Publishers in Logo Lounge 5 and Master Library.
George Hedon
13 PROJECT //
C LIENT //
Select & Win
Philip Morris
I NFO //
AR T DIR ECTO R //
BTL
George Hedon 3D D esigner //
Zoran Jovanovic C opywriter //
Janko Pavlovic
CHA LL ENGE //
Invite people to bid for their winner.
14 PROJECT //
C LIENT //
AIDS
Jazas
I NFO //
AR T DIR ECTO R //
Promotional Campaign 360 for 10th Anniversery of fight against AIDS
CHA LL ENGE //
Communicate freedom by introducing a consequence.
George Hedon Designer //
Srdjan Milanovic
BUT ALWAYS WITH A CONDOM!
15 PROJECT //
C LIENT //
City Comparator
CD – Development
I NFO //
AR T DIR ECTO R //
Digital
George Hedon ILLUSTRATOR //
George Hedon
CHA LL ENGE //
Make a portal that will activate people.
16 PROJECT //
C LIENT //
White House Project
Selfserved
I intend to create situations. New situations. I NFO //
Solo Exhibition
Please cli
ART ist //
George Hedon About:: Djordje Joksimovic
PR //
Marija Mladjenovic
While finishing the “Swinburne National School of Design” in Melbourne (Honours of Design), he has took part in organizing one of the biggest creative gathering in southern hemisphere - AGIdeas, the international designers conference (over 2500 attend). In 2005 he arrived in London, where he worked for variety of blue chip clients such as: Sony Entertainment, Puma The Black Station, The Body Shop HQ, Orange Telecom, BBC Kids, Optus, NCR to name a few. Presently he is working as an Art Director in the branch of one of the biggest advertising agency in the world, Leo Burnett Serbia, where he takes care of Philip Morris Serbia account.
AB OU T //
The WHP project brings photography, architecture and design into a distinctive fusion of analytical socio-geographical mapping of the city, focusing on details and aesthetics of the image making - setting the trend of the city.
Patience and persistence in constant expressing and evolving, lead him towards the idea that was formulated as the White House Project in 2003. WHP project reassembles and at the same times combines different aspects of his personality, tendencies, and aspirations. Form, Color, Shape, Photography, Music, Architecture… He is using all media to communicate. Communication is a priority. Perception is everything. Design is the key.
ick here!
WHP POLL RESULTS:
TAKE A BREATH CONSTANT PLAYGROUND UNTITLED PUBLIC MEMORY WAS I BORED? ABSENCE OLYMPIC LANDSCAPES CAMPING OUT TOTAL WAR I MORE FORMAL TOTAL WAR II
NAME //
C urrent Position //
George Hedon
Art Director
Contact //
thank you //
george.hedon@whproject.com +381 64395 6793