Hedvig Rausing Portfolio by Hedvig R

2017â&#x20AC;&#x201C;2019

COLLECTION OF WORK

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â&#x2DC;&#x2026; â&#x2122;¦ ð&#x;&#x2DC;&#x160; A L L R I G H T S R E S E R V E D ð&#x;&#x2DC;&#x160; â&#x2122;¦ â&#x2DC;&#x2026; N O PA R T O F T H I S P U B L I C AT I O N M AY B E R E P R O D U C E D , S T O R E D I N R E T R I E VA L S Y S T E M , O R T R A N S M I T T E D I N A N Y F O R M B Y A N Y MEANS ELECTR ONIC , MECHANICAL , PHOTO C OPYING , REC ORDING OR OTHERWISE WITHO UT PERMIS SION OF THE C OPYRIGHT HOLDER . PUBLISHED BY HEDVIG ANNA OLIVIA RAUSING .

HEDVIGRAUSING@GMAIL .COM 8 2 1 O A K S T R E E T, S A N F R A N C I S C O , C A , U S A 9 4 1 1 7

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This book is dedicated to

BIBS & LULL who continue to inspire me.

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:: ))

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INDE X OF WORK @2017â&#x20AC;&#x201C;2019

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004

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Making Space Into Home

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To Be # 1 You Have To Be Odd

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One Last Inhumane Civility

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Funkis In The Palm Of Your Hand

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“Boom” or Salvation

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The One Show

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Journey Through Hell

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User In the Spotlight

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Club For Art Freaks

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I Shop Therefore I Am

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NASA Home

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JMM

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No Seconds Block

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Atomic Awakening

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Think Inside The Box ♦

Inferno Brewery Euri Electrics

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Anti-Arena Art Club

♦ ♦

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Gimme More

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MAKING SPACE INTO HOME

P R O J E C T / I N F E R N O B R E W E RY

About

What would it look like if NASA released a line of home appliances? This project answers that exact question. At the beginning of the era known as the Space Race, the United States Congress passed legislation formally creating NASA. Since then NASA has been the melting pot of the nation’s elite scientists, engineers, mathematicians and technologists, earning the population’s respect and admiration. I wanted to translate this into appliances that the private individual could have use for and enjoy.

Approach

My strateg y to make these items desirable was to incorporate storytelling into my designs. Each product is inspired by and modeled after a tool that actually appeared on a specific space flight . Therefore, on the back of each packaging , there is an

Title Infe r no B r e w e r y O bj e c t i ve Boutique Beer Course Pac ka g i n g 03 I ns t r uc to r To m McN u l t y S em e s ter S p r i n g 2 01 9 Keywo r ds D i a b o l i ca l Dan te’s Infe r no S to r y te l l i n g

illustration with associated copy telling the target about each spacecraft the product originated from. Metallic silver material enclosures the packaging under its paper sleeve. This is derived from the metallic material that was used to protect the NASA Graphics Standards Manual from 1975.

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Title Infe r no B r e w e r y O bj e c t i ve Boutique Beer Course Pac ka g i n g 03 I ns t r uc to r To m McN u l t y S em e s ter S p r i n g 2 01 9 Keywo r ds D i a b o l i ca l Dan teâ&#x20AC;&#x2122;s Infe r no S to r y te l l i n g

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Visual System

Type & Palette

Primary Foundry

Ak zidenz Grotesk Extended B er thold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? ! A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 678 9 & ? !

Secondary Foundry

Ak zidenz Grotesk B er thold A

G X

H Y

I Z

J a

K b

L c

M d

N e

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R i

k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? ! A

S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? !

P R O J E C T / I N F E R N O B R E W E RY

HOME

Engineered for space. Designed for you.

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Primary Foundry

Secondary Foundry

#FFFFFF – #000000

#8EC9FF – #000065

#B09DC3 – #420074

#DBA9C6 – #540025

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TO BE #1 YOU HAVE TO BE ODD

P R O J E C T / I N F E R N O B R E W E RY

About

Iâ&#x20AC;&#x2122;m a creature of visual interests. I have long contemplated why mathematics has a tendency to look dull visually. Of course, that is because math prioritizes function over form. What would it look like if math put form over function? I wanted to explore the possibility of making mathematics aesthetically intriguing. Featured on the following pages is the promotional material for

Approach

Title J MM C o nf. O bj e c t i ve C o nfe r e nc e Course Vi s u a l S ys te m 1

Joint Mathematics Meeting, the worldâ&#x20AC;&#x2122;s largest math conference.

I ns t r uc to r P hi l Ham l e tt

I wanted this visual system to communicate how fun math can

S em e s ter S p r i n g 2 01 8

be. I wanted it to feel dynamic and exciting. The JMM incorporates a number of different sections and committees, and I needed a system that could house all of them. Using a simple graph paper, I created a grid from which I derived marks and patterns that

Keywo r ds Fun G ra p h p a p e r D yn am i c

could be applied throughout the system. The final product is meant to set JMM apart , establishing it as the most modern and interactive math conference for professionals, companies and like-minded individuals .

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Title J MM C o nf. O bj e c t i ve C o nfe r e nc e Course Vi s u a l S ys te m 1 I ns t r uc to r P hi l Ham l e tt S em e s ter S p r i n g 2 01 8 Keywo r ds Fun G ra p h p a p e r D yn am i c

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Visual System

Type & Palette

Primary Foundry

Druk Condensed Commercial Type A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? ! A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? !

Secondary Foundry

Avant Garde ITC A

I a

K b

L c

M d

N e

O f

Q h

R i

k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? ! A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? !

P R O J E C T / I N F E R N O B R E W E RY

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Secondary Foundry

#ED694F

#4B6D6D

#E792B6

#41454A

#F6B319

#4D2D7E

#6F92CC

#149447

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Grid derived from graph paper

MAA Council on Outreach Programs

MAA Comm on Teaching of Undergrad Mathematics

P R O J E C T / I N F E R N O B R E W E RY

Joint Mathematics Meetings

MAA Committee on the American Mathematics Competitions

AMS Library Committee

MAA Membership Committee

MAA Science Policy Committee

MAA Committee on Graduate Students

MAA Committee on Articulation and Placement

AMS Bulletin (New Series) Editorial Committee

AMS-MAA Joint Meetings Committee

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ONE LAST INHUMANE CIVILITY

P R O J E C T / I N F E R N O B R E W E RY

About

“Hey we are going to kill you, but what would you like to eat?” In Sweden (where I’m from), and in fact nearly anywhere else in the developed world, the death penalty is not even part of the conversation. It is a remnant of an earlier era. However, capital punishment is still used throughout the United States. Some of these states let condemned men and women choose their

Approach

Title N o S e c o nd s O bj e c t i ve Et hi ca l C o o kb o o k Course Typ og ra p hy 03

last supper. This cookbook contains those meals .

I ns t r uc to r Ar i e l G r ey

No Seconds is a cookbook with a message. It lets you enjoy or

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despise the last meals of the men who have faced capital punishment during the last century in the US. The aim is to personalize these people to the reader and give an opportunity to identify with them through the common denominator of food.

Keywo r ds Pr ovo cat i ve Po l i t i ca l S to r y te l l i n g

The editorial design is inspired by prison life. The typography and imagery are constrained to a strict grid, giving the impression that the layout itself is trapped and stripped from its freedom.

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Title N o S e c o nd s O bj e c t i ve Et hi ca l C o o kb o o k Course Typ og ra p hy 03 I ns t r uc to r Ar i e l G r ey S em e s ter S p r i n g 2 01 8 Keywo r ds Pr ovo cat i ve Po l i t i ca l S to r y te l l i n g

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Visual System

Type & Palette

Primary Foundry

Romana Bi tstream

Edwardian Script ITC

A B C D E F G H I J K L M N O P Q R

n o p q r s t u v w x y z 012 3 4 5 678 9 & ? !

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnpqrstu vwxyz0123456789&?!

Trade Gothic Linotype

B ohemian Typewri ter N/A

A B C D E F G H I J K L M N O P Q R

ABCDEFGHIJKLMNOPQR

STUVWXYZabcdefghijklmnop

STUVWXYZabcdefghijklmno

qrstuvwxyz0123456789&?!

pqrstuvwxyz0123456789&?!

STUVWXYZabcdefghijklm n o p q r s t u v w x y z 012 3 4 5 678 9 & ? ! ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklm

Secondary Foundry

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklnop qrstuvwxyz0123456789&?!

P R O J E C T / I N F E R N O B R E W E RY

No Seconds NO SECONDS

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Secondary Foundry

#231F20

#414042

#6D6E7 1

#939598

#EF4123

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IN THE PALM OF YOUR HAND

P R O J E C T / I N F E R N O B R E W E RY

About

The task for this project was to reinvent the user experience when painting your house. I wanted to eliminate the old aluminum cylinders that make paint go everywhere when opening the lid. Instead, the idea was to create a packaging that you would like to show off, rather than hide away in the garage or garden shed.

Approach

Block is a pressured latex powder mix paint . For the sake of a better user experience, the powder has been molded into accessible blocks . Just slide out the lid and drop the desired amount of blocks into water to create wet paint . Block gets inspiration from Scandinavian architecture, especially so from Swedish functionalism, using only necessary minimalistic shapes throughout the system. In this fashion, the label was designed

Title B l o c k Pa i n t O bj e c t i ve Pa i n t Pac ka g i n g Course Pac ka g i n g 03 I ns t r uc to r To m McN u l t y S em e s ter Fa l l 201 8 Keywo r ds Simplicity Fu nc t i o n a l i sm Mi ni m a l

with Swiss typographic style, highlighting the box itself as the hero of the show. Using a visually honest and straight to the point approach, Block brings paint packaging into the 21st century.

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(~_^)

(^_^)

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Visual System

Type & Palette

Primary Foundry

Helvetica Haas Type Foundry A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? ! A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? !

P R O J E C T / I N F E R N O B R E W E RY

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Primary Foundry

Secondary Color #FFC700

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“BOOM” OR SALVATION

P R O J E C T / I N F E R N O B R E W E RY

About

Does nuclear power have a tendency to go “Boom!” or is it actually a solution to climate change? One in three Americans lives within a 50-mile radius of a nuclear reactor. Yet , the average citizen has a lack of knowledge of the risks and opportunities associated with nuclear power. Public opinion has been swayed by current news coverage and media. Atomic Awakening is a project meant

Approach

Title Ato m i c Awa ke ni n g O bj e c t i ve Nuclear Awar ene ss Course Vi s u a l S ys te m 2

to raise awareness, debunk myths and spread useful information.

I ns t r uc to r Me gu m i K i yam a

In the same way a nuclear reaction creates power, I wanted

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this design to burst with energy. The imagery treatment is derived from the power plants’ action of splitting atoms, conveying a sense of something being ripped apart or divided. The patterns aim to create movement and enhance the feeling of something

Keywo r ds E ne r ge t i c Fi s s i o n R o u ghne s s

actually coming at the viewer. The color palette is based on the colors that uranium attains when reaching extreme levels . The rough, yet optimistic look and feel is meant to mirror both perspectives of this ongoing debate.

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Title Ato m i c Awa ke ni n g O bj e c t i ve Nuclear Awar ene ss Course Vi s u a l S ys te m 2 I ns t r uc to r Me gu m i K i yam a S em e s ter S p r i n g 2 01 9 Keywo r ds E ne r ge t i c Fi s s i o n R o u ghne s s

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Visual System

Type & Palette

Primary Foundry

Secondary Foundry

Le Murmure Velvetyne

Brat N/A

ABCDEFGHIJKLMNO P Q R ST U V W X YZ

ABCDEFGHIJKLMNOPQR S T U V W X Y Z a b c d e f ghijklmnopqrstuvwxyz?!

Spor ting Grotesque Velvetyne

B agnard Open Foundry

ABCDEFGHIJKLMNOPQR

S T U V W X Y Z a b c d e fg h i j k l m n o

STUVWXYZabcdefghijkno

pqrstuvwxyz0123456789&?!

P R O J E C T / I N F E R N O B R E W E RY

g n i n e k a w a ATOMeIoCf doom or salvation.

the gam

g n i n e k a w AtheTgOaMmeIoCf daoom or salvation. PA G E 0 0 1

Primary Foundry

Secondary Foundry

#000000

#EC008C

#D6D82A

#00AEEF

Power Plant, -

A Nucl Station infeld N Power

A Nuclear Power Station (GrafenNuclear is Ras ok rheinfeld Nuclear Power Plant,

A Nuclear Power Station (GrafenrheA Nuclear Power A Nuclear Power infeld Nuclear Station (GrafenrheStation (GrafenrheA Nuclear a C I M O T Power Plant, infeld Nuclear infeld Nuclear Station (G Power Plant, infeld Nucle Power Pla -

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A Nuclear Power Station (GrafenNuclear is Ras ok rheinfeld Nuclear Power Plant,

- Power A Nuclear Station (Grafenrheinfeld Nuclear Power Plant,

A N S t iPnfelatiouclea n r d a o ( C I N wer uc GrP TOM Plleara ant, A Nuclear P Station (Gra A infeld Nuclear St inf P Power P

A Nuclear Power Station (GrafenNuclear is Ras ok rheinfeld Nuclear Power Plant,

lear Power n (GrafenrheA Nuclear Power Nuclear Station (GrafenrhePlant, infeld Nuclear Power Plant, A Nuclear Power Station (GrafenNuclear is Ras ok rheinfeld Nuclear Power Plant,

Power Grafenrheear ant,

TOMIC a

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THE ONE SHOW

P R O J E C T / I N F E R N O B R E W E RY

About

“The Young Ones” is a competition hosted by The One Club for Creativity. It has a tradition of excellence dating back to 1986 and is one of the most acclaimed advertising , interactive and design student competitions. In this “Post-Truth Era,” traditional newspapers such as The New York Times have noticed decreasing news literacy among the public. The New York Times came to “The Young Ones” with their brief to receive ideas for a campaign responding to this social issue.

Approach

Our research showed that the decrease in news literacy stems from a lack of critical thinking when consuming news and information. This insight made us realize that we need to change people’s thought processes. By repurposing the iconic “New

Title Think inside the box O bj e c t i ve The One S ho w Course N /A I ns t r uc to r N /A S em e s ter S p r i n g 2 01 9 Keywo r ds News Literacy Competition The New York Times

York Times-News Boxes” we challenge our audience to think critically. The boxes would be placed all around major cities and then would challenge people from different areas, awakening interest and making it engaging yet informative. The solution was awarded a silver pencil at the “The Young Ones, The One Show 2019,” as well as a Gold at “Creativity International 2019”, and was published in “Ads of the World.”

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Title Think inside the box O bj e c t i ve The One S ho w Course N /A I ns t r uc to r N /A S em e s ter S p r i n g 2 01 9 Keywo r ds News Literacy Competition The New York Times

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Type & Palette

Primary Foundry

Karnak Ludlow Typograph A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? ! A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? !

Secondary Foundry

Franklin Gothic American Type Founders A

F X

G Y

H Z

J a

K b

L c

M d

N e

O f

P g

Q h

R i

k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? ! A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? !

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Secondary Foundry

#000000

#FFF200

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JOURNEY THROUGH HELL

P R O J E C T / I N F E R N O B R E W E RY

About

The aim is to create a boutique brand of beer with a hint of dark humor. Inferno Brewery redefines conceptions of what beer is (and should be). It is meant to push the boundaries of established styles and create its own personality in the process. This beer is spicy throughout the palette, and it dares you to try it. It’s made for tough souls who can delight in the journey through nine levels

Approach

Title Infe r no B r e w e r y O bj e c t i ve Boutique Beer Course Pac ka g i n g 03

of hell and back .

I ns t r uc to r To m McN u l t y

Inferno is a chili-infused beer that creates a burning sensation

S em e s ter S p r i n g 2 01 9

when enjoyed. Its diabolic personality and old-world features are inspired by the medieval tale of Dante’s Inferno. In this classic story, Dante travels through the nine levels of hell. These different levels are featured on the side of the bottle, creating an inter-

Keywo r ds D i a b o l i ca l Dan te’s Infe r no S to r y te l l i n g

active experience (and conversation piece) for the consumer. The bottle carrier handle is made out of a serpent , which in the tale, is the symbol of evil power and chaos from the underworld. In the ninth—and last—level of hell, all residents are frozen deep in an icy lake, including Lucifer himself. This gave inspiration to the icy color palette and sets it apart on the shelf from competitors , reinforcing the idea of devilishly cold beer.

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Visual System

Type & Palette

Primary Foundry

Reborn N/A

Grey ton Script ITC

A B C D E F G H I J K L M N O P Q R nopqrstuvwxyz0123456789&?!

A B C D E F G H I J K L M N O P Q R S T U V W X Y 0 1 3 5 6 7 8 9

Akzidenz Grotesk Extended B er thold

Birch N/A

ABCDEFGHIJKLMNOP

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

STUVWXYZabcdefghijklm

Secondary Foundry

QR STUV W XYZabcdef ghijklmnopqrstuvwxyz

P R O J E C T / I N F E R N O B R E W E RY

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Primary Foundry

Secondary Foundry

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P R O J E C T / I N F E R N O B R E W E RY

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P R O J E C T / I N F E R N O B R E W E RY

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P R O J E C T / I N F E R N O B R E W E RY

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A CLUB FOR ART FREAKS

P R O J E C T / I N F E R N O B R E W E RY

About

Anti-Arena Art Club is meant to be a place to hang out for people interested in contemporary art . A place where you can immerse yourself among work by modern artists as well as discuss art with like-minded people. You would be able to look through lists of current and upcoming art exhibits. This project was about creating an app that would be fun yet easy to use.

Title Anti-Arena Art Club O bj e c t i ve Ap p D e s i g n Course N /A S em e s ter S p r i n g 2 01 9

Approach

Anti-Arena Art Club is a special place and a special club. Therefore I wanted the brand and the app to have a strong visual personality. It should be bold, in your face, yet playful and engaging . The app elements are more innovative than conven-

Keywo r ds Ar t sy Unc o nve n t i o n a l N i c he m ar ke t

tional. I wanted to see how far one could take the user interface design while maintaining a good user experience: an unconvetional app for an unconventional club.

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P R O J E C T / I N F E R N O B R E W E RY

Title Anti-Arena Art Club O bj e c t i ve Ap p D e s i g n Course N /A S em e s ter S p r i n g 2 01 9 Keywo r ds Ar t sy Unc o nve n t i o n a l N i c he m ar ke t

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Visual System

Type & Palette

Primary Foundry

Cosi Azure Nikolas Type

Secondary Foundry

Ak zidenz Grotesque B er thold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? ! A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? !

P R O J E C T / I N F E R N O B R E W E RY

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Primary Foundry Secondary Foundry

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P R O J E C T / I N F E R N O B R E W E RY

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USER IN THE SPOTLIGHT

P R O J E C T / I N F E R N O B R E W E RY

About

The aim of this project was to create packaging for spotlights that would stand out on the shelf. While doing research, I noticed that every other lightbulb packaging is made out of box shapes and provides little to no contrast to other brands. I wanted to create something that was different, yet easy to use.

Approach

Euri Electrics provides a new experience, different from any other competing light bulb packaging . The identity uses bold colors and typography in a highly gridded environment . The logotype, as well as the pattern, is based on electric circuit symbols. There is an opportunity to explore using the packaging for more than just its initial purpose. For example, it can be used for collecting already used light bulbs. The tube structure

Title Eu r i E l e c tr i c s O bj e c t i ve L i gh t Pac ka g i n g Course Pac ka g i n g 02 I ns t r uc to r To m McN u l t y S em e s ter Fa l l 201 8 Keywo r ds E xp e r i e nc e D i ffe r e n t Innovat i ve

protects its glass products and provides additional strength by eliminating the weak corners of typical cube-shaped packaging. Euri suggests a new lifestyle, a more intelligent way of living .

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(~_^)

(^_^)

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Visual System

Type & Palette

Primary Foundry

Trade Gothic Linotype

Secondary Foundry

American Typewri ter Sharp Foundry A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? ! A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 & ? !

P R O J E C T / I N F E R N O B R E W E RY

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Primary Foundry

Secondary Foundry

#2b69b3

#7FA0C0

#ACC1D6

#AE2079

#C369AA

#DE92BF

#F05326

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P R O J E C T / I N F E R N O B R E W E RY

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I SHOP THEREFORE I AM

P R O J E C T / I N F E R N O B R E W E RY

About

Can we ever be fully satisfied? If so, what does it take? Provoking serious reflection, Gimme More is about the pervasive tendency to always want more. Illustrating the globalization of materialism and social status , this experimental exhibition

Approach

Title G i m m e Mo r e O bj e c t i ve Ar t E xhi b i t i o n

explores what human nature and consumerism have created.

Course Typ og ra p hy 03

This art exhibit is an examination of greed, gluttony, and materi-

I ns t r uc to r Ar i e l G r ey

alism. I aimed to treat consumerism and greed in a satirical and entertaining way to make it relatable. The execution is playful yet typographically driven. To fit the topic, the execution deliberately overloaded the graphic elements. The editorial design is busy, and uses a large range of typefaces and colors. It is meant to feel like a vulgar over-usage of everything , while

S em e s ter S p r i n g 2 01 9 Keywo r ds Ma xi m a l i sm C o ns u m e r i sm D e cad e nc e

still being readable and enjoyable. In essence: more is more.

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P R O J E C T / I N F E R N O B R E W E RY

Title G i m m e Mo r e O bj e c t i ve Ar t E xhi b i t i o n Course Typ og ra p hy 03 I ns t r uc to r Ar i e l G r ey S em e s ter S p r i n g 2 01 9 Keywo r ds Ma xi m a l i sm C o ns u m e r i sm D e cad e nc e

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Visual System

Type & Palette Typeface Foundry

Typeface Foundry

B eatrice Sharp Type

B ookman ITC

Lust Posi type

ABCDEFGHIJKLMNOPQR

STUVWXYZabcdefghijklmno

ST U V W X Y Z ab c d e f g h i j k l m n o

pqrstuvwxyz0123456789&?!

p q rs t uv w xyz 0 1 2 3 4 5 6 7 8 9 & ? !

ABCDEFGHIJKLMNOPQR

STUV WXYZ ab cdefghijklmno

STUV W XYZa b c d efg h i j k l m n o

ST U V W X Y Z ab c d e f g h i j k l m n o

pqrstuvwxyz0123456789&?!

pqr stuvwxyz0123456789&?!

p q rs t uv w xyz 0 1 2 3 4 5 6 7 8 9 & ? !

PT Mono Paratype

Blackletter Shadow N/A

Franklin Gothic American Type Founders

A B C D E F G H I J K L M N O P Q R STUVWXYZabcdefghijklmno pqrstuvwxyz0123456789&?! A B C D E F G H I J K L M N O P Q R STUVWXYZabcdefghijklmno pqrstuvwxyz0123456789&?!

Typeface Foundry

STUVWXYZabcdefghijklmno pqrstuvwxyz0123456789&?! ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmno pqrstuvwxyz0123456789&?!

Druk Super Commercial Type

Regal Ornaments Parachute

Monotype Sor ts Monotype

A B C D E F G H I J K L M N O P Q R

ABCDEFGHIJKLMN OPQRSTUVWXYZabc dghjklmnopqrstu

c B C D E F G H I  J K L M N O P Q R S T U V W X Y Z 

STUVWXYZabcdefghijklm nopqrstuvwxyz0123456789

ABCDEFG H I J K L M NOPQRSO

A B C D E F G H I J K L M N O P Q R

P R O J E C T / I N F E R N O B R E W E RY

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#FECF0B

#D661A4

#241D4D

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#E40E76

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P R O J E C T / I N F E R N O B R E W E RY

My constant companion, the rainbow wheel.

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P R O J E C T / I N F E R N O B R E W E RY

Thank you S F F A M I LY

Hanna Goransson Sara Lundberg Amanda Wennberg Freija Edlund Rasmus Holmqvist Anna Ostling Irwan Bello Nero & Muka INSTR UCTOR S

Mary Scott Phil Hamlett Tom McNulty Ariel Grey Megumi Kiyama John Nettleton

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PRINTING Alpha Graphics, Mission BINDING The Key Binding , Oakland T E X T STO C K Mohawk Superfine Ultrawhite 90g P R I M A R Y T Y P E FA C E S Sainte Colombe (Production) G a r n e tt ( S h a r p Ty p e ) S E C O N D A R Y T Y P E FA C E S Fa v o r i t ( D i n a m o ) Garamond (Adobe) P H OTO G R A P H Y Hedvig Rausing C O N TA C T Hedvigrausing@gmail.com hedvigrausing .com

P R O J E C T / I N F E R N O B R E W E RY

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