Rsc aral final

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From Conversations to Conversions: Identifying Peer Influence and Social Contagion in Networks The Rise of Social Commerce October 6, 2010

Sinan Aral NYU, MIT & Social Amp sinan@stern.nyu.edu

Agenda 1. Convince you that : Success in Social Commerce is about Identifying Causal Peer Influence in Networks.

2. Show you Two Examples of How We Do It One Observational One Experimental


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