From Conversations to Conversions: Identifying Peer Influence and Social Contagion in Networks The Rise of Social Commerce October 6, 2010
Sinan Aral NYU, MIT & Social Amp sinan@stern.nyu.edu
Agenda 1. Convince you that : Success in Social Commerce is about Identifying Causal Peer Influence in Networks.
2. Show you Two Examples of How We Do It One Observational One Experimental