Jo Malone London PR Kit

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Th e Wor l d of J o M a l o n e E x h ib itio n

Featuring Rebecca Louise Law, Cornelia Konrads, Anya Gallaccio, and Valeria Burgoa

A Tr av e ling Ex hibition Pr esen t ed by


ABOUT THE EXHIBITION

T he Wo r ld o f Jo M a l on e E xhib itio n This exhibition formally celebrates Jo Malone London’s 23rd year of existance in the world of fragrances, a year significant for acknowledging beaut y. C O N T E NTS Sit e -sp ec i f i c i n stallations cre ate d by the in vit ed a r t i s t s f o r J o M alone L ondon PE RC H I n t era c t i v e Te chn ology f or c o lo g n e i n f o rm ation table I TI N E R A RY Av a il a b l e i n L o ndon , Un ite d Kingdom, Ne w Yo rk C i t y, N e w Yor k , Par is , France, Se o ul , S o u t h Kore a, H on g Kon g, an d To k yo , J a p a n f o r 3 w e e k in te r v als f rom M a rch t o A u g u st, 2017. EXHIBITION FEE $20,0 0 0

The Worl d of Jo Mal one Ex hi bi ti on i s a travel i ng ex hi bi ti on, touri ng 6 ci ti es f rom earl y March to August, 2017. The ex hi bi ti on ex pl ores the fundam en t al i ngredi ents Jo Mal one London uses i n c reati ng thei r per fum es by creati ng a n ex hi bi ti on space that enti ces the fi ve senses. The ex hi bi ti on spac e wi l l be di vi ded i nto four segm ents that touch on the mai n fragranc e groups Jo Mal one c urrentl y produces, whi ch wi l l be c i t rus/ frui t y, fl oral , spi c y /woody, and rare teas. Jo Mal one London i nvi ted c reati ve i nstal l ati on ar ti sts and col l aborated wi th them to create an unforget tabl e ex peri ence that rel ates to the four sp ac es i n the ex hi bi t. The ar ti sts are Rebec c a Loui se Law, an Engl i sh i nstal l ati on ar ti st that m ai nl y uses fl owers, Corn el i a Konrads, a German si te - spec i fi c ar ti st that uses nature as her materi al s, An y a Gal l acci o, an Engl i sh ar ti st who work s wi th raw foods as subj ec t m at ter, an d Val eri a Burgoa, a Chi l ean ar ti st and arc hi tec t who c reates sc uptures wi th t eas and teabags.


E X H I B I T I O N D E TA I L S

E X H I B I T I O N S PAC E S q M et ers : 140 S q F t : 15 0 0 A p p ro x . 7 s h ipping con taine rs PACKI NG/S H IPPI N G No t I n c l u d ed D I S P L AY R E Q U I R E M E N TS Fo r Te m p era t ure: 6 5 * F / 18* C +/ - 5* Fo r H u m i d it y : 50% +/ - 5% Fo r L i g h t i ng : L igh ting mus t s tay c o n si s t en t th roughout e ach room for i n s t a l l a t i o n w or k , e n tran ce , an d ex i t. PE RCH I n t e ra c t ive : Proje ctor L am p: L a ser/ L ED, Wif i con ne ction n e e d ed, p o w er req uire me nts of 100-240 VAC, 5 0 / 6 0 H z , max pow e r 500W, 120 V ACCO M PAN YI N G MATER I A LS The f o l l o w i n g inf or mation w ill be p ro v i d ed i n digital f or m: -

I n t ro d u c t or y w all te xt C hec k l i st of product w ith images C hec k l i st of ins tallation s with images A r t w o rk l abe ls ( Ar tis t n ame , medi um)

P l e a s e b e adv is e d that many of the i n s t a l l a t i o ns are made of re al r aw m a t eri a l s and f re s h mate r ials w ill be used f o r ea c h i n s tallation at e ach cit y.


A B O U T T H E A RT I S TS

R ebecc a Lo ui se Law Re b ec c a Lo u i s e L aw is an I n s t a l l a t i o n A r t i s t bas e d in E a s t L o n d o n , sp e cialis in g in a r t wo rks m a d e w ith n atural m a t e r i a l s , n a m el y f lora. The p h ys i c a l i t y a n d s e ns ualit y o f her s i t e s p ec i f ic wor k p la ys w i t h t he re lations hip b e t ween m a n a nd nature . L aw is p a ss i o n a t e a bout natural c h a n g e a n d p rese r v ation , a llo w i n g her w o r k to e v olv e a s n a t u re t a kes i ts cours e a n d o f f eri n g a n alte r n ativ e c o n c ep t o f b ea ut y.

P ho t o s o f Re be c c a L ouis L aw’s prev ious c om mi ssi o n w o rk


A B O U T T H E A RT I S TS

Cor n e l ia Kon r a d s Cornel i a Ko n ra ds i s a German ar ti st that i s f amou s for her scul ptural w ork . H er i nterest i s pri m ar i l y f oc u sed on si te - speci fi c i n st a l l at i on s - i ndoors o r ou t d o o rs, temporar y and perma n en t . The sc ul ptural w o rk she does i nvol ves n at u re an d def y i ng gravi t y, p l a y i n g w i t h the i dea that “ somet h i n g doesn’t behave as i t sho u l d” . She c hal l enges v i ew ers t o questi on the re l i a bi l i t y of what we know and t o see t he worl d wi th an o pen mi n d .

Phot os of C or ne lia Konra d ’s p rev i o u s w o r k


A B O U T T H E A RT I S TS

A n ya Gallacc io A n ya Ga l l a c c i o is a Br itis h a r t is t c rea t i n g i ns tallation s o f t e n u si n g o rg anic mate r ials s u c h a s f ru i t s, f l ow e rs , and fo o d . The n a t u re of the s e m a t e r i a l s res u l t s in n atural p ro c e ss es o f t ra ns f or mation a n d d ec a y, o f t en with u n p re di c t a b l e res ults . This le a d s t o a n ex p er ime ntal a n d tra n si en t q ualit y, wh ich a d d s t o t he b ea ut y of he r in s t a l l a t i o n s . H er wor k e n g a g es t he v i ewe r not on ly vis u al l y, b u t a l so th rough s m e ll a n d m em or y, an im p o r t a n t a s p ec t of the w or k b e c au s e n o p h ys ical e v id en c e rem a i n s .

Phot os of A ny a Ga lla c c io’s p re v iou s w o r k


A B O U T T H E A RT I S TS

VA l er ia Bu rg o a Val eri a Burgoa i s a C h i l ean arc hi tec t and vi sua l a r t i st t h a t uses tea bags and t ea s a s her m ai n source of i n spi ra t i on and ma t eri a l s. She takes thes e ma t eri a l s to create sc ul pt u ral pi ec es and ar t work that a re v i su a l l y compel l i ng and t ex t u ral l y i nteresti ng. Her a r t w ork engages vi ewers t h ro u g h t he rem ai ni ng sc ents o f t he t ea s that she used fo r her w ork and i ts organ i c q u a l i t y.

P ho t o s o f Val e ri a Burgoa’s prev ious work


A bo ut Jo M al on e Lon d on J o Ma l o n e L o n d o n is a Br itis h be s poke fra g ra n c e ho u s e f ounde d by J o M alone in 19 94 . The b rand is w e ll-k n own f or t he ir el eg a n t l y s imple s ce n ts made with u n e x p ec t ed i n g re die nts and a unique t w is t , c u rren t l y of f e r in g 27 c o lo g ne s in the Fra g ra n c e A rc. J o M alone re ce ntl y in t ro d u c ed a n ew colle ction th at in v olve t he e x o t i c n ess of rare te as , tak in g in t he no t es i n t he te as to a dif f e re nt le v el o f s e n so r y ex p er ie n ce . Alon g w ith the ir c o ve ted c o l o g n e s , J o M alone L ondon a ls o c rea t es l u x ur ious s ce n ts f or bath, b o d y a n d ho m e that are e qually luxur i ous a n d f ra g ra n t . J o Ma l o n e f ra g ran ce s are pe r f e ct on it s o w n o r c a n b e e njoye d by laye r in g t h ro ug h t hei r Fra g ra nce C o mb ining ™ s e r v ic e, w h i c h can cre ate 4 0 0 dis tincti ve combinations. The b ra n d v a l u es the act of gif t giv ing, b e lie v i n g t h a t J o M alone L ondon is a t ho u gh t f u l a n d g e ne rous s tate me n t, f rom a s m a l l t o ken t o the gran de s t of gif ts .

Gi f ti ng Jo Mal one i s a smal l token o f grati tude, genui ne surpri se, or a we l l deser ved i ndul gence for both hi m and her, and gi vi ng i s j ust as ex ci ti ng as recei vi ng. Currentl y the brand i s owned by Este e L au der Compan ies, a gl obal l ead er i n presti ge make up, fragranc es, ski n c are, and hai r c are. Through Estee Lauder, Jo Mal one London i s l oc ated i n 41 mar ke t s an d 573 stores worldwide under t he l eadershi p of Jean -Gu illau me Trot t i e r, who has been the gl obal brand pres i d en t si nce 2012 . Under hi s l eadershi p the brand ex peri enced i mpressi ve growt h and ex pansi on i n new markets, and sti l l conti nues to seek growth i n the progressi ng l ux ur y fragranc e market. P ricin g 30mL : $60 100mL : $130 Intense Fragrances : $180 Rare Teas : $340 Home Goods : $20 - $90 Bath & Body : $20 - $100


C ONTAC T Heej u n g Ki m Ex ec uti ve Di rector and He a d C u rat o r for the Worl d of Jo Mal one E x h i b i t i o n heeju n g@joma l on e .com


jomalone.co.uk Š Jo Malone Press Kit 2017


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